Understanding Media Semiotics

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Understanding Media Semiotics

Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 1350064181
Total Pages : 312 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Understanding Media Semiotics by : Marcel Danesi

Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Understanding Nonverbal Communication

Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 135015265X
Total Pages : 257 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Understanding Nonverbal Communication by : Marcel Danesi

Download or read book Understanding Nonverbal Communication written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2021-09-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The human body is a primary source of meaning-making, with the body conveying over two-thirds of our messages. But how can we understand these physical communicative cues? How are they being expressed and exploited in new media and multimodal online and mobile interaction? Offering an in-depth guide to help you investigate and understand real and virtual nonverbal communication using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics. With in-depth, comparative case studies, each chapter deals with a traditional aspect of nonverbal communication, such as facial expressions, touch, and gesture, before extending the discussion to new media and cyberspace. Explaining the issues step by step and supported by exercises, directed further reading and a glossary of key terms, Understanding Nonverbal Communication provides you with all the tools you need to understand how nonverbal communication unfolds in all kinds of contexts, and the kinds of messages that it makes possible.

The Semiotics of Emoji

Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 1474282008
Total Pages : 192 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The Semiotics of Emoji by : Marcel Danesi

Download or read book The Semiotics of Emoji written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2016-11-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Interactive Media: The Semiotics of Embodied Interaction

Author : Shaleph O'Neill
Publisher : Springer Science & Business Media
ISBN 13 : 1848000367
Total Pages : 188 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis Interactive Media: The Semiotics of Embodied Interaction by : Shaleph O'Neill

Download or read book Interactive Media: The Semiotics of Embodied Interaction written by Shaleph O'Neill and published by Springer Science & Business Media. This book was released on 2008-09-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.

Messages, Signs, and Meanings

Author : Marcel Danesi
Publisher : Canadian Scholars’ Press
ISBN 13 : 9781551302508
Total Pages : 414 pages
Book Rating : 4.3/5 (25 download)

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Book Synopsis Messages, Signs, and Meanings by : Marcel Danesi

Download or read book Messages, Signs, and Meanings written by Marcel Danesi and published by Canadian Scholars’ Press. This book was released on 2004 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.

Understanding Media Culture

Author : Jostein Gripsrud
Publisher : Bloomsbury Publishing
ISBN 13 : 1849663769
Total Pages : 336 pages
Book Rating : 4.8/5 (496 download)

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Book Synopsis Understanding Media Culture by : Jostein Gripsrud

Download or read book Understanding Media Culture written by Jostein Gripsrud and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.

Media Semiotics

Author : Jonathan Bignell
Publisher : Manchester University Press
ISBN 13 : 9780719045011
Total Pages : 244 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Media Semiotics by : Jonathan Bignell

Download or read book Media Semiotics written by Jonathan Bignell and published by Manchester University Press. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

The Handbook of Media and Mass Communication Theory

Author : Robert S. Fortner
Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1008 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Handbook of Media and Mass Communication Theory by : Robert S. Fortner

Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase

Media Literacy and Semiotics

Author : E. Gaines
Publisher : Springer
ISBN 13 : 0230115519
Total Pages : 181 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Media Literacy and Semiotics by : E. Gaines

Download or read book Media Literacy and Semiotics written by E. Gaines and published by Springer. This book was released on 2010-12-20 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Understanding Media Psychology

Author : Gayle S. Stever
Publisher : Routledge
ISBN 13 : 1000457877
Total Pages : 408 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Understanding Media Psychology by : Gayle S. Stever

Download or read book Understanding Media Psychology written by Gayle S. Stever and published by Routledge. This book was released on 2021-09-28 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today, and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors, this book will help readers to understand the structures, influences, and theories around media psychology. Covering core areas such as positive media psychology, the effects of gaming, violence, advertising, and pornography, the authors critically engage with contemporary discussions around propaganda, fake news, deepfakes, and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward, and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally.

Visual Communication

Author : Giorgia Aiello
Publisher : SAGE
ISBN 13 : 152641712X
Total Pages : 308 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Visual Communication by : Giorgia Aiello

Download or read book Visual Communication written by Giorgia Aiello and published by SAGE. This book was released on 2019-10-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Analysing Media Texts (Volume 4)

Author : Gillespie, Marie
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335218865
Total Pages : 216 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Analysing Media Texts (Volume 4) by : Gillespie, Marie

Download or read book Analysing Media Texts (Volume 4) written by Gillespie, Marie and published by McGraw-Hill Education (UK). This book was released on 2006-05-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an introduction to analysing media texts. This book with its award winning DVD, helps students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation.

Changing Signs of Truth

Author : Crystal L. Downing
Publisher : InterVarsity Press
ISBN 13 : 083086685X
Total Pages : 342 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Changing Signs of Truth by : Crystal L. Downing

Download or read book Changing Signs of Truth written by Crystal L. Downing and published by InterVarsity Press. This book was released on 2012-05-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.

Understanding Media Theory

Author : Arjen Mulder
Publisher : V2_ publishing
ISBN 13 : 9056623885
Total Pages : 222 pages
Book Rating : 4.0/5 (566 download)

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Book Synopsis Understanding Media Theory by : Arjen Mulder

Download or read book Understanding Media Theory written by Arjen Mulder and published by V2_ publishing. This book was released on 2004 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among students at universities and colleges of higher education, as well as in the written press, one can ascertain a growing interest in media theory. There is a conveyor belt of books about new media, but what seems to be missing is knowledge and understanding of the classical media theories of Ernst Cassirer, Susanne Langer, Harold Innis, Marshall McLuhan, Claude Shannon, Gregory Bateson, Vil»m Flusser, Friedrich Kittler, and many others. In Understanding Media Theory, the ideas of these theoreticians and philosophers are explained and applied in a clear and accessible way--not by discussing the writers one by one, but by using real examples and analyzing them on the basis of concepts developed in media theory. Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies. The main thrust of media theory is the analysis of how a society is altered by the technical characteristics of the various media it encompasses. Media theory therefore examines popular culture as well as the arts, journalism as well as philosophy, scientific as well as general insights, mass media as well as individualized media. Media theory claims to offer an explanation for all historic and social phenomena.

New Vocabularies in Film Semiotics

Author : Robert Stam
Publisher : Routledge
ISBN 13 : 1134963173
Total Pages : 262 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis New Vocabularies in Film Semiotics by : Robert Stam

Download or read book New Vocabularies in Film Semiotics written by Robert Stam and published by Routledge. This book was released on 2005-07-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors address key aspects of contemporary semiotic and cultural debate--for example Metz's semiotics, Genette's narratology, the feminism of Mary Ann Doane, and Bakhtinian concepts. The book explores linguistically-oriented terminology in cinema studies; the semiotics of film narrative; the psycho-semiology of the cinema; and intertextuality, discourse, and transtextuality. References to individual films drawn from the work of a wide range of directors including Orson Welles, D.W. Griffiths, Alain Resnais, Jean-Luc Godard, Alfred Hitchcock, Jean Cocteau, and Chantal Akerman illustrate th.

Understanding American Icons

Author : Arthur Asa Berger
Publisher : Routledge
ISBN 13 : 1315416190
Total Pages : 198 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Understanding American Icons by : Arthur Asa Berger

Download or read book Understanding American Icons written by Arthur Asa Berger and published by Routledge. This book was released on 2016-06-16 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

Critical Global Semiotics

Author : Taylor & Francis Group
Publisher : Routledge
ISBN 13 : 9781032088419
Total Pages : 254 pages
Book Rating : 4.0/5 (884 download)

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Book Synopsis Critical Global Semiotics by : Taylor & Francis Group

Download or read book Critical Global Semiotics written by Taylor & Francis Group and published by Routledge. This book was released on 2021-06-30 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Global Semiotics: Understanding Sustainable Transformational Citizenship incorporates powerful unifying frameworks which make explicit a developing global consciousness. It explores transdisciplinary 'common wealth' through focus on multimodality, media, and metaphor, testing two universally applicable humanitarian frameworks: critical realism (CR) and systemic functional semiotics (SFS). Every day, global citizens encounter an overwhelming host of genres and sub-genres, emergent semantic triangles, evolving semiotic trinity. Embodying philosophy, incorporating active engagement, this book addresses the political economy and cultural politics of diverse domains. Challenging daily drama and performative dharma, 24 analysts from 13 countries present current issues in Anthropology, Architecture, Dance, Feminism, Film, Health, Law, Management, Medicine, Music, Politics, Pharmaceuticals, Sociology, Sustainability Education, and Urban Development. The book's integrative, unifying foundations will be of interest to researchers, academics, and post-graduate students in the fields of linguistics, semiotics, and critical realist philosophy, as well as to policy makers, curriculum developers, and civil society.