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Author : National Register Publishing
Publisher :
ISBN 13 : 9780872173514
Total Pages : 1690 pages
Book Rating : 4.1/5 (735 download)
Download or read book Standard Directory of Advertising, July 1997 written by National Register Publishing and published by . This book was released on 1997-07-01 with total page 1690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172982
Total Pages : 1399 pages
Book Rating : 4.1/5 (729 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing and published by . This book was released on 1999-07 with total page 1399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
Author : Food Institute Information & Research Center
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.E/5 ( download)
Download or read book The Food Institute's Resource Guide written by Food Institute Information & Research Center and published by . This book was released on 1998 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher : National Register
ISBN 13 : 9780872170315
Total Pages : 1366 pages
Book Rating : 4.1/5 (73 download)
Download or read book Standard Directory of Advertising Agencies, July 1994 written by National Register Publishing and published by National Register. This book was released on 1994-07-01 with total page 1366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judy Foster Davis
Publisher : Taylor & Francis
ISBN 13 : 1317421671
Total Pages : 236 pages
Book Rating : 4.3/5 (174 download)
Download or read book Pioneering African-American Women in the Advertising Business written by Judy Foster Davis and published by Taylor & Francis. This book was released on 2016-12-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author : Rose Arny
Publisher :
ISBN 13 :
Total Pages : 1896 pages
Book Rating : 4.3/5 (91 download)
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1998-04 with total page 1896 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arlene Dávila
Publisher : Univ of California Press
ISBN 13 : 0520953592
Total Pages : 331 pages
Book Rating : 4.5/5 (29 download)
Download or read book Latinos, Inc. written by Arlene Dávila and published by Univ of California Press. This book was released on 2012-09-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172975
Total Pages : 0 pages
Book Rating : 4.1/5 (729 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies TM gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book TM gives you complete coverage on the entire advertising industry.
Author :
Publisher :
ISBN 13 :
Total Pages : 830 pages
Book Rating : 4.F/5 ( download)
Download or read book The Publishers' Circular and Booksellers' Record of British and Foreign Literature written by and published by . This book was released on 1897 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1550 pages
Book Rating : 4.3/5 (243 download)
Download or read book Directory of Community Legislation in Force and Other Acts of the Community Institutions written by and published by . This book was released on 2004 with total page 1550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.E/5 ( download)
Download or read book Directory of Online Services written by and published by . This book was released on 1999 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 854 pages
Book Rating : 4.B/5 (1 download)
Download or read book Publishers' circular and booksellers' record written by and published by . This book was released on 1897 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Burgett
Publisher : SOPs Press
ISBN 13 : 9780910167369
Total Pages : 242 pages
Book Rating : 4.1/5 (673 download)
Download or read book Standard Marketing Procedures for Dentists written by Gordon Burgett and published by SOPs Press. This book was released on 1997-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1758 pages
Book Rating : 4.3/5 (91 download)
Download or read book Publishers' Circular and Booksellers' Record of British and Foreign Literature written by and published by . This book was released on 1897 with total page 1758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Department of Transportation
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Information Package written by United States. Department of Transportation and published by . This book was released on 1997 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1433029243
Total Pages : 282 pages
Book Rating : 4.4/5 (33 download)
Download or read book Latvia Export-Import and Business Directory Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2007-02-07 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Latvia Export-Import Trade and Business Directory
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172395
Total Pages : 2062 pages
Book Rating : 4.1/5 (723 download)
Download or read book Standard Directory of Advertisers written by National Register Publishing and published by . This book was released on 1995 with total page 2062 pages. Available in PDF, EPUB and Kindle. Book excerpt:
