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Author : Dr. M. A. Soudatti
Publisher : Lulu.com
ISBN 13 : 035991246X
Total Pages : 212 pages
Book Rating : 4.3/5 (599 download)
Download or read book FUNDAMENTALS OF RURAL MARKETING written by Dr. M. A. Soudatti and published by Lulu.com. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 : 9780734006776
Total Pages : pages
Book Rating : 4.0/5 (67 download)
Download or read book Rural Marketing Fundamentals written by and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 : 9780949084286
Total Pages : 8 pages
Book Rating : 4.0/5 (842 download)
Download or read book Rural Marketing Fundamentals written by and published by . This book was released on 1997 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramkishen Y.
Publisher : Jaico Publishing House
ISBN 13 : 8179920852
Total Pages : 276 pages
Book Rating : 4.1/5 (799 download)
Download or read book New Perspectives on Rural Marketing written by Ramkishen Y. and published by Jaico Publishing House. This book was released on 2002-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
Author : Krishnamacharyulu C. S. G.
Publisher : Pearson Education India
ISBN 13 : 9788131732632
Total Pages : 612 pages
Book Rating : 4.7/5 (326 download)
Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : U C Mathur
Publisher : Excel Books India
ISBN 13 : 9788174466402
Total Pages : 516 pages
Book Rating : 4.4/5 (664 download)
Download or read book Rural Marketing written by U C Mathur and published by Excel Books India. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Author : Pradeep Kashyap
Publisher :
ISBN 13 : 9789332501300
Total Pages : 327 pages
Book Rating : 4.5/5 (13 download)
Download or read book Rural Marketing written by Pradeep Kashyap and published by . This book was released on 2011 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.
Author : Ken Dodds
Publisher :
ISBN 13 : 9780734006202
Total Pages : pages
Book Rating : 4.0/5 (62 download)
Download or read book Rural Marketing Fundamentals written by Ken Dodds and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 9788177589764
Total Pages : 420 pages
Book Rating : 4.5/5 (897 download)
Download or read book Rural Marketing written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : T.P. Gopalaswamy
Publisher : Vikas Publishing House
ISBN 13 : 9788125930976
Total Pages : 266 pages
Book Rating : 4.9/5 (39 download)
Download or read book Rural Marketing - Environment, Problems written by T.P. Gopalaswamy and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Author : Y. K. Singh
Publisher :
ISBN 13 : 9788178848860
Total Pages : 288 pages
Book Rating : 4.8/5 (488 download)
Download or read book Fundamentals of Rural Marketing in India written by Y. K. Singh and published by . This book was released on 2012 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781862855663
Total Pages : 50 pages
Book Rating : 4.8/5 (556 download)
Download or read book Agricultural Diversification written by and published by . This book was released on 1994 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C S G Krishnamacharyulu
Publisher :
ISBN 13 : 9788178085760
Total Pages : 397 pages
Book Rating : 4.0/5 (857 download)
Download or read book Rural Marketing written by C S G Krishnamacharyulu and published by . This book was released on 2002 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pradeep Kashyap
Publisher : Pearson Education India
ISBN 13 : 9788131760352
Total Pages : 301 pages
Book Rating : 4.7/5 (63 download)
Download or read book Rural Marketing written by Pradeep Kashyap and published by Pearson Education India. This book was released on 2012 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Balram Dogra
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070660007
Total Pages : 0 pages
Book Rating : 4.6/5 (6 download)
Download or read book Rural Marketing written by Balram Dogra and published by Tata McGraw-Hill Education. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Awadhesh Kumar Singh
Publisher : New Age International
ISBN 13 : 8122416837
Total Pages : 11 pages
Book Rating : 4.1/5 (224 download)
Download or read book Rural Marketing written by Awadhesh Kumar Singh and published by New Age International. This book was released on 2005-12 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Author : Pradeep Kashyap
Publisher : Pearson Education India
ISBN 13 : 933257359X
Total Pages : 344 pages
Book Rating : 4.3/5 (325 download)
Download or read book Rural Marketing, 3/e written by Pradeep Kashyap and published by Pearson Education India. This book was released on 2016 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the l
