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Author :
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.0/5 ( download)
Download or read book The Standard Directory of International Advertisers and Advertising Agencies written by and published by . This book was released on 1984 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
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ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.0/5 ( download)
Download or read book The Standard Directory of International Advertisers & Advertising Agencies written by and published by . This book was released on 1985 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing Company
Publisher : National Register Pub
ISBN 13 : 9780872171442
Total Pages : 1503 pages
Book Rating : 4.1/5 (714 download)
Download or read book Standard Directory of International Advertisers and Agencies written by National Register Publishing Company and published by National Register Pub. This book was released on 1993 with total page 1503 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher : National Register Pub
ISBN 13 : 9780872172913
Total Pages : 1152 pages
Book Rating : 4.1/5 (729 download)
Download or read book Standard Directory of International Advertisers and Agencies 1999 written by National Register Publishing and published by National Register Pub. This book was released on 1999-01-01 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let us put you in touch with the global advertising community. The International Red Book TM provides quick access to some 8,900 advertisers and ad agencies located outside of the U.S. With this valuable tool, you'll find opportunities to: -- Maximize business by reaching further with your advertising or prospecting efforts -- Target expanding markets overseas -- Contact top talent and decision-makers across the globe
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172975
Total Pages : 0 pages
Book Rating : 4.1/5 (729 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies TM gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book TM gives you complete coverage on the entire advertising industry.
Author :
Publisher :
ISBN 13 : 9780872171466
Total Pages : 0 pages
Book Rating : 4.1/5 (714 download)
Download or read book Standard Directory of International Advertisers and Agencies ; 1995 written by and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing Co. Staff
Publisher :
ISBN 13 : 9780872170797
Total Pages : 652 pages
Book Rating : 4.1/5 (77 download)
Download or read book Standard Directory of International Advertisers and Agencies written by National Register Publishing Co. Staff and published by . This book was released on 1990-01-01 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher : National Register Publishing
ISBN 13 : 9780872174160
Total Pages : 0 pages
Book Rating : 4.1/5 (741 download)
Download or read book Standard Directory of International Advertisers & Agencies written by National Register Publishing and published by National Register Publishing. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 9780761927716
Total Pages : 260 pages
Book Rating : 4.9/5 (277 download)
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author :
Publisher :
ISBN 13 :
Total Pages : 1226 pages
Book Rating : 4.3/5 (512 download)
Download or read book Standard Directory of Advertising Agencies written by and published by . This book was released on 1987-06 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Czinkota
Publisher : Springer Nature
ISBN 13 : 3030669165
Total Pages : 901 pages
Book Rating : 4.0/5 (36 download)
Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Author : Lorna M. Daniells
Publisher : Univ of California Press
ISBN 13 : 9780520081802
Total Pages : 754 pages
Book Rating : 4.0/5 (818 download)
Download or read book Business Information Sources written by Lorna M. Daniells and published by Univ of California Press. This book was released on 1993 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 9780742530676
Total Pages : 286 pages
Book Rating : 4.5/5 (36 download)
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Author : Michael Halperin
Publisher : Taylor & Francis
ISBN 13 : 1135932824
Total Pages : 464 pages
Book Rating : 4.1/5 (359 download)
Download or read book International Business Information written by Michael Halperin and published by Taylor & Francis. This book was released on 2024-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author : Ruth A. Pagell
Publisher : Global Professional Publishi
ISBN 13 : 9781888998832
Total Pages : 474 pages
Book Rating : 4.9/5 (988 download)
Download or read book International Business Information written by Ruth A. Pagell and published by Global Professional Publishi. This book was released on 1999 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 1135185581
Total Pages : 374 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author :
Publisher :
ISBN 13 :
Total Pages : 2034 pages
Book Rating : 4.3/5 (512 download)
Download or read book Standard Directory of Advertisers written by and published by . This book was released on 1993 with total page 2034 pages. Available in PDF, EPUB and Kindle. Book excerpt:
