The Social Media Mind

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Publisher : New Line Publishing
ISBN 13 : 1844819833
Total Pages : 254 pages
Book Rating : 4.8/5 (448 download)

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Book Synopsis The Social Media Mind by : David Amerland

Download or read book The Social Media Mind written by David Amerland and published by New Line Publishing. This book was released on 2015-10-04 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, it demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age. In carefully laid out arguments, backed by evidence and examples he answers questions like: Why do some social media marketing campaigns fail and not others?Why is social media so radically different from traditional marketing?How are social media success stories created?How can social media help save costs in business?Why is social media changing so many aspects of our world?What does it take to develop a social media mind?Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how.

Social Media Mind

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Author :
Publisher : New Line Publishing
ISBN 13 : 9781844819843
Total Pages : 252 pages
Book Rating : 4.8/5 (198 download)

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Book Synopsis Social Media Mind by : David Amerland

Download or read book Social Media Mind written by David Amerland and published by New Line Publishing. This book was released on 2012 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like any medium of communication, social media has its own tropes which must be mastered in order to use it properly. Amerland illustrates how social media is a game changer, and he challenges readers to rethink their assumptions on almost every sphere where it is applied.

Offline

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Publisher : John Wiley & Sons
ISBN 13 : 0857087932
Total Pages : 228 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Offline by : Imran Rashid

Download or read book Offline written by Imran Rashid and published by John Wiley & Sons. This book was released on 2019-02-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse. A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment. Learn how to recognize ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

Digital and Media Literacy

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Publisher : Corwin Press
ISBN 13 : 1412981581
Total Pages : 233 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Digital and Media Literacy by : Renee Hobbs

Download or read book Digital and Media Literacy written by Renee Hobbs and published by Corwin Press. This book was released on 2011-07-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

The Psychology of Social Media

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Publisher : Routledge
ISBN 13 : 1351692437
Total Pages : 116 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Psychology of Social Media by : Ciarán Mc Mahon

Download or read book The Psychology of Social Media written by Ciarán Mc Mahon and published by Routledge. This book was released on 2019-03-25 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites? The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and sharing of photographs can be a way to express ourselves and form connections, but also highlights the pitfalls of social media including privacy issues. From FOMO to fraping, and from subtweeting to selfies, The Psychology of Social Media shows how social media has developed a whole new world of communication, and for better or worse is likely to continue to be an essential part of how we understand our selves.

The Coddling of the American Mind

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Publisher : Penguin
ISBN 13 : 0735224919
Total Pages : 354 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Coddling of the American Mind by : Greg Lukianoff

Download or read book The Coddling of the American Mind written by Greg Lukianoff and published by Penguin. This book was released on 2019-08-20 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller • Finalist for the 2018 National Book Critics Circle Award in Nonfiction • A New York Times Notable Book • Bloomberg Best Book of 2018 “Their distinctive contribution to the higher-education debate is to meet safetyism on its own, psychological turf . . . Lukianoff and Haidt tell us that safetyism undermines the freedom of inquiry and speech that are indispensable to universities.” —Jonathan Marks, Commentary “The remedies the book outlines should be considered on college campuses, among parents of current and future students, and by anyone longing for a more sane society.” —Pittsburgh Post-Gazette Something has been going wrong on many college campuses in the last few years. Speakers are shouted down. Students and professors say they are walking on eggshells and are afraid to speak honestly. Rates of anxiety, depression, and suicide are rising—on campus as well as nationally. How did this happen? First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt show how the new problems on campus have their origins in three terrible ideas that have become increasingly woven into American childhood and education: What doesn’t kill you makes you weaker; always trust your feelings; and life is a battle between good people and evil people. These three Great Untruths contradict basic psychological principles about well-being and ancient wisdom from many cultures. Embracing these untruths—and the resulting culture of safetyism—interferes with young people’s social, emotional, and intellectual development. It makes it harder for them to become autonomous adults who are able to navigate the bumpy road of life. Lukianoff and Haidt investigate the many social trends that have intersected to promote the spread of these untruths. They explore changes in childhood such as the rise of fearful parenting, the decline of unsupervised, child-directed play, and the new world of social media that has engulfed teenagers in the last decade. They examine changes on campus, including the corporatization of universities and the emergence of new ideas about identity and justice. They situate the conflicts on campus within the context of America’s rapidly rising political polarization and dysfunction. This is a book for anyone who is confused by what is happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live, work, and cooperate across party lines.

Social Media Crisis Communications

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Author :
Publisher : Que Publishing
ISBN 13 : 0133353893
Total Pages : 248 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis Social Media Crisis Communications by : Ann Marie van den Hurk

Download or read book Social Media Crisis Communications written by Ann Marie van den Hurk and published by Que Publishing. This book was released on 2013-04-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Normal 0 false false false MicrosoftInternetExplorer4 Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time! Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster. So...what’s your crisis communications plan? Don’t have one? Let’s fix that. Now. This book gives you a crisis communications blueprint that’s fast, flexible, realistic, complete, and doable. You’ll learn how to successfully defend yourself using the same social tools others are using against you. You’ll see what works (and doesn’t). You’ll learn from folks who’ve been there and lived to talk about it: leaders who’ve been forced to execute their own crisis plans in the most brutally tough situations. When that crisis comes, you’ll own this book. You’ll be ready. You’ll survive. You will win. Understand the radically new dynamics of today’s crises Anticipate what might happen, so you can get ahead of any crisis Establish crisis response roles, teams, and notification/activation processes Use free and low-cost services to monitor online chatter for signs of trouble Respond in real time, before your crisis escalates Calibrate your response to the realities of what’s happening Effectively integrate social media best practices throughout your response Avoid the disastrous mistakes panicked organizations often make Regain control of your organization’s identity across the web

The Power of People Skills

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Publisher : Red Wheel/Weiser
ISBN 13 : 1632658984
Total Pages : 256 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis The Power of People Skills by : Trevor Throness

Download or read book The Power of People Skills written by Trevor Throness and published by Red Wheel/Weiser. This book was released on 2017-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Power of People Skills is the eye-opening, invaluable, definitive guide to achieving success in your organization. Excellent!" —Marshall Goldsmith People are the problem. They're always the problem. If a business person goes home frustrated, if they talk with their significant other about it, if they lay awake at night stewing about it, inevitably the problem is some person at work—a colleague, subordinate, or boss. Handling people issues is every leader's major headache. It's what takes up the majority of their time and—more important—the bulk of their head space. Every leader can and must develop this most important of all management skills. The Power of People Skills will teach you that there's one primary difference between a great culture and a poor one: a great culture insists on having star players in every key seat, and a poor culture tolerates under performers. In this powerful book, you will learn how to: Make the people decisions that can double your results, relieve your stress, and cause team morale to soar. Attract and retain the very best talent. Deal with difficult people problems in an objective and kind way. Overcome the reluctance we all share to confront under performers. Permanently solve the problems causing most of your stress.

Dark Persuasion

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Publisher : Yale University Press
ISBN 13 : 0300247176
Total Pages : 301 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Dark Persuasion by : Joel E. Dimsdale

Download or read book Dark Persuasion written by Joel E. Dimsdale and published by Yale University Press. This book was released on 2021-08-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.

The Highly Sensitive Brain

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Publisher : Academic Press
ISBN 13 : 0128182520
Total Pages : 224 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis The Highly Sensitive Brain by : Bianca P. Acevedo

Download or read book The Highly Sensitive Brain written by Bianca P. Acevedo and published by Academic Press. This book was released on 2020-05-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Highly Sensitive Brain is the first handbook to cover the science, measurement, and clinical discussion of sensory processing sensitivity (SPS), a trait associated with enhanced responsivity, awareness, depth-of-processing and attunement to the environment and other individuals. Grounded in theoretical models of high sensitivity, this volume discusses the assessment of SPS in children and adults, as well as its health and social outcomes. This edition also synthesizes up-to-date research on the biological mechanisms associated with high sensitivity, such as its neural and genetic basis. It also discusses clinical issues related to SPS and seemingly-related disorders such as misophonia, a hyper-sensitivity to specific sounds. In addition, to practical assessment of SPS embedded throughout this volume is discussion of the biological basis of SPS, exploring why this trait exists and persists in humansand other species. The Highly Sensitive Brain is a useful handbook and may be of special interest to clinicians, physicians, health-care workers, educators, and researchers. Presents a neurobiological perspective of sensory processing sensitivity (SPS) Provides assessment criteria and measurement tools for highly sensitive children and adults Discusses the health and social outcomes of being highly sensitive in children and adults Examines clinical issues related to high sensitivity Offers practical applications and a future vision for integrating high sensitivity in our society

Social Media and Morality

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Publisher :
ISBN 13 : 1107164931
Total Pages : 233 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Social Media and Morality by : Lisa S. Nelson

Download or read book Social Media and Morality written by Lisa S. Nelson and published by . This book was released on 2018-06-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the mediating effects of social media on our morality.

The Hacking of the American Mind

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Publisher : Penguin
ISBN 13 : 1101982594
Total Pages : 352 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Hacking of the American Mind by : Robert H. Lustig

Download or read book The Hacking of the American Mind written by Robert H. Lustig and published by Penguin. This book was released on 2017-09-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

The Social Mind

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Author :
Publisher : Routledge
ISBN 13 : 1317564251
Total Pages : 408 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Social Mind by : Jane Suilin Lavelle

Download or read book The Social Mind written by Jane Suilin Lavelle and published by Routledge. This book was released on 2018-12-07 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: We spend a lot of time thinking about other people: their motivations, what they are thinking, why they want particular things. Sometimes we are aware of it, but it often occurs without conscious thought, and we can respond appropriately to other people's thoughts in a diverse range of situations. The Social Mind: A Philosophical Introduction examines the cognitive capacities that facilitate this amazing ability. It explains and critiques key philosophical theories about how we think about other people's minds, measuring them against empirical findings from neuroscience, anthropology, developmental psychology and cognitive ethology. Some of the fascinating questions addressed include: How do we think about other people's minds? Do we put ourselves in another's shoes to work out what they think? When do we need to think about another person's thoughts? What kinds of thoughts do we attribute to others? Are they propositional attitudes like beliefs and desires as analytic philosophers have often assumed, or could they be something else? What sorts of neural mechanisms underlie our ability to think about other people's thoughts? How is the ability to think about other minds different for individuals on the autism Spectrum? Is a preoccupation with other people's thoughts a Western phenomenon or is it found in all cultures? How do children learn to think about other minds? Can non-human animals think about other minds? These questions are applied to case studies throughout the book, including mirror neurons, recent research on infant social cognition, false belief tasks, and cross-cultural studies. Covering complex interdisciplinary debates in an accessible and clear way, with chapter summaries, annotated further reading, and a glossary, The Social Mind: A Philosophical Introduction is an ideal entry point into this fast-moving and exciting field. It is essential reading for students of philosophy of mind and psychology, and also of interest to those in related subjects such as cognitive science, social and developmental psychology, and anthropology.

The Distracted Mind

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Author :
Publisher : MIT Press
ISBN 13 : 0262534436
Total Pages : 303 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Distracted Mind by : Adam Gazzaley

Download or read book The Distracted Mind written by Adam Gazzaley and published by MIT Press. This book was released on 2017-10-27 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “brilliant and practical” study of why our brains aren’t built for media multitasking—and how we can learn to live with technology in a more balanced way (Jack Kornfield, author of The Wise Heart) Most of us will freely admit that we are obsessed with our devices. We pride ourselves on our ability to multitask—read work email, reply to a text, check Facebook, watch a video clip. Talk on the phone, send a text, drive a car. Enjoy family dinner with a glowing smartphone next to our plates. We can do it all, 24/7! Never mind the errors in the email, the near-miss on the road, and the unheard conversation at the table. In The Distracted Mind, Adam Gazzaley and Larry Rosen—a neuroscientist and a psychologist—explain why our brains aren't built for multitasking, and suggest better ways to live in a high-tech world without giving up our modern technology. The authors explain that our brains are limited in their ability to pay attention. We don't really multitask but rather switch rapidly between tasks. Distractions and interruptions, often technology-related—referred to by the authors as “interference”—collide with our goal-setting abilities. We want to finish this paper/spreadsheet/sentence, but our phone signals an incoming message and we drop everything. Even without an alert, we decide that we “must” check in on social media immediately. Gazzaley and Rosen offer practical strategies, backed by science, to fight distraction. We can change our brains with meditation, video games, and physical exercise; we can change our behavior by planning our accessibility and recognizing our anxiety about being out of touch even briefly. They don't suggest that we give up our devices, but that we use them in a more balanced way.

One Million Followers, Updated Edition

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Publisher : BenBella Books
ISBN 13 : 1946885606
Total Pages : 204 pages
Book Rating : 4.9/5 (468 download)

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Book Synopsis One Million Followers, Updated Edition by : Brendan Kane

Download or read book One Million Followers, Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

The Social Mind

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Author :
Publisher : Cambridge University Press
ISBN 13 : 9780521541251
Total Pages : 468 pages
Book Rating : 4.5/5 (412 download)

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Book Synopsis The Social Mind by : Joseph P. Forgas

Download or read book The Social Mind written by Joseph P. Forgas and published by Cambridge University Press. This book was released on 2003-10-27 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Mind explores the relationship between people's thoughts and motives and their interpersonal strategies.

The Social Mind

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Author :
Publisher : Common Ground Publishing
ISBN 13 : 9781612293684
Total Pages : 129 pages
Book Rating : 4.2/5 (936 download)

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Book Synopsis The Social Mind by : James Paul Gee

Download or read book The Social Mind written by James Paul Gee and published by Common Ground Publishing. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Social Mind was originally published in 1992."