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Author : Krishnamacharyulu C. S. G.
Publisher : Pearson Education India
ISBN 13 : 9788131732632
Total Pages : 612 pages
Book Rating : 4.7/5 (326 download)
Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 8131753840
Total Pages : 608 pages
Book Rating : 4.1/5 (317 download)
Download or read book Rural Marketing: Text and Cases written by Krishnamacharyulu and published by Pearson Education India. This book was released on with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in
Author : Pradeep Kashyap
Publisher :
ISBN 13 : 9789332501300
Total Pages : 327 pages
Book Rating : 4.5/5 (13 download)
Download or read book Rural Marketing written by Pradeep Kashyap and published by . This book was released on 2011 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.
Author : C. S. G. Krishnamacharyulu
Publisher :
ISBN 13 : 9788131792452
Total Pages : 608 pages
Book Rating : 4.7/5 (924 download)
Download or read book Rural Marketing written by C. S. G. Krishnamacharyulu and published by . This book was released on 2010 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India. A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.
Author : S L Gupta
Publisher :
ISBN 13 : 9788189547042
Total Pages : 225 pages
Book Rating : 4.5/5 (47 download)
Download or read book Rural Marketing: Text And Cases written by S L Gupta and published by . This book was released on 2004 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C S G Krishnamacharyulu
Publisher :
ISBN 13 : 9788178085760
Total Pages : 397 pages
Book Rating : 4.0/5 (857 download)
Download or read book Rural Marketing written by C S G Krishnamacharyulu and published by . This book was released on 2002 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 8131785157
Total Pages : 291 pages
Book Rating : 4.1/5 (317 download)
Download or read book Cases in Rural Marketing: An Integrated Approach written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.
Author : U C Mathur
Publisher : Excel Books India
ISBN 13 : 9788174466402
Total Pages : 516 pages
Book Rating : 4.4/5 (664 download)
Download or read book Rural Marketing written by U C Mathur and published by Excel Books India. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Author : C. S. G. Krishnamacharyulu
Publisher :
ISBN 13 : 9788178089683
Total Pages : 264 pages
Book Rating : 4.0/5 (896 download)
Download or read book Cases In Rural Marketing written by C. S. G. Krishnamacharyulu and published by . This book was released on 2003-02-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9788126928576
Total Pages : 0 pages
Book Rating : 4.9/5 (285 download)
Download or read book Rural Marketing in India written by and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nitin Raghunath Zaware
Publisher : Archers & Elevators Publishing House
ISBN 13 : 938324173X
Total Pages : pages
Book Rating : 4.3/5 (832 download)
Download or read book A Study of Rural Marketing mix with Respect to Essential Commodities in Ahmednagar District written by Nitin Raghunath Zaware and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 9788177589764
Total Pages : 420 pages
Book Rating : 4.5/5 (897 download)
Download or read book Rural Marketing written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pradeep Kashyap
Publisher : Dreamtech Press
ISBN 13 : 9788177225587
Total Pages : 384 pages
Book Rating : 4.2/5 (255 download)
Download or read book The Rural Marketing Book (Text & Practice) (With Cd) written by Pradeep Kashyap and published by Dreamtech Press. This book was released on 2005-07-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.
Author : Pradeep Kashyap
Publisher : Pearson Education India
ISBN 13 : 9788131760352
Total Pages : 301 pages
Book Rating : 4.7/5 (63 download)
Download or read book Rural Marketing written by Pradeep Kashyap and published by Pearson Education India. This book was released on 2012 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Binoy Goswami
Publisher : Routledge
ISBN 13 : 135197632X
Total Pages : 272 pages
Book Rating : 4.3/5 (519 download)
Download or read book Indian Agriculture after the Green Revolution written by Binoy Goswami and published by Routledge. This book was released on 2017-10-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a country plagued with chronic food shortage, the Green Revolution turned India into a food-grain self-sufficient nation within the decade of 1968-1978. By contrast, the decade of 1995-2005 witnessed a spate in suicides among farmers in many parts of the country. These tragic incidents were symptomatic of the severe stress and strain that the agriculture sector had meanwhile accumulated. The book recounts how the high achievements of the Green Revolution had overgrown to a state of this ‘agrarian crisis’. In the process, it also brings to fore the underlying resilience and innovativeness in the sector which enabled it not just to survive through the crisis but to evolve and revive out of it. The need of the hour is to create an environment that will enable the sector to acquire the robustness to contend with the challenges of lifting levels of farm income and coping with Climate Change. To this end, a multi-pronged intervention strategy has been suggested. Reviving public investment in irrigation, tuning agrarian institutions to the changed context, strengthening of market institution for better farm-market linkage and financial access of farmers, and preparing the ground for ushering in technological innovations should form the major components of this policy paradigm.
Author : Jonathan Hill
Publisher : Partridge Publishing Singapore
ISBN 13 : 1482882078
Total Pages : 170 pages
Book Rating : 4.4/5 (828 download)
Download or read book Marketing in the Dark written by Jonathan Hill and published by Partridge Publishing Singapore. This book was released on 2018-12-17 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The communication techniques used by people and organisations have changed beyond recognition in barely two decades. For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers. This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world’s “media dark regions” with an emphasis on Unilever’s Project Shakti in India.
Author : Malcolm Green
Publisher :
ISBN 13 : 9781862851597
Total Pages : pages
Book Rating : 4.8/5 (515 download)
Download or read book Case Studies in Rural Marketing: Student text written by Malcolm Green and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
