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Author : National Register Publishing
Publisher :
ISBN 13 : 9780872173446
Total Pages : 0 pages
Book Rating : 4.1/5 (734 download)
Download or read book Standard Directory of Advertising Agencies, July 2000 written by National Register Publishing and published by . This book was released on 2000-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172975
Total Pages : 0 pages
Book Rating : 4.1/5 (729 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies TM gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book TM gives you complete coverage on the entire advertising industry.
Author : National Register Publishing
Publisher : National Register
ISBN 13 : 9780872170315
Total Pages : 1366 pages
Book Rating : 4.1/5 (73 download)
Download or read book Standard Directory of Advertising Agencies, July 1994 written by National Register Publishing and published by National Register. This book was released on 1994-07-01 with total page 1366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher : National Register Publishing
ISBN 13 : 9780872173422
Total Pages : pages
Book Rating : 4.1/5 (734 download)
Download or read book Standard Directory of Advertising Agencies 2000: Without Supplements written by National Register Publishing and published by National Register Publishing. This book was released on 2000-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bowker
Publisher : R. R. Bowker
ISBN 13 : 9780835243162
Total Pages : 362 pages
Book Rating : 4.2/5 (431 download)
Download or read book Publishers' Trade List Annual, 2000 written by Bowker and published by R. R. Bowker. This book was released on 2000 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872173514
Total Pages : 1690 pages
Book Rating : 4.1/5 (735 download)
Download or read book Standard Directory of Advertising, July 1997 written by National Register Publishing and published by . This book was released on 1997-07-01 with total page 1690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judy Foster Davis
Publisher : Taylor & Francis
ISBN 13 : 1317421671
Total Pages : 236 pages
Book Rating : 4.3/5 (174 download)
Download or read book Pioneering African-American Women in the Advertising Business written by Judy Foster Davis and published by Taylor & Francis. This book was released on 2016-12-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author : Reed Reference Publishing
Publisher :
ISBN 13 : 9780872173521
Total Pages : 1690 pages
Book Rating : 4.1/5 (735 download)
Download or read book Standard Directory of Advertising, July 1998 written by Reed Reference Publishing and published by . This book was released on 1997-07-01 with total page 1690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing Co. Staff
Publisher :
ISBN 13 : 9780872172982
Total Pages : 1399 pages
Book Rating : 4.1/5 (729 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing Co. Staff and published by . This book was released on 1999 with total page 1399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
Author : National Register Publishing Co. Staff
Publisher :
ISBN 13 : 9780872170377
Total Pages : 1500 pages
Book Rating : 4.1/5 (73 download)
Download or read book Standard Directory of Advertising Agencies 1995 written by National Register Publishing Co. Staff and published by . This book was released on 1995-01-01 with total page 1500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.0/5 ( download)
Download or read book The Standard Directory of International Advertisers and Advertising Agencies written by and published by . This book was released on 1984 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nancy Herron
Publisher : Libraries Unlimited
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Social Sciences written by Nancy Herron and published by Libraries Unlimited. This book was released on 2002-06-11 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's here: the third edition of the highly acclaimed guide to the social sciences literature! Updated and expanded, this classic comprises more than 1,500 annotated citations, offering librarians and researchers fast and easy access to some of the best and most commonly used resources in the social sciences arena. The book also serves as a standard text in universities nationwide as it gives students a comprehensive overview of must-know reference sources in both print and electronic format. Prepared by leading subject specialist librarians and arranged by discipline, the book's 12 chapters cover general social sciences, political science, economics, business, history, law and justice, anthropology, sociology, education, psychology, geography, and communication. All chapters have been revised, the essays expanded, and the annotated lists of resources have been rewritten to incorporate the latest research findings and developments.
Author :
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.0/5 ( download)
Download or read book The Standard Directory of International Advertisers & Advertising Agencies written by and published by . This book was released on 1985 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9789991255910
Total Pages : pages
Book Rating : 4.2/5 (559 download)
Download or read book Standard Directory of Advertising Agencies, 1991 -92 written by and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 2034 pages
Book Rating : 4.3/5 (512 download)
Download or read book Standard Directory of Advertisers written by and published by . This book was released on 1993 with total page 2034 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher : National Register Pub
ISBN 13 : 9780872173217
Total Pages : pages
Book Rating : 4.1/5 (732 download)
Download or read book The 1999 Advertising Red Books written by National Register Publishing and published by National Register Pub. This book was released on 1999-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Relied on by the industry for more than 80 years, they're your authoritative source for inside information on this vital and dynamic business. The Red Books "TM" hand-deliver the latest facts and the competitive data you need to survive in a fast-paced and ever-changing advertising industry. This information is invaluable when determining the top advertisers ... how much advertisers spend and where they spend it ... who the key industry personnel are ... and much more.
Author : Anthony Joseph Paul Cortese
Publisher : Rowman & Littlefield
ISBN 13 : 9780742524989
Total Pages : 204 pages
Book Rating : 4.5/5 (249 download)
Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition
