Inspiring Green Consumer Choices

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Inspiring Green Consumer Choices

Author : Michael E. Smith
Publisher : Kogan Page Publishers
ISBN 13 : 1398601012
Total Pages : 233 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Inspiring Green Consumer Choices by : Michael E. Smith

Download or read book Inspiring Green Consumer Choices written by Michael E. Smith and published by Kogan Page Publishers. This book was released on 2021-09-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.

Inspiring Green Consumer Choices

Author : Michael E. Smith
Publisher : Kogan Page
ISBN 13 : 9781398601024
Total Pages : 288 pages
Book Rating : 4.6/5 (1 download)

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Book Synopsis Inspiring Green Consumer Choices by : Michael E. Smith

Download or read book Inspiring Green Consumer Choices written by Michael E. Smith and published by Kogan Page. This book was released on 2021-09-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.

Women in Green

Author : Kira Gould
Publisher : Ecotone Publishing
ISBN 13 : 9780974903378
Total Pages : 264 pages
Book Rating : 4.9/5 (33 download)

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Book Synopsis Women in Green by : Kira Gould

Download or read book Women in Green written by Kira Gould and published by Ecotone Publishing. This book was released on 2007 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring a variety of topics ranging from communities to buildings to product design, this book explains how the sustainable design field is influenced by women and women's ways of working. It explains the often overlooked roles women have played as key catalysts in sustainability.

Sustainable Management

Author : Petra Molthan-Hill
Publisher : Taylor & Francis
ISBN 13 : 1000901890
Total Pages : 620 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Sustainable Management by : Petra Molthan-Hill

Download or read book Sustainable Management written by Petra Molthan-Hill and published by Taylor & Francis. This book was released on 2023-08-22 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Management: A Complete Guide for Faculty and Students is both a textbook for students, as well as a teaching guide for educators. With a full introduction to sustainable management, the book covers a wide range of subject areas relevant to business and management students. It enables faculty to incorporate sustainability and climate solutions into their modules, and is also very accessible for self-directed studies. This third edition features fully updated chapters on how to integrate the Sustainable Development Goals into key disciplines in business, including economics, operations, marketing, HR, strategy, and financial reporting. We also cover topics such as corporate peacemaking, greenhouse gas management and crowdsourcing. The book offers a new chapter on how to integrate climate solutions and climate change mitigation education into business and management schools, as well as many ideas in each chapter on how to do so. The chapter on employability and sustainability was fully redesigned adding new resources, which can be used in any educational establishment. Educators in business schools and trainers in organisations will find short readymade seminars/workshops and a wide array of learning resources supported by a companion website.

Greener Products

Author : Al Iannuzzi
Publisher : CRC Press
ISBN 13 : 1439854998
Total Pages : 222 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Greener Products by : Al Iannuzzi

Download or read book Greener Products written by Al Iannuzzi and published by CRC Press. This book was released on 2016-04-19 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.

Corporate Sustainability

Author : Andreas Rasche
Publisher : Cambridge University Press
ISBN 13 : 1009121081
Total Pages : 667 pages
Book Rating : 4.0/5 (91 download)

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Book Synopsis Corporate Sustainability by : Andreas Rasche

Download or read book Corporate Sustainability written by Andreas Rasche and published by Cambridge University Press. This book was released on 2023-03-30 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook explores key issues and recent discussions within the field of corporate sustainability and social responsibility, through theoretical and practical perspectives. Written by an international team of experts, the chapters introduce the actors and corporate processes that shape firms' management of environmental, social and governance (ESG) issues. Spanning strategy, communication, changing regulation and governance, the book grapples with critical issues such as anti-corruption, labour rights and climate change, balancing incisive critique with suggestions for meaningful change. This analysis, supported by study questions and further learning resources in each chapter, equips students to tackle sustainability challenges effectively in their future work. A regularly updated companion website provides adaptable lecture slides and case studies with discussion questions for instructors. This is an essential text for undergraduate and postgraduate courses on corporate sustainability, CSR and business ethics, and is also relevant to political science, international relations and communications.

The New Rules of Green Marketing

Author : Jacquelyn A. Ottman
Publisher : ReadHowYouWant
ISBN 13 : 9780369371126
Total Pages : 252 pages
Book Rating : 4.3/5 (711 download)

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Book Synopsis The New Rules of Green Marketing by : Jacquelyn A. Ottman

Download or read book The New Rules of Green Marketing written by Jacquelyn A. Ottman and published by ReadHowYouWant. This book was released on 2011 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to ''sell the earth'' - instead they're promoting the value their products provide: better health, superior performance, good taste, cost - effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value - based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers - including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal - Mart - Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value - based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of ''greenwashing, '' teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. This book takes the best of Ottman's previous groundbreaking work it into the 21st century. Her new rules relegate traditional ''green guilt'' approaches to the recycling bin of history, break green products out of their niche and, ultimately do a far better job of advancing the triple bottom line of people, profits, and planet.

Green Consumerism: Perspectives, Sustainability, and Behavior

Author : Ruchika Singh Malyan
Publisher : CRC Press
ISBN 13 : 1351138030
Total Pages : 380 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Green Consumerism: Perspectives, Sustainability, and Behavior by : Ruchika Singh Malyan

Download or read book Green Consumerism: Perspectives, Sustainability, and Behavior written by Ruchika Singh Malyan and published by CRC Press. This book was released on 2018-10-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Understanding Green Consumer Behaviour

Author : Sigmund A. Wagner
Publisher : Psychology Press
ISBN 13 : 9780415316194
Total Pages : 308 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis Understanding Green Consumer Behaviour by : Sigmund A. Wagner

Download or read book Understanding Green Consumer Behaviour written by Sigmund A. Wagner and published by Psychology Press. This book was released on 2003 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.

Digitalizing Consumption

Author : Franck Cochoy
Publisher : Taylor & Francis
ISBN 13 : 1317299353
Total Pages : 254 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Digitalizing Consumption by : Franck Cochoy

Download or read book Digitalizing Consumption written by Franck Cochoy and published by Taylor & Francis. This book was released on 2017-07-14 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.

Handbook of Multi-Level Climate Actions

Author : Mark Starik
Publisher : Edward Elgar Publishing
ISBN 13 : 1802202455
Total Pages : 339 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Handbook of Multi-Level Climate Actions by : Mark Starik

Download or read book Handbook of Multi-Level Climate Actions written by Mark Starik and published by Edward Elgar Publishing. This book was released on 2023-01-20 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Multi-Level Climate Actions emphasizes the need for significant climate action by every capable person on the planet at multiple levels of human experience and society. This includes individuals/households, formal and informal groups, organizations/communities, from local to global, and all levels of businesses, governments, and nonprofit organizations. It highlights the many ways that our species can meet the climate crisis and how entities at every level of human experience are, could be, and should be developing and implementing climate solutions, including those advancing energy efficiency, renewable energy utilization, and nature’s ability to sequester carbon.

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Author : Daniel Thomas Cook
Publisher : John Wiley & Sons
ISBN 13 : 0470672846
Total Pages : 630 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies by : Daniel Thomas Cook

Download or read book The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies written by Daniel Thomas Cook and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

Green Living

Author : Green Matters
Publisher : Rock Point
ISBN 13 : 0760368392
Total Pages : 163 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Green Living by : Green Matters

Download or read book Green Living written by Green Matters and published by Rock Point. This book was released on 2022-03-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you aspire to live a green or zero-waste life, but just don’t know where to begin? Green Living is here to guide you to an eco-friendly lifestyle through approachable, easy-to-implement strategies. Authored by the successful GreenMatters.com website, which is dedicated to making news and topics across sustainability and innovation accessible to everyone, this indispensable resource is packed with suggestions and ideas to implement sustainable living in all areas of your life and home. You’ll be inspired to dive deeper into green living and feel empowered by your choice to help the environment and create a healthier household. Learn not just the “why” of going green, but the “how,” with quick-and-easy tips to substitute unsustainable and unhealthy products with greener options. Each chapter has Seed, Sprout, and Tree steps to help meet you where you’re at and develop your green practices in a way that works with your lifestyle. With additional micro-actions and tips throughout as well as definitions for commonly used green terminology, this book is for people just getting started or those looking to learn more eco-friendly hacks. Save money (and the planet) with easy steps like switching to single-use alternatives like reusable straws and cloth shopping totes. Also, find resources to help you get creative and reuse materials you already have for a new purpose, from DIY pet toys to home decor, minimizing what you buy and preventing materials from going into the landfill. Other topics covered: Recycling and composting Eco-friendly cleaning Minimalist organizing Green beauty Sustainable fashion This comprehensive guide to green will take a permanent place on your bookshelf as you return to it again and again on your journey to sustainability.

Explaining Consumer Choice

Author : G. Foxall
Publisher : Springer
ISBN 13 : 0230599796
Total Pages : 256 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Explaining Consumer Choice by : G. Foxall

Download or read book Explaining Consumer Choice written by G. Foxall and published by Springer. This book was released on 2007-06-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

It's Easy Being Green: How Conscious Consumers and Ecopreneurs Can Save the World

Author : Aviva Peltin
Publisher :
ISBN 13 : 9781641373098
Total Pages : 304 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis It's Easy Being Green: How Conscious Consumers and Ecopreneurs Can Save the World by : Aviva Peltin

Download or read book It's Easy Being Green: How Conscious Consumers and Ecopreneurs Can Save the World written by Aviva Peltin and published by . This book was released on 2019-12-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Immerse yourself in a world where health-conscious and sustainable decisions are simple, and creative business leaders pave the way. You may think that this book is full of facts you really don't want to know. That may be your first reaction when you read about a product or a lifestyle choice that you believed was healthy and sustainable and then find out otherwise. It's Not Easy Being Green shows you that living sustainably and healthfully isn't as complicated as you may think. You'll discover the importance of educating yourself and making changes in your life to protect your health and the health of your family and the planet. Along with extensive advice, this book features exclusive and inspiring interviews with revolutionary ecopreneurs who break the mold and pursue health and sustainability over profits. And profits don't suffer, due to the growing number of consumers waking up and changing their lifestyle choices.After reading this book, you'll be well on your way to shopping, feeling, and thinking better. Soon you'll be glad you know facts you thought you didn't want to know, and as an ecopreneur in this book says, "When you know, you can't unknow."

Is It Really Green?

Author : Georgina Wilson-Powell
Publisher : Penguin
ISBN 13 : 0744041058
Total Pages : 326 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis Is It Really Green? by : Georgina Wilson-Powell

Download or read book Is It Really Green? written by Georgina Wilson-Powell and published by Penguin. This book was released on 2021-01-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find clarity on everyday green-living dilemmas to maximize your sustainability Are paper bags always more environmentally friendly than plastic? How much better for the planet are electric cars? What saves more water - using the dishwasher or washing up by hand? We all want to do the right thing for the planet, but with so many factors at play, it can be difficult to work out which is the greenest way. With answers to more than 140 everyday green-living questions, Is It Really Green? cuts through the confusion and gives you the facts. Get to the heart of each eco-conundrum, interrogate your instincts, and make informed decisions to reduce your ecological footprint.

The Routledge Companion to Gender and Affect

Author : Todd W. Reeser
Publisher : Taylor & Francis
ISBN 13 : 1000738329
Total Pages : 722 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Routledge Companion to Gender and Affect by : Todd W. Reeser

Download or read book The Routledge Companion to Gender and Affect written by Todd W. Reeser and published by Taylor & Francis. This book was released on 2022-12-30 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of affect is one of the most exciting and wide-ranging topics to have emerged in the humanities and social sciences in recent years and continues to generate research and debate. It has particularly important implications for the study of gender, as this outstanding handbook amply demonstrates. It is the most comprehensive volume to date, engaging with the intersections between gender and affect studies. A global and interdisciplinary range of contributors articulate the connections (and disconnections) between gender, sexuality, and affect in a range of geographical and historical contexts. Comprising over 40 chapters, the Companion is divided into six parts: Affects of Gender Affective Relations, Relational Affects Affective Practices Representing Affects Geographical and Spatial Affects Affects of History, Histories of Affect Topics examined include intersections between gender and affect over topics including queerness, trans*, feminism, masculinity, race/ethnicity, disability, animality, media, posthumanism, technology, sound, labor, neoliberalism, protest, and temporality. This is an outstanding collection that will be invaluable to scholars and students across a range of disciplines, including gender and sexuality studies, cultural studies, literature, media, and sociology.