Semiotics In The United States

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Semiotics in the United States

Author : Thomas Albert Sebeok
Publisher : Georgetown University Press
ISBN 13 : 9780253206541
Total Pages : 198 pages
Book Rating : 4.2/5 (65 download)

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Book Synopsis Semiotics in the United States by : Thomas Albert Sebeok

Download or read book Semiotics in the United States written by Thomas Albert Sebeok and published by Georgetown University Press. This book was released on 1991 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.

Global Semiotics

Author : Thomas A. Sebeok
Publisher : Indiana University Press
ISBN 13 : 9780253339577
Total Pages : 274 pages
Book Rating : 4.3/5 (395 download)

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Book Synopsis Global Semiotics by : Thomas A. Sebeok

Download or read book Global Semiotics written by Thomas A. Sebeok and published by Indiana University Press. This book was released on 2001 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of semiotics underwent a gradual but radical paradigm shift during the past century, from a glottocentric (language-centered) enterprise to one that encompasses the whole terrestrial biosphere. In this collection of 17 essays, Thomas A. Sebeok, one of the seminal thinkers in the field, shows how this progression took place. His wide-ranging discussion of the evolution of the field covers many facets, including discussions of biosemiotics, semiotics as a bridge between the humanities and natural sciences, semiosis, nonverbal communication, cat and horse behavior, the semiotic self, and women in semiotics. This thorough account will appeal to seasoned scholars and neophytes alike.

Handbook of Semiotics

Author : Winfried Noth
Publisher : Indiana University Press
ISBN 13 : 9780253209597
Total Pages : 600 pages
Book Rating : 4.2/5 (95 download)

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Book Synopsis Handbook of Semiotics by : Winfried Noth

Download or read book Handbook of Semiotics written by Winfried Noth and published by Indiana University Press. This book was released on 1990-09-22 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.

Introducing Semiotics

Author : Paul Cobley
Publisher : Graphic Guides
ISBN 13 : 9781848311855
Total Pages : 0 pages
Book Rating : 4.3/5 (118 download)

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Book Synopsis Introducing Semiotics by : Paul Cobley

Download or read book Introducing Semiotics written by Paul Cobley and published by Graphic Guides. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique graphic introductions to big ideas and thinkers, written by experts in the field.

Understanding Media Semiotics

Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 1350064181
Total Pages : 312 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Understanding Media Semiotics by : Marcel Danesi

Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Semiotics: The Basics

Author : Daniel Chandler
Publisher : Routledge
ISBN 13 : 1134324766
Total Pages : 295 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Semiotics: The Basics by : Daniel Chandler

Download or read book Semiotics: The Basics written by Daniel Chandler and published by Routledge. This book was released on 2007-05-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

American Signatures

Author : Thomas Albert Sebeok
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis American Signatures by : Thomas Albert Sebeok

Download or read book American Signatures written by Thomas Albert Sebeok and published by . This book was released on 1991 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this series of new and reprinted essays, Sebeok, a pivotal figure in American semiotics, assesses major contributions to semiotics theory, method and practice in America, including the seminal ideas of Charles Sanders Peirce, Charles Morris and other Americans whose ideas coalesced and built upon each other to produce the discipline of semiotics known today. He also illuminates the work of such emigre scholars as Roman Jakobson, Ernst Cassirer and Jacques Maritain, who combine Sausurean linguistics with the work of these Americans, turning the study of semiotics in new directions. Annotation copyrighted by Book News, Inc., Portland, OR

Visible Signs

Author : David Crow
Publisher : Bloomsbury Publishing
ISBN 13 : 1474253857
Total Pages : 208 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Visible Signs by : David Crow

Download or read book Visible Signs written by David Crow and published by Bloomsbury Publishing. This book was released on 2017-07-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.

Using Semiotics in Marketing

Author : Rachel Lawes
Publisher : Kogan Page Publishers
ISBN 13 : 1789662087
Total Pages : 281 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Using Semiotics in Marketing by : Rachel Lawes

Download or read book Using Semiotics in Marketing written by Rachel Lawes and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established ones. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.

Social Semiotics

Author : Thomas Hestbaek Andersen
Publisher : Routledge
ISBN 13 : 1317447875
Total Pages : 174 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Social Semiotics by : Thomas Hestbaek Andersen

Download or read book Social Semiotics written by Thomas Hestbaek Andersen and published by Routledge. This book was released on 2015-03-27 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress

Semiotics and the Philosophy of Language

Author : Umberto Eco
Publisher : Indiana University Press
ISBN 13 : 9780253203984
Total Pages : 260 pages
Book Rating : 4.2/5 (39 download)

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Book Synopsis Semiotics and the Philosophy of Language by : Umberto Eco

Download or read book Semiotics and the Philosophy of Language written by Umberto Eco and published by Indiana University Press. This book was released on 1986-07-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement

Critical Semiotics

Author : Gary Genosko
Publisher : Bloomsbury Publishing
ISBN 13 : 1472596382
Total Pages : 201 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Critical Semiotics by : Gary Genosko

Download or read book Critical Semiotics written by Gary Genosko and published by Bloomsbury Publishing. This book was released on 2016-09-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.

An Introduction to Applied Semiotics

Author : Louis Hébert
Publisher : Routledge
ISBN 13 : 1000760596
Total Pages : 339 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis An Introduction to Applied Semiotics by : Louis Hébert

Download or read book An Introduction to Applied Semiotics written by Louis Hébert and published by Routledge. This book was released on 2019-11-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.

Understanding American Icons

Author : Arthur Asa Berger
Publisher : Routledge
ISBN 13 : 1315416204
Total Pages : 185 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Understanding American Icons by : Arthur Asa Berger

Download or read book Understanding American Icons written by Arthur Asa Berger and published by Routledge. This book was released on 2016-06-16 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

Introducing Social Semiotics

Author : Theo Van Leeuwen
Publisher : Psychology Press
ISBN 13 : 9780415249430
Total Pages : 322 pages
Book Rating : 4.2/5 (494 download)

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Book Synopsis Introducing Social Semiotics by : Theo Van Leeuwen

Download or read book Introducing Social Semiotics written by Theo Van Leeuwen and published by Psychology Press. This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

New Vocabularies in Film Semiotics

Author : Robert Stam
Publisher : Routledge
ISBN 13 : 1134963173
Total Pages : 262 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis New Vocabularies in Film Semiotics by : Robert Stam

Download or read book New Vocabularies in Film Semiotics written by Robert Stam and published by Routledge. This book was released on 2005-07-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors address key aspects of contemporary semiotic and cultural debate--for example Metz's semiotics, Genette's narratology, the feminism of Mary Ann Doane, and Bakhtinian concepts. The book explores linguistically-oriented terminology in cinema studies; the semiotics of film narrative; the psycho-semiology of the cinema; and intertextuality, discourse, and transtextuality. References to individual films drawn from the work of a wide range of directors including Orson Welles, D.W. Griffiths, Alain Resnais, Jean-Luc Godard, Alfred Hitchcock, Jean Cocteau, and Chantal Akerman illustrate th.

Basics of Semiotics (Ninth Edition)

Author : John Deely
Publisher : Royal Collins Publishing Company
ISBN 13 : 9781487807801
Total Pages : 400 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis Basics of Semiotics (Ninth Edition) by : John Deely

Download or read book Basics of Semiotics (Ninth Edition) written by John Deely and published by Royal Collins Publishing Company. This book was released on 2021-06-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last half century has produced an increasing interest in semiotics, the study of signs. As an interdisciplinary field, moreover, semiotics has produced a vast literature from many different points of view. As the discourse has expanded, clear definitions and goals become more elusive. Semioticians still lack a unified theory of the purposes of semiotics as a discipline as well as a comprehensive rationale for the linking of semiosis at the levels of culture, society, and nature. This short, cogent, philosophically oriented book outlines and analyzes the basic concepts of semiotics in a coherent, overall framework.