Patronage Behaviour Of Ghanaian Bank Customers

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Patronage behaviour of Ghanaian bank customers

Author : Daniel Zac Bentum-Ennin
Publisher : GRIN Verlag
ISBN 13 : 3656767211
Total Pages : 113 pages
Book Rating : 4.6/5 (567 download)

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Book Synopsis Patronage behaviour of Ghanaian bank customers by : Daniel Zac Bentum-Ennin

Download or read book Patronage behaviour of Ghanaian bank customers written by Daniel Zac Bentum-Ennin and published by GRIN Verlag. This book was released on 2014-10-13 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2012 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, University of Lincoln, language: English, abstract: The aim of this dissertation is to help bank executives to develop and deliver efficient quality services to satisfy the needs of existing customers as well as to attract large number of customers. It is hoped it will further enable the management of banks to stimulate and understand more fully customers since customers’ attitude can’t be controlled. It could contribute to discussion amongst the banking fraternity regarding issues surrounding customer preferences in banking services. As a researcher who is interested in working in a bank, significant benefits can be gained from knowing how the operations of a bank can be made more efficient and thus continue to attract and maintain customers.

Service Quality On Customers’ Patronage. Selected Banks In Ogun State

Author : Ismaila Akintan
Publisher : GRIN Verlag
ISBN 13 : 3346447588
Total Pages : 140 pages
Book Rating : 4.3/5 (464 download)

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Book Synopsis Service Quality On Customers’ Patronage. Selected Banks In Ogun State by : Ismaila Akintan

Download or read book Service Quality On Customers’ Patronage. Selected Banks In Ogun State written by Ismaila Akintan and published by GRIN Verlag. This book was released on 2021-07-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - General, grade: 6.3, , language: English, abstract: This study analyses the effect of service quality dimensions on customers’ patronage of selected banks in Ogun State, Nigeria. It investigates the relationship between service quality dimensions and customers’ patronage using Bank Service Quality model dimensions. It also determines factors responsible for customers staying on queue for longer periods of time while awaiting bank services, assesses the level of customer satisfaction about services rendered by money deposit banks with a view of identifying factors that were responsible for customer disloyalty in patronising banks. The study employed Simple random sampling to select six banks namely First Bank Plc, United Bank of Africa Plc, Guarantee Trust Bank Plc ,Access Bank, First City Monument Bank and Zenith Bank Plc for this study. Convenience sampling method was used to select 240 customers of the selected banks. The data were analysed through the use of Statistical Package for Social Science (SPSS), while Pearson’s correlation co-efficient and multiple regression analysis were used to test the hypotheses formulated whether significant relationship exist between service quality dimensions and customers’ patronage.

Marketing Management and Strategy

Author : George Tesar
Publisher : Routledge
ISBN 13 : 041578333X
Total Pages : 278 pages
Book Rating : 4.4/5 (157 download)

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Book Synopsis Marketing Management and Strategy by : George Tesar

Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

Global Branding: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592830
Total Pages : 969 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Branding: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Banker: Honour and Inconveniences – A customer Perspective

Author : Dr. Bidyut Bikash Das
Publisher : Ashok Yakkaldevi
ISBN 13 : 1794815686
Total Pages : 221 pages
Book Rating : 4.7/5 (948 download)

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Book Synopsis Banker: Honour and Inconveniences – A customer Perspective by : Dr. Bidyut Bikash Das

Download or read book Banker: Honour and Inconveniences – A customer Perspective written by Dr. Bidyut Bikash Das and published by Ashok Yakkaldevi. This book was released on 2021-11-16 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Banking has been playing an essential role in the Indian economy. Further, the (LPG) Liberalization, Privatization and Globalization in 1991 ushered a new era in banking sector (Vijay et al. (1996). This resulted in relentless quest for quality and customer satisfaction. The entry of private and foreign banks the situation escalated to such a point where competition went haywire. The banking industry has transformed and is transforming consistently with new standards in all aspects of services such as speed, quality, accuracy and efficiency. This has brought a challenge of sustaining customer satisfaction. Most of this is because; in general people are adamant to change. However, with an ever-increasing change in recent years, it has been challenging in maintaining the satisfaction level of the customers (Gormley, 2010). The recent demonetization wave in 2016 and implementation of digitization/cashless system in banking are few examples that changed the habit of customers as well as the bankers bringing on certain advantages and disadvantages at the same time (Mehta et al. 2016). The disadvantages from bankers’ point of view can be termed as bankers’ inconvenience.

Islamic Finance

Author : Asyraf Wajdi Dato' Dusuki
Publisher :
ISBN 13 : 9789834416911
Total Pages : 272 pages
Book Rating : 4.4/5 (169 download)

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Book Synopsis Islamic Finance by : Asyraf Wajdi Dato' Dusuki

Download or read book Islamic Finance written by Asyraf Wajdi Dato' Dusuki and published by . This book was released on 2008 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

Author : Rahman, Muhammad Sabbir
Publisher : IGI Global
ISBN 13 : 1522578927
Total Pages : 171 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities by : Rahman, Muhammad Sabbir

Download or read book Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities written by Rahman, Muhammad Sabbir and published by IGI Global. This book was released on 2018-12-04 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

The Routledge Companion to Contemporary Brand Management

Author : Francesca Dall'Olmo Riley
Publisher : Routledge
ISBN 13 : 1317751574
Total Pages : 818 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley

Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Strategic Financial Management for Small and Medium Sized Companies

Author : Hande Karadag
Publisher : Emerald Group Publishing
ISBN 13 : 178560774X
Total Pages : 272 pages
Book Rating : 4.7/5 (856 download)

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Book Synopsis Strategic Financial Management for Small and Medium Sized Companies by : Hande Karadag

Download or read book Strategic Financial Management for Small and Medium Sized Companies written by Hande Karadag and published by Emerald Group Publishing. This book was released on 2015-12-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows a majority of small businesses fail in their early years due to poor financial management, turning the dreams of many business owner and novice entrepreneur into nightmares. This book serves as a guide to prevent small business owners and novice entrepreneurs from experiencing financial disasters.

Advances in Human Factors, Business Management and Leadership

Author : Jussi Ilari Kantola
Publisher : Springer
ISBN 13 : 3030201546
Total Pages : 627 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Advances in Human Factors, Business Management and Leadership by : Jussi Ilari Kantola

Download or read book Advances in Human Factors, Business Management and Leadership written by Jussi Ilari Kantola and published by Springer. This book was released on 2019-06-01 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents practical approaches for facilitating the achievement of excellence in the management and leadership of organizational resources. It shows how the principles of creating shared value can be applied to ensure faster learning, training, business development, and social renewal. In particular, it presents novel methods and tools for tackling the complexity of management and learning in both business organizations and society. Discussing ontologies, intelligent management systems, methods for creating knowledge and value added, it offers novel insights into time management and operations optimization, as well as advanced methods for evaluating customers’ satisfaction and conscious experience. Based on two conferences, the AHFE 2019 International Conference on Human Factors, Business Management and Society, and the AHFE 2019 International Conference on Human Factors in Management and Leadership, held in July 24-28, 2019, Washington D.C., USA, the book provides both researchers and professionals with new tools and inspiring ideas for achieving excellence in various business activities.

Dynamics of Marketing in African Nations

Author : Sonny Nwankwo
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313077061
Total Pages : 325 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Dynamics of Marketing in African Nations by : Sonny Nwankwo

Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Bloomsbury Publishing USA. This book was released on 2002-05-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1522502831
Total Pages : 565 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Consumerism and Buying Behavior in Developing Nations by : Gbadamosi, Ayantunji

Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Marketing Financial Services

Author : Mike Wright
Publisher : Routledge
ISBN 13 : 1136380221
Total Pages : 420 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Financial Services by : Mike Wright

Download or read book Marketing Financial Services written by Mike Wright and published by Routledge. This book was released on 2010-02-17 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

World Development Report 1978

Author :
Publisher : World Bank Publications
ISBN 13 : 0821372823
Total Pages : 135 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis World Development Report 1978 by :

Download or read book World Development Report 1978 written by and published by World Bank Publications. This book was released on 1978 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first report deals with some of the major development issues confronting the developing countries and explores the relationship of the major trends in the international economy to them. It is designed to help clarify some of the linkages between the international economy and domestic strategies in the developing countries against the background of growing interdependence and increasing complexity in the world economy. It assesses the prospects for progress in accelerating growth and alleviating poverty, and identifies some of the major policy issues which will affect these prospects.

Handbook of Research on Acceleration Programs for SMEs

Author : Lisboa, Inês
Publisher : IGI Global
ISBN 13 : 1668456672
Total Pages : 602 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Acceleration Programs for SMEs by : Lisboa, Inês

Download or read book Handbook of Research on Acceleration Programs for SMEs written by Lisboa, Inês and published by IGI Global. This book was released on 2022-12-19 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international financial crisis of 2007 and 2008 and the situation caused by the COVID-19 pandemic have had a great impact on many firms’ financial needs. Simultaneously, several emerging countries have bet on boosting private initiatives as a way to diversify their economies and create jobs and wealth for their populations. New forms of financing have appeared that have impacted the firm’s capital structure, cost of capital, and access to finance by underprivileged communities that are normally outside the formal economy. The Handbook of Research on Acceleration Programs for SMEs provides and shares knowledge on the financial mix, alternative forms of finance, capital structure, and more. It calls attention to relevant challenges, financial institutions, and governments to guarantee funds and economic and social development with new competencies, innovations, new ways of investing, entrepreneurship, and business models with new public policies. Covering topics such as earnings management, capital structure, and foreign exchange, this major reference work is an essential resource for government officials, business leaders and executives, economists, sociologists, students and faculty of higher education, librarians, researchers, and academicians.

Financialisation and Poverty Alleviation in Ghana

Author : Francis Boateng Frimpong
Publisher : BRILL
ISBN 13 : 9004500022
Total Pages : 285 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Financialisation and Poverty Alleviation in Ghana by : Francis Boateng Frimpong

Download or read book Financialisation and Poverty Alleviation in Ghana written by Francis Boateng Frimpong and published by BRILL. This book was released on 2021-11-22 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Francis Frimpong argues that the exponential growth of finance and credit infrastructures in Ghana did not alleviate poverty in the country. It has, however, resulted in rising financial profits, financialising poverty and stagnating the real sector of the economy

Marketing and Mobile Financial Services

Author : Aijaz A. Shaikh
Publisher : Routledge
ISBN 13 : 1351174444
Total Pages : 286 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Marketing and Mobile Financial Services by : Aijaz A. Shaikh

Download or read book Marketing and Mobile Financial Services written by Aijaz A. Shaikh and published by Routledge. This book was released on 2018-12-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect.