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Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1250238005
Total Pages : 302 pages
Book Rating : 4.2/5 (52 download)
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
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ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (319 download)
Download or read book Basic Information Sources on Retail Store Advertising written by and published by . This book was released on 1954 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Donald Millican
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (31 download)
Download or read book Selling by Mail Order written by Richard Donald Millican and published by . This book was released on 1968 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising Your Small Business written by and published by . This book was released on 1984 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben Delaney
Publisher : CyberEdge Information Services
ISBN 13 : 1513635549
Total Pages : 85 pages
Book Rating : 4.5/5 (136 download)
Download or read book Ben Delaney's Nonprofit Marketing Handbook, 2nd Edition written by Ben Delaney and published by CyberEdge Information Services. This book was released on 2018-06-01 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This multi-award-winning book will help in-house communications staff be more effective while sticking to their budgets. Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index.
Author : Paul Muchnick
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (31 download)
Download or read book Selling by Mail Order written by Paul Muchnick and published by . This book was released on 1977 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Bly
Publisher : Penguin
ISBN 13 : 9780028642109
Total Pages : 394 pages
Book Rating : 4.6/5 (421 download)
Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author : Richard Donald Millican
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (3 download)
Download or read book Mail Order Selling written by Richard Donald Millican and published by . This book was released on 1959 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Melcher
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.E/5 ( download)
Download or read book Printing and Promotion Handbook written by Daniel Melcher and published by . This book was released on 1956 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Printing and Promotion Handbook has been written for people - including beginners - who have to buy printing and direct mail services; for those who have to plan or prepare advertising, publicity, or information material of any kind, from covering letters to bound books; for anyone, in fact, who attempts to influence others by the printed or duplicated word." -page vi.
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ISBN 13 :
Total Pages : 1130 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Printer and Bookmaker written by and published by . This book was released on 1951 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 822 pages
Book Rating : 4.F/5 ( download)
Download or read book Business Service Bulletin written by and published by . This book was released on 1956 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083033
Total Pages : 392 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Marketing Plan Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2015-08-11 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliver Big-Picture Marketing Plans for Pennies on the Dollar Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Author : Michael J. Thomas
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566074417
Total Pages : 688 pages
Book Rating : 4.0/5 (744 download)
Download or read book Gower Handbook of Marketing written by Michael J. Thomas and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.
Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083815
Total Pages : 313 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Digital Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2018-04-17 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.
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ISBN 13 :
Total Pages : 842 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Publishers Weekly written by and published by . This book was released on 1953 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (31 download)
Download or read book Selling by Mail Order written by United States. Small Business Administration and published by . This book was released on 1975 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
