New Frontiers Of Customer Strategy

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New Frontiers of Customer Strategy

Author : Thierry Delecolle
Publisher : John Wiley & Sons
ISBN 13 : 1786308509
Total Pages : 292 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis New Frontiers of Customer Strategy by : Thierry Delecolle

Download or read book New Frontiers of Customer Strategy written by Thierry Delecolle and published by John Wiley & Sons. This book was released on 2024-07-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.

New Frontiers of Customer Strategy

Author : Thierry Delecolle
Publisher : John Wiley & Sons
ISBN 13 : 1394300735
Total Pages : 292 pages
Book Rating : 4.3/5 (943 download)

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Book Synopsis New Frontiers of Customer Strategy by : Thierry Delecolle

Download or read book New Frontiers of Customer Strategy written by Thierry Delecolle and published by John Wiley & Sons. This book was released on 2024-06-21 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.

New Frontiers in Technical Analysis

Author : Paul Ciana
Publisher : John Wiley & Sons
ISBN 13 : 1118155599
Total Pages : 352 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis New Frontiers in Technical Analysis by : Paul Ciana

Download or read book New Frontiers in Technical Analysis written by Paul Ciana and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to the most innovative technical trading tools and strategies available In today's investment arena, there is a growing demand to diversify investment strategies through numerous styles of contemporary market analysis, as well as a continuous search for increasing alpha. Paul Ciana, Bloomberg L.P.'s top liason to Technical Analysts worldwide, understands these challenges very well and that is why he has created New Frontiers in Technical Analysis. Paul, along with in-depth contributions from some of the worlds most accomplished market participants developed this reliable guide that contains some of the newest tools and strategies for analyzing today's markets. The methods discussed are based on the existing body of knowledge of technical analysis and have evolved to support, and appeal to technical, fundamental, and quantitative analysts alike. • It answers the question "What are other people using?" by quantifying the popularity of the universally accepted studies, and then explains how to use them • Includes thought provoking material on seasonality, sector rotation, and market distributions that can bolster portfolio performance • Presents ground-breaking tools and data visualizations that paint a vivid picture of the direction of trend by capitalizing on traditional indicators and eliminating many of their faults • And much more Engaging and informative, New Frontiers in Technical Analysis contains innovative insights that will sharpen your investments strategies and the way you view today's market.

Connected Strategy

Author : Nicolaj Siggelkow
Publisher : Harvard Business Press
ISBN 13 : 1633697010
Total Pages : 157 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Connected Strategy by : Nicolaj Siggelkow

Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

The Routledge Companion to Strategic Marketing

Author : Bodo B. Schlegelmilch
Publisher : Routledge
ISBN 13 : 1351038656
Total Pages : 507 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Companion to Strategic Marketing by : Bodo B. Schlegelmilch

Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Designing for Growth

Author : Jeanne Liedtka
Publisher : Columbia University Press
ISBN 13 : 0231158386
Total Pages : 244 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Designing for Growth by : Jeanne Liedtka

Download or read book Designing for Growth written by Jeanne Liedtka and published by Columbia University Press. This book was released on 2011 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the mind-set, techniques, and vocabulary of design thinking, this book unpacks the mysterious connection between design and growth, and teaches managers in a straightforward way how to exploit design's exciting potential. --

Infinite Possibility

Author : B. Joseph Pine
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605099627
Total Pages : 382 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Infinite Possibility by : B. Joseph Pine

Download or read book Infinite Possibility written by B. Joseph Pine and published by Berrett-Koehler Publishers. This book was released on 2011-08-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to provide experiences for your customers that combine the real with the virtual. Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business. “This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association “Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation

New Frontiers in Fibonacci Trading

Author : Michael Jardine
Publisher : Marketplace Books
ISBN 13 : 9781592800612
Total Pages : 256 pages
Book Rating : 4.8/5 (6 download)

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Book Synopsis New Frontiers in Fibonacci Trading by : Michael Jardine

Download or read book New Frontiers in Fibonacci Trading written by Michael Jardine and published by Marketplace Books. This book was released on 2003 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traders caught at the crossroads of traditional, proven, trading techniques - and new online tools and methods - have struggled to find a way of blending the two together into a unified trading system. Now, the marriage of the methods is complete, and brought into sharp focus in New Frontiers in Fibonacci Trading. This groundbreaking new work combines the foundations of Fibonacci trading with classic charting techniques, modern applications, and cutting edge online analysis tools.Michael has gone beyond his role as 'student" of the markets - becoming a gifted teacher in the process. He has not only mastered traditional charting and timing techniques - he's developed new methods of his own by adopting Fibonacci fundamentals to the online trading arena in which today's trader must operate for maximum advantage. He's broken down his process into an understandable 5-part 'system" which encompasses.- The Building Blocks of Price Action - market structures, retracement patterns and Fibonacci basics- Practical Fibonacci Applications - featuring original new applications explained in simple terms- 'ChartWorks" - a comprehensive charting section featuring indicators, case-study trades, chart-reading tips - and more- Building Good Trading Habits - 3 key steps for making rational, unemotional decisions and maintaining a steady, clear-headed focus throughout the trading day - even when the market is giving off mixed messages- Enthios RealTime - Puts all the pieces together, and introduces new methods that form the core of his own propriety 'Objective Method Trading System"With detailed charts and graphics throughout, each chapter illustrates real trading situations, setups, and solutions. Michael has fused cherished trading concepts and Fibonacci basics with his own experiences in online, real-time trading. The result is a thorough new primer that shows you how to trade with greater success - on a consistent basis.

New Frontiers in Open Innovation

Author : Henry Chesbrough
Publisher : OUP Oxford
ISBN 13 : 0191504998
Total Pages : 384 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis New Frontiers in Open Innovation by : Henry Chesbrough

Download or read book New Frontiers in Open Innovation written by Henry Chesbrough and published by OUP Oxford. This book was released on 2014-11-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, underlying mechanisms how companies can be successful open innovators have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way. This book provides a thorough examination of research conducted to date on open innovation, as well as a comprehensive overview of what will be the most important, most promising and most relevant research topics in this area during the next decade. "Open Innovation: Researching a new paradigm" (OUP 2006) was the first initiative to bring open innovation closer to the academic community. Open innovation research has since then been growing in an exponential way and research has evolved in different and unexpected directions. As the research field is growing, it becomes increasingly difficult for young (and even experienced scholars) to keep an overview of the most important trends in open innovation research, of the research topics that are most promising for the coming years, and of the most interesting management challenges that are emerging in organizations practicing open innovation. In the spirit of an open approach to innovation, the editors have engaged other scholars and practitioners to contribute some of their interesting insights in this book.Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, mechanisms underlying how companies can be successful "open innovators" have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way.

New Frontiers in Social Innovation Research

Author : Alex Nicholls
Publisher : Springer
ISBN 13 : 1137506806
Total Pages : 267 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis New Frontiers in Social Innovation Research by : Alex Nicholls

Download or read book New Frontiers in Social Innovation Research written by Alex Nicholls and published by Springer. This book was released on 2015-09-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY license. Interest in social innovation continues to rise, from governments setting up social innovation 'labs' to large corporations developing social innovation strategies. Yet theory lags behind practice, and this hampers our ability to understand social innovation and make the most of its potential. This collection brings together work by leading social innovation researchers globally, exploring the practice and process of researching social innovation, its nature and effects. Combining theoretical chapters and empirical studies, it shows how social innovation is blurring traditional boundaries between the market, the state and civil society, thereby developing new forms of services, relationships and collaborations. It takes a critical perspective, analyzing potential downsides of social innovation that often remain unexplored or are glossed over, yet concludes with a powerful vision of the potential for social innovation to transform society. It aims to be a valuable resource for students and researchers, as well as policymakers and others supporting and leading social innovation.

Business Model Innovation

Author : S.M. Riad Shams
Publisher : Routledge
ISBN 13 : 1000380408
Total Pages : 191 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Business Model Innovation by : S.M. Riad Shams

Download or read book Business Model Innovation written by S.M. Riad Shams and published by Routledge. This book was released on 2021-04-26 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models. This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation. It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models.

Land and Water

Author :
Publisher :
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Land and Water by :

Download or read book Land and Water written by and published by . This book was released on 1918 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Effortless Experience

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1591845815
Total Pages : 258 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Effortless Experience by : Matthew Dixon

Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

Digital Disruption in Marketing and Communications

Author : Edoardo Magnotta
Publisher : Routledge
ISBN 13 : 0429515464
Total Pages : 418 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Digital Disruption in Marketing and Communications by : Edoardo Magnotta

Download or read book Digital Disruption in Marketing and Communications written by Edoardo Magnotta and published by Routledge. This book was released on 2019-10-18 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other. Marketing makes a company a change-maker, while communications tell the story to engage customers and stakeholders. The book introduces brand positioning (to match brand values and consumers’ attributes), and brand as human being (to raise trust, loyalty and engagement among customers and stakeholders), through Enel X and its partnership with Formula E in the e-mobility case, and the PMI case (its disruptive effect on tobacco industry). After a deep analysis of the disruptive effects on business models of the digital transformation, the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and sales). The book also provides a new holistic approach and identifies a future leader, through the H-FARM case (how to disrupt business models and education). The book is aimed at researchers, students and practitioners, and provides an improved understanding of marketing and communications, and the evolution of the strategic, organisational, and behavioural model.

The Future of Competition

Author : C. K. Prahalad
Publisher : Harvard Business Press
ISBN 13 : 1578519535
Total Pages : 273 pages
Book Rating : 4.5/5 (785 download)

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Book Synopsis The Future of Competition by : C. K. Prahalad

Download or read book The Future of Competition written by C. K. Prahalad and published by Harvard Business Press. This book was released on 2004 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors explore why--in a world of infinite choice, instant gratification, and unbounded opportunities for innovation--companies still can't satisfy customers or sustain growth and profitability.

The End of Corporate Imperialism

Author : C. K. Prahalad
Publisher : Harvard Business Review Press
ISBN 13 : 1633691411
Total Pages : 80 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The End of Corporate Imperialism by : C. K. Prahalad

Download or read book The End of Corporate Imperialism written by C. K. Prahalad and published by Harvard Business Review Press. This book was released on 2008-11-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid—which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries—and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.