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Testimonial Advertising In The American Marketplace
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Book Synopsis Testimonial Advertising in the American Marketplace by : M. Moskowitz
Download or read book Testimonial Advertising in the American Marketplace written by M. Moskowitz and published by Springer. This book was released on 2009-11-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Book Synopsis Testimonial Advertising in the American Marketplace by : M. Moskowitz
Download or read book Testimonial Advertising in the American Marketplace written by M. Moskowitz and published by Palgrave Macmillan. This book was released on 2009-12-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
Book Synopsis The Male Body in Representation by : Carmen Dexl
Download or read book The Male Body in Representation written by Carmen Dexl and published by Springer Nature. This book was released on 2022-03-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international and multidisciplinary volume focuses on the male body and constructions of gender in a variety of cultural productions and formats. Locating the subject matter in relevant theoretical fields, it looks at representations of male bodies in various contexts through paranoid and reparative lenses. Organized into four major sections, the contributions assembled in this book feature engaging readings of ‘non/conforming bodies’, ‘fashionable bodies’, ‘passing bodies’, and ‘pioneering bodies’ that to different degrees foreground their critical and creative potentials. In its full scope, the book acknowledges the plurality of gendered experiences and the diversity of male bodies. The Male Body in Representation: Returning to Matter adds to Cultural Studies scholarship interested in the body and gender in general and contributes to the fields of Masculinity and Body Studies in particular.
Book Synopsis Gender After Gender in Consumer Culture by : Elisabeth Tissier-Desbordes
Download or read book Gender After Gender in Consumer Culture written by Elisabeth Tissier-Desbordes and published by Routledge. This book was released on 2020-12-23 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.
Book Synopsis Bernard Shaw and Modern Advertising by : Christopher Wixson
Download or read book Bernard Shaw and Modern Advertising written by Christopher Wixson and published by Springer. This book was released on 2018-06-13 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
Download or read book Laws of Image written by Samantha Barbas and published by Stanford University Press. This book was released on 2015-09-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans have long been obsessed with their images—their looks, public personas, and the impressions they make. This preoccupation has left its mark on the law. The twentieth century saw the creation of laws that protect your right to control your public image, to defend your image, and to feel good about your image and public presentation of self. These include the legal actions against invasion of privacy, libel, and intentional infliction of emotional distress. With these laws came the phenomenon of "personal image litigation"—individuals suing to vindicate their image rights. Laws of Image tells the story of how Americans came to use the law to protect and manage their images, feelings, and reputations. In this social, cultural, and legal history, Samantha Barbas ties the development of personal image law to the self-consciousness and image-consciousness that has become endemic in our media-saturated culture of celebrity and consumerism, where people see their identities as intertwined with their public images. The laws of image are the expression of a people who have become so publicity-conscious and self-focused that they believe they have a right to control their images—to manage and spin them like actors, politicians, and rock stars.
Book Synopsis Making Italian America by : Simone Cinotto
Download or read book Making Italian America written by Simone Cinotto and published by Fordham Univ Press. This book was released on 2014-04-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fourteen cultural history essays exploring the relationship between Italian Americans, consumer culture, and the American identity. How do immigrants and their children forge their identities in a new land? And how does the ethnic culture they create thrive in the larger society? Making Italian America brings together new scholarship on the cultural history of consumption, immigration, and ethnic marketing to explore these questions by focusing on the case of an ethnic group whose material culture and lifestyles have been central to American life: Italian Americans. As embodied in fashion, film, food, popular music, sports, and many other representations and commodities, Italian American identities have profoundly fascinated, disturbed, and influenced American and global culture. Discussing in fresh ways topics as diverse as immigrant women’s fashion, critiques of consumerism in Italian immigrant radicalism, the Italian American influence in early rock ’n’ roll, ethnic tourism in Little Italy, and Guido subculture, Making Italian America recasts Italian immigrants and their children as active consumers who, since the turn of the twentieth century, have creatively managed to articulate relations of race, gender, and class and create distinctive lifestyles out of materials the marketplace offered to them. The success of these mostly working-class people in making their everyday culture meaningful to them as well as in shaping an ethnic identity that appealed to a wider public of shoppers and spectators looms large in the political history of consumption. Making Italian America appraises how immigrants and their children redesigned the market to suit their tastes and in the process made