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Rural And Agricultural Marketing
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Book Synopsis New Perspectives on Rural Marketing by : Ramkishen Y.
Download or read book New Perspectives on Rural Marketing written by Ramkishen Y. and published by Jaico Publishing House. This book was released on 2002-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
Book Synopsis Rural & Agriculture Marketing : Opportunities, Challenges & Business Strategies Text Book Student Edition by : Mukesh Pandey
Download or read book Rural & Agriculture Marketing : Opportunities, Challenges & Business Strategies Text Book Student Edition written by Mukesh Pandey and published by . This book was released on 2004 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural and Agricultural Marketing by : Partha Sarathi Senapati
Download or read book Rural and Agricultural Marketing written by Partha Sarathi Senapati and published by Educreation Publishing. This book was released on 2015-10-28 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book Rural and Agriculture marketing has been written looking into the needs of the students pursuing their management degrees. It is meant to create interest in business management students to get into the rural marketing mind set for bringing the desired organizational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. The present book has endeavoured to cover the entire gamut of rural marketing. There are few books on rural marketing which mostly deal with this subject and I hope this book will be a great help to student communities. The book is written in simple, easy to understand language. So wishing you all a very happy reading. - Partha S. Senapati (Author)
Book Synopsis Agricultural Marketing by : S.B. Verma
Download or read book Agricultural Marketing written by S.B. Verma and published by Scientific Publishers. This book was released on 2014-07-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.
Book Synopsis Agricultural Marketing by : James Vercammen
Download or read book Agricultural Marketing written by James Vercammen and published by Routledge. This book was released on 2012-01-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand for biofuels. Understanding the determinants of agricultural commodity prices and the connections between prices has become a high priority for academics and applied economists who are interested in agricultural marketing and trade, policy analysis and international rural development. This book builds on the various theories of commodity price relationships in competitive markets over space, time and form. It also builds on the various theories of commodity price relationships in markets that are non-competitive because processing firms exploit market power, private information distorts commodity bidding, and bargaining is required to establish prices when the marketing transaction involves a single seller and buyer. Each chapter features a spreadsheet model to analyze a particular real-world case study or plausible scenario, and issues considered include: the reasons for commodity price differences across regions the connection between the release of information and the rapid adjustment in a network of commodity prices the specific linkage between energy and food prices bidding strategies by large exporters who compete in import tenders The simulation results that are obtained from the spreadsheet models reveal many important features of commodity prices. The models are also well suited for additional "what if" analysis such as examining how the pattern of trade in agricultural commodities may change if shipping becomes more expensive because of substantial increase in the world price of oil. Model building and the analysis of the simulation results is a highly effective way to develop critical thinking skills and to view agricultural commodity prices in a rigorous and unique way. This is an ideal resource for economics students looking to gain develop skills in the areas of Agricultural Marketing, Commodity Price Analysis, Models of Commodity Markets, Quantitative Methods and Commodity Futures Markets.
Book Synopsis Rural-urban Marketing Linkages by : J. D. Tracey-White
Download or read book Rural-urban Marketing Linkages written by J. D. Tracey-White and published by Food & Agriculture Org.. This book was released on 2005 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2030, 60 percent of the world's population are expected to be living in urban areas. Population growth is not solely in larger metropolitan centres - the mega cities. The numbers of small and intermediate-sized urban centres are also increasing and have an important role as links in the marketing system. This guide provides a simplified aid to understanding the physical implications of marketing linkages, based on a regional planning approach. The guide provides a simple planning methodology and framework that focuses on the issue of linking farmers to market outlets for their produce particularly identifying their marketing infrastructure needs. The users of the guide are likely to be at national, provincial or district levels and could include planners and engineers in ministries and departments of public works and transport, planning and marketing officers in ministries and departments of agriculture, local authority officers in planning, commerce and marketing departments and local authorities, communities, farmer groups and voluntary organizations, concerned to understand marketing constraints and with ensuring that rural producers have better access to markets for their products.
Book Synopsis Agricultural Marketing and Rural Management by :
Download or read book Agricultural Marketing and Rural Management written by and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing written by Rajagopal and published by . This book was released on 1998 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: With reference to India.
Book Synopsis Encyclopaedia of Agricultural Marketing: Marketing institutions by : Jagdish Prasad
Download or read book Encyclopaedia of Agricultural Marketing: Marketing institutions written by Jagdish Prasad and published by Mittal Publications. This book was released on 1999 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands) Publisher :Oxford University Press, USA ISBN 13 : Total Pages :436 pages Book Rating :4.F/5 ( download)
Book Synopsis Agricultural and Food Marketing in Developing Countries by : Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands)
Download or read book Agricultural and Food Marketing in Developing Countries written by Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands) and published by Oxford University Press, USA. This book was released on 1993 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries. This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.
Book Synopsis Encyclopaedia of Agricultural Marketing by : Jagdish Prasad
Download or read book Encyclopaedia of Agricultural Marketing written by Jagdish Prasad and published by Mittal Publications. This book was released on 1999 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Marketing by : Verma, Sawalia Bihari
Download or read book Rural Marketing written by Verma, Sawalia Bihari and published by Scientific Publishers. This book was released on 2014-07-01 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.
Book Synopsis The States' Role in Agricultural Marketing by : Lisa Ann McLemore
Download or read book The States' Role in Agricultural Marketing written by Lisa Ann McLemore and published by . This book was released on 1988 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis India’s Agricultural Marketing by : Nilabja Ghosh
Download or read book India’s Agricultural Marketing written by Nilabja Ghosh and published by Springer Science & Business Media. This book was released on 2013-12-02 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proposed book provides an assessment of an important yet controversial policy initiated by the Indian government and governments of several other developing countries. Marketing reforms, it is claimed, can be a crucial answer to solving the problem of rural poverty in agrarian economies where large sections of populace are engaged in low paying agriculture. On a wider front, these reforms could help in providing growth impetus to an economy and even the global economy at large. Yet, the subject of liberalizing agricultural markets is also part of a broad and perhaps a bitter political debate between national and sub-national policy makers and academic discourses in India and other countries. A clearer understanding and a possible resolution of the issues involved will be decidedly useful. The experience of India, one of the largest and most agriculture-dominated economies, will undoubtedly provide valuable lessons not only for steering the domestic economic policy but also for other countries to set their own policy agenda. The book attempts to capture the evolving reality in a large and diverse country and presents an objective evaluation to enable aspiring investors and those in policy making, food business and civil society to make more informed assessment and decision.
Download or read book Agricultural Marketing written by and published by . This book was released on 1957-05 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Marketing: Text And Cases, 2/E by : Krishnamacharyulu C. S. G.
Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Marketing by : C. S. G. Krishnamacharyulu
Download or read book Rural Marketing written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
