Environmental Marketing

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Environmental Marketing

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136590331
Total Pages : 452 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Environmental Marketing by : William Winston

Download or read book Environmental Marketing written by William Winston and published by Routledge. This book was released on 2013-04-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

Environmental Marketing

Author : Walter Coddington
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Environmental Marketing by : Walter Coddington

Download or read book Environmental Marketing written by Walter Coddington and published by McGraw-Hill Companies. This book was released on 1993 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.

The Marketing Environment (RLE Marketing)

Author : John A. Dawson
Publisher : Routledge
ISBN 13 : 1317647297
Total Pages : 363 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Marketing Environment (RLE Marketing) by : John A. Dawson

Download or read book The Marketing Environment (RLE Marketing) written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Social Marketing to Protect the Environment

Author : Doug McKenzie-Mohr
Publisher : SAGE Publications
ISBN 13 : 1412991293
Total Pages : 257 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Social Marketing to Protect the Environment by : Doug McKenzie-Mohr

Download or read book Social Marketing to Protect the Environment written by Doug McKenzie-Mohr and published by SAGE Publications. This book was released on 2011-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

Environmental Marketing Management

Author : Ken Peattie
Publisher : FT Prenticehall
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Environmental Marketing Management by : Ken Peattie

Download or read book Environmental Marketing Management written by Ken Peattie and published by FT Prenticehall. This book was released on 1995 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.

Fostering Sustainable Behavior

Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
ISBN 13 : 1550924621
Total Pages : 184 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Sustainable Marketing

Author : Mark Peterson
Publisher : SAGE
ISBN 13 : 1529769272
Total Pages : 374 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Sustainable Marketing by : Mark Peterson

Download or read book Sustainable Marketing written by Mark Peterson and published by SAGE. This book was released on 2021-04-28 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

Green Marketing and Environmental Responsibility in Modern Corporations

Author : Esakki, Thangasamy
Publisher : IGI Global
ISBN 13 : 1522523324
Total Pages : 294 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Marketing and Environmental Responsibility in Modern Corporations by : Esakki, Thangasamy

Download or read book Green Marketing and Environmental Responsibility in Modern Corporations written by Esakki, Thangasamy and published by IGI Global. This book was released on 2017-01-18 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

Marketing Strategy

Author : David Mercer
Publisher : SAGE
ISBN 13 : 9780761958765
Total Pages : 342 pages
Book Rating : 4.9/5 (587 download)

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Book Synopsis Marketing Strategy by : David Mercer

Download or read book Marketing Strategy written by David Mercer and published by SAGE. This book was released on 1998-06-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b

Marketing, Morality and the Natural Environment

Author : Andrew Crane
Publisher : Routledge
ISBN 13 : 1134612753
Total Pages : 224 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Marketing, Morality and the Natural Environment by : Andrew Crane

Download or read book Marketing, Morality and the Natural Environment written by Andrew Crane and published by Routledge. This book was released on 2002-01-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Agricultural Marketing

Author : James Vercammen
Publisher : Routledge
ISBN 13 : 1136807462
Total Pages : 241 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Agricultural Marketing by : James Vercammen

Download or read book Agricultural Marketing written by James Vercammen and published by Routledge. This book was released on 2012-01-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand for biofuels. Understanding the determinants of agricultural commodity prices and the connections between prices has become a high priority for academics and applied economists who are interested in agricultural marketing and trade, policy analysis and international rural development. This book builds on the various theories of commodity price relationships in competitive markets over space, time and form. It also builds on the various theories of commodity price relationships in markets that are non-competitive because processing firms exploit market power, private information distorts commodity bidding, and bargaining is required to establish prices when the marketing transaction involves a single seller and buyer. Each chapter features a spreadsheet model to analyze a particular real-world case study or plausible scenario, and issues considered include: the reasons for commodity price differences across regions the connection between the release of information and the rapid adjustment in a network of commodity prices the specific linkage between energy and food prices bidding strategies by large exporters who compete in import tenders The simulation results that are obtained from the spreadsheet models reveal many important features of commodity prices. The models are also well suited for additional "what if" analysis such as examining how the pattern of trade in agricultural commodities may change if shipping becomes more expensive because of substantial increase in the world price of oil. Model building and the analysis of the simulation results is a highly effective way to develop critical thinking skills and to view agricultural commodity prices in a rigorous and unique way. This is an ideal resource for economics students looking to gain develop skills in the areas of Agricultural Marketing, Commodity Price Analysis, Models of Commodity Markets, Quantitative Methods and Commodity Futures Markets.

Environmental, Health, and Business Opportunities in the New Meat Alternatives Market

Author : Bogueva, Diana
Publisher : IGI Global
ISBN 13 : 1522573518
Total Pages : 395 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Environmental, Health, and Business Opportunities in the New Meat Alternatives Market by : Bogueva, Diana

Download or read book Environmental, Health, and Business Opportunities in the New Meat Alternatives Market written by Bogueva, Diana and published by IGI Global. This book was released on 2018-12-28 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are various innovations and new technologies being produced in the energy, transportation, and building industries to combat climate change and improve environmental performance, but another way to combat this is examining the world’s food resources. Currently, there are global challenges associated with livestock and meat consumption, giving way to resource scarcity and the inability to sustain animal agriculture. Environmental, Health, and Business Opportunities in the New Meat Alternatives Market is a pivotal reference source that provides vital research on the development of plant-based foods and nutritional outcomes. Through analyzing innovative and disruptive trends in the food industry, it presents opportunities utilizing meat alternatives to create a more engaged consumer, a stronger economy, and a better environment. Highlighting topics such as meat consumption, nutrition, health, and gender perspectives, this book is ideally designed for policymakers, economists, health professionals, nutritionists, technology developers, academicians, and graduate-level students.

ISO 14000 Answer Book

Author : Dennis R. Sasseville
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis ISO 14000 Answer Book by : Dennis R. Sasseville

Download or read book ISO 14000 Answer Book written by Dennis R. Sasseville and published by John Wiley & Sons. This book was released on 1997-05-23 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global marketplace imposes increasing demands on companies to minimize the environmental impact of their products, it is becoming of utmost importance that organizations integrate a sound environmental management system (EMS) into their overall business structure. Crucial to this initiative is ISO 14000, regarded as the most far-reaching series of quality management standards released to date. In the ISO 14000 Answer Book, three experts in the field explain and clarify the numerous intricacies and unique requirements of ISO 14000 by providing quick and reliable answers to commonly asked questions. Intended to organize and restructure a company's environmental systems to foster continuous improvement, ISO 14000 offers various benefits —reduced regulatory oversight, increased management efficiencies, easing of command and control requirements —to organizations that comply with its guidelines. Though compliance and subsequent certification are not mandatory, lack of certification can mean the potential loss of market share —both here and abroad —to corporations that have embraced the new management standards. Written and structured to help you understand the implications of ISO 14000 international environmental management standards on your business, this concise and user-friendly reference addresses 250 crucial questions about ISO 14000 and ISO 14001, a specific standard in the series. With clear, concise explanations, you'll find details on: Planning your environmental management system —drawing up an implementation plan, determining your company's "environmental aspects," identifying legal requirements Implementing an EMS under ISO 14001 —early considerations, the role of top manage-ment, developing an environmental policy, evaluating your EMS EMS audits —objectives, audit policy and audit privilege, auditing and the ISO 14001 certification process Standards for evaluating environmental performance —selecting indicators, collecting the necessary data, reporting and communicating your EPE information Going through the certification process —deciding when to seek certification, selecting a registrar, certifying your company's EMS Cross-referenced and packed with "capsule answers" for quick access, the ISO 14000 Answer Book has the information and guidance you need to get up to speed fast on this all-important series of environmental management standards. ". . . an excellent tool for professionals to gain insight into ISO 14000." —Susan Malette, Quality Manager, Digital Equipment Corporation. "Slowly we've learned that no one can afford to treat environmental protection as a spectator sport. This book gives top corporate managers the critical information they need to make environmental protection part of their everyday operations." —Doug Costle, Former Head, US EPA. ". . . a valuable mechanism to understand the implications of specific aspects of ISO 14001 and make informed decisions." —J. Eldon Rucker, Deputy Director, American Petroleum Institute "This book is being used by a wide variety of organizations wishing to learn more about ISO 14000 standards and their potential use worldwide." — Amy Schaffer, American Forest & Paper Association. "The ISO 14000 Answer Book is a must for environmental and business managers seeking to improve environmental performance and gain a competitive advantage." — Paul T. Robbertz; Manager; Environmental, Health, Safety and Regulatory Services; Hampshire Chemical Corporation. "Business leaders who want to improve their environmental stewardship and corporate citizenship will find the ISO 14000 Answer Book a valuable reference." — Andrew E. Lietz, President and CEO, Hadco Corporation.

