New Perspectives on Rural Marketing

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Author :
Publisher : Jaico Publishing House
ISBN 13 : 8179920852
Total Pages : 276 pages
Book Rating : 4.1/5 (799 download)

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Book Synopsis New Perspectives on Rural Marketing by : Ramkishen Y.

Download or read book New Perspectives on Rural Marketing written by Ramkishen Y. and published by Jaico Publishing House. This book was released on 2002-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.

Rural Marketing : Focus On Agricultural

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Author :
Publisher : Vikas Publishing House
ISBN 13 : 8125914420
Total Pages : 138 pages
Book Rating : 4.1/5 (259 download)

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Book Synopsis Rural Marketing : Focus On Agricultural by : Sukhpal Singh

Download or read book Rural Marketing : Focus On Agricultural written by Sukhpal Singh and published by Vikas Publishing House. This book was released on 2009-11 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.

Agriculture and Rural Marketing

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Author :
Publisher :
ISBN 13 : 9788184842562
Total Pages : 450 pages
Book Rating : 4.8/5 (425 download)

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Book Synopsis Agriculture and Rural Marketing by : Rais Ahmad

Download or read book Agriculture and Rural Marketing written by Rais Ahmad and published by . This book was released on 2013 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agricultural Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136807462
Total Pages : 241 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Agricultural Marketing by : James Vercammen

Download or read book Agricultural Marketing written by James Vercammen and published by Routledge. This book was released on 2012-01-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand for biofuels. Understanding the determinants of agricultural commodity prices and the connections between prices has become a high priority for academics and applied economists who are interested in agricultural marketing and trade, policy analysis and international rural development. This book builds on the various theories of commodity price relationships in competitive markets over space, time and form. It also builds on the various theories of commodity price relationships in markets that are non-competitive because processing firms exploit market power, private information distorts commodity bidding, and bargaining is required to establish prices when the marketing transaction involves a single seller and buyer. Each chapter features a spreadsheet model to analyze a particular real-world case study or plausible scenario, and issues considered include: the reasons for commodity price differences across regions the connection between the release of information and the rapid adjustment in a network of commodity prices the specific linkage between energy and food prices bidding strategies by large exporters who compete in import tenders The simulation results that are obtained from the spreadsheet models reveal many important features of commodity prices. The models are also well suited for additional "what if" analysis such as examining how the pattern of trade in agricultural commodities may change if shipping becomes more expensive because of substantial increase in the world price of oil. Model building and the analysis of the simulation results is a highly effective way to develop critical thinking skills and to view agricultural commodity prices in a rigorous and unique way. This is an ideal resource for economics students looking to gain develop skills in the areas of Agricultural Marketing, Commodity Price Analysis, Models of Commodity Markets, Quantitative Methods and Commodity Futures Markets.

FUNDAMENTALS OF RURAL MARKETING

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Author :
Publisher : Lulu.com
ISBN 13 : 035991246X
Total Pages : 212 pages
Book Rating : 4.3/5 (599 download)

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Book Synopsis FUNDAMENTALS OF RURAL MARKETING by : Dr. M. A. Soudatti

Download or read book FUNDAMENTALS OF RURAL MARKETING written by Dr. M. A. Soudatti and published by Lulu.com. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agricultural Marketing

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Author :
Publisher : Scientific Publishers
ISBN 13 : 9386102951
Total Pages : 376 pages
Book Rating : 4.3/5 (861 download)

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Book Synopsis Agricultural Marketing by : S.B. Verma

Download or read book Agricultural Marketing written by S.B. Verma and published by Scientific Publishers. This book was released on 2014-07-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.

