Selling Local Advertising

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781481862592
Total Pages : 230 pages
Book Rating : 4.8/5 (625 download)

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Book Synopsis Selling Local Advertising by : Claude Whitacre

Download or read book Selling Local Advertising written by Claude Whitacre and published by Createspace Independent Publishing Platform. This book was released on 2013-01-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Advertising Sales Reps Selling To Local Small Businesses Only. Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your City. Stop Listening To Gurus That Never Sold Anything In Their Life. Do you sell advertising to local small business owners? Selling Local Advertising is written specifically for advertising sales reps and their managers. Whether you sell direct mail, newspaper, radio, TV, or other media, the rules are the same. Why? Because you are talking to the same customers: Small business owners that don't want to give you money. Know How Your Small Business Advertising Prospect Thinks. Written by someone who sells advertising, but who has bought hundreds of thousands of dollars in local advertising, and has interviewed hundreds of small business owners...your customers. Does any of this sound familiar? Your prospects go into hiding when you call or visit. You keep hearing that your ads aren't in the budget. Business owners keep putting you off until "business picks up" You keep hearing the same excuses as to why "Now" isn't a good time. Clients keep complaining about price...price...price... You keep hearing that advertising doesn't work anymore. That All Stops Now. Would you like to know what your prospects are thinking when you are talking to them? Written from the advertising buyer's point of view, Selling Local Advertising gives you everything you need to know to go from being a "pest" to a "Welcome business advisor" Stop Trying To Sell Advertising To Closed Minded Prospects. Concentrate On The Easy Effortless Sales. You Will Never Run Out Of Eager Prospects If You Know Where To Look. Put These Proven Real World Ideas To Work For You, And ... Your advertising clients will be looking forward to your visits. Your clients will be bragging to their business friends about what great results you got for them. The best referrals in the world, just waiting for your call. The complete system revealed. You can sell advertising to groups of advertising prospects, hanging on your every word. Every step is revealed in complete detail. The complete system that the author is using right now. Everything you read in this book is working, right now, for hundreds of advertising sales reps to multiply their sales. Why is this book not 300 pages? We took out everything that doesn't work. If you have been looking for the real deal. You want real methods that are tested, proven, and will work in any areas of the country. You have just discovered The Mother Load. My suggestion? Read fast, take notes, and hit the ground running.... From The Author... I'm just like you. I sell for a living. Have you ever heard that "selling is a numbers game"? Sure, so have I. But you care about getting this sale... today. I wrote this book for you. The vast majority of books on selling are written by people who have never sold anything except books. I sell advertising to small business owners, just like you do. I've also bought lots of advertising for a retail store I own. I'll tell you the inside secrets of how to sell advertising by knowing how advertising buyers think. How do you answer objections that you are getting every day, right now? It's all here. Go to the picture of the book and click "Click To Look Inside". I'll see you on the inside. Claude.

The Psychology of Selling and Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis The Psychology of Selling and Advertising by : Edward Kellogg Strong

Download or read book The Psychology of Selling and Advertising written by Edward Kellogg Strong and published by . This book was released on 1925 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Psychology of Selling

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Publisher : Netlingo, Incorporated
ISBN 13 : 9781555252427
Total Pages : pages
Book Rating : 4.2/5 (524 download)

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Book Synopsis Psychology of Selling by : Brian Tracy

Download or read book Psychology of Selling written by Brian Tracy and published by Netlingo, Incorporated. This book was released on 1988-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The author explains what makes products and services sell and what techniques the listener can use to actually increase his or her volume of sales with more than 50 practical tips.

Advertising & Selling Magazine

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Publisher :
ISBN 13 :
Total Pages : 2188 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Advertising & Selling Magazine by :

Download or read book Advertising & Selling Magazine written by and published by . This book was released on 1920 with total page 2188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising: Using Words as Tools for Selling

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Author :
Publisher : Lulu.com
ISBN 13 : 1445714310
Total Pages : 105 pages
Book Rating : 4.4/5 (457 download)

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Book Synopsis Advertising: Using Words as Tools for Selling by : Ms Ruta Kalmane

Download or read book Advertising: Using Words as Tools for Selling written by Ms Ruta Kalmane and published by Lulu.com. This book was released on 2010-03-26 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society’s weaknesses as its strengths in order to benefit financially. The book ADVERTISING: USING WORDS AS TOOLS FOR SELLING provides an insight into the world of manipulative advertising language, describing how word interaction influences consumer choices and revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in this book concentrate on beauty products as women are claimed to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertising (it will make you think twice before buying) and those who already don’t.

Advertising and Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Advertising and Selling by : Harry Levi Hollingworth

Download or read book Advertising and Selling written by Harry Levi Hollingworth and published by . This book was released on 1913 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Selling

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Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising and Selling by :

Download or read book Advertising and Selling written by and published by . This book was released on 1921 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising at War

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Publisher : University of Illinois Press
ISBN 13 : 0252094239
Total Pages : 283 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Advertising at War by : Inger L Stole

Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.

Selling Time

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Publisher : Createspace Independent Pub
ISBN 13 : 9781449559731
Total Pages : 86 pages
Book Rating : 4.5/5 (597 download)

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Book Synopsis Selling Time by : Dennis E. Brown

Download or read book Selling Time written by Dennis E. Brown and published by Createspace Independent Pub. This book was released on 2009-10 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step by step guide to selling small and medium market radio advertising. From prospecting for business to follow up after the sale and everything in between. A great guide for the new or seasoned radio account executive.

Media Selling

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Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Scientific Selling and Advertising

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Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Scientific Selling and Advertising by : Aurthur Dunn

Download or read book Scientific Selling and Advertising written by Aurthur Dunn and published by . This book was released on 1922 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1266 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1927 with total page 1266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Fundamentals of Marketing

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350034622
Total Pages : 192 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis The Fundamentals of Marketing by : Edward Russell

Download or read book The Fundamentals of Marketing written by Edward Russell and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

Promotion

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Publisher : Prentice Hall
ISBN 13 : 9780137308958
Total Pages : 426 pages
Book Rating : 4.3/5 (89 download)

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Book Synopsis Promotion by : Richard E. Stanley

Download or read book Promotion written by Richard E. Stanley and published by Prentice Hall. This book was released on 1982 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising

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Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Advertising by : John Lee Mahin

Download or read book Advertising written by John Lee Mahin and published by . This book was released on 1914 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling the Invisible

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Publisher : Business Plus
ISBN 13 : 0759521522
Total Pages : 137 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Selling the Invisible by : Harry Beckwith

Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

What a Salesman Should Know about Advertising

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Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis What a Salesman Should Know about Advertising by : John Cameron Aspley

Download or read book What a Salesman Should Know about Advertising written by John Cameron Aspley and published by . This book was released on 1924 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: