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Naming Your Business And Its Products And Services
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Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Book Synopsis Know-How of Branding Products and Services in the Digital Space by : Dan Viv. . . Nathan MBA MSc B. A FCIM (U. K)
Download or read book Know-How of Branding Products and Services in the Digital Space written by Dan Viv. . . Nathan MBA MSc B. A FCIM (U. K) and published by . This book was released on 2023-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specifically for professionals of brand marketing and brand management and others wishing to do branding, this book presents a clear road map to branding/brand-naming their product(s) or service(s) in the digital space. The author considers the concepts of brand and branding/brand naming in the digital age and the factors likely to lead to brand-naming research, including the brand digital marketing. The trademarks/brand names of most companies/businesses are poorly chosen, however, embroiling their owners and employees failing to capture the innovation of their potential consumers/customers. Branding/brand naming can play a decisive role in its success or failure. The company/business that employs a brand name that someone else is already using or a brand name too similar to someone else's face legal repercussions. This book provides know-how to choose legally defendable, strong, and effective brand names for one's company, business, product, or service. The advent of the Internet and social media has transformed the global business world in which your company/business enjoy worldwide visibility undreamed of a few decades ago. However, you need to be more careful in choosing and protecting your trademarks and brands. This book furnishes excellent step-by-step approach for registering a trademark, brand name, and branding a product or service of your company or business.
Book Synopsis Naming Your Business and Its Products and Services by : Phil Williams
Download or read book Naming Your Business and Its Products and Services written by Phil Williams and published by P Gaines Company. This book was released on 1991-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how to select, register, and protect a business name
Book Synopsis How to Name Your Business in the United States by : Vincent Allard
Download or read book How to Name Your Business in the United States written by Vincent Allard and published by CorpoMax Publishing. This book was released on 2020-08-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to find the best name for your business in the United States? If you are a U.S. or foreign entrepreneur, this practical guide is for you! This second guide in the YES TO ENTREPRENEURS® series will help you understand the essential characteristics of your business name. It will also provide you with the tools you need to choose and protect your company name in the United States and around the world. Together, we will explore several aspects related to a business name: ✅ The 7 important characteristics ✅ The 8 essential tools ✅ The 5 steps of the process ✅ The 5 levels of protection ✅ The 3 urban legends ✅ The 5 mistakes not to make ✅ The 20 types of names to avoid ✅ The 4 steps of a name change 💥 Exclusive Bonus: Useful Resources Throughout the process of writing this guide, the author accumulated many hyperlinks that greatly enrich its content. An up-to-date list of these hyperlinks can be found at the web address listed in the Useful Resources section, at the end of this guide. 🇺🇸 Take action! Choose the best name for your business. ----- WHAT THEY SAY "Books such as those in the Yes to Entrepreneurs series provide businesses with useful information and practical tools to expand into the United States market, the largest consumer market and recipient of foreign direct investment in the world." Gina Bento, Commercial Specialist, U.S. Department of Commerce, International Trade Administration "Never before have guides been so deserving of the term practical!" Bernard Geenen, Economic and Commercial Counselor, Wallonia Export & Investment Agency, Consulate of Belgium, New York "Simple. Clear. Precise. Complete.... A must." Richard Johnson, Retired Journalist, Journal of Montreal "... these guides are great... I highly recommend their use." Tom Creary, Founder and Past Chairman of the American Chamber of Commerce in Canada - Quebec Chapter "The Yes to Entrepreneurs book series is extremely structured, complete and easy to use..." Serge Bouganim, Lawyer of the Paris and Brussels Bars "Congratulations to my colleague Vincent Allard for the publication of three exceptional popularization books for entrepreneurs who want to start a business in the United States." Pierre Chagnon, Retired Emeritus Attorney, Bâtonnier of Quebec "This series of practical guides allows entrepreneurs and professionals who advise them to benefit from the experience of thousands of other entrepreneurs who have started their business in the United States." Robert CHAYER, U.S. Tax Expert, Canada "Reading is highly recommended. Three essential and very comprehensive guides for all immigrant candidates who wish to familiarize themselves with the important concepts to start their professional installation in the United States." Estelle Berenbaum, Immigration Lawyer, Florida "Vincent Allard's Yes to Entrepreneurs collection provides ready-to-use pragmatic knowledge to successfully navigate American waters." Arnaud Labossière, CEO, The Free Minds Press Ltd ----- CONTENTS 1 - Introduction 1.1 Presentation 1.2 Important Definitions 2 - Characteristics of the Business Name 2.1 Length of the Name 2.2 Spelling of the Name 2.3 Pronunciation of the Name 2.4 Sound of the Name 2.5 Visual Aspect of the Name 2.6 Meaning of the Name 2.7 Originality of the Name 3 - Elements of the Business Name 3.1 Beginning and End 3.2 Singular and Plural 3.3 Numbers 3.4 Lowercase and Uppercase 3.5 Punctuation and Typographic Signs 3.6 Accented Characters 3.7 Special Characters and Mathematical Signs 3.8 Repeated Characters 3.9 Repeated Words 3.10 Words Stuck Together 3.11 Initialisms and Acronyms 3.12 Legal Identifier 3.13 Logo 3.14 Slogan 4 - Types of Business Names 4.1 Name of an Individual 4.2 Geographical Name 4.3 Temporal Name 4.4 Historical Name 4.5 Metaphorical Name 4.6 Numeric Name 4.7 Name in Foreign Language 4.8 Domain Name 4.9 Assumed Name 4.10 Descriptive Name 4.11 Distinctive Name 4.12 Military Name 4.13 Religious or Charitable Name 4.14 Superlative Name 4.15 Name with Initials 4.16 Name with Greeting 4.17 Humorous Name 4.18 Action Name 4.19 Positive Name 4.20 Animal Name 5 - How to Choose your Business Name 5.1 The 8 Essential Tools 5.2 The 5 Steps of the Process 5.3 The 3 Urban Legends 5.4 The 5 Mistakes Not to Make 5.5 The 20 Types of Names to Avoid 5.6 25 Famous Names: Where Do They Come From? 6 - How to Protect your Business Name 6.1 Protection no. 1: Business Name 6.2 Protection no. 2: Domain Name 6.3 Protection no. 3: Trademark 6.4 Protection no. 4: Social Network 6.5 Protection no. 5: Search Engines 6.6 Act Alone or Hire an Expert 7 - How to Change your Business Name 7.1 Why Change Your Business Name? 7.2 Pros and Cons of Name Change 7.3 The 4 Steps of the Name Change 7.4 Change Your Domain Name 7.5 Change Your Trademark 8 - Conclusion 8.1 The 3 Golden Rules of Your Business Name * Exclusive Bonus: Useful Resources
Book Synopsis Fire Your Job, Hire Yourself by : R. Scott Alvord
Download or read book Fire Your Job, Hire Yourself written by R. Scott Alvord and published by . This book was released on 2015-07-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A life-changing resource that turns entrepreneurial dreamers into successful business owners. Develop a smart business while making plans to leave your job safely. Award-winning, multi-business owner, R. Scott Alvord, holds an MBA-MCA degree, and is a respected business consultant/trainer. He shares this somewhat humorous, well-researched, strategic goldmine of business startup strategy to make your desire of business ownership a reality. This book is loaded with chapters that take you through every aspect of designing a business, successfully launching it, and then growing it wisely to ensure it does not become a crash-and-burn statistic. Because such a high percentage of the workforce hates their current job and longs to be their own boss and run their own lucrative business, the strategies in this book help the reader carefully plan when and how to properly fire their job. More information about the author and the book itself can be found at www.HireSelf.com
Book Synopsis The Entrepreneur's Solution by : Mel H. Abraham
Download or read book The Entrepreneur's Solution written by Mel H. Abraham and published by Morgan James Publishing. This book was released on 2015-02-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Three Elements of the Entrepreneurial Mindset—the key to twenty-first century sustainable success: “A must read.” —David Bach, #1 New York Times–bestselling author of The Automatic Millionaire The Entrepreneur’s Solution introduces the Business Mastery Blueprint and the concept of sustainable success—the new model for thriving in the twenty-first century, which replaces the old standard “model of mediocrity.” New-millennium companies are blazing a very different path to an achievable and sustainable future. But what is the mindset behind the methodology? In these pages, potential and beginning entrepreneurs can learn exactly what it takes to live a rich life on every level. The Nine Entrepreneurial Essentials that make up the Three Elements of the Entrepreneurial Mindset—from the moment they are put into practice—become a game changer in growing a business and a meaningful life. “A thought-provoking new way to think about business.” —Daniel Amen, MD, author of Change Your Brain, Change Your Life Includes a foreword by Brendon Burchard, New York Times–bestselling author of High Performance Habits
Download or read book Brand Naming written by Rob Meyerson and published by . This book was released on 2021-12-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas. The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Book Synopsis Designing Brand Identity by : Alina Wheeler
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Download or read book Brand New Name written by Jeremy Miller and published by Page Two. This book was released on 2019-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
Download or read book Names that Sell written by Fred Barrett and published by . This book was released on 1995 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a great business name is one of the last investments you will ever make. NAMES THAT SELL is a do-it-yourself manual that will: give you all of the tools you need to create distinctive, appropriate busines names; shows 25 naming techniques.
Book Synopsis Hello, My Name Is Awesome by : Alexandra Watkins
Download or read book Hello, My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2019-10-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Book Synopsis Winning the Contractor Fight by : Tom Reber
Download or read book Winning the Contractor Fight written by Tom Reber and published by Contractor Fight. This book was released on 2021-09-14 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Contractor Fight" is what HGTV host and best-selling author Tom Reber calls the battle between your ears. We all have stories and experiences that have formed us into who we are. We are what we think, and the battleground is our mind. The Fight is not with the people you think are "cheap customers." It's not with the unlicensed competitors or the "illegals," as many contractors think. The Fight is with yourself. Sadly, most of the struggles contractors have are self-imposed. It's friendly fire. The negative ways we think about ourselves and our worth... friendly fire. The growing debt, working too much, small bank account... friendly fire. Winning the Fight is a choice. You're noble and full of integrity. You bend over backward to serve your family and clients. You have taken it on the chin more times than you can count. Now, it's time to get yours. Earn what you're worth. Create a business that serves you and energizes you, instead of one that beats you down. Choose to own your crap and get better today.
Download or read book You Are The Brand written by Mike Kim and published by Morgan James Publishing. This book was released on 2021-06-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Book Synopsis How to Sell Anything to Anybody by : Joe Girard
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
