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Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 9788177589764
Total Pages : 420 pages
Book Rating : 4.5/5 (897 download)
Download or read book Rural Marketing written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Krishnamacharyulu C. S. G.
Publisher : Pearson Education India
ISBN 13 : 9788131732632
Total Pages : 612 pages
Book Rating : 4.7/5 (326 download)
Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Awadhesh Kumar Singh
Publisher : New Age International
ISBN 13 : 8122416837
Total Pages : 11 pages
Book Rating : 4.1/5 (224 download)
Download or read book Rural Marketing written by Awadhesh Kumar Singh and published by New Age International. This book was released on 2005-12 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Author : Pradeep Kashyap
Publisher : Dreamtech Press
ISBN 13 : 9788177225587
Total Pages : 384 pages
Book Rating : 4.2/5 (255 download)
Download or read book The Rural Marketing Book (Text & Practice) (With Cd) written by Pradeep Kashyap and published by Dreamtech Press. This book was released on 2005-07-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.
Author : Sanal Kumar Velayudhan
Publisher : Taylor & Francis
ISBN 13 : 100383762X
Total Pages : 236 pages
Book Rating : 4.0/5 (38 download)
Download or read book Rural Marketing written by Sanal Kumar Velayudhan and published by Taylor & Francis. This book was released on 2024-02-14 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students, and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.
Author : Dr. M. A. Soudatti
Publisher : Lulu.com
ISBN 13 : 035991246X
Total Pages : 212 pages
Book Rating : 4.3/5 (599 download)
Download or read book FUNDAMENTALS OF RURAL MARKETING written by Dr. M. A. Soudatti and published by Lulu.com. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramkishen Y.
Publisher : Jaico Publishing House
ISBN 13 : 8179920852
Total Pages : 276 pages
Book Rating : 4.1/5 (799 download)
Download or read book New Perspectives on Rural Marketing written by Ramkishen Y. and published by Jaico Publishing House. This book was released on 2002-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
Author : Verma, Sawalia Bihari
Publisher : Scientific Publishers
ISBN 13 : 9386237504
Total Pages : 449 pages
Book Rating : 4.3/5 (862 download)
Download or read book Rural Marketing written by Verma, Sawalia Bihari and published by Scientific Publishers. This book was released on 2014-07-01 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.
Author : GUPTA, DEEPA
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8119364538
Total Pages : 329 pages
Book Rating : 4.1/5 (193 download)
Download or read book RURAL MARKETING AND MANAGEMENT written by GUPTA, DEEPA and published by PHI Learning Pvt. Ltd.. This book was released on 2023-11-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta
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Author : Dr. Vijay Uprikar
Publisher : The Management Consortium
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (582 download)
Download or read book Rural Marketing [ Indian Context] written by Dr. Vijay Uprikar and published by The Management Consortium . This book was released on with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author
Author : U C Mathur
Publisher : Excel Books India
ISBN 13 : 9788174466402
Total Pages : 516 pages
Book Rating : 4.4/5 (664 download)
Download or read book Rural Marketing written by U C Mathur and published by Excel Books India. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Author : T.P. Gopalaswamy
Publisher : Vikas Publishing House
ISBN 13 : 9788125930976
Total Pages : 266 pages
Book Rating : 4.9/5 (39 download)
Download or read book Rural Marketing - Environment, Problems written by T.P. Gopalaswamy and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Author : Nitin Raghunath Zaware
Publisher : Archers & Elevators Publishing House
ISBN 13 : 938324173X
Total Pages : pages
Book Rating : 4.3/5 (832 download)
Download or read book A Study of Rural Marketing mix with Respect to Essential Commodities in Ahmednagar District written by Nitin Raghunath Zaware and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gunjan Saxena
Publisher : Edward Elgar Publishing
ISBN 13 : 1784710881
Total Pages : 200 pages
Book Rating : 4.7/5 (847 download)
Download or read book Marketing Rural Tourism written by Gunjan Saxena and published by Edward Elgar Publishing. This book was released on 2016-11-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Author : Dr. Pritesh Shukla
Publisher : Lulu.com
ISBN 13 : 1365038874
Total Pages : 299 pages
Book Rating : 4.3/5 (65 download)
Download or read book Rural Marketing strategies for FMCG products written by Dr. Pritesh Shukla and published by Lulu.com. This book was released on with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra N Sarma
Publisher : Mittal Publications
ISBN 13 : 9788170998761
Total Pages : 292 pages
Book Rating : 4.9/5 (987 download)
Download or read book Consumer Cooperatives and Rural Marketing written by Nripendra N Sarma and published by Mittal Publications. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sukhpal Singh
Publisher : Vikas Publishing House
ISBN 13 : 8125914420
Total Pages : 138 pages
Book Rating : 4.1/5 (259 download)
Download or read book Rural Marketing : Focus On Agricultural written by Sukhpal Singh and published by Vikas Publishing House. This book was released on 2009-11 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.
