Paid Attention

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Paid Attention

Author : Faris Yakob
Publisher : Kogan Page Publishers
ISBN 13 : 0749473614
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Paid Attention by : Faris Yakob

Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

Paid Attention

Author : Faris Yakob
Publisher : Kogan Page Publishers
ISBN 13 : 1398602515
Total Pages : 241 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Paid Attention by : Faris Yakob

Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2021-11-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide. Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication. This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.

Summary of Paid Attention – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Paid Attention – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Paid Attention – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-27 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Paid Attention – Innovative Advertising for a Digital World presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of In this day and age of ad-blockers, shrinking attention spans, and massive amounts of consumer choice, how can you pique the interest of potential customers in your product or service? In the book "Paid Attention," published in 2015, the authors discuss the rapidly shifting media landscape and map out successful business strategies that go beyond banner placement and pop-ups. Paid Attention summary includes the key points and important takeaways from the book Paid Attention by Faris Yakob. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Pay Attention, for Goodness' Sake

Author : Sylvia Boorstein, Ph.D.
Publisher : Ballantine Books
ISBN 13 : 0345448111
Total Pages : 308 pages
Book Rating : 4.3/5 (454 download)

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Book Synopsis Pay Attention, for Goodness' Sake by : Sylvia Boorstein, Ph.D.

Download or read book Pay Attention, for Goodness' Sake written by Sylvia Boorstein, Ph.D. and published by Ballantine Books. This book was released on 2003-09-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the Buddha, the path of kindness is the path of happiness. Now Sylvia Boorstein, nationally bestselling author of It’s Easier Than You Think, has taken the 2500-year-old practice of developing the qualities of a compassionate heart—the core of the Buddha’s own practice—and made it accessible to all. Pay Attention for Goodness’ Sake is the first book ever to guide Western readers on the path of the Buddha’s Ten Paramitas, the Perfections of the Heart. Boorstein combines traditional Buddhist teachings and parables with stories from her own life, as well as easy-to-follow meditations, to show how the practice of Mindfulness—paying attention in everyday life—can lead to these perfections that all of us strive for, including Generosity, Morality, Wisdom, Energy, Patience, Determination, and Equanimity. When we take on this practice, Boorstein notes, “our vision becomes transformed. We see, with increasing clarity, the confusion in our own minds and the suffering in our own hearts. . . . And we also see the extraordinariness of life, how amazing it is that life exists.” Boorstein’s lively and practical lessons about everyday generosity, morality, making and mending mistakes, the bliss of blamelessness, and other human concerns and frailties, help to clarify our distractions and connect us with our own goodness, “the part of ourselves that wishes it had done differently.” For Buddhist and non-Buddhist alike, Pay Attention for Goodness’ Sake is a cheerful, inspiring book that offers the possibility of a transformed life.

The Art of Noticing

Author : Rob Walker
Publisher : Knopf
ISBN 13 : 0525521259
Total Pages : 256 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Art of Noticing by : Rob Walker

Download or read book The Art of Noticing written by Rob Walker and published by Knopf. This book was released on 2019-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An imaginative, thought-provoking gift book to awaken your senses and attune them to the things that matter in your life. Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing. This gorgeously illustrated volume will spark your creativity--and most importantly, help you see the world anew. Through a series of simple and playful exercises--131 of them--Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague and finally, to rediscover your sense of passion and to notice what really matters to you.

How to form the Habit of paying attention. To which is added a short Essay upon the prevention of crime in the Educated Classes, etc

Author :
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.0/5 (22 download)

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Book Synopsis How to form the Habit of paying attention. To which is added a short Essay upon the prevention of crime in the Educated Classes, etc by :

Download or read book How to form the Habit of paying attention. To which is added a short Essay upon the prevention of crime in the Educated Classes, etc written by and published by . This book was released on 1874 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Attention Pays

Author : Neen James
Publisher : John Wiley & Sons
ISBN 13 : 1119480256
Total Pages : 231 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Attention Pays by : Neen James

Download or read book Attention Pays written by Neen James and published by John Wiley & Sons. This book was released on 2018-04-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive profitability, productivity, and accountability To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how. Attention Pays spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most. • Includes powerful tips and tricks increase profitability • Shows you how to achieve maximum accountability and results • Provides strategies to help you productively manage daily tasks • Offers guidance on improving your daily attention and focus If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.

Rapt

Author : Winifred Gallagher
Publisher : Penguin
ISBN 13 : 9781594202100
Total Pages : 264 pages
Book Rating : 4.2/5 (21 download)

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Book Synopsis Rapt by : Winifred Gallagher

Download or read book Rapt written by Winifred Gallagher and published by Penguin. This book was released on 2009 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The behavioral scientist author of Just the Way You Are presents a provocative argument that the quality of one's life is directly related to the focus of one's attention, drawing on the latest findings in neuroscience and psychology to cover such topics as the human capacity for training concentration, the ways in which the creative mind thinks, and why people deliberate on the wrong factors when making big decisions.

Night Buddies and the Pineapple Cheesecake Scare

Author : Sands Hetherington
Publisher : eBook Partnership
ISBN 13 : 0984741755
Total Pages : 85 pages
Book Rating : 4.9/5 (847 download)

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Book Synopsis Night Buddies and the Pineapple Cheesecake Scare by : Sands Hetherington

Download or read book Night Buddies and the Pineapple Cheesecake Scare written by Sands Hetherington and published by eBook Partnership. This book was released on 2017-08-08 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: When pineapple cheesecakes start disappearing from the world's only Pineapple Cheesecake Factory across town, Crosley, a zany red crocodile, enlists the help of young John Degraffenreidt to straighten things out. In this adventure-fantasy, the unlikely pair sneaks out of John's house by becoming invisible, thanks to the I-ain't-here doodad Crosley uses from the bunch of whatchamacallits hanging on his belt. On the way to the subway they get better acquainted, and John finds out the wacky reason Crosley is red, and also what happens if he gets any water on him. They get on the Night Folks Limited train and ride all the way to the Cheesecake Factory where they meet the giant manager, Big Foot Mae. There is danger ahead, but the Night Buddies must stay with their "e;Program"e; (the Night Buddies word for Adventure) if the world's supply of pineapple cheesecakes counts for anything. And it surely does, especially to Crosley who is totally goofy about the things and never seems to get his fill.

Attention Pays

Author : Neen James
Publisher : John Wiley & Sons
ISBN 13 : 111948135X
Total Pages : 224 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Attention Pays by : Neen James

Download or read book Attention Pays written by Neen James and published by John Wiley & Sons. This book was released on 2018-03-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive profitability, productivity, and accountability To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how. Attention Pays spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most. • Includes powerful tips and tricks increase profitability • Shows you how to achieve maximum accountability and results • Provides strategies to help you productively manage daily tasks • Offers guidance on improving your daily attention and focus If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.

Attention Will Be Paid

Author : Susan Batson
Publisher : Lulu.com
ISBN 13 : 9781304742636
Total Pages : 210 pages
Book Rating : 4.7/5 (426 download)

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Book Synopsis Attention Will Be Paid by : Susan Batson

Download or read book Attention Will Be Paid written by Susan Batson and published by Lulu.com. This book was released on 2014-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 original monologues with Backstories, Preparations, Personalizations, Emotional Sense Memories, and Sensory Conditions

The Attention Merchants

Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Buzz

Author : Katherine Ellison
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.9/5 (861 download)

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Book Synopsis Buzz by : Katherine Ellison

Download or read book Buzz written by Katherine Ellison and published by . This book was released on 2022-12-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a mother and her pre-teen son discover they're both clinically incapable of paying attention, how will they stop bickering and move forward together? "A story of love and persistence... Buzz will teach. charm, and bolster you." --Edward Hallowell, MD, author of Driven to Destruction When Pulitzer Prize winning investigative reporter Katherine Ellison and her twelve-year-old son, Buzz, were both diagnosed with attention-deficit/hyperactivity disorder, they realized they had more than just an uphill battle ahead-they were facing a cliff. Ellison, inquisitive and driven by nature (even while grappling with the storm of ping-pong balls in her head), hunts down every possible approach to supporting a child with ADHD, from neurofeedback to nutritional supplements. BUZZ will not only make you laugh out loud but also provides insights on every page for parents seeking answers for how to provide the best help for their particular child. What answers does an award-winning journalist track down when the story she's investigating is her own parenting? Read BUZZ today to find out! "Long after reading this smart and tender memoir, I am still rooting for Buzz." -Kelly Corrigan, author of THE MIDDLE PLACE and LIFT

Attention! This Book Will Make You Money

Author : Jim F. Kukral
Publisher : John Wiley & Sons
ISBN 13 : 0470880686
Total Pages : 306 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Attention! This Book Will Make You Money by : Jim F. Kukral

Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Emergent Strategy

Author : adrienne maree brown
Publisher : AK Press
ISBN 13 : 1849352615
Total Pages : 210 pages
Book Rating : 4.8/5 (493 download)

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Book Synopsis Emergent Strategy by : adrienne maree brown

Download or read book Emergent Strategy written by adrienne maree brown and published by AK Press. This book was released on 2017-03-20 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Octavia Butler, here is radical self-help, society-help, and planet-help to shape the futures we want. Change is constant. The world, our bodies, and our minds are in a constant state of flux. They are a stream of ever-mutating, emergent patterns. Rather than steel ourselves against such change, Emergent Strategy teaches us to map and assess the swirling structures and to read them as they happen, all the better to shape that which ultimately shapes us, personally and politically. A resolutely materialist spirituality based equally on science and science fiction: a wild feminist and afro-futurist ride! adrienne maree brown, co-editor of Octavia’s Brood: Science Fiction from Social Justice Movements, is a social justice facilitator, healer, and doula living in Detroit.

Capitalism without Capital

Author : Jonathan Haskel
Publisher : Princeton University Press
ISBN 13 : 0691183295
Total Pages : 292 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Capitalism without Capital by : Jonathan Haskel

Download or read book Capitalism without Capital written by Jonathan Haskel and published by Princeton University Press. This book was released on 2018-10-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.

The Anthropocene Reviewed

Author : John Green
Publisher : Penguin
ISBN 13 : 0525555242
Total Pages : 337 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Anthropocene Reviewed by : John Green

Download or read book The Anthropocene Reviewed written by John Green and published by Penguin. This book was released on 2023-03-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Masterful. The Anthropocene Reviewed is a beautiful, timely book about the human condition—and a timeless reminder to pay attention to your attention.” —Adam Grant, #1 bestselling author of Think Again and host of the podcast Re:Thinking The instant #1 bestseller from John Green, author of The Fault in Our Stars and Turtles All the Way Down, is now available in paperback with two brand-new essays! “Gloriously personal and life-affirming. The perfect book for right now.” —People “Essential to the human conversation.” —Library Journal, starred review The Anthropocene is the current geologic age, in which humans have profoundly reshaped the planet and its biodiversity. In this remarkable symphony of essays, bestselling author John Green reviews different facets of the human-centered planet on a five-star scale—from the QWERTY keyboard and sunsets to Canada geese and Penguins of Madagascar. Funny, complex, and rich with detail, the reviews chart the contradictions of contemporary humanity. John Green’s gift for storytelling shines throughout this masterful collection. The Anthropocene Reviewed is an open-hearted exploration of the paths we forge and an unironic celebration of falling in love with the world.