The Guide To The Product Management And Marketing Body Of Knowledge

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The Guide to the Product Management and Marketing Body of Knowledge

Author : Greg Geracie
Publisher : Aipmm
ISBN 13 : 9780984518500
Total Pages : 346 pages
Book Rating : 4.5/5 (185 download)

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Book Synopsis The Guide to the Product Management and Marketing Body of Knowledge by : Greg Geracie

Download or read book The Guide to the Product Management and Marketing Body of Knowledge written by Greg Geracie and published by Aipmm. This book was released on 2013 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl

Product Development and Management Body of Knowledge

Author : Allan Anderson
Publisher : John Wiley & Sons
ISBN 13 : 111982995X
Total Pages : 436 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Product Development and Management Body of Knowledge by : Allan Anderson

Download or read book Product Development and Management Body of Knowledge written by Allan Anderson and published by John Wiley & Sons. This book was released on 2024-03-27 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base

Product Management Essentials

Author : Aswin Pranam
Publisher : Apress
ISBN 13 : 1484233034
Total Pages : 179 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Product Management Essentials by : Aswin Pranam

Download or read book Product Management Essentials written by Aswin Pranam and published by Apress. This book was released on 2017-12-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Product Management For Dummies

Author : Brian Lawley
Publisher : John Wiley & Sons
ISBN 13 : 1119264022
Total Pages : 389 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Product Management For Dummies by : Brian Lawley

Download or read book Product Management For Dummies written by Brian Lawley and published by John Wiley & Sons. This book was released on 2017-01-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Engineering and Product Development Management

Author : Stephen Armstrong
Publisher : Cambridge University Press
ISBN 13 : 1139936506
Total Pages : 362 pages
Book Rating : 4.1/5 (399 download)

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Book Synopsis Engineering and Product Development Management by : Stephen Armstrong

Download or read book Engineering and Product Development Management written by Stephen Armstrong and published by Cambridge University Press. This book was released on 2001-09-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering and Product Development Management is a practical guide to the components of engineering management, using a holistic approach. It will help engineers and managers understand what they have to do to improve the product development process by deploying new technology and new methods of working in concurrent teams. The book takes elements from six well known and understood bodies of knowledge and integrates them into a holistic approach: integrated product development, project management, process management, systems engineering, product data management, and organizational change management. These elements are framed within an overall enterprise-wide architecture. The techniques discussed in this book work for both huge multinational organizations and smaller enterprises. The emphasis throughout is on practical tools which will be invaluable for engineers, managers, and consultants responsible for project and product development.

The Product Manager's Toolkit®

Author : Gabriel Steinhardt
Publisher : Springer
ISBN 13 : 331949998X
Total Pages : 207 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis The Product Manager's Toolkit® by : Gabriel Steinhardt

Download or read book The Product Manager's Toolkit® written by Gabriel Steinhardt and published by Springer. This book was released on 2017-05-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

The PDMA Handbook of New Product Development

Author : Kenneth B. Kahn
Publisher : John Wiley & Sons
ISBN 13 : 1118415493
Total Pages : 375 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The PDMA Handbook of New Product Development by : Kenneth B. Kahn

Download or read book The PDMA Handbook of New Product Development written by Kenneth B. Kahn and published by John Wiley & Sons. This book was released on 2012-11-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

The Product Manager's Desk Reference

Author : Steven Haines
Publisher : McGraw Hill Professional
ISBN 13 : 9780071591355
Total Pages : 600 pages
Book Rating : 4.5/5 (913 download)

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Book Synopsis The Product Manager's Desk Reference by : Steven Haines

Download or read book The Product Manager's Desk Reference written by Steven Haines and published by McGraw Hill Professional. This book was released on 2008-07-31 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.

Radical Product Thinking

Author : R. Dutt
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523093331
Total Pages : 245 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Radical Product Thinking by : R. Dutt

Download or read book Radical Product Thinking written by R. Dutt and published by Berrett-Koehler Publishers. This book was released on 2021-09-27 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.

The Product Marketing Manager

Author : Lucas Weber
Publisher :
ISBN 13 : 9781973317036
Total Pages : 123 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Product Marketing Manager by : Lucas Weber

Download or read book The Product Marketing Manager written by Lucas Weber and published by . This book was released on 2017-10-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches.This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts.If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.

Handbook of Market Segmentation

Author : Art Weinstein
Publisher : Psychology Press
ISBN 13 : 9780789021571
Total Pages : 268 pages
Book Rating : 4.0/5 (215 download)

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Book Synopsis Handbook of Market Segmentation by : Art Weinstein

Download or read book Handbook of Market Segmentation written by Art Weinstein and published by Psychology Press. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.

Brand Aid

Author : Brad VanAuken
Publisher : Amacom Books
ISBN 13 : 9780814406816
Total Pages : 332 pages
Book Rating : 4.4/5 (68 download)

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Book Synopsis Brand Aid by : Brad VanAuken

Download or read book Brand Aid written by Brad VanAuken and published by Amacom Books. This book was released on 2003 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."

INSPIRED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

The Product Manager's Handbook

Author : Linda Gorchels
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Product Manager's Handbook by : Linda Gorchels

Download or read book The Product Manager's Handbook written by Linda Gorchels and published by McGraw-Hill Companies. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.

Always Be Testing

Author : Bryan Eisenberg
Publisher : John Wiley & Sons
ISBN 13 : 0470612665
Total Pages : 476 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Always Be Testing by : Bryan Eisenberg

Download or read book Always Be Testing written by Bryan Eisenberg and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

Design Thinking

Author : Michael G. Luchs
Publisher : John Wiley & Sons
ISBN 13 : 1118971809
Total Pages : 456 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Design Thinking by : Michael G. Luchs

Download or read book Design Thinking written by Michael G. Luchs and published by John Wiley & Sons. This book was released on 2015-11-02 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your "product" is a tangible object, a service, or the business itself — and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.

Complete Guide to the CITP Body of Knowledge

Author : Tommie W. Singleton
Publisher : John Wiley & Sons
ISBN 13 : 0870519522
Total Pages : 256 pages
Book Rating : 4.8/5 (75 download)

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Book Synopsis Complete Guide to the CITP Body of Knowledge by : Tommie W. Singleton

Download or read book Complete Guide to the CITP Body of Knowledge written by Tommie W. Singleton and published by John Wiley & Sons. This book was released on 2017-05-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for tools to help you prepare for the CITP Exam? The CITP self-study guide consists of an in-depth and comprehensive review of the fundamental dimensions of the CITP body of knowledge. This guide features various and updated concepts applicable to all accounting professionals who leverage Information Technology to effectively manage financial information. There are five dimensions covered in the guide: Dimension I Risk Assessment Dimension 2 Fraud Considerations Dimension 3 Internal Controls & Information Technology General Controls Dimension 4 Evaluate, Test and Report Dimension 5 Information Management and Business Intelligence The review guide is designed not only to assist in the candidate's preparation of the CITP examination but will also enhance your knowledge base in today's marketplace. Using the complete guide does not guarantee the candidate of successfully passing the CITP exam. This guide addresses most of the subjects on the CITP exam’s content specification outline and is not meant to teach topics to the candidate for the first time. A significant amount of cooperating and independent readings will be necessary to prepare for the exam, regardless of whether the candidate completes the review course or not.