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Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Book Synopsis Edible Colors by : Jennifer Vogel Bass
Download or read book Edible Colors written by Jennifer Vogel Bass and published by Macmillan. This book was released on 2016-04-26 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available board book With a combination of unusual foods and a kaleidoscope of colors, this concept book shows that not all foods have to look the same way. A banana can be red, broccoli can be purple, and cherries can be yellow and still taste just as delicious.
Book Synopsis Dead Lies Dreaming by : Charles Stross
Download or read book Dead Lies Dreaming written by Charles Stross and published by Tordotcom. This book was released on 2020-10-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: When magic and superpowers emerge in the masses, Wendy Deere is contracted by the government to bag and snag supervillains in Hugo Award-winning author Charles Stross' Dead Lies Dreaming: A Laundry Files Novel. As Wendy hunts down Imp—the cyberpunk head of a band calling themselves “The Lost Boys”— she is dragged into the schemes of louche billionaire Rupert de Montfort Bigge. Rupert has discovered that the sole surviving copy of the long-lost concordance to the one true Necronomicon is up for underground auction in London. He hires Imp’s sister, Eve, to procure it by any means necessary, and in the process, he encounters Wendy Deere. In a tale of corruption, assassination, thievery, and magic, Wendy Deere must navigate rotting mansions that lead to distant pasts, evil tycoons, corrupt government officials, lethal curses, and her own moral qualms in order to make it out of this chase alive. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Book Synopsis How To Build A Dragon Or Die Trying: A Satirical Look At Cutting-edge Science by : Paul Knoepfler
Download or read book How To Build A Dragon Or Die Trying: A Satirical Look At Cutting-edge Science written by Paul Knoepfler and published by World Scientific. This book was released on 2019-06-25 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This co-authored book explores how advances in cell biology, CRISPR gene editing and bioengineering might be used to make a live dragon. The result is a gloriously tongue-in-check scientific epic … How to Build a Dragon or Die Trying is deliberately flamboyant and outrageous. It’s also funny and smart. Far from a how-to guide for ne’er-do-wells to weaponize reptiles, it is designed to spark healthy curiosity in anyone who enjoys a ripping good science read.'NatureWhat if you could have your own real dragon? While that might seem like just a fantasy, today cutting-edge science has brought us to the point where it might really be possible. This book looks into the possibilities of making living, fire-breathing dragons. The world has been fascinated with dragons for thousands of years. Fictional dragons still have a firm place in pop culture, such as Smaug from The Hobbit as well as the dragons in Game of Thrones and in the How to Train Your Dragon movies. This new book discusses using powerful technologies such as CRISPR gene editing, stem cells, and bioengineering to make real dragons. It also goes through what useful information we can learn from animals such as Pteranodons and amazing present-day creatures in our quest to build actual dragons. The book goes on to discuss the possibility of building other mythical creatures such as unicorns and mermaids. Overall, How to Build A Dragon is also meant as a satirical look at cutting-edge science, and it pokes fun at science hype. Anyone who is interested in dragons or cutting-edge science will enjoy this book! It is written in a humorous, approachable way making science fun and easy to understand, including for young adults.The author is well-known scientist Paul Knoepfler who is familiar to the public for his science, his blog The Niche, and his frequent contributions to lay stories on new science concepts such as stem cells and CRISPR. He also is known for his TED talk on designer babies with more than 1.3 million views, and his two books — . The co-author, his daughter Julie Knoepfler, is a high school student interested in science and writing. She has her own blog on literary and film analysis, and enjoys taking a humorous look at culture through writing.
