Advertising Red Books Advertisers and Agencies International

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Publisher :
ISBN 13 : 9781937606213
Total Pages : 0 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Advertising Red Books Advertisers and Agencies International by : Red Books LLC

Download or read book Advertising Red Books Advertisers and Agencies International written by Red Books LLC and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quotations from Chairman Mao Tsetung

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Publisher : China Books
ISBN 13 : 9780835123884
Total Pages : 328 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Quotations from Chairman Mao Tsetung by : Zedong Mao

Download or read book Quotations from Chairman Mao Tsetung written by Zedong Mao and published by China Books. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Thompson Red Book on Advertising

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Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis The Thompson Red Book on Advertising by :

Download or read book The Thompson Red Book on Advertising written by and published by . This book was released on 1899 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Red Books Agencies January 2012

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Publisher :
ISBN 13 : 9781937606022
Total Pages : 1988 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis Advertising Red Books Agencies January 2012 by : Red Books Llc

Download or read book Advertising Red Books Agencies January 2012 written by Red Books Llc and published by . This book was released on 2011-12-12 with total page 1988 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Red Books Agencies 2012

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Publisher :
ISBN 13 : 9781937606053
Total Pages : pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis Advertising Red Books Agencies 2012 by : Red Books Llc

Download or read book Advertising Red Books Agencies 2012 written by Red Books Llc and published by . This book was released on 2012-07-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Basic Business Library

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1598846124
Total Pages : 240 pages
Book Rating : 4.5/5 (988 download)

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Book Synopsis The Basic Business Library by : Eric Forte

Download or read book The Basic Business Library written by Eric Forte and published by Bloomsbury Publishing USA. This book was released on 2011-11-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic. Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing. This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.

Ogilvy on Advertising

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Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 592 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

The FIDIC Red Book Contract

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Publisher : Kluwer Law International B.V.
ISBN 13 : 9403520639
Total Pages : 1073 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis The FIDIC Red Book Contract by : Christopher Seppälä

Download or read book The FIDIC Red Book Contract written by Christopher Seppälä and published by Kluwer Law International B.V.. This book was released on 2023-04-25 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conditions of Contract for Construction – known universally as the Red Book – published by the International Federation of Consulting Engineers (known by its French acronym FIDIC) is the most widely used standard form of international construction contract. This book is a detailed commentary on the 2022 reprint of the 2017 FIDIC Red Book. For each of the Red Book’s 168 Sub-Clauses the commentary: identifies changes from the 1999 edition; analyses the meaning and significance of the Sub-Clause and lists related Sub-Clauses; describes related international arbitration awards, national court decisions and legal principles; and, where appropriate, proposes amendments to improve the Sub-Clause. As the FIDIC Yellow and Silver Books are very similar to the Red Book, much of the commentary is equally applicable to those forms of contract. The author is a FIDIC ‘insider’ having served for more than thirty years as Legal/Special Adviser to, or Member of, the FIDIC Contracts Committee which is responsible for preparing FIDIC’s contracts. This book is an indispensable resource for all parties called on to work with a FIDIC contract. With guidance for every stage of a construction project, whether in drafting, negotiating, performing, interpreting, or administering a FIDIC contract, the book’s easy-to-use structure includes such issues and topics as the following: introduction to FIDIC and its contracts and to publications of FIDIC and others relevant to the Red Book including the 2022 FIDIC Contracts Guide; critical examination of each Sub-Clause and advice for amending the same in order to better adapt it to the interests of each party (the Employer or the Contractor); special attention to each Sub-Clause relating to the Contractor’s and the Employer’s claims and claims procedure and to how to assert claims effectively, as well as to time bars and other pitfalls and how they may be overcome; detailed examination of Sub-Clauses relating to the referral of issues or disputes to the Dispute Avoidance/Adjudication Board and, if necessary, to international arbitration, and optimal strategies for doing so; discussion of the changes required to the 2017 Red Book by The World Bank’s Conditions of Particular Application (‘COPA’); reference, where appropriate, to the UNIDROIT Principles of International Commercial Contracts and trade usages; comprehensive discussion of practical issues that arise under common law, civil law and international legal principles, especially when a contract is with a state or public body; comparison of common law and civil law methods of contract interpretation and a suggested practical approach to interpretation given a FIDIC contract’s international arbitration clause; and overcoming problems that can arise when a contract is governed by the law of a less-developed country. Legal and technical terms are clearly defined, and numerous figures and tables are included to illustrate steps in contract procedures. Detailed attention is paid to terminological distinctions among the various legal traditions, including a comparison of British-English and American-English construction contract terms. Unquestionably the most detailed and thorough commentary ever published on the FIDIC Red Book, this highly practical work enables preparers of FIDIC contracts to amend and adapt the Red Book’s provisions to a particular project. Dispute adjudicators, arbitrators, and judges will welcome the book’s authoritative guidance on interpreting the provisions of a FIDIC contract, and engineers and other construction professionals involved in contract administration will appreciate the book’s many practical features.

