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The Attention Merchants
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Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2016-10-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download or read book The Attention Merchants written by Tim Wu and published by Atlantic Books. This book was released on 2017-01-05 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.
Download or read book The Curse of Bigness written by Tim Wu and published by . This book was released on 2018 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the man who coined the term "net neutrality" and who has made significant contributions to our understanding of antitrust policy and wireless communications, comes a call for tighter antitrust enforcement and an end to corporate bigness.
Download or read book The Curse of Bigness written by Tim Wu and published by . This book was released on 2022-05-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Master Switch written by Tim Wu and published by Atlantic Books Ltd. This book was released on 2010-11-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2011 Business Book of the Year Award The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralized and closed; as corporate power has taken control of the 'master switch.' Today a similar struggle looms over the Internet, and as it increasingly supersedes all other media the stakes have never been higher. Part industrial exposé, part examination of freedom of expression, The Master Switch reveals a crucial drama - full of indelible characters - as it has played out over decades in the shadows of global communication.
Book Synopsis Stand Out of Our Light by : James Williams
Download or read book Stand Out of Our Light written by James Williams and published by . This book was released on 2018-05-31 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
Download or read book Life Admin written by Elizabeth F. Emens and published by HarperOne. This book was released on 2019 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life "admin" are the administrative tasks that have exploded in our busy lives. Scheduling. Planning. Paying. The busier our lives are, the more the invisible "admin" piles up on top of us. A working mother, Emens realized that mental labor was consuming her. To survive-- and to help others along the way-- she gathered favorite tips and tricks, admin confessions, and the secrets of admin-happy households. Get past the invisible quicksand that is holding you back and learn how to do less "admin"--And do it better. -- adapted from publisher info
Book Synopsis Merchants of Doubt by : Naomi Oreskes
Download or read book Merchants of Doubt written by Naomi Oreskes and published by A&C Black. This book was released on 2011-10-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. These scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers. Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. Remarkably, the same individuals surface repeatedly-some of the same figures who have claimed that the science of global warming is "not settled" denied the truth of studies linking smoking to lung cancer, coal smoke to acid rain, and CFCs to the ozone hole. "Doubt is our product," wrote one tobacco executive. These "experts" supplied it. Naomi Oreskes and Erik M. Conway, historians of science, roll back the rug on this dark corner of the American scientific community, showing how ideology and corporate interests, aided by a too-compliant media, have skewed public understanding of some of the most pressing issues of our era.
Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Book Synopsis Merchant of Illusion by : Nicholas Dagen Bloom
Download or read book Merchant of Illusion written by Nicholas Dagen Bloom and published by Ohio State University Press. This book was released on 2004 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Attention Economy by : Thomas Bryan
Download or read book The Attention Economy written by Thomas Bryan and published by . This book was released on 2020-02-24 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Social Media Negatively Affecting You? ★★Several parties are profiting off the amount of your time spent on social media, and more often than not, you're not among them!★★ You're a summation of what you pay attention to in the long run. In this age of information explosion, our attention has been so fragmented that it is in no particular place, yet all over the place concurrently. Advertisements, smartphones, applications, social networks, the entire world wide web - we're slaves to a never-ending sequence of diversions. Find out the tools you need to shield yourself from the adverse effects of corporate greed for fat profits and privacy-invasive data. These large corporations have made it their sole aim to steal the most coveted resource in the information age - human attention. Hidden within the pages of this book are: The workings of the Attention Economy and what brought about it ✓ How this battle for the human attention benefits everyone but you✓ The extent to which corporations will go to secure this priced but scarce resource ✓ and most importantly, how you can protect yourself from the activities of these "attention merchants." Learn the inner workings of the economy that's powering the information age and discover how best you can protect yourself from the fangs of ruthless corporations that are all out to profit the most they can off of your attention. Find out how to better protect yourself from the harms of social media and information merchants by getting a copy of The Attention Economy to begin your journey towards cyber independence! Scroll up and Click the Buy Now With 1-Click or the Buy Now Tab to Begin Your Journey Towards Cyber Independence!
Book Synopsis Merchants of Truth by : Jill Abramson
Download or read book Merchants of Truth written by Jill Abramson and published by Random House. This book was released on 2019-02-07 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gripping and definitive in-the-room account of the revolution that has swept the news industry over the last decade and reshaped our world. The last decade has seen the News industry face unprecedented change. The sometimes-century old institutions which were once the bastions of truth have had their dominance eroded by vast innovations in viral technology and, as millennial appetites force the industry to choose between principles of objectivity and impartiality, the survivors must confront the horrifying cost of their success: sexual scandal, fake news, the election of President Trump and the shaking of democracy. Taking us behind the scenes at four media titans - BuzzFeed, VICE, The New York Times and The Washington Post - Abramson reveals the human drama behind this shift: one involving deal-making tycoons, thrusting reporters, hard-bitten editors, egomaniacs, bullshitters, provocateurs and bullies, with some surfing and others drowning in the breaking wave of change. 'A cracking, essential read... Abramson knows where most of the bodies are buried and is prepared to draw the reader a detailed map' Guardian
Book Synopsis The Ecology of Attention by : Yves Citton
Download or read book The Ecology of Attention written by Yves Citton and published by John Wiley & Sons. This book was released on 2017-01-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information overload, the shallows, weapons of mass distraction, the googlization of minds: countless commentators condemn the flood of images and information that dooms us to a pathological attention deficit. In this new book, cultural theorist Yves Citton goes against the tide of these standard laments to offer a new perspective on the problem of attention in the digital age. Phrases like paying attention and investing ones attention attest to our mistaken belief that attention can be conceptualized in narrow economic terms. We are constantly drawn towards attempts to quantify and commodify attention, even down to counting the number of 'likes' a picture receives on Facebook or a video on YouTube. By contrast, Citton argues that we should conceptualize attention as a kind of ecology and examine how the many different environments to which we are exposed – from advertising to literature, search engines to performance art – condition our attention in different ways. In a world where the demands on our attention are ever-increasing, this timely and original book will be of great interest to students and scholars in media and communications and in literary and cultural studies, and to anyone concerned about the long-term consequences of the profusion of images as well as digital content in the age of the internet.
Download or read book Work's Intimacy written by Melissa Gregg and published by John Wiley & Sons. This book was released on 2013-04-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices and homes of workers in the knew "knowledge" economy to provide intimate insight into the personal, family, and wider social tensions emerging in today’s rapidly changing work environment. Drawing on her extensive research, Gregg shows that new media technologies encourage and exacerbate an older tendency among salaried professionals to put work at the heart of daily concerns, often at the expense of other sources of intimacy and fulfillment. New media technologies from mobile phones to laptops and tablet computers, have been marketed as devices that give us the freedom to work where we want, when we want, but little attention has been paid to the consequences of this shift, which has seen work move out of the office and into cafés, trains, living rooms, dining rooms, and bedrooms. This professional "presence bleed" leads to work concerns impinging on the personal lives of employees in new and unforseen ways. This groundbreaking book explores how aspiring and established professionals each try to cope with the unprecedented intimacy of technologically-mediated work, and how its seductions seem poised to triumph over the few remaining relationships that may stand in its way.
Book Synopsis Attention: A Personal History of Finding Focus (or Trying To) by : Casey Schwartz
Download or read book Attention: A Personal History of Finding Focus (or Trying To) written by Casey Schwartz and published by Vintage. This book was released on 2020-04-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A rich inquiry into what it means to pay (and maintain) attention in a world increasingly permeated with distraction and interference.” —Publisher’s Weekly Combining expert storytelling with genuine self-scrutiny, Casey Schwartz details the decade she spend taking Adderall to help her pay attention (or so she thought) and then considers the role of attention in defining our lives as it has been understood by thinkers such as William James, David Foster Wallace, and Simone Weil. From our craving for distraction to our craving for a cure, from Silicon Valley consultants and psychedelic researchers to the findings of trauma expert Dr. Gabor Maté, Schwartz takes us on an eye-opening tour of the modern landscape of attention. Blending memoir, biography, and original reporting, Schwarz examines her attempts to preserve her authentic life and decide what is most important in it. Attention: A Love Story will resonate with readers who want to determine their own minds, away from the siren call of their screens.
Book Synopsis Merchants of Despair by : Robert Zubrin
Download or read book Merchants of Despair written by Robert Zubrin and published by Encounter Books. This book was released on 2012-02-28 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was a time when humanity looked in the mirror and saw something precious, worth protecting and fighting for—indeed, worth liberating. But now, we are beset on all sides by propaganda promoting a radically different viewpoint. According to this idea, human beings are a cancer upon the Earth, a horde of vermin whose aspirations and appetites are endangering the natural order. This is the core of antihumanism. Merchants of Despair traces the pedigree of this ideology and exposes its pernicious consequences in startling and horrifying detail. The book names the chief prophets and promoters of antihumanism over the last two centuries, from Thomas Malthus through Paul Ehrlich and Al Gore. It exposes the worst crimes perpetrated by the antihumanist movement, including eugenics campaigns in the United States and genocidal anti-development and population-control programs around the world. Combining riveting tales from history with powerful policy arguments, Merchants of Despair provides scientific refutations to all of antihumanism’s major pseudo-scientific claims, including its modern tirades against nuclear power, pesticides, population growth, biotech foods, resource depletion, and industrial development.