Book Synopsis Million Mile Road Trip by : Rudy rucker
Download or read book Million Mile Road Trip written by Rudy rucker and published by Transreal Books. This book was released on 2019-05-07 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three teens ride a car across the universe and back. Look out for the flying saucers! "Tipping his hat to Thomas Pynchon, Jack Kerouac, and Douglas Adams, Rucker immerses readers in a fantastical roadtrip adventure that’s a wild ride of unmitigated joy. . . . he ties everything together with internal consistency, playful use of language that keeps his ideas alien yet accessible, and a solid grounding in fourth-dimensional math. This wacky adventure is a geeky reader’s delight."—Publishers Weekly, starred review
Book Synopsis Every Object Tells a Story by : Oliver Hoare
Download or read book Every Object Tells a Story written by Oliver Hoare and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extraordinary and breathtakingly beautiful book celebrates a lifetime of collecting passion. Oliver Hoare, one of London's most distinguished dealers, originally learnt his craft in the company of Bruce Chatwin. His love of the rare, the evocative, the seductive shines out from every stunning object in this collection and the stories that he teases out from them. No one could fail to be drawn into this gorgeous labyrinth. Published to coincide with an exhibition held in the magnificent settings of the Lavery Room in Sir John Millais's studio house in South Kensington, the book includes antiquities from the ancient and classical worlds; objects connected to shamanism, magic and alchemy; engravings by D rer, Hollar and Rembrandt; unusual paintings and textiles; and many curiosities Highlights include: the silver libation cup of M ngke Khan, grandson of Genghis and ruler of an empire that stretched from modern Bucharest to Peking, and Karachi to Novgorod; the apple from the Garden of Eden - a silver pomander belonging to the Stuart Kings, with bite marks, opening to reveal a silver skull; a Scythian (6-7th centuries BC) jade pendant of the endangered Saiga antelope, as finely carved as anything by Faberg ; a bronze Bacchus head from a tripod table belonging to the Emperor Augustus; a limestone bear carved in 3rd millenium BC Bactria. "The point of the exhibition, as its title announces, is to celebrate the fascinating, and often peculiar stories attached to works of art. The criterion for what is presented has little to do with the value of objects and therefore it differs from the more conventional 'Cabinet of Curiosities'. Nor does it reflect the current canon of what is seen as beautiful or culturally significant, although there are significant and beautiful works of art by anyone's standards. The catalogue is, hopefully, the work of a storyteller's art." Oliver Hoare
Book Synopsis Anagram Solver by : Bloomsbury Publishing
Download or read book Anagram Solver written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2009-01-01 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Book Synopsis 100 Snowflakes to Crochet by : Caitlin Sainio
Download or read book 100 Snowflakes to Crochet written by Caitlin Sainio and published by Macmillan. This book was released on 2012-09-04 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafters of all levels can easily crochet up a storm--or just make a simple snowflake or two. The designs range from simple ones requiring only a few rows to large intricate ones for more advanced stitchers.
Book Synopsis What They Didn't Teach You in School by : Samir Ranjan Majhi
Download or read book What They Didn't Teach You in School written by Samir Ranjan Majhi and published by . This book was released on 2017-05-21 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much of what you learnt in school do you still use? You probably aren't using anything you learnt in Chemistry.How much of what you need to know wasn't taught in school? Why is it that no matter how much you earn, you keep eagerly waiting for your next month's salary? This book is an older version of yourself imparting the life lessons that you learned along the way.
Book Synopsis Star vs. the Forces of Evil The Magic Book of Spells by : Daron Nefcy
Download or read book Star vs. the Forces of Evil The Magic Book of Spells written by Daron Nefcy and published by Disney Press. This book was released on 2018-09-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wondered what's inside The Magic Book of Spells? It contains every spell you've ever seen on the show, plus the history of Mewni, as told by thirteen queens. Each chapter is full of secrets, magic, and notes from Star Butterfly!This fun-packed, full-color jacketed hardcover version of The Magic Book of Spells will give fans of Star Vs the Forces of Evil all the inside information. . . and a chance to meet four never-seen-before queens.Plus, the book jacket doubles as an exclusive Mewberty Wings tarot card poster!
Book Synopsis A Wizard's Bestiary by : Oberon Zell-Ravenheart
Download or read book A Wizard's Bestiary written by Oberon Zell-Ravenheart and published by Career Press. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book For Girls Only written by Laura Dower and published by Feiwel & Friends. This book was released on 2015-07-07 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey, Girls! Wanna have some fun? Here is a collection of everything great about being a girl! Are you ready to give the best sleepover party ever? Or the best pedicure? Make fortune-tellers, friendship bracelets, and collages? You'll learn about the coolest women in history, sports, and science. The greatest chick flicks to watch with your girlfriends and the best girl songs for dancing. Plus, there's real-life advice: how to be a responsible baby-sitter, get a summer job, remember your locker combo, and . . . save the world (as only a girl could do). You go, girl!