Sustainability Marketing

Author : Rishi Raj Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1800712464
Total Pages : 210 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Sustainability Marketing by : Rishi Raj Sharma

Download or read book Sustainability Marketing written by Rishi Raj Sharma and published by Emerald Group Publishing. This book was released on 2021-05-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Free Market Environmentalism

Author : T. Anderson
Publisher : Springer
ISBN 13 : 0312299737
Total Pages : 241 pages
Book Rating : 4.3/5 (122 download)

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Book Synopsis Free Market Environmentalism by : T. Anderson

Download or read book Free Market Environmentalism written by T. Anderson and published by Springer. This book was released on 2001-02-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original edition of this seminal book, published in 1991, introduced the concept of using markets and property rights to protect and improve environmental quality. Since publication, the ideas in this book have been adopted not only by conservative circles but by a wide range of environmental groups. To mention a few examples, Defenders of Wildlife applies the tenets of free market environmentalism to its wolf compensation program; World Wildlife Federation has successfully launched the CAMPFIRE program in southern Africa to reward native villagers who conserve elephants; and the Oregon Water Trust uses water markets to purchase or lease water for salmon and steelhead habitats. This revised edition updates the successful applications of free market environmentalism and adds two new chapters.

Sport Marketing in a Global Environment

Author : Ruth M. Crabtree
Publisher : Routledge
ISBN 13 : 1000575519
Total Pages : 272 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sport Marketing in a Global Environment by : Ruth M. Crabtree

Download or read book Sport Marketing in a Global Environment written by Ruth M. Crabtree and published by Routledge. This book was released on 2022-04-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

Marketing Planning

Author : Jim Blythe
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273724711
Total Pages : 264 pages
Book Rating : 4.7/5 (247 download)

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Book Synopsis Marketing Planning by : Jim Blythe

Download or read book Marketing Planning written by Jim Blythe and published by Financial Times/Prentice Hall. This book was released on 2010 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Blythe and Phil Megicks Marketing Planning Strategy, Environment and Context For marketers, planning revolves around what we think our consumers want us to do: we then need to work out how we can profit from meeting their needs. This book is intended to guide the reader through the maze of factors that affect marketing planning, and provides some tools and techniques for implementing marketing planning in practice. Blythe and Megicks provide an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of strategy, environment and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan. Key features Case studies of internationally-recognised companies including JJB Sports, Toyota, Thomson Holidays, BMI, Bulmer's Cider and Honda show how knowledge of marketing planning can lead to more effective marketing and organisational success across a range of different contexts, sectors and industries. Examples in each chapter cover key overarching themes such as innovation, ethics and globalisation to highlight topical issues in marketing today. ‘Talking Point’ boxes are thought-provoking and controversial in order to stimulate discussion and critical thinking. A sample marketing plan provided in the appendix gives students the opportunity to compare their results. - Online resources available atwww.pearsoned.co.uk/blythe include an Instructor’s Manual and PowerPoint slides for instructors, along with sample exam questions and weblinks for students. The book is written for the syllabus for the Chartered Institute of Marketing unit on the Marketing Planning Process, and covers everything you will need to study for a marketing planning course at both undergraduate and MBA level. About the authors Jim Blythe is Visiting Reader at Plymouth Business School. An experienced textbook author, he is Senior Examiner for the Marketing Essentials unit run by the CIM. Phil Megicks is Professor of Marketing and Strategy and Head of the School of Business and Management at the University of Plymouth. He is Senior Examiner with the CIM and designed the Level 6 'Marketing Planning Process' unit launched in 2009.