Italian American identities a lure for millions of consumers. Fourteen essays explore Italian American history in the light of consumer culture, across more than a century-long intense movement of people, goods, money, ideas, and images between Italy and the United States—a diasporic exchange that has transformed both nations. Simone Cinotto builds an analytical framework for understanding the ways in which ethnic and racial groups have shaped their collective identities and negotiated their place in the consumers’ emporium and marketplace. Grounded in the new scholarship in transnational US history and the transfer of cultural patterns, Making Italian America illuminates the crucial role that consumption has had in shaping the ethnic culture and diasporic identities of Italians in America. It also illustrates vividly why and how those same identities—incorporated in commodities, commercial leisure, and popular representations—have become the object of desire for millions of American and global consumers. “This compelling and innovative volume captures the complexities of the pivotal role of consumption in the historical formation of transnational Italian American taste, positing a distinctive diasporic consumer culture that continues its importance today. Richly interdisciplinary, the collection represents an exciting new resource for scholars and students alike.” —Marilyn Halter, Boston University
Download or read book Crap written by Wendy A. Woloson and published by University of Chicago Press. This book was released on 2020-10-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much crap. Abundant cheap stuff is about as American as it gets. And it turns out these seemingly unimportant consumer goods offer unique insights into ourselves—our values and our desires. In Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't even really want. Woloson does not mock these ordinary, everyday possessions but seeks to understand them as a way to understand aspects of ourselves, socially, culturally, and economically: Why do we—as individuals and as a culture—possess these things? Where do they come from? Why do we want them? And what is the true cost of owning them? Woloson tells the history of crap from the late eighteenth century up through today, exploring its many categories: gadgets, knickknacks, novelty goods, mass-produced collectibles, giftware, variety store merchandise. As Woloson shows, not all crap is crappy in the same way—bric-a-brac is crappy in a different way from, say, advertising giveaways, which are differently crappy from commemorative plates. Taking on the full brilliant and depressing array of crappy material goods, the book explores the overlooked corners of the American market and mindset, revealing the complexity of our relationship with commodity culture over time. By studying crap rather than finely made material objects, Woloson shows us a new way to truly understand ourselves, our national character, and our collective psyche. For all its problems, and despite its disposability, our crap is us.
Book Synopsis Storytelling in Luxury Fashion by : Amanda Sikarskie
Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Download or read book First Comes Love written by Shelley Cobb and published by Bloomsbury Publishing USA. This book was released on 2015-08-27 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the prominence of one-name couples (Brangelina, Kimye) and famous families (the Smiths, the Beckhams), it is becoming increasingly clear that celebrity is no longer an individual pursuit-if it ever was. Accordingly, First Comes Love explores celebrity kinship and the phenomenon of the power couple: those relationships where two stars come together and where their individual identities as celebrities become inseparable from their status as a famous twosome. Taken together, the chapters in this volume interrogate the ways these alliances are bound up in wider cultural debates about marriage, love, intimacy, family, parenthood, sexuality, and gender, in their particular historical contexts, from the 1920s to the present day. Interdisciplinary in scope, First Comes Love seeks to establish how celebrity relationships play particular roles in dramatizing, disrupting, and reconciling often-contradictory ideas about coupledom and kinship formations.
Book Synopsis Champagne in Britain, 1800-1914 by : Graham Harding
Download or read book Champagne in Britain, 1800-1914 written by Graham Harding and published by Bloomsbury Publishing. This book was released on 2021-10-07 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its introduction to British society in the mid-17th century champagne has been a wine of elite celebration and hedonism. Champagne in Britain, 1800-1914 is the first book for over a century to study this iconic drink in Britain. Following the British wine market from 1800 to 1914, Harding shows how champagne was consumed by, branded for and marketed to British society. Not only did the champagne market form the foundations of the luxury market we know today, this book shows how it was integral to a number of 19th century social concerns such as the 'temperate turn', anxieties over adulteration and the increasingly prosperous British middle class. Using archival sources from major French producers such as Moët & Chandon, Veuve Clicquot and Pommery & Greno alongside records from British distributors, newspapers, magazines and wine literature, Champagne in Britain shows how champagne became embedded in the habits of Victorian society. Illustrating the social and marketing dynamics that centered on champagne's luxury status, it reveals the importance of fashion as a driver of choice, the power of the label and the illusion of scarcity. It shows how, through the reach of imperial Britain, the British taste for Champagne spread across the globe and became a marker for status and celebration.
Download or read book Come and Be Shocked written by Mary Rizzo and published by JHU Press. This book was released on 2020-09-15 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baltimore seen through the eyes of John Waters, Anne Tyler, Charles S. Dutton, Barry Levinson, David Simon—and also ordinary citizens. The city of Baltimore features prominently in an extraordinary number of films, television shows, novels, plays, poems, and songs. Whether it's the small-town eccentricity of Charm City (think duckpin bowling and marble-stooped row houses) or the gang violence of "Bodymore, Murdaland," Baltimore has figured prominently in popular culture about cities since the 1950s. In Come and Be Shocked, Mary Rizzo examines the cultural history and racial politics of these contrasting images of the city. From the 1950s, a period of urban crisis and urban renewal, to the early twenty-first century, Rizzo looks at how artists created powerful images of Baltimore. How, Rizzo asks, do the imaginary cities created by artists affect the real cities that we live in? How does public policy (intentionally or not) shape the kinds of cultural representations that artists create? And why has the relationship between artists and Baltimore city officials been so fraught, resulting in public battles over film permits and censorship? To answer these questions, Rizzo explores the rise of tourism, urban branding, and citizen activism. She considers artists working in the margins, from the East Baltimore poets writing in Chicory, a community magazine funded by the Office of Economic Opportunity, to a young John Waters, who shot his early low-budget movies on the streets, guerrilla-style. She also investigates more mainstream art, from the teen dance sensation The Buddy Deane Show to the comedy-drama Roc to the crime show The Wire, from Anne Tyler's award-winning book The Accidental Tourist to Barry Levinson's movie classic Diner.
Download or read book Class Acts written by Mary Rizzo and published by University of Nevada Press. This book was released on 2015-08-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Class Acts explores the development of lifestyle marketing from the 1960s to the 1990s. During this time, young men began manipulating their identities by taking on the mannerisms, culture, and fashion of the working class and poor. These style choices had contradictory meanings. At once they were acts of rebellion by middleclass young men against their social stratum and its rules of masculinity and also examples of the privilege that allowed them to try on different identities for amusement or as a rite of passage. Starting in the 1960s, advertisers and marketers, looking for new ways to appeal to young people, seized on the idea of identity as a choice, creating the field of lifestyle marketing. Mary Rizzo traces the development of the concept of lifestyle marketing, showing how marketers disconnected class identity from material reality, focusing instead on a person’s attitudes, opinions, and behaviors. The book includes discussions of the rebel of the 1950s, the hippie of the 1960s, the white suburban hip-hop fan of the 1980s, and the poverty chic of the 1990s. Class Acts illuminates how the concept of “lifestyle,” particularly as expressed through fashion, has disconnected social class from its material reality and diffused social critique into the opportunity to simply buy another identity. The book will appeal to scholars and other readers who are interested in American cultural history, youth culture, fashion, and style.
Download or read book Work! written by Elspeth H. Brown and published by Duke University Press. This book was released on 2019-04-11 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the haute couture runways of Paris and New York and editorial photo shoots for glossy fashion magazines to reality television, models have been a ubiquitous staple of twentieth- and twenty-first-century American consumer culture. In Work! Elspeth H. Brown traces the history of modeling from the advent of photographic modeling in the early twentieth century to the rise of the supermodel in the 1980s. Brown outlines how the modeling industry sanitized and commercialized models' sex appeal in order to elicit and channel desire into buying goods. She shows how this new form of sexuality—whether exhibited in the Ziegfeld Follies girls' performance of Anglo-Saxon femininity or in African American models' portrayal of black glamour in the 1960s—became a central element in consumer capitalism and a practice that has always been shaped by queer sensibilities. By outlining the paradox that queerness lies at the center of capitalist heteronormativity and telling the largely unknown story of queer models and photographers, Brown offers an out of the ordinary history of twentieth-century American culture and capitalism.
Book Synopsis The Oxford Handbook of American Women's and Gender History by : Ellen Hartigan-O'Connor
Download or read book The Oxford Handbook of American Women's and Gender History written by Ellen Hartigan-O'Connor and published by Oxford University Press. This book was released on 2018-09-04 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first European encounters with Native American women to today's crisis of sexual assault, The Oxford Handbook of American Women's and Gender History boldly interprets the diverse history of women and how ideas about gender shaped their access to political and cultural power in North America. Over twenty-nine chapters, this handbook illustrates how women's and gender history can shape how we view the past, looking at how gender influenced people's lives as they participated in migration, colonialism, trade, warfare, artistic production, and community building. Theoretically cutting edge, each chapter is alive with colorful historical characters, from young Chicanas transforming urban culture, to free women of color forging abolitionist doctrines, Asian migrant women defending the legitimacy of their marriages, and transwomen fleeing incarceration. Together, their lives constitute the history of a continent. Leading scholars across multiple generations demonstrate the power of innovative research to excavate a history hidden in plain sight. Scrutinizing silences in the historical record, from the inattention to enslaved women's opinions to the suppression of Indian women's involvement in border diplomacy, the authors challenge the nature of historical evidence and remap what counts in our interpretation of the past. Together and separately, these essays offer readers a deep understanding of the variety and centrality of women's lives to all dimensions of the American past, even as they show that the boundaries of "women," "American," and "history" have shifted across the centuries.
Download or read book Advertising & Selling written by and published by . This book was released on 1921 with total page 1206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Selling written by and published by . This book was released on 1921 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt:
