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Bernard Shaw And Modern Advertising
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Book Synopsis Bernard Shaw and Modern Advertising by : Christopher Wixson
Download or read book Bernard Shaw and Modern Advertising written by Christopher Wixson and published by Springer. This book was released on 2018-06-13 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
Book Synopsis Major Political Writings by : George Bernard Shaw
Download or read book Major Political Writings written by George Bernard Shaw and published by . This book was released on 2021 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new collection of Shaw's major political writings presents an opportunity to reflect on his influential role as a public intellectual. At the forefront of economic and political debate from the 1880s to the 1950s, George Bernard Shaw was once the most widely read socialist writer in the English language, and his lifelong crusade against inequality and exploitation is far from irrelevant today. The thorough interpenetration of Shaw's literary and political engagements is an unusual story in modern literature, and this volume offers a portrait of Shaw as a political artist in the purest possible sense: that is, as a writer of essays, articles, pamphlets, and books with explicitly and expressly political aims. The selected writings in this volume showcase Shaw's most influential and most accomplished political work, but also provide a cross-section that is representative of the whole of his long career. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
Book Synopsis George Bernard Shaw: a Very Short Introduction by : Christopher Wixson
Download or read book George Bernard Shaw: a Very Short Introduction written by Christopher Wixson and published by Oxford University Press, USA. This book was released on 2020-09-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christopher Wixson introduces George Bernard Shaw, the greatest playwright in English after Shakespeare. Taking a chronological approach through his works, he provides an overview of Shaw's sensibility as a writer, and studies the creative evolution of core themes and styles throughout his long career.
Book Synopsis Creatures of Fashion by : John Soluri
Download or read book Creatures of Fashion written by John Soluri and published by UNC Press Books. This book was released on 2024-03-22 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the mention of Patagonia and Tierra del Fuego conjures images of idyllic landscapes untouched by globalization. Creatures of Fashion upends this, revealing how the exploitation of animals—terrestrial and marine, domesticated and wild, living and dead—was central to the region's transformation from Indigenous lands into the national territories of Argentina and Chile. Drawing on evidence from archives and digital repositories, John Soluri traces the circulation of furs and fibers to explore how the power of fashion stretched far beyond Europe's houses of haute couture to entangle the fates of Indigenous hunters, migrant workers, and textile manufacturers with those of fur seals, guanacos, and sheep at the "end of the world." From the nineteenth-century rise of commercial hunting to twentieth-century sheep ranching to contemporary conservation-based tourism, Soluri's narrative explains how struggles for control over the production of commodities and the reproduction of animals drove the social and environmental changes that tied Patagonia to global markets, empires, and wildlife conservation movements. By exposing seams in national territories and global markets knit together by force, this book provides perspectives and analyses vital for understanding contemporary conflicts over mass consumption, the conservation of biodiversity, and struggles for environmental justice in Patagonia and beyond.
Download or read book The Printing Art written by and published by . This book was released on 1920 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Classic written by and published by . This book was released on 1923 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bernard Shaw: His Life And Personality by : Hesketh Pearson
Download or read book Bernard Shaw: His Life And Personality written by Hesketh Pearson and published by House of Stratus. This book was released on 2015-04-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1942, Hesketh Pearson’s much lauded biography has been hailed as the standard work on George Bernard Shaw. Pearson wrote it with the close cooperation of Shaw. All aspects of Shaw’s life are explored including politics, personal life, letters, writings, contribution to English theatre and famous personalities of his time.
Book Synopsis Shaw on Shakespeare by : Bernard Shaw
Download or read book Shaw on Shakespeare written by Bernard Shaw and published by Hal Leonard Corporation. This book was released on 2002 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Applause Books). "With the single exception of Homer, there is no eminent writer, not even Sir Walter Scott, whom I can despise so entirely as I despise Shakespeare when I measure my mind against his." - From SHAW ON SHAKESPEARE Celebrated playwright, critic and essayist George Bernard Shaw was more like the Elizabethan master that he would ever admit. Both men were intristic dramatists who shared a rich and abiding respect for the stage. Shakespeare was the produce of a tempestuous and enlightening era under the reign of his patron, Queen Elizabeth I; while G.B.S. reflected the racy and risque spirt of the late 19th century as the champion of modern drama by playwrights like Ibsen, and, later, himself. Culled from Shaw's reviews, prefaces, letters to actors and critics, and other writings, SHAW ON SHAKESPEARE offers a fascinating and unforgettable portrait of the 16th century playwright by his most outspoken critic. This is a witty and provocative classic that combines Shaw's prodigious critical acumen with a superlative prose style second to none (except, perhaps, Shakespeare!).
