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The Master Switch
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Download or read book The Master Switch written by Tim Wu and published by Vintage. This book was released on 2010-11-02 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna Huffington Analyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download or read book The Like Switch written by Jack Schafer and published by Simon and Schuster. This book was released on 2015-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice and strategies for readers to get others to like them, assess truthfulness, and read the body behavior of others.
Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Book Synopsis The Switch Collector by : Jeffrey Wittenhagen
Download or read book The Switch Collector written by Jeffrey Wittenhagen and published by . This book was released on 2022-12-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Switch Collector is a comprehensive "Switchopedia" Collector book series that covers all the physical releases for the Nintendo Switch along with the must play digital-only releases we would like to see come out physically. Part two of the second volume, titled "Volume Two Part Two" continues our journey with the Switch finishing the second year of the Nintendo Switch. This book is also in an abridged format to streamline the information so it is easy for the reader to consume!
Download or read book The Curse of Bigness written by Tim Wu and published by . This book was released on 2018 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the man who coined the term "net neutrality" and who has made significant contributions to our understanding of antitrust policy and wireless communications, comes a call for tighter antitrust enforcement and an end to corporate bigness.
Download or read book Stop Drifting written by David Ibarra and published by . This book was released on 2020-07-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Does Sleeping Sound Better than Living? Tom Stanley, a slightly overweight lost soul, who doesn't want to get outof bed anymore. He would rather sleep than face the daily grind of his lifeand his car dealership, Thomas Stanley Chevrolet. Life has lost its luster-that is, until one day a chance meeting changes everything.Tom runs into fellow car dealership owner, Daniel Santos. Tall, tan, andfit, Daniel is famous for his success. He meets Tom at Mary's Diner andquickly takes him under his wing. Not only does he agree to train Tom torun his first marathon, The High Desert Marathon, but also coaches him inhis business.While training for the marathon, Daniel teaches Tom:? The Mind Model based on the Think and Grow Rich Science ofSuccess Principles by Napoleon Hill? How to become the Switch Master to your own Thought? How to Pivot-to-Positive to overcome "Dr. Doubt"? Identify what you want to develop your Purpose? Learn to create training processes to implement new business strategiesStop Drifting is a story of great imagination to inspire new ways of masteringyour mindset to achieve your dreams. Just reading this inspirational talewakes you up to exciting new ways of thinking, being, and living.Does sleeping sound better than living?If so, you've become a drifter just like...
Book Synopsis The Master and His Emissary by : Iain McGilchrist
Download or read book The Master and His Emissary written by Iain McGilchrist and published by Yale University Press. This book was released on 2019-03-26 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the bestselling classic – published with a special introduction to mark its 10th anniversary This pioneering account sets out to understand the structure of the human brain – the place where mind meets matter. Until recently, the left hemisphere of our brain has been seen as the ‘rational’ side, the superior partner to the right. But is this distinction true? Drawing on a vast body of experimental research, Iain McGilchrist argues while our left brain makes for a wonderful servant, it is a very poor master. As he shows, it is the right side which is the more reliable and insightful. Without it, our world would be mechanistic – stripped of depth, colour and value.
Book Synopsis Our Life Is Love by : Marcelle Martin
Download or read book Our Life Is Love written by Marcelle Martin and published by . This book was released on 2016-02-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Life is Love describes the transformational spiritual journey of the first Quakers, who turned to the Light of Christ within and allowed it to be their guide. Many Friends today use different language, but are still called to make the same journey. In our time people seeking deeper access to the profound teachings of Christianity want more than just beliefs, they want direct experience. Focusing on ten elements of the spiritual journey, this book is a guide to a Spirit-filled life that affects this world. Quakers in the seventeenth century and today provide examples of people and communities living in the midst of the world whose radical understanding of Christ's teachings led them to become powerful agents of social change. The book offers a simple, clear explanation of the spiritual journey that is suitable not only for Quakers, but for all Christians, and for seekers wanting to better understand our spiritual experience and the fullness of God's call to us. The book would make an excellent focus for study groups. Marcelle Martin has led workshops at retreat centers and Quaker meetings across the United States. She served for four years as the resident Quaker Studies teacher at Pendle Hill and was a core teacher in the School of the Spirit program, The Way of Ministry. She is the author of the Pendle Hill pamphlets Invitation to a Deeper Communion and Holding One Another in the Light. In 2013 she was the Mullen Writing Fellow at Earlham School of Religion while working on this book.
Book Synopsis Who Controls the Internet? by : Jack Goldsmith
Download or read book Who Controls the Internet? written by Jack Goldsmith and published by Oxford University Press. This book was released on 2006-03-17 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world. It's a book about the fate of one idea--that the Internet might liberate us forever from government, borders, and even our physical selves. We learn of Google's struggles with the French government and Yahoo's capitulation to the Chinese regime; of how the European Union sets privacy standards on the Net for the entire world; and of eBay's struggles with fraud and how it slowly learned to trust the FBI. In a decade of events the original vision is uprooted, as governments time and time again assert their power to direct the future of the Internet. The destiny of the Internet over the next decades, argue Goldsmith and Wu, will reflect the interests of powerful nations and the conflicts within and between them. While acknowledging the many attractions of the earliest visions of the Internet, the authors describe the new order, and speaking to both its surprising virtues and unavoidable vices. Far from destroying the Internet, the experience of the last decade has lead to a quiet rediscovery of some of the oldest functions and justifications for territorial government. While territorial governments have unavoidable problems, it has proven hard to replace what legitimacy governments have, and harder yet to replace the system of rule of law that controls the unchecked evils of anarchy. While the Net will change some of the ways that territorial states govern, it will not diminish the oldest and most fundamental roles of government and challenges of governance. Well written and filled with fascinating examples, including colorful portraits of many key players in Internet history, this is a work that is bound to stir heated debate in the cyberspace community.
Download or read book The Master Switch written by Tim Wu and published by Vintage. This book was released on 2011-11-29 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna Huffington Analyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.
Book Synopsis Your Destiny Switch by : Peggy Mccoll
Download or read book Your Destiny Switch written by Peggy Mccoll and published by Hay House, Inc. This book was released on 2008-05-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Destiny Switch isn’t just another self-help book. It’s a powerful concept and process that can consciously and creatively transform your life. You could call it a paradigm shift in creative consciousness, a shift that speaks to your demand for a richer and more experiential engagement in your quest for growth. More than a book, Your Destiny Switch allows you to balance your key emotions in order to reach your destiny. Peggy McColl supports this work with a wealth of reference materials that provide an abundance of valuable and usable life-changing tools: state-shifters, the scale of human emotions, performance indicators, measurement tools, and a daily and weekly destiny planner. This book will help you understand your own creative power by way of your emotions and, more important, show you how to use this power to create desired results by tapping into a powerful energy source within.
Download or read book Arista Warrior written by Gary A. Donahue and published by "O'Reilly Media, Inc.". This book was released on 2012-10-04 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though Arista Networks is a relative newcomer in the data center and cloud networking markets, the company has already had considerable success. In this book, renowned consultant and technical author Gary Donahue (Network Warrior) provides an in-depth, objective guide to Arista’s lineup of hardware, and explains why its network switches and Extensible Operating System (EOS) are so effective. Anyone with a CCNA or equivalent knowledge will benefit from this book, especially entrenched administrators, engineers, or architects tasked with building an Arista network. Is Arista right for your data center? Pick up this guide and find out. Topic highlights include: SysDB: the EOS system database that holds state, statuses, and variables Multichassis Link Aggregation (MLAG): for linking a port-channel to multiple switches instead of just one Latency Analyzer (LANZ): the interface-buffer troubleshooting tool with a reporting granularity of one millisecond VM Tracer: for adding, changing, and removing VLANs without human interaction Zero-Touch Provisioning (ZTP): for remote switch configuration Hardware advantages: including merchant silicon, low-latency networking, and power consumption Gotchas: issues with Arista switches or systems
Book Synopsis Summary: The Master Switch by : BusinessNews Publishing,
Download or read book Summary: The Master Switch written by BusinessNews Publishing, and published by Primento. This book was released on 2017-01-30 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Tim Wu's book: “The Master Switch: The Rise and Fall of Information Empires”. This complete summary of "The Master Switch" by Tim Wu, a renowned professor of law, presents his argument that information technology started as an open playing field and then eventually became dominated by a big entity exercising monopoly. He states that the world’s information is now traveling in a single network; the Internet, therefore he says that great information powers are locked in a battle over the Internet’s future. Added-value of this summary: • Save time • Understand the potential fate of the Internet to an information empire • Expand your knowledge of business politics and information wars To learn more, read "The Master Switch" and discover how information empires are set to be locked into a battle for the Internet's future.
Download or read book The Master Switch written by K McConnell and published by K McConnell. This book was released on 101-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there a problem at the behavioral science lab? No one is responding. Has something gone terribly wrong? The ownership has sent Jason Brentwood to find out. What he finds is hard to describe. Has everyone gone a little crazy? Or have some of the subjects received a long overdue and richly deserved freedom? It may depend on your perspective. Animal lovers may rejoice at this...then again---maybe not.
Book Synopsis Neurological Functions of the Masterswitch Protein Kinase – GSK-3 by : Oksana Kaidanovich-Beilin
Download or read book Neurological Functions of the Masterswitch Protein Kinase – GSK-3 written by Oksana Kaidanovich-Beilin and published by Frontiers E-books. This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The functions of the brain that allow us to think, feel, move, and perceive the world are the result of an exchange of information within a network composed of millions of specialized cells called neurons and glia. Neurons use neurotransmitters and other extracellular messengers to communicate with each other, and to constantly update and re-organize their network of connections in a process known as neural plasticity. In order to respond to these extracellular signals, neurons are equipped with specialized receptors that can recognize a single neurotransmitter a bit like a lock would recognize a key. They do this by activating or inhibiting a class of specialized signaling proteins and second messengers. Typically, signaling proteins are themselves organized in networks or pathways in which they activate or inhibit each other in order to integrate the mass of information received by a single cell and to regulate the biological functions of this cell. As we can see, rather than simply being a network of neurons, the brain can be seen as a sort of “Russian doll” in which each neuron is at the same time a part of networks with other neurons and the receptacle of many networks composed of signaling proteins. Two individual genes encode two paralogous signaling proteins: Glycogen Synthase Kinase -3 alpha and beta (GSK-3a, GSK-3b), named for its ability to phosphorylate a key metabolic enzyme of glycogen synthesis, glycogen synthase. This unique “glamour and gloom” protein kinase, has been intriguing many researches for over 30 years by its unusual features, still unknown mechanisms of its activation, its regulation by multiple “key” intracellular pathways, and its capacity to influence the functions of many substrates. Since GSK-3 was discovered, there has been significant progress in elucidating its regulatory roles in the neuron and the structure and functions of the brain. Lithium has been used as a gold standard in the treatment of bipolar disorder for 60 years; and “GSK-3’s renaissance” in psychiatry began with the discovery of GSK-3 as lithium's intracellular target. Since then, GSK3 has been implicated in the pathogenesis of mood disorders, schizophrenia, Alzheimer’s disease, ADHD, multiple sclerosis, Fragile X syndrome and Huntington disease. Connections to these and other diseases has led over the last 10 years to the generation of multiple types of GSK-3 inhibitors as promising therapeutic treatments for the aforementioned pathological conditions. During last couple years new genetic models have been generated, including conventional and conditional mouse models, allowing the discovery of new roles of GSK-3 in the mechanism of neurotransmitter action, neurodevelopment, learning and memory formation, GSK-3’s gene - effect on mouse behavior, and other functions. Thus, GSK-3 has been well-established as an intracellular second messenger for several neurotransmitter systems, and as an important therapeutic target of mood stabilizers, antipsychotics and psychomimetic drugs. The proposed Specific Topic for Frontiers in Neuroscience will be focused on the latest advances from leading laboratories in this area, subdivided into 5 topics: (1) GSK-3 history, mechanism of regulation, substrate specificity and comparison between the brain function of two GSK-3 genes through new animal models and cell biology approaches; (2) role of GSK-3 in neurodevelopment and neuronal structure; (3) involvement of GSK-3 in synaptic functions, learning and memory, and in serotonin and dopamine pathways; (4) role of GSK-3 in neuroinflammation, and application to the pathogenesis of multiple sclerosis, AD, schizophrenia, Fragile X, brain tumors, stroke and bipolar disorder; (5) development of GSK-3 inhibitors and their application in psychiatry, including special discussion about the mechanism of lithium action.
Book Synopsis Official Gazette of the United States Patent Office by : USA Patent Office
Download or read book Official Gazette of the United States Patent Office written by USA Patent Office and published by . This book was released on 1918 with total page 1066 pages. Available in PDF, EPUB and Kindle. Book excerpt:
