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Relevance
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Book Synopsis The Art of Relevance by : Nina Simon
Download or read book The Art of Relevance written by Nina Simon and published by Museum 2.0. This book was released on 2016-06-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.
Book Synopsis Meaning and Relevance by : Deirdre Wilson
Download or read book Meaning and Relevance written by Deirdre Wilson and published by Cambridge University Press. This book was released on 2012-03-22 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: When people speak, their words never fully encode what they mean, and the context is always compatible with a variety of interpretations. How can comprehension ever be achieved? Wilson and Sperber argue that comprehension is a process of inference guided by precise expectations of relevance. What are the relations between the linguistically encoded meanings studied in semantics and the thoughts that humans are capable of entertaining and conveying? How should we analyse literal meaning, approximations, metaphors and ironies? Is the ability to understand speakers' meanings rooted in a more general human ability to understand other minds? How do these abilities interact in evolution and in cognitive development? Meaning and Relevance sets out to answer these and other questions, enriching and updating relevance theory and exploring its implications for linguistics, philosophy, cognitive science and literary studies.
Book Synopsis Race for Relevance by : Harrison Coerver
Download or read book Race for Relevance written by Harrison Coerver and published by John Wiley & Sons. This book was released on 2013-10-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: Overhaul the governance model and committee operations (and get the right people focused on the right things). Empower the CEO and leverage staff expertise. Zero in on your member market. Rationalize programs and services--and focus where you can have an effect. Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.
Book Synopsis A Search for Relevance by : Rob Barnard
Download or read book A Search for Relevance written by Rob Barnard and published by . This book was released on 2021-06-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A Search for Relevance collects previously published essays by Rob Barnard, a modern potter, that chronicle the thoughts, feelings and beliefs that helped confirm his perception that pottery is capable of expressing the same kind of serious thoughts and feelings found in all other forms of art. These articles act as a public diary of Barnard's search for relevance as a potter in contemporary Western society. The analyses and opinions contained in these essays are not theoretical. They are a direct consequence of Barnard's material struggle to understand the ability of pottery to profoundly address the human condition. Barnard argues that the making of any kind of serious art, whether it is painting, sculpture, photography or pottery, can only be sustained if this kind of powerful experience is at the core of the motivation for its creation. In exploring how pottery, and other so-called traditional crafts, might still be relevant in modern culture Barnard asks; Where should contemporary craftspeople look for influence? What is in the basic nature of all crafts throughout history that makes it so important to us as human beings? By what standards should we judge contemporary crafts? For serious artists searching for relevancy these essays highlight one path towards living on the frontiers of your art.
Download or read book Relevance Theory written by Billy Clark and published by Cambridge University Press. This book was released on 2013-07-11 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive introduction to relevance theory, starting from the basics and covering all its key ideas.
Download or read book Relevance written by Tim Manners and published by Penguin. This book was released on 2008-09-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how: Levi’s reasserted relevance when it created wardrobe solutions for men. Dunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe. Hasbro reinvented board games for today’s time-pressed consumers. Kleenex’s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one. Staples stopped wasting its shoppers’ time with extraneous products. Nintendo’s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors. The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become—and remain—indispensable.
Download or read book Digital Relevance written by A. Albee and published by Springer. This book was released on 2018-11-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Book Synopsis An Issue of Relevance by : Grant LeMarquand
Download or read book An Issue of Relevance written by Grant LeMarquand and published by Peter Lang. This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the center of the Christian world has migrated south, especially into Sub-Saharan Africa, a growing and dynamic African biblical scholarship has emerged. Prominent among the texts that have grabbed the interest of African biblical scholars is the gospel story of «the woman with the flow of blood» (Mark 5:25-34; Matthew 9:20-22; Luke 8:43-48). This book compares traditional North Atlantic scholarship on this gospel story with the new insights of African biblical studies in order to test the contention that these two versions of biblical scholarship are substantially different. In particular, this book argues that scholarships in the North Atlantic and African worlds differ in their conceptions of the goal of exegesis. For African scholars practical hermeneutical concerns are considered central to the exegetical task.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Relevance written by Andrea Coville and published by Routledge. This book was released on 2016-10-21 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.
Book Synopsis Schutz’s Theory of Relevance: A Phenomenological Critique by : R.R. Cox
Download or read book Schutz’s Theory of Relevance: A Phenomenological Critique written by R.R. Cox and published by Springer Science & Business Media. This book was released on 1978-09-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The following is neither exclusively the study of a philosopher nor a problem, and yet is both as well. Alfred Schutz is now recogniz ed to have been a profoundly insightful philosopher who explor ed the nature of social reality and the social sciences. His works are exercising a great influence in a wide range of problems and disciplines, the latter including the social sciences themselves. All of this is testimony to the sagacity and penetrating character of his analyses as well as the fruitfulness and soundness of his con cepts. Philosophy proceeds, however, by not merely accepting the work of great philosophers, but by engaging them in critical philosophic dialogue. It is time for this interchange to begin with respect to Schutz's work. To some extent, then, this work is di rected to that task. It does not undertake a systematic treat ment of the whole of Schutz's philosophy, for much more work in many aspects of his thought is yet to be done before such a pro ject can reasonably be undertaken. Yet, the issue of concern in this study is, I now believe, the philosophic center of the whole of Schutz's work.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Book Synopsis Relevance and Narrative Research by : Matei Chihaia
Download or read book Relevance and Narrative Research written by Matei Chihaia and published by Rowman & Littlefield. This book was released on 2019-03-28 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Relevance” is one of the most widely used buzz words in academic and other socio-political discourses and institutions today, which constantly ask us to “be relevant.” To date, there is no profound scholarly conceptualization of the term, however, which is widely accepted in the humanities. Relevance and Narrative Research closes this gap by initiating a discussion which turns the vaguely defined evaluative tool “relevance” into an object of study. The contributors to this volume do so by firmly situating questions of relevance in the context of narrative theory. Briefly put, they ask either “What can ‘relevance’ do for narrative research?” or “What can narrative research do for better understanding ‘relevance?’” or both. The basic assumption is that relevance is a relational term. Further assuming that most (if not all) relations which human beings encounter within their cultures are narratively constructed, the contributors to this volume suggest that reflections on narrative and narrative research are fundamental to any endeavor to conceptualize notions of “relevance.”
Book Synopsis Relevance-Theoretic Lexical Pragmatics by : Ewa Wałaszewska
Download or read book Relevance-Theoretic Lexical Pragmatics written by Ewa Wałaszewska and published by Cambridge Scholars Publishing. This book was released on 2015-10-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is one of the first books to present a comprehensive view of lexical pragmatics, describing its origins, assumptions, scope, methodology and the various approaches to it, focusing specifically on the approach offered by relevance theory. In addition to theoretical considerations, the book discusses particular linguistic expressions and pragmatic phenomena, showing how the relevance-theoretic tools may be used to explore pragmatically motivated changes to lexically encoded meanings. The most recent developments are discussed and questions are asked to indicate directions for further research within this rapidly developing field.
Book Synopsis Bridging and Relevance by : Tomoko Matsui
Download or read book Bridging and Relevance written by Tomoko Matsui and published by John Benjamins Publishing. This book was released on 2000-09-15 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: While it has long been taken for granted that context or background information plays a crucial role in reference assignment, there have been very few serious attempts to investigate exactly how they are used. This study provides an answer to the question through an extensive analysis of cases of bridging. The book demonstrates that when encountering a referring expression, the hearer is able to choose a set of contextual assumptions intended by the speaker in a principled way, out of all the assumptions possibly available to him. It claims more specifically that the use of context, as well as the assignment of referent, is governed by a single pragmatic principle, namely, the principle of relevance (Sperber & Wilson 1986/1995), which is also a single principle governing overall utterance interpretation. The explanatory power of the criterion based on the principle of relevance is tested against the two major, current alternatives — truth-based criteria and coherence-based criteria — using data elicited in a battery of referent assignment questionnaires. The results show clearly that the relevance-based criterion has more predictive power to handle a wider range of examples than any other existing criterion. As such, this work adds to the growing body of evidence supporting the insights of relevance theory. The work has been awarded the 2001 Ichikawa Award for the best achievement in English Linguistics by a young scholar in Japan.
Book Synopsis Relevance and Text-on-Screen in Audiovisual Translation by : Ryoko Sasamoto
Download or read book Relevance and Text-on-Screen in Audiovisual Translation written by Ryoko Sasamoto and published by Taylor & Francis. This book was released on 2024-05-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT. The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen. The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.
Book Synopsis Humour and Relevance by : Francisco Yus
Download or read book Humour and Relevance written by Francisco Yus and published by John Benjamins Publishing Company. This book was released on 2016-03-18 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a cognitive-pragmatic, and specifically relevance-theoretic, analysis of different types of humorous discourse, together with the inferential strategies that are at work in the processing of such discourses. The book also provides a cognitive pragmatics description of how addressees obtain humorous effects. Although the inferences at work in the processing of normal, non-humorous discourses are the same as those employed in the interpretation of humour, in the latter case these strategies (and also the accessibility of contextual information) are predicted and manipulated by the speaker (or writer) for the sake of generating humorous effects. The book covers aspects of research on humour such as the incongruity-resolution pattern, jokes and stand-up comedy performances. It also offers an explanation of why ironies are sometimes labelled as humorous, and proposes a model for the translation of humorous discourses, an analysis of humour in multimodal discourses such as cartoons and advertisements, and a brief exploration of possible tendencies in relevance-theoretic research on conversational humour.