Book Synopsis Oudry's Painted Menagerie by : Mary Morton
Download or read book Oudry's Painted Menagerie written by Mary Morton and published by Getty Publications. This book was released on 2007-06-25 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1720s and 1730s, Jean-Baptiste Oudry established himself as the preeminent painter in France of hunts, animals, still lifes, and landscapes. Oudry’s Painted Menagerie focuses on a suite of eleven life-size portraits of exotic animals from the royal menagerie at Versailles, painted by Oudry between 1739 and 1752. These paintings eventually found their way into the ducal collection in Schwerin, Germany. Among them is the magnificent portrait of Clara, an Indian rhinoceros who became a celebrity in mid-eighteenth-century Europe. Her portrait has been out of public view for more than a century, and it is presented here in its newly conserved state.
Download or read book Animal Metropolis written by Joanna Dean and published by Canadian History and Environment. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Animal Metropolis includes a diverse array of work on the historical study of human-animal relations in Canada. In doing so, it aims to create a starting point for an ongoing conversation about the place of animals in historical analysis and, in turn, about the way issues regarding animals fit into Canada's political, social, cultural, economic, environmental and ethical landscapes. One of the most striking aspects of this collection is its capacity to present a wide variety of topics, sources and methodologies within a tightly focused theme. The sources employed in these articles cover a broad spectrum, from state and legal documents to the popular press, from corporate records and NGO reports to personal diaries, and from materials on industrial agriculture to those of the tourism industry. Even more compelling than the sources are the methodological issues that the collection raises. One of our key objectives is to highlight the sheer diversity of approaches historians are employing in their efforts to analyze non-human subjects that do not produce documentary records of their own. By focusing explicitly on urban contexts the book aims deliberately to cleave from a more obvious focus on wild animals and the wilderness environment that are so iconic to Canada. Readers will be impressed by the range of creatures, both domestic and wild: from horses and dogs to beavers and wolves to whales, fish, polar bears and captive elephants. Covering small and larger regions, and in some instances the nation as a whole, the collection offers impressive breadth in scope. Varying widely in the lenses through which human-animal relations are viewed, it brings to the forefront the contemporary as well as the historical dimensions of the issues it raises."--
Download or read book Babyland written by Eileen Gillick and published by Babyland. This book was released on 2021-06-30 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bizarre! Hilarious! Random! Dumb! Gullible! Fresh! These are the personalities of the babies you encounter if you ever go to Babyland--which you shouldn't. Explore how they (painfully) recall the birth of each other. Don't expect much. They are babies.
Book Synopsis Picturepedia by : Dorling Kindersley
Download or read book Picturepedia written by Dorling Kindersley and published by . This book was released on 2015-09-23 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the wonders of history, space, the natural world and more with Picturepedia. Packed with over 10,000 stunning photographs and illustrations, it's a mini-encyclopedia for kids on every page! From astonishing insects and outer-space to musical instruments and fascinating animals, Picturepedia explains every topic under (and including) the sun. Uncover the secrets of prehistoric life using photographs, explore the human body through graphics and discover galleries of musical instruments in Picturepedia. Ideal for homework, projects or young curious minds, Picturepedia is a must-have encyclopedia for kids.
Download or read book Show Me How written by Lauren Smith and published by Harper Collins. This book was released on 2012-02-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show Me How is a revolutionary reimagining of the reference genre, one part how-to guide, one part graphic art showpiece, and one part pure inspiration. In a series of 500 nearly wordless, highly informative step-by-step procedurals, readers learn how to do hundreds of useful (and fascinating and important and sometimes downright bizarre) tasks, including: Perform CPR, dance the tango, pack a suitcase, win a bar bet, play the blues, make authentic sushi rolls, fight a shark . . . and 493 more essentials of modern life. Packed with useful hands-on reference material, Show Me How is a work of art that just happens to also be an indispensable real-life resource. Visit showmenow