Introducing Social Semiotics

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Introducing Social Semiotics

Author : Theo Van Leeuwen
Publisher : Psychology Press
ISBN 13 : 9780415249430
Total Pages : 322 pages
Book Rating : 4.2/5 (494 download)

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Book Synopsis Introducing Social Semiotics by : Theo Van Leeuwen

Download or read book Introducing Social Semiotics written by Theo Van Leeuwen and published by Psychology Press. This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Social Semiotics

Author : Robert Ian Vere Hodge
Publisher : Cornell University Press
ISBN 13 : 9780801495151
Total Pages : 300 pages
Book Rating : 4.4/5 (951 download)

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Book Synopsis Social Semiotics by : Robert Ian Vere Hodge

Download or read book Social Semiotics written by Robert Ian Vere Hodge and published by Cornell University Press. This book was released on 1988 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

Social Semiotics

Author : Thomas Hestbaek Andersen
Publisher : Routledge
ISBN 13 : 1317447875
Total Pages : 174 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Social Semiotics by : Thomas Hestbaek Andersen

Download or read book Social Semiotics written by Thomas Hestbaek Andersen and published by Routledge. This book was released on 2015-03-27 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress

Introducing Multimodality

Author : Carey Jewitt
Publisher : Routledge
ISBN 13 : 1317269780
Total Pages : 231 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Introducing Multimodality by : Carey Jewitt

Download or read book Introducing Multimodality written by Carey Jewitt and published by Routledge. This book was released on 2016-03-22 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Introducing Semiotics

Author : Paul Cobley
Publisher : Graphic Guides
ISBN 13 : 9781848311855
Total Pages : 0 pages
Book Rating : 4.3/5 (118 download)

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Book Synopsis Introducing Semiotics by : Paul Cobley

Download or read book Introducing Semiotics written by Paul Cobley and published by Graphic Guides. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique graphic introductions to big ideas and thinkers, written by experts in the field.

Advancing Multimodal and Critical Discourse Studies

Author : Sumin Zhao
Publisher : Routledge
ISBN 13 : 1315520990
Total Pages : 214 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Advancing Multimodal and Critical Discourse Studies by : Sumin Zhao

Download or read book Advancing Multimodal and Critical Discourse Studies written by Sumin Zhao and published by Routledge. This book was released on 2017-09-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.

Media Semiotics

Author : Jonathan Bignell
Publisher : Manchester University Press
ISBN 13 : 9780719045011
Total Pages : 244 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Media Semiotics by : Jonathan Bignell

Download or read book Media Semiotics written by Jonathan Bignell and published by Manchester University Press. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Introduction to the Semiotics of the Text

Author : Gianfranco Marrone
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110688980
Total Pages : 208 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Introduction to the Semiotics of the Text by : Gianfranco Marrone

Download or read book Introduction to the Semiotics of the Text written by Gianfranco Marrone and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.

Signs in Use

Author : Jørgen Dines Johansen
Publisher : Routledge
ISBN 13 : 1134505787
Total Pages : 264 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Signs in Use by : Jørgen Dines Johansen

Download or read book Signs in Use written by Jørgen Dines Johansen and published by Routledge. This book was released on 2005-07-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.

Photojournalism: A Social Semiotic Approach

Author : H. Caple
Publisher : Springer
ISBN 13 : 1137314907
Total Pages : 237 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Photojournalism: A Social Semiotic Approach by : H. Caple

Download or read book Photojournalism: A Social Semiotic Approach written by H. Caple and published by Springer. This book was released on 2013-10-25 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the role of photographs in newspapers and online news, analyzing how meanings are made in images and exploring text-image relations, illustrated with authentic news stories from both print and online news outlets.

An Introduction to Applied Semiotics

Author : Louis Hébert
Publisher : Routledge
ISBN 13 : 1000760596
Total Pages : 339 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis An Introduction to Applied Semiotics by : Louis Hébert

Download or read book An Introduction to Applied Semiotics written by Louis Hébert and published by Routledge. This book was released on 2019-11-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.

Women in Social Semiotics and SFL

Author : Eva Maagerø
Publisher : Routledge Studies in Linguistics
ISBN 13 : 9781032057439
Total Pages : 0 pages
Book Rating : 4.0/5 (574 download)

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Book Synopsis Women in Social Semiotics and SFL by : Eva Maagerø

Download or read book Women in Social Semiotics and SFL written by Eva Maagerø and published by Routledge Studies in Linguistics. This book was released on 2023-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases interviews with nine women who have made pioneering contributions to social semiotics and systemic functional linguistics (SFL), highlighting how these women have taken the discipline into new and innovative directions, and the enduring impact of their work. The volume features interviews with a generation of scholars inspired by the prominent linguists Michael Halliday and Ruqaiya Hasan in Sydney, reflecting on their achievements in the advancement of theory, knowledge, and practical application as well as the establishment of research centers in different parts of the world. A consistent interview format helps to illustrate the different directions the work of these scholars has taken and their different takes on key concepts to the discipline such as register, genre, text and context, and multimodality. Taken together, the interviews offer insights into key strands of social semiotic and SFL scholarship and give inspiration toward moving the field into new theoretical and applied directions. Reflecting on the groundbreaking work of renowned women scholars in social semiotics and SFL and their continued global impact, this book will be key reading for students and scholars in these fields, as well as those in the areas of language pedagogy, literacy, and multimodality.

Multimodality, Learning and Communication

Author : Jeff Bezemer
Publisher : Routledge
ISBN 13 : 1317418433
Total Pages : 170 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Multimodality, Learning and Communication by : Jeff Bezemer

Download or read book Multimodality, Learning and Communication written by Jeff Bezemer and published by Routledge. This book was released on 2015-11-19 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/

Semiotics: The Basics

Author : Daniel Chandler
Publisher : Routledge
ISBN 13 : 1134324766
Total Pages : 295 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Semiotics: The Basics by : Daniel Chandler

Download or read book Semiotics: The Basics written by Daniel Chandler and published by Routledge. This book was released on 2007-05-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

Introduction to Peircean Visual Semiotics

Author : Tony Jappy
Publisher : Bloomsbury Publishing
ISBN 13 : 1441132899
Total Pages : 256 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Introduction to Peircean Visual Semiotics by : Tony Jappy

Download or read book Introduction to Peircean Visual Semiotics written by Tony Jappy and published by Bloomsbury Publishing. This book was released on 2013-01-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.

Analyzing Cultures

Author : Marcel Danesi
Publisher : Indiana University Press
ISBN 13 : 9780253212986
Total Pages : 438 pages
Book Rating : 4.2/5 (129 download)

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Book Synopsis Analyzing Cultures by : Marcel Danesi

Download or read book Analyzing Cultures written by Marcel Danesi and published by Indiana University Press. This book was released on 1999-11-22 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.

Social Semiotics for a Complex World

Author : Bob Hodge
Publisher : John Wiley & Sons
ISBN 13 : 0745696244
Total Pages : 256 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Social Semiotics for a Complex World by : Bob Hodge

Download or read book Social Semiotics for a Complex World written by Bob Hodge and published by John Wiley & Sons. This book was released on 2016-11-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social semiotics reveals language's social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.