Book Synopsis Henry James and the Culture of Consumption by : Miranda El-Rayess
Download or read book Henry James and the Culture of Consumption written by Miranda El-Rayess and published by Cambridge University Press. This book was released on 2014-06-09 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on Henry James's engagement with the fast-developing consumer culture of the late nineteenth and early twentieth centuries.
Book Synopsis Books and Notes by : Los Angeles County Public Library
Download or read book Books and Notes written by Los Angeles County Public Library and published by . This book was released on 1926 with total page 1364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Bernard Shaw Chronology by : A. Gibbs
Download or read book A Bernard Shaw Chronology written by A. Gibbs and published by Springer. This book was released on 2001-02-14 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: A.M. Gibbs provides an authoritative and comprehensive account of the life, career and associations of George Bernard Shaw (1856-1950), one of the most eminent and influential literary figures of the modern age. Drawing on a wide range of published and unpublished material, this work illuminates the complex fabric of Shaw's extraordinary career as playwright, novelist, critic, orator, political activist, social commentator, avant-garde thinker and controversialist. Images of Shaw's daily private life, and of his tangled love affairs, flirtations and friendships, are intertwined with the records of his prodigiously productive career as public figure and creative writer, in a fully documented study which is both a scholarly resource and a lively biographical portrait. An introductory chapter explores theoretical issues in biography raised by the chronology form; and a chapter on Shaw's ancestry and family supplies new evidence about his Irish background. A Who's Who section contains thumbnail sketches of over two hundred contemporaries of Shaw who had significant associations with him.
Author :Library of Congress. Copyright Office Publisher :Copyright Office, Library of Congress ISBN 13 : Total Pages :1794 pages Book Rating :4.F/5 ( download)
Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1958 with total page 1794 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 1 & 2: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - December)
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1898 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fleuron written by Oliver Simon and published by . This book was released on 1925 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Designing Fictions by : Michael L. Ross
Download or read book Designing Fictions written by Michael L. Ross and published by McGill-Queen's Press - MQUP. This book was released on 2015-05-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, long a controlling force in industrial society, has provoked an important body of imaginative work by English language writers. Michael Ross's Designing Fictions is the first study to investigate this symbiotic relationship on a broad scale. In view of the appreciable overlap between literary and promotional writing, Ross asks whether imaginative fiction has the latitude to critique advertising as an industry and as a literary form, and finds that intended critiques, time and again, turn out to be shot through with ambivalence. The texts considered include a wide range of books by British, American, and Canadian authors, from H.G. Wells’s pioneering fictional treatment of mass marketing in Tono-Bungay (1909) to Joshua Ferris’s depiction of a faltering Chicago agency in Then We Came to the End (2007). Along the way, among other examples, Ross discusses George Orwell’s seriocomic study of the stand-off between poetry and advertising in his 1936 novel Keep the Aspidistra Flying and Margaret Atwood’s probing of the impact of promotion on perception in The Edible Woman (1969). The final chapter of the book considers the popular television series Mad Men, where the tension between artistic and commercial pressures is especially acute. Written in a straightforward style for a wide audience of readers, Designing Fictions argues that the impact of advertising is universal and discussions of its significance should not be restricted to a narrow group of specialists.
Download or read book The Publishers Weekly written by and published by . This book was released on 1911 with total page 1238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Myth of the Titanic by : R. Howells
Download or read book The Myth of the Titanic written by R. Howells and published by Springer. This book was released on 1999-03-29 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first critical analysis of the Titanic as modern myth, this book focuses on the second of the two Titanics . The first was the physical Titanic , the rusting remains of which can still be found twelve thousand feet below the north Atlantic. The second is the mythical Titanic which emerged just as its tangible predecessor slipped from view on 15 April 1912. It is the second of the two Titanics which remains the more interesting and which continues to carry cultural resonances today. The Myth of the Titanic begins with the launching of the 'unsinkable ship' and ends with the outbreak of the 'war to end all wars'. It provides an insight into the particular culture of late-Edwardian Britain and beyond this draws far greater conclusions about the complex relationship between myth, history, popular culture and society as a whole.
