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Rural Marketing Focus On Agricultural
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Book Synopsis Rural Marketing : Focus On Agricultural by : Sukhpal Singh
Download or read book Rural Marketing : Focus On Agricultural written by Sukhpal Singh and published by Vikas Publishing House. This book was released on 2009-11 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.
Book Synopsis Rural Marketing - Environment, Problems by : T.P. Gopalaswamy
Download or read book Rural Marketing - Environment, Problems written by T.P. Gopalaswamy and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Book Synopsis New Perspectives on Rural Marketing by : Ramkishen Y.
Download or read book New Perspectives on Rural Marketing written by Ramkishen Y. and published by Jaico Publishing House. This book was released on 2002-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
Book Synopsis FUNDAMENTALS OF RURAL MARKETING by : Dr. M. A. Soudatti
Download or read book FUNDAMENTALS OF RURAL MARKETING written by Dr. M. A. Soudatti and published by Lulu.com. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Agriculture and Rural Marketing by : Rais Ahmad
Download or read book Agriculture and Rural Marketing written by Rais Ahmad and published by . This book was released on 2013 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Marketing by : Awadhesh Kumar Singh
Download or read book Rural Marketing written by Awadhesh Kumar Singh and published by New Age International. This book was released on 2005-12 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Book Synopsis Rural and Agricultural Marketing by : Partha Sarathi Senapati
Download or read book Rural and Agricultural Marketing written by Partha Sarathi Senapati and published by Educreation Publishing. This book was released on 2015-10-28 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book Rural and Agriculture marketing has been written looking into the needs of the students pursuing their management degrees. It is meant to create interest in business management students to get into the rural marketing mind set for bringing the desired organizational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. The present book has endeavoured to cover the entire gamut of rural marketing. There are few books on rural marketing which mostly deal with this subject and I hope this book will be a great help to student communities. The book is written in simple, easy to understand language. So wishing you all a very happy reading. - Partha S. Senapati (Author)
Download or read book Rural Marketing written by U C Mathur and published by Excel Books India. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Book Synopsis Rural Marketing: Text And Cases, 2/E by : Krishnamacharyulu C. S. G.
Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Marketing by : C. S. G. Krishnamacharyulu
Download or read book Rural Marketing written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing written by Rajagopal and published by . This book was released on 1998 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: With reference to India.
Download or read book Rural Marketing written by Sami Uddin and published by National Publishing House. This book was released on 1997 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles with reference to India; felicitation volume for R.N. Singh, b. 1936.
Download or read book Rural Marketing I written by and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Marketing by : Verma, Sawalia Bihari
Download or read book Rural Marketing written by Verma, Sawalia Bihari and published by Scientific Publishers. This book was released on 2014-07-01 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.
Book Synopsis Behaviour in Space by : Hariharan Ramachandran
Download or read book Behaviour in Space written by Hariharan Ramachandran and published by New Delhi : Concept. This book was released on 1982 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis based on the data collected in Tumkur District, Karnataka.
Book Synopsis Rural-urban Marketing Linkages by : J. D. Tracey-White
Download or read book Rural-urban Marketing Linkages written by J. D. Tracey-White and published by Food & Agriculture Org.. This book was released on 2005 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2030, 60 percent of the world's population are expected to be living in urban areas. Population growth is not solely in larger metropolitan centres - the mega cities. The numbers of small and intermediate-sized urban centres are also increasing and have an important role as links in the marketing system. This guide provides a simplified aid to understanding the physical implications of marketing linkages, based on a regional planning approach. The guide provides a simple planning methodology and framework that focuses on the issue of linking farmers to market outlets for their produce particularly identifying their marketing infrastructure needs. The users of the guide are likely to be at national, provincial or district levels and could include planners and engineers in ministries and departments of public works and transport, planning and marketing officers in ministries and departments of agriculture, local authority officers in planning, commerce and marketing departments and local authorities, communities, farmer groups and voluntary organizations, concerned to understand marketing constraints and with ensuring that rural producers have better access to markets for their products.
Download or read book Agricultural Diversification written by and published by . This book was released on 1994 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