Willing's Press Guide and Advertisers' Directory and Handbook

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Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Willing's Press Guide and Advertisers' Directory and Handbook by :

Download or read book Willing's Press Guide and Advertisers' Directory and Handbook written by and published by . This book was released on 1899 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising to the American Woman, 1900-1999

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Publisher : Ohio State University Press
ISBN 13 : 9780814208908
Total Pages : 356 pages
Book Rating : 4.2/5 (89 download)

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Book Synopsis Advertising to the American Woman, 1900-1999 by : Daniel Delis Hill

Download or read book Advertising to the American Woman, 1900-1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

The Advertising Red Books

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ISBN 13 :
Total Pages : 1900 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The Advertising Red Books by :

Download or read book The Advertising Red Books written by and published by . This book was released on 2008-04 with total page 1900 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Standard Directory of Advertising Agencies

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Publisher :
ISBN 13 : 9780872172975
Total Pages : 0 pages
Book Rating : 4.1/5 (729 download)

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Book Synopsis Standard Directory of Advertising Agencies by : National Register Publishing

Download or read book Standard Directory of Advertising Agencies written by National Register Publishing and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies TM gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book TM gives you complete coverage on the entire advertising industry.

Red Book

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ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Red Book by :

Download or read book Red Book written by and published by . This book was released on 1905 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Advertising Red Books

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Publisher :
ISBN 13 : 9780872174658
Total Pages : 1801 pages
Book Rating : 4.1/5 (746 download)

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Book Synopsis The Advertising Red Books by : National Register Publishing

Download or read book The Advertising Red Books written by National Register Publishing and published by . This book was released on 2004-12-01 with total page 1801 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Letter-book of Gabriel Harvey, A.D. 1573-1580

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Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.B/5 (1 download)

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Book Synopsis Letter-book of Gabriel Harvey, A.D. 1573-1580 by : Gabriel Harvey

Download or read book Letter-book of Gabriel Harvey, A.D. 1573-1580 written by Gabriel Harvey and published by . This book was released on 1884 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creativities, Technologies, and Media in Music Learning and Teaching

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Publisher : Oxford University Press
ISBN 13 : 0190674571
Total Pages : 288 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Creativities, Technologies, and Media in Music Learning and Teaching by : Gary E. McPherson

Download or read book Creativities, Technologies, and Media in Music Learning and Teaching written by Gary E. McPherson and published by Oxford University Press. This book was released on 2018-05-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativities, Media, and Technology in Music Learning and Teaching is one of five paperback books derived from the foundational two-volume Oxford Handbook of Music Education. Designed for music teachers, students, and scholars of music education, as well as educational administrators and policy makers, this fifth book in the set comprises three complementary sections: musical creativity as practice; music teaching and learning through technology; and the interplay of media, music, and education. The first section reviews notions of musical creativity, examining practice-based perspectives to support and develop understanding of the diverse types of creativity found within music education practice across the globe. In the second section, authors explore the essential role of technology in musical discourse and in various forms of musical learning, even as technology continually evolves and the needs and possibilities continue to rapidly change. The third section provokes readers to assess their own thinking about the transformative changes occurring within the discipline as a result of advances in media, and the increasing infiltration of media into all aspects of life, the classroom, and music making. Contributors Andrew R. Brown, Pamela Burnard, Bernadette Colley, Ian Cross, Rokus de Groot, Steven C. Dillon, Randi Margrethe Eidsaa, David G. Hebert, Evangelos Himonides, Neryl Jeanneret, Ailbhe Kenny, Andrew King, Eleni Lapidaki, Felicity Laurence, Samuel Leong, Bo Wah Leung, Alagi Mbye, Gary E. McPherson, Ross Purves, Tal-Chen Rabinowitch, S. Alex Ruthmann, Eva Sæther, Jonathan Savage, Reza Shayesteh, Petros Stagkos, Matthew D. Thibeault, Evan S. Tobias, Carole Waugh, Graham F. Welch

Standard Directory of Advertising Agencies

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Standard Directory of Advertising Agencies by :

Download or read book Standard Directory of Advertising Agencies written by and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: