An Introduction To Applied Semiotics

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An Introduction to Applied Semiotics

Author : Louis Hébert
Publisher : Routledge
ISBN 13 : 1000760596
Total Pages : 339 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis An Introduction to Applied Semiotics by : Louis Hébert

Download or read book An Introduction to Applied Semiotics written by Louis Hébert and published by Routledge. This book was released on 2019-11-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.

Persuasive Signs

Author : Ron Beasley
Publisher : Walter de Gruyter
ISBN 13 : 3110888009
Total Pages : 209 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Persuasive Signs by : Ron Beasley

Download or read book Persuasive Signs written by Ron Beasley and published by Walter de Gruyter. This book was released on 2010-12-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Global Linguistics

Author : Marcel Danesi
Publisher : Walter de Gruyter
ISBN 13 : 3110214067
Total Pages : 281 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Global Linguistics by : Marcel Danesi

Download or read book Global Linguistics written by Marcel Danesi and published by Walter de Gruyter. This book was released on 2009 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an introduction to an interdisciplinary field of inquiry that can be called "global linguistics" (GL). GL emerges to tackle the ever-growing phenomenon of intercultural communication (IC) in today's world of international contacts. The specific aim of GL is to look at the form and contents of dialogues among speakers of different cultural backgrounds who will use a "default language" or koiné (usually English) to interact, in order to detect communication breakdowns at various levels of "depth", as well as the opportunities for developing sound intercultural communication practice. The book includes an accessible presentation of fundamental questions concerning languages and language use. Among the questions addressed are the universal design features of languages, the connection between language and conceptual systems, how people use language to coordinate their actions and interact in a variety of social contexts, and the place of language in a semiotic view of culture. The volume also addresses how language, context and culture shape the way in which we argue a point and try to persuade other people, and why intercultural argumentation is both necessary and risky. Global Linguistics: An Introduction describes fundamental notions in linguistics and cognate fields and is thus well-suited for use as a textbook in courses dealing with IC in general. At the same time, the book is of general interest to scholars in linguistics and communication studies, as it places particular emphasis on theoretical models such as argumentation theory and conceptual metaphor theory, which are generally not presented in textbooks on language and IC.

Semiotics and Interpretation

Author : Robert Scholes
Publisher : Yale University Press
ISBN 13 : 9780300030938
Total Pages : 182 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Semiotics and Interpretation by : Robert Scholes

Download or read book Semiotics and Interpretation written by Robert Scholes and published by Yale University Press. This book was released on 1982-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.-Terence Hawkes, Times Literary Supplement

Signs of Music

Author : Eero Tarasti
Publisher : Walter de Gruyter
ISBN 13 : 3110899876
Total Pages : 232 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Signs of Music by : Eero Tarasti

Download or read book Signs of Music written by Eero Tarasti and published by Walter de Gruyter. This book was released on 2012-05-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music is said to be the most autonomous and least representative of all the arts. However, it reflects in many ways the realities around it and influences its social and cultural environments. Music is as much biology, gender, gesture - something intertextual, even transcendental. Musical signs can be studied throughout their history as well as musical semiotics with its own background. Composers from Chopin to Sibelius and authors from Nietzsche to Greimas and Barthes illustrate the avenues of this new discipline within semiotics and musicology.

Signs in Use

Author : Jørgen Dines Johansen
Publisher : Routledge
ISBN 13 : 1134505787
Total Pages : 264 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Signs in Use by : Jørgen Dines Johansen

Download or read book Signs in Use written by Jørgen Dines Johansen and published by Routledge. This book was released on 2005-07-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.

Signs in Contemporary Culture

Author : Arthur Asa Berger
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Signs in Contemporary Culture by : Arthur Asa Berger

Download or read book Signs in Contemporary Culture written by Arthur Asa Berger and published by . This book was released on 1989 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Semiotics: The Basics

Author : Daniel Chandler
Publisher : Routledge
ISBN 13 : 1134324766
Total Pages : 295 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Semiotics: The Basics by : Daniel Chandler

Download or read book Semiotics: The Basics written by Daniel Chandler and published by Routledge. This book was released on 2007-05-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

Prose Fiction: An Introduction to the Semiotics of Narrative

Author : Ignasi Ribó
Publisher : Open Book Publishers
ISBN 13 : 1783748125
Total Pages : 122 pages
Book Rating : 4.7/5 (837 download)

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Book Synopsis Prose Fiction: An Introduction to the Semiotics of Narrative by : Ignasi Ribó

Download or read book Prose Fiction: An Introduction to the Semiotics of Narrative written by Ignasi Ribó and published by Open Book Publishers. This book was released on 2019-12-13 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introduction to the central concepts of narrative theory – concepts that will aid students in developing their competence not only in analysing and interpreting short stories and novels, but also in writing them. This textbook prioritises clarity over intricacy of theory, equipping its readers with the necessary tools to embark on further study of literature, literary theory and creative writing. Building on a ‘semiotic model of narrative,’ it is structured around the key elements of narratological theory, with chapters on plot, setting, characterisation, and narration, as well as on language and theme – elements which are underrepresented in existing textbooks on narrative theory. The chapter on language constitutes essential reading for those students unfamiliar with rhetoric, while the chapter on theme draws together significant perspectives from contemporary critical theory (including feminism and postcolonialism). This textbook is engaging and easily navigable, with key concepts highlighted and clearly explained, both in the text and in a full glossary located at the end of the book. Throughout the textbook the reader is aided by diagrams, images, quotes from prominent theorists, and instructive examples from classical and popular short stories and novels (such as Jane Austen’s Pride and Prejudice, Franz Kafka’s ‘The Metamorphosis,’ J. K. Rowling’s Harry Potter, or Dostoyevsky’s The Brothers Karamazov, amongst many others). Prose Fiction: An Introduction to the Semiotics of Narrative can either be incorporated as the main textbook into a wider syllabus on narrative theory and creative writing, or it can be used as a supplementary reference book for readers interested in narrative fiction. The textbook is a must-read for beginning students of narratology, especially those with no or limited prior experience in this area. It is of especial relevance to English and Humanities major students in Asia, for whom it was conceived and written.

