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Gower Handbook Of Marketing
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Book Synopsis Gower Handbook of Marketing by : Michael J. Thomas
Download or read book Gower Handbook of Marketing written by Michael J. Thomas and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.
Book Synopsis Gower Handbook of Project Management by : Rodney Turner
Download or read book Gower Handbook of Project Management written by Rodney Turner and published by Routledge. This book was released on 2016-04-22 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook was the first APM Body of Knowledge Approved title for the Association for Project Management. Over the course of five editions, Gower Handbook of Project Management has become the definitive desk reference for project management practitioners. The Handbook gives an introduction to, and overview of, the essential knowledge required for managing projects. The team of expert contributors, selected to introduce the reader to the knowledge and skills required to manage projects, includes many of the most experienced and highly regarded international writers and practitioners. The Fifth Edition has been substantially restructured. All but two of the authors are new, reflecting the fast-changing and emerging perspectives on projects and their management. The four sections in the book describe: ¢ Projects, their context, value and how they are connected to organizational strategy; ¢ Performance: describing how to manage the delivery of the project, covering scope, quality, cost, time, resources, risk and sustainability ¢ Process: from start up to close down ¢ Portfolio: the project and its relationship to the organization The discrete nature of each chapter makes this Handbook a wonderful source of advice and background theory that is easy to consult. Gower Handbook of Project Management is an encyclopaedia for the discipline and profession of project management; a bible for project clients, contractors and students.
Book Synopsis Marketing Handbook by : Michael Rines
Download or read book Marketing Handbook written by Michael Rines and published by . This book was released on 1983 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gower Handbook of Internal Communication by : Marc Wright
Download or read book Gower Handbook of Internal Communication written by Marc Wright and published by CRC Press. This book was released on 2016-04-22 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.
Book Synopsis Gower Handbook of Leadership and Management Development by : Richard Thorpe
Download or read book Gower Handbook of Leadership and Management Development written by Richard Thorpe and published by CRC Press. This book was released on 2016-04-22 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: On few occasions in the history of modern management have leadership skills been in such sharp focus as they are now. The ability to direct often very large and diverse organizations; to make sense of the complex and turbulent markets and environments in which you operate; and to adapt and learn seems at an all time premium. The premise behind the fifth edition of this influential Handbook is that leadership, management and organizational development are all parts of the same process; enhancing the capacity of organizations, whatever their size, and the people within them to achieve their purpose. To this end, the editors have brought together a who's who of current writers on leadership and development and created the definitive single volume guide to the subject. The perspectives that the text provides to leadership, learning and development, embrace the formal and the informal, cultures and case examples from organizations of all kinds; and offers readers a rigorous, readable and, where appropriate, ground-breaking book. In the 14 years since the fourth edition of this classic book, very much has changed. But the need for this Handbook is as strong as ever and the Fifth Edition of Gower Handbook of Leadership and Management Development is set to become a definitive read for senior managers and those who develop them and an essential reader for the management students aspiring to become the next generation of leaders.
Book Synopsis Gower Handbook of Call and Contact Centre Management by : Natalie Calvert
Download or read book Gower Handbook of Call and Contact Centre Management written by Natalie Calvert and published by Gower Publishing, Ltd.. This book was released on 2004 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an important tool in understanding and dealing with a wide range of management issues in call centres and contact centres.
Book Synopsis The Gower Handbook of Management by : Dennis Lock
Download or read book The Gower Handbook of Management written by Dennis Lock and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 1308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Gower Handbook of Management is widely regarded as a manager's bible: an authoritative, gimmick-free and practical guide to best practice in management. By covering the broadest possible range of subjects, it replicates in book form a forum in which managers can meet experts from a range of professional disciplines. This edition features 36 completely new chapters, 65 expert contributors - many of them practising managers and many of them new to this edition. All of the contributors are recognized authorities in their field.
Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Book Synopsis Marketing Handbook by : John Stapleton
Download or read book Marketing Handbook written by John Stapleton and published by Gower Publishing Company, Limited. This book was released on 1974 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gower Handbook of Supply Chain Management by : John Gattorna
Download or read book Gower Handbook of Supply Chain Management written by John Gattorna and published by Routledge. This book was released on 2017-03-02 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to build and also maintain a world class logistics and distribution network is an essential ingredient in the success of the world's leading businesses, but keeping pace with changes in your sector and in others is hard to do. With the Gower Handbook of Supply Chain Management you will need to look no further. Written by a team of leading consultants with contributions from leading academic experts, this book will help you to keep pace with the latest global developments in supply chain management and logistics, and plan for the future. This book has over thirty chapters with detailed accounts of key topics and the latest developments, from e-collaboration and CRM integration, to reverse logistics and strategic sourcing, and includes case studies from Asia, Europe and North America. It looks at all aspects of operational excellence in logistics and supply chain management. The Gower Handbook of Supply Chain Management will help managers to benchmark their operations against the best-of-breed supply chains across the world. It provides a unique single source of expert opinion and experience.
Book Synopsis Handbook of Marketing by : Barton A Weitz
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Book Synopsis Gower Handbook of People in Project Management by : Lindsay Scott
Download or read book Gower Handbook of People in Project Management written by Lindsay Scott and published by Routledge. This book was released on 2016-04-22 with total page 1211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern projects are all about one group of people delivering benefits to others, so it's no surprise that the human element is fundamental to project management. The Gower Handbook of People in Project Management is a complete guide to the human dimensions involved in projects. The book is a unique and rich compilation of over 60 chapters about project management roles and the people who sponsor, manage, deliver, work in or are otherwise important to project success. It looks at the people-issues that are specific to different sectors of organization (public, private and third sector); the organization of people in projects, both real and virtual; the relationship between people, their roles and the project environment; and the human behaviours and skills associated with working collaboratively. Thus this comprehensive and innovative handbook discusses all the important topics associated with employing, developing and managing people for successful projects. The contributors have been drawn from around the world and include experts ranging from practising managers to academics and advanced researchers. The Handbook is divided into six parts, which begin with management and project organization and progress through to more advanced and emerging practices. It benefits hugely from Lindsay Scott’s expert knowledge and experience in this field and from Dennis Lock’s contributions and meticulous editing to ensure that the text and illustrations are always lucid and informative.
Book Synopsis Gower Handbook of Internal Communication by : Eileen Scholes
Download or read book Gower Handbook of Internal Communication written by Eileen Scholes and published by Gower Publishing, Ltd.. This book was released on 1997 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employee commitment can mean the difference between success and disaster. So internal communication is now a key issue for senior management. This new Gower Handbook recognises IC's emergence as a new management discipline. It is aimed both at the generalist manager who needs to come to terms with the theoretical and technical aspects of internal communication, and the media specialist now seeking wider management skills and perspectives.Early chapters examine changes in IC's strategic context. These include organizations' increasing need for innovation and flexibility; the disappearance of 'loyalty' among employees; growing recognition of the importance of corporate 'brand' and how to sustain it; and the effects on traditional work and management patterns of new computer networks. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement. Over 45 communication techniques, from team meetings to web sites, are evaluated for use in differing circumstances. The Handbook also looks at how to set about developing good communicators; and finally presents 16 practical case studies in key application areas. Organizations featured are all leaders in their field, among them Andersen Consulting, The Body Shop, BP Chemicals, IBM, The Boots Company, Glaxo Operations, Rover, SmithKline Beecham, WH Smith and Unigate Dairies.Eileen Scholes and her team have compiled what is probably the most comprehensive - and is certainly the most authoritative - guide available to the principles and practice of internal communication.
Book Synopsis Gower Handbook of Discrimination at Work by : Dr Hazel Conley
Download or read book Gower Handbook of Discrimination at Work written by Dr Hazel Conley and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workplace discrimination is an experience that, despite four decades of equality legislation, continues to blight the lives of thousands every year. Discrimination persists on the protected grounds of sex, race, disability, age, sexual orientation, religion or belief and gender reassignment, as well as where no legal protection exists such as in relation to class background or migration status. The Handbook discusses recent changes in equality legislation as well as considering the limitations of legal frameworks in addressing inequality. However, complying with the law is only the first step towards addressing discrimination in the workplace, and the book goes beyond the law and provides evidence of good practice in promoting organisational culture change, as well as considering future directions for policy on equality action. The Gower Handbook of Discrimination at Work looks at both social justice and business case perspectives, and its message is not a negative one. The contributors have considerable depth of understanding of workplace discrimination, both as academics and equality practitioners, their work has contributed to policy formation and all are committed to improving the lives of people at work. They offer insights into existing international developments and make suggestions for the ways in which positive change can be realised. Practitioners, such as human resources professionals and other managers involved in addressing equality at work, trade unionists, equality trainers, and academics concerned with researching or teaching in the areas of employment and equality will all find this book of interest. Furthermore, it will be of value to students in the fields of business and management, employment law, equality and diversity and human resource management.
Book Synopsis The Principles of Islamic Marketing by : Baker Ahmad Alserhan
Download or read book The Principles of Islamic Marketing written by Baker Ahmad Alserhan and published by CRC Press. This book was released on 2016-03-03 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.
Book Synopsis Gower Handbook of Library and Information Management by : Raymond John Prytherch
Download or read book Gower Handbook of Library and Information Management written by Raymond John Prytherch and published by Routledge. This book was released on 1998 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a link between information professionals and information-related work. It represents international practice and developments in the area. Four themes run through the book: customer focus; marketing of services; quality assurance; and applications through emerging infrastructure.
Book Synopsis Handbook of Teaching with Technology in Management, Leadership, and Business by : Stuart Allen
Download or read book Handbook of Teaching with Technology in Management, Leadership, and Business written by Stuart Allen and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever-evolving technological innovation creates both opportunities and challenges for educators aiming to achieve meaningful and effective learning in the classroom and to equip students with a well-honed set of technology skills as they enter the professional world. The Handbook of Teaching with Technology in Management, Leadership, and Business is written by experienced instructors using technology in novel and impactful ways in their undergraduate and graduate courses, as well as researchers reporting and reflecting on studies and literature that can guide them on the how and why of teaching with technology.
