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The Mom Test
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Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Book Synopsis Write Useful Books: A Modern Approach to Designing and Refining Recommendable Nonfiction by : Rob Fitzpatrick
Download or read book Write Useful Books: A Modern Approach to Designing and Refining Recommendable Nonfiction written by Rob Fitzpatrick and published by . This book was released on 2021-06-16 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide contains everything I know about how to design, test, and refine nonfiction that is able to endure for years, get recommended, and grow on its own. Whether you're aiming for this guide can help you get there.
Download or read book Lean Analytics written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2024-02-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products
Download or read book Start at the End written by Matt Wallaert and published by Penguin. This book was released on 2019-06-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Book Synopsis Run Like a Mother by : Dimity McDowell
Download or read book Run Like a Mother written by Dimity McDowell and published by Andrews McMeel Publishing. This book was released on 2010-09-14 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two elite runners share inspirational advice and practical strategies to help multitasking women make running part of their busy lives. Dimitry McDowell and Sarah Bowen Shea understand how the forces of everyday life—both external and internal—can keep a wife, mother, or working woman from lacing up her shoes and going for a run. As multihyphenates themselves, they have faced the same challenges. In Run Like a Mother, they share their running expertise and real-world experience in ensuring that running is part of their lives. More than a simple running guide, Run Like a Mother is like a friendly conversation aimed at strengthening a woman's inner athlete. Real achievement is a healthy mix of inspiration and perspiration, which is why the authors have grounded Run Like a Mother in a host of practical tips on shoes, training, racing, nutrition, and injuries, all designed to help women balance running with their professional and personal lives./
Download or read book The Mom Project written by Kathi Lipp and published by Harvest House Publishers. This book was released on 2018-04-03 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've Invested a Lot in Being a Good Mom... Your kids are in school, doing their chores, and cleaning just enough to keep their rooms from being condemned by the Board of Health. But do you want to connect with your children outside your regular routine and find ways to understand, enjoy, and learn more about them? This handy guide offers a straightforward, workable plan to do just that! Including special tips for single moms, blended families, and moms of teens, you will find inspiration to try simple ideas such as planning a family fun night sharing with your child what you like about them surprising them with a special treat writing a love note to your child completing a fun family project Kathi's warm, funny, and thought-provoking expertise will give you the tools and confidence you need to connect with your kids. Small efforts can make a big difference in the life of a child...and in the life of a mom!
Book Synopsis Would You Do That to Your Mother? by : Jeanne Bliss
Download or read book Would You Do That to Your Mother? written by Jeanne Bliss and published by Penguin. This book was released on 2018-05-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to customer experience and culture transformation makes this achievement possible. Bliss urges companies to make business personal to earn ardent fans and admirers, by focusing on one deceptively simple question: "Would you do that to your mother?" “Make Mom Proud” companies give customers the treatment they desire, and employees the ability to deliver it. They turn “gotcha” moments into “we’ve got your back” moments by rethinking business practices, and they enable employees to be part of the solution to fix customer frustrations. Bliss scoured the marketplace seeking companies who excel at living their core values, grounded in what we all learned as kids. She offers a five-step plan for evaluating your current behaviors and implementing actions at every level of the organization. Step 1. “Be the Person I Raised You to Be” Understand how you are hiring, developing and trusting employees to bring the best version of themselves to work. Vail resorts, for example, the world's largest ski resort operator, banned the three words "Our policy is..." from their vocabulary, freeing employees to take spirited actions to deliver "the experience of a lifetime." Step 2. “Don’t Make Me Feed You Soap” Learn the eight key frustrations that bind us as customers (waiting, fear, anxiety, the black hole of no communication, etc.) and how to apply actions from companies who are delivering a seamless, frictionless and easy experience. Step 3. “Put Others Before Yourself” Determine if your focus is on helping customers achieve their goals – and evaluate how that is fueling your growth. Canada's Mayfair Diagnostics, for example, spent over a year studying the emotions of patients entering an imaging clinic, so they could redesign their welcome to deliver warmth and caring over procedure and process. The newly designed clinic achieved profitability in record time. Step 4. “Take the High Road” Learn how companies who do the right thing rise above the competition. Virgin Hotels, for example, named #1 U.S. hotel by Conde Nast Reader's Choice Awards, walked away from price gouging at the mini bar, so you'll never pay more for that Snickers bar than what you'd pay at the corner market. Step 5. “Stop the Shenanigans!” Evaluate your current company behaviors and identify the key actions that you can begin immediately. With 32 case studies and examples from more than 85 companies, this is a practical and easy to follow guide for your experience and culture transformation. Filled with comics to snapshot our experiences as customers, a “mom lens” to reflect continuously on your performance, and a “make-mom-proud-ometer” quiz