Signs

Author : Thomas Albert Sebeok
Publisher : University of Toronto Press
ISBN 13 : 9780802084729
Total Pages : 220 pages
Book Rating : 4.0/5 (847 download)

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Book Synopsis Signs by : Thomas Albert Sebeok

Download or read book Signs written by Thomas Albert Sebeok and published by University of Toronto Press. This book was released on 2001-01-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature.".

Introduction to Peircean Visual Semiotics

Author : Tony Jappy
Publisher : Bloomsbury Publishing
ISBN 13 : 1441132899
Total Pages : 256 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Introduction to Peircean Visual Semiotics by : Tony Jappy

Download or read book Introduction to Peircean Visual Semiotics written by Tony Jappy and published by Bloomsbury Publishing. This book was released on 2013-01-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.

Semiotics of Programming

Author : Kumiko Tanaka-Ishii
Publisher : Cambridge University Press
ISBN 13 : 0521516552
Total Pages : 233 pages
Book Rating : 4.5/5 (215 download)

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Book Synopsis Semiotics of Programming by : Kumiko Tanaka-Ishii

Download or read book Semiotics of Programming written by Kumiko Tanaka-Ishii and published by Cambridge University Press. This book was released on 2010-03-22 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers what computers can and cannot do, analysing how computer sign systems compare to humans through a concept of reflexivity.

Semiotics in Mathematics Education

Author : Norma Presmeg
Publisher : Springer
ISBN 13 : 3319313703
Total Pages : 45 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Semiotics in Mathematics Education by : Norma Presmeg

Download or read book Semiotics in Mathematics Education written by Norma Presmeg and published by Springer. This book was released on 2016-04-11 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses semiotics in mathematics education as an activity with a formal sign system, in which each sign represents something else. Theories presented by Saussure, Peirce, Vygotsky and other writers on semiotics are summarized in their relevance to the teaching and learning of mathematics. The significance of signs for mathematics education lies in their ubiquitous use in every branch of mathematics. Such use involves seeing the general in the particular, a process that is not always clear to learners. Therefore, in several traditional frameworks, semiotics has the potential to serve as a powerful conceptual lens in investigating diverse topics in mathematics education research. Topics that are implicated include (but are not limited to): the birth of signs; embodiment, gestures and artifacts; segmentation and communicative fields; cultural mediation; social semiotics; linguistic theories; chains of signification; semiotic bundles; relationships among various sign systems; intersubjectivity; diagrammatic and inferential reasoning; and semiotics as the focus of innovative learning and teaching materials.

Introduction to the Semiotics of the Text

Author : Gianfranco Marrone
Publisher : De Gruyter Mouton
ISBN 13 : 9783111259420
Total Pages : 0 pages
Book Rating : 4.2/5 (594 download)

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Book Synopsis Introduction to the Semiotics of the Text by : Gianfranco Marrone

Download or read book Introduction to the Semiotics of the Text written by Gianfranco Marrone and published by De Gruyter Mouton. This book was released on 2023-05-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes. This is the most complete synthesis of structural and generative semiotics in English, presenting in eminently approachable form the theory of Greimas and post-Greimassian scholars.

Semiotics in Language Education

Author : Marcel Danesi
Publisher : Walter de Gruyter
ISBN 13 : 311082308X
Total Pages : 220 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Semiotics in Language Education by : Marcel Danesi

Download or read book Semiotics in Language Education written by Marcel Danesi and published by Walter de Gruyter. This book was released on 2012-10-25 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.

New Vocabularies in Film Semiotics

Author : Robert Stam
Publisher : Routledge
ISBN 13 : 1134963173
Total Pages : 262 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis New Vocabularies in Film Semiotics by : Robert Stam

Download or read book New Vocabularies in Film Semiotics written by Robert Stam and published by Routledge. This book was released on 2005-07-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors address key aspects of contemporary semiotic and cultural debate--for example Metz's semiotics, Genette's narratology, the feminism of Mary Ann Doane, and Bakhtinian concepts. The book explores linguistically-oriented terminology in cinema studies; the semiotics of film narrative; the psycho-semiology of the cinema; and intertextuality, discourse, and transtextuality. References to individual films drawn from the work of a wide range of directors including Orson Welles, D.W. Griffiths, Alain Resnais, Jean-Luc Godard, Alfred Hitchcock, Jean Cocteau, and Chantal Akerman illustrate th.

Semiotics, Marketing and Communication

Author : Jean-Marie Floch
Publisher : Palgrave Macmillan
ISBN 13 : 9780333760147
Total Pages : 225 pages
Book Rating : 4.7/5 (61 download)

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Book Synopsis Semiotics, Marketing and Communication by : Jean-Marie Floch

Download or read book Semiotics, Marketing and Communication written by Jean-Marie Floch and published by Palgrave Macmillan. This book was released on 2001-12-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.