Encyclopaedia of Agricultural Marketing: Marketing institutions

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Author :
Publisher : Mittal Publications
ISBN 13 : 9788170997375
Total Pages : 388 pages
Book Rating : 4.9/5 (973 download)

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Book Synopsis Encyclopaedia of Agricultural Marketing: Marketing institutions by : Jagdish Prasad

Download or read book Encyclopaedia of Agricultural Marketing: Marketing institutions written by Jagdish Prasad and published by Mittal Publications. This book was released on 1999 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rural & Agriculture Marketing : Opportunities, Challenges & Business Strategies Text Book Student Edition

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Author :
Publisher :
ISBN 13 : 9788181890146
Total Pages : 480 pages
Book Rating : 4.8/5 (91 download)

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Book Synopsis Rural & Agriculture Marketing : Opportunities, Challenges & Business Strategies Text Book Student Edition by : Mukesh Pandey

Download or read book Rural & Agriculture Marketing : Opportunities, Challenges & Business Strategies Text Book Student Edition written by Mukesh Pandey and published by . This book was released on 2004 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Better Agricultural Marketing Through Research

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Author :
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Better Agricultural Marketing Through Research by : United States. Agricultural Marketing Service

Download or read book Better Agricultural Marketing Through Research written by United States. Agricultural Marketing Service and published by . This book was released on 1958 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Facts about

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Author :
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Facts about by : United States. Agricultural Marketing Service

Download or read book Facts about written by United States. Agricultural Marketing Service and published by . This book was released on 1979 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agricultural Marketing

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Author :
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Agricultural Marketing by : J. W. Barker

Download or read book Agricultural Marketing written by J. W. Barker and published by Oxford University Press, USA. This book was released on 1989 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.

Rural Marketing

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Publisher : Excel Books India
ISBN 13 : 9788174466402
Total Pages : 516 pages
Book Rating : 4.4/5 (664 download)

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Book Synopsis Rural Marketing by : U C Mathur

Download or read book Rural Marketing written by U C Mathur and published by Excel Books India. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu

Agricultural Marketing

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Author :
Publisher : New India Publishing Agency
ISBN 13 : 9385516159
Total Pages : 20 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Agricultural Marketing by : Anil Bhat

Download or read book Agricultural Marketing written by Anil Bhat and published by New India Publishing Agency. This book was released on 2015-11-15 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Agricultural Marketing: Perspective and Potential” for bringing greater awareness among the society regarding agricultural marketing and its perspective as well as potential. The theme will cover all aspects of marketing related to agriculture and its allied enterprises.

The Agricultural Marketing System

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Author :
Publisher : Holcomb Hathaway Publishers
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis The Agricultural Marketing System by : V. James Rhodes

Download or read book The Agricultural Marketing System written by V. James Rhodes and published by Holcomb Hathaway Publishers. This book was released on 1998 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated, systems-oriented text providing students with instruction and background to basic agricultural marketing strategies. Twenty chapters are divided into three sections: marketing, market competition, and consumer markets; the marketing system; and public policy issues in marketing procurement. Each chapter includes key term lists, previews, summaries, study questions, and in most cases, resource lists. Annotation copyrighted by Book News, Inc., Portland, OR

Rural Marketing - Environment, Problems

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Publisher : Vikas Publishing House
ISBN 13 : 8125930973
Total Pages : 264 pages
Book Rating : 4.1/5 (259 download)

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Book Synopsis Rural Marketing - Environment, Problems by : T.P. Gopalaswamy

Download or read book Rural Marketing - Environment, Problems written by T.P. Gopalaswamy and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.

Encyclopaedia of Agricultural Marketing

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Author :
Publisher : Mittal Publications
ISBN 13 : 9788170997382
Total Pages : 348 pages
Book Rating : 4.9/5 (973 download)

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Book Synopsis Encyclopaedia of Agricultural Marketing by : Jagdish Prasad

Download or read book Encyclopaedia of Agricultural Marketing written by Jagdish Prasad and published by Mittal Publications. This book was released on 1999 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Behavior in Space

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Author :
Publisher : Concept Publishing Company
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4./5 ( download)

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Book Synopsis Behavior in Space by :

Download or read book Behavior in Space written by and published by Concept Publishing Company. This book was released on 1982 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: