Product Mastery

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Product Mastery

Author : Geoff Watts
Publisher :
ISBN 13 : 9781637542163
Total Pages : pages
Book Rating : 4.5/5 (421 download)

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Book Synopsis Product Mastery by : Geoff Watts

Download or read book Product Mastery written by Geoff Watts and published by . This book was released on 2021-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Scrum is the most successful framework for agile product development and much has been written about how to follow the Scrum process but the key to success is in the leadership skills of the product owner.Product Mastery explores the traits of the best product owners offering an insight into the difference between good and great product ownership and explaining how the best product owners are DRIVEN to be successful.In a follow up to the hugely successful Scrum Mastery, Geoff Watts shares more enlightening case studies on how to be:Decisive with incomplete information.Ruthless about maximizing value and minimizing risk.Informed about your product's domain.Versatile in your leadership style.Empowering of project stakeholders.Negotiable while you pursue your vision.This is essential reading for anyone involved in an agile product development effort.Geoff Watts has been a thought leader in the agile development space for many years and his books, training and coaching have helped thousands of teams across the world deliver better products more effectively. Geoff is the author of Scrum Mastery: From Good to Great Servant-Leadership and The Coach's Casebook: Mastering The Twelve Traits That Trap Us, a winner of the 2016 International Book Awards."Product Mastery is a great book to read if you want to understand how a great Product Owner works. Whether you are hiring a Product Owner or want to be a great Product Owner, the insights that Geoff Watts shares in this book should be your guide."--Jeff Sutherland, Co-Creator of Scrum and author of Scrum: The Art of Doing Twice The Work in Half the Time"Geoff has done a great job at distilling the soft skills product owners need to succeed. His new book is packed with practical advice to advance your skills and become a truly great product owner."- Roman Pichler, Author of Strategize and Agile Product Management with Scrum.

The Mastery of Innovation

Author : Katherine Radeka
Publisher : CRC Press
ISBN 13 : 1439877025
Total Pages : 269 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis The Mastery of Innovation by : Katherine Radeka

Download or read book The Mastery of Innovation written by Katherine Radeka and published by CRC Press. This book was released on 2012-10-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Ford Motor Company, Steelcase, Scania, Goodyear, Novo Nordisk, and Philips Electronics have in common? They all need to get their best ideas to market as fast as possible. They need to achieve the mastery of innovation. When these companies needed to accelerate time-to-market, get more new products to customers, and improve their ROI from investments in R&D, they turned to Lean Product Development to help them master the process of innovation. By adapting Lean ideas to their specific product development challenges, they learned how to focus innovation on the problems that would maximize customer and business value, and deliver on their best ideas. Winner of a Shingo Research and Professional Publication Award! The Mastery of Innovation: A Field Guide to Lean Product Development describes the experiences of 19 companies that have achieved significant results from Lean Product Development. Their stories show that Lean Product Development delivers results: Ford Motor Company completely reinvented its Global Product Development System and put decades of knowledge about automotive design at its engineers’ fingertips DJO Global, a medical device company, more than tripled the number of products they released to the market and cut development time by 60% Playworld Systems cut time-to-market in half–twice The diverse set of North American and European case studies in this book range from very small product development organizations (three engineers) to very large (more than 10,000). Some of the industries represented include automotive, medical devices, industrial products, consumer electronics, pharmaceuticals, scientific instruments, and aerospace. These companies have generously shared their knowledge about Lean Product Development to help you get your best ideas to market faster.

PRODUCT MASTERY A MASTERCLASS IN PRODUCT MANAGEMENT

Author : Abhishek Kumar Agarwal
Publisher : Abhishek Kumar Agarwal
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4./5 ( download)

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Book Synopsis PRODUCT MASTERY A MASTERCLASS IN PRODUCT MANAGEMENT by : Abhishek Kumar Agarwal

Download or read book PRODUCT MASTERY A MASTERCLASS IN PRODUCT MANAGEMENT written by Abhishek Kumar Agarwal and published by Abhishek Kumar Agarwal. This book was released on 2023-12-19 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to revolutionize your product management skills in the era of AI and ML? Step into a world where the role of a product manager has evolved, redefined by the insights of Abhishek Agarwal. Abhishek's remarkable journey, spanning from his roots in rural India to key leadership positions in Fortune 500 companies, serves as the backdrop for this transformative book. "PRODUCT MASTERY - A MASTERCLASS IN PRODUCT MANAGEMENT" offers a pragmatic and empowering approach to thriving in the ever-evolving domain of product management, particularly in the age of Artificial Intelligence (AI) and Machine Learning (ML). Abhishek Agarwal's credentials are impeccable, underscored by his recognition with the ET Inspiring Leaders - Global Icon in the field of Machine Learning & Artificial Intelligence, and Indian Achievers' Award 2023. His journey is a testament to his unwavering commitment to technology accessibility and his belief in the transformative power of AI and ML. With experience at prominent organizations like Unilever, Amazon, and Hewlett Packard Enterprise, Abhishek's strategic insight have set him on a path to become a true visionary in product management. In "PRODUCT MASTERY - A MASTERCLASS IN PRODUCT MANAGEMENT," Abhishek demystifies AI in practical terms, presenting a clear and logical framework. He provides accessible definitions, abundant insights, and expert guidance, making complex concepts understandable to all. Here are some key highlights: The Evolution of Product Management: Abhishek delves into the transformation of the product management landscape. He explores how the role has shifted from traditional practices to a customer-centric approach, emphasizing the importance of solving customer problems. Lean startup methodologies and cross-functional collaboration have changed the game, as product managers forecast product success with accuracy before they are built. The book captures the essence of these significant shifts and sets the stage for the role's future evolution. AI and ML Integration: AI and ML are no longer on the fringes; they have become integral to product management. Abhishek delves deep into how these technologies reshape industries, driving innovation and enhancing user experiences. He doesn't stop at the advantages; he also highlights the crucial role of ethics in the context of generative AI, emphasizing the importance of responsible development and deployment. Practical Guidance: The book offers a comprehensive guide, drawing from Abhishek's experience at Amazon Web Services (AWS), where he played a pivotal role in the development of SageMaker products. It covers everything from the inception of ideas to product launches, blending theory with real-world insights to provide practical guidance. "PRODUCT MASTERY - A MASTERCLASS IN PRODUCT MANAGEMENT" is not just a book; it's an empowering compass that will guide you through the intricacies of modern product management. Abhishek's vision, expertise, and commitment to ethical considerations in AI and ML make this book more than just informative; it's a transformational resource. Whether you're an aspiring product manager, a seasoned professional, or an entrepreneurial spirit, this book equips you with the tools, frameworks, and wisdom to excel in the ever-evolving landscape of innovation and strategy. As you dive into the pages of this book, you'll find not only valuable insights but also a reflection of your own aspirations and experiences. Join Abhishek on this journey, and explore a path filled with discovery, revelation, and growth—a path with the potential to reshape industries and inspire minds. Don't miss this opportunity to navigate the complexities of AI and ML with the wisdom of a visionary. Maximize your success and embark on a thrilling journey today.

Sales Mastery

Author : Chuck Bauer
Publisher : John Wiley & Sons
ISBN 13 : 0470900199
Total Pages : 272 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Sales Mastery by : Chuck Bauer

Download or read book Sales Mastery written by Chuck Bauer and published by John Wiley & Sons. This book was released on 2011-03-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distinguish yourself as a "Sales Master" and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all they do is follow one another. Sales Mastery gives you Chuck Bauer's unique personal experience as a highly successful salesman turned sales coach. You'll connect with his methodology, proven by salespeople in every industry, to distinguish yourself, build your sales skills, and win deals again and again. Each chapter focuses on one important quality of salesmanship enabling you to actualize your potential as a prosperous seller Includes tips for mastering sales presentations, phone pitches, customer objections, and closing strategies Learn how to market yourself shamelessly, close sales according to your clients' dominant personality styles, and make prospects chase you Author is a nationally recognized sales trainer and coach Sales Mastery gives you the toolset to break away from the pack to be the sales leader you always wanted to be... and reap the bigger commission checks that result!

Scrum Mastery

Author : Geoff Watts
Publisher :
ISBN 13 : 9781637542170
Total Pages : pages
Book Rating : 4.5/5 (421 download)

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Book Synopsis Scrum Mastery by : Geoff Watts

Download or read book Scrum Mastery written by Geoff Watts and published by . This book was released on 2021-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The basics of being a ScrumMaster are fairly straightforward: At face value all a ScrumMaster needs to do is facilitate the Scrum process and remove impediments. But being a great ScrumMaster, one who truly embodies the principles of servant-leadership and helps nurture a high-performing team, is much harder and more elusive. In this second edition of his groundbreaking book, Geoff shares an updated collection of stories and practical guidance, drawn from twenty years of coaching Scrum teams that will guide you on your path to greatness.In this book you will learn:The skills and characteristics of great ScrumMastersHow to generate, maintain and increase engagement from the teamHow to increase the effectiveness of the Scrum meetings, such as retrospectives and daily scrums.How to foster a more creative and collaborative teamHow to increase the performance of the teamHow to know when you are a successful ScrumMasterScrum Mastery is for practicing ScrumMasters who want to develop themselves into a great servant-leader capable of taking their teams beyond simple process compliance.Mike Cohn, in his foreword for the book, said:"Most books rehash well-trod territory and I don't finish them any wiser. I am positive I will be referring back to this book for many years"Roman Pichler said:"I am thoroughly impressed with how comprehensive and well-written the book is. It will be indispensable for many people"

Organisational Mastery

Author : Luís Gonçalves
Publisher :
ISBN 13 : 9781781333068
Total Pages : 0 pages
Book Rating : 4.3/5 (33 download)

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Book Synopsis Organisational Mastery by : Luís Gonçalves

Download or read book Organisational Mastery written by Luís Gonçalves and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a leader who wants efficient and effective change - and to be rewarded for your success? This book helps drive fast, consistent internal innovation allowing your business to react positively to changes in the market. It explains how to create an agile, innovative organisation that learns from its own mistakes.

The Tech Executive Operating System

Author : Aviv Ben-Yosef
Publisher : Apress
ISBN 13 : 9781484268940
Total Pages : 173 pages
Book Rating : 4.2/5 (689 download)

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Book Synopsis The Tech Executive Operating System by : Aviv Ben-Yosef

Download or read book The Tech Executive Operating System written by Aviv Ben-Yosef and published by Apress. This book was released on 2021-04-02 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders of tech organizations have to regularly adapt their strategies in an ever-changing market. Creating a culture that understands and supports both the technical and the nontechnical is a refined skill that can be difficult to master even for a leader with years of experience. The Tech Executive Operating System helps you apply your personal expertise and build a thriving R&D organization that moves the needle. Tech companies spend an average of 15% of their revenue on R&D. As they grow, they find the return on this large investment decreases at a fast pace. Executives and leaders of companies big and small are at a loss and seeking guidance. Author Ben-Yosef expertly walks you through the need to set goals, translate business objectives to R&D terms, and establish the organizational structures and processes to create the biggest impact. The Tech Executive Operating System is a rare book that provides useful yardsticks to measure the progress and contributions of managers, teams, and individuals in your organization. Tech executives, first-time startup founders, managers , CEOs, and other non-technical founders of startups who want to better understand a significant part of their organization all have invaluable knowledge to gain from The Tech Executive Operating System. Ben-Yosef’s thorough research and real-world examples enhance the lessons and make your goals clear. Engineering organizations can be vastly improved by this multi-faceted approach, and the future of tech is calling for it. What You Will Learn Create a toolkit for your employees to put in place a remarkable engineering team Discover an impact-oriented approach to goal-setting that will be especially usefully for remote employees Turn the R&D department from a cost center to an innovation center Who This Book is For Tech executives and their direct reports, first-timer startup founders, junior leaders in tech organizations, middle-managers in big enterprises, CEOs and other non-technical founders of startups who want to better understand a big part of their organization and how best to address it.

Product Management in Practice

Author : Matt LeMay
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491982241
Total Pages : 188 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Product Management in Practice by : Matt LeMay

Download or read book Product Management in Practice written by Matt LeMay and published by "O'Reilly Media, Inc.". This book was released on 2017-11-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

Mastery

Author : George Leonard
Publisher : Penguin
ISBN 13 : 0452267560
Total Pages : 193 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Mastery by : George Leonard

Download or read book Mastery written by George Leonard and published by Penguin. This book was released on 1992-02-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on Zen philosophy and his expertise in the martial art of aikido, bestselling author George Leonard shows how the process of mastery can help us attain a higher level of excellence and a deeper sense of satisfaction and fulfillment in our daily lives. Whether you're seeking to improve your career or your intimate relationships, increase self-esteem or create harmony within yourself, this inspiring prescriptive guide will help you master anything you choose and achieve success in all areas of your life. In Mastery, you'll discover: • The 5 Essential Keys to Mastery • Tools for Mastery • How to Master Your Athletic Potential • The 3 Personality Types That Are Obstacles to Mastery • How to Avoid Pitfalls Along the Path • and more...

Mastery

Author : Robert Greene
Publisher : Penguin
ISBN 13 : 014312417X
Total Pages : 369 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Mastery by : Robert Greene

Download or read book Mastery written by Robert Greene and published by Penguin. This book was released on 2013-10-29 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The 48 Laws of Power and The Laws of Human Nature, a vital work revealing that the secret to mastery is already within you. Each one of us has within us the potential to be a Master. Learn the secrets of the field you have chosen, submit to a rigorous apprenticeship, absorb the hidden knowledge possessed by those with years of experience, surge past competitors to surpass them in brilliance, and explode established patterns from within. Study the behaviors of Albert Einstein, Charles Darwin, Leonardo da Vinci and the nine contemporary Masters interviewed for this book. The bestseller author of The 48 Laws of Power, The Art of Seduction, and The 33 Strategies of War, Robert Greene has spent a lifetime studying the laws of power. Now, he shares the secret path to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.

Money Mastery

Author : Billy Epperhart
Publisher : Destiny Image Publishers
ISBN 13 : 168031145X
Total Pages : 224 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Money Mastery by : Billy Epperhart

Download or read book Money Mastery written by Billy Epperhart and published by Destiny Image Publishers. This book was released on 2019-02-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: You cannot serve both God and money (Matthew 6:24), but unfortunately, many people serve money without ever consciously choosing to do so. By not learning how to manage your money, you become a servant to your finances. Even though you desire to boldly serve God, you end up serving money by default simply because of your financial situation in life. Money Mastery is here to help! Its loaded with spiritual principles and practical tools that will empower you to master your money. M.B.A. Billy Epperhart shares: Why God wants you wealthy The Triple X Factor of $$$ mastery with practical steps, charts, and checklists Seven steps to financial freedom Using wealth to partner with God to help others and impact nations

Mastery of Nature

Author : Svetozar Y. Minkov
Publisher : University of Pennsylvania Press
ISBN 13 : 0812249933
Total Pages : 288 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Mastery of Nature by : Svetozar Y. Minkov

Download or read book Mastery of Nature written by Svetozar Y. Minkov and published by University of Pennsylvania Press. This book was released on 2018-04-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ranging from ancient Greek thought to contemporary quantum mechanics, Mastery of Nature investigates to what extent nature can be conquered to further human ends and to what extent such mastery is compatible with human flourishing.

The Professional Product Owner

Author : Don McGreal
Publisher : Addison-Wesley Professional
ISBN 13 : 0134686659
Total Pages : 421 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis The Professional Product Owner by : Don McGreal

Download or read book The Professional Product Owner written by Don McGreal and published by Addison-Wesley Professional. This book was released on 2018-06-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional Product Owner’s Guide to Maximizing Value with Scrum “This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.” —Ken Schwaber, Chairman & Founder, Scrum.org The role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You’ll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework. McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome. Define success from the “outside in,” using external customer-driven measurements to guide development and maximize value Bring empowerment and entrepreneurship to the Product Owner’s role, and align everyone behind a shared business model Use Evidence-Based Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk Effectively apply Scrum’s Product Owner role, artifacts, and events Populate and manage Product Backlogs, and use just-in-time specifications Plan and manage releases, improve transparency, and reduce technical debt Scale your product, not your Scrum Use Scrum to inject autonomy, mastery, and purpose into your product team’s work Whatever your role in product management or agile development, this guide will help you deliver products that offer more value, more rapidly, and more often. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Effortless Mastery

Author : Kenny Werner
Publisher : Alfred Music
ISBN 13 : 9781562240035
Total Pages : 192 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis Effortless Mastery by : Kenny Werner

Download or read book Effortless Mastery written by Kenny Werner and published by Alfred Music. This book was released on 1996 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: My story -- Why do we play? -- Beyond limited goals -- Fear, the mind and the ego -- Fear-based practicing -- Teaching dysfunctions: fear-based teaching -- Hearing dysfunctions: fear-based listening -- Fear-based composing -- "The space"--"There are no wrong notes" -- Meditation #1 -- Effortless mastery -- Meditation #2 -- Affirmations -- The steps to change -- Step one -- Step two -- Step three -- Step four -- An afterthought -- I am great, I am a master -- Stretching the form -- The spiritual (reprise) -- One final meditation.

The Guide to the Product Management and Marketing Body of Knowledge

Author : Greg Geracie
Publisher : Aipmm
ISBN 13 : 9780984518500
Total Pages : 346 pages
Book Rating : 4.5/5 (185 download)

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Book Synopsis The Guide to the Product Management and Marketing Body of Knowledge by : Greg Geracie

Download or read book The Guide to the Product Management and Marketing Body of Knowledge written by Greg Geracie and published by Aipmm. This book was released on 2013 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl

Social Selling Mastery

Author : Jamie Shanks
Publisher : John Wiley & Sons
ISBN 13 : 1119280869
Total Pages : 224 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Social Selling Mastery by : Jamie Shanks

Download or read book Social Selling Mastery written by Jamie Shanks and published by John Wiley & Sons. This book was released on 2016-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

Product Development and Management Body of Knowledge

Author : Allan Anderson
Publisher : John Wiley & Sons
ISBN 13 : 1119829941
Total Pages : 436 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Product Development and Management Body of Knowledge by : Allan Anderson

Download or read book Product Development and Management Body of Knowledge written by Allan Anderson and published by John Wiley & Sons. This book was released on 2024-04-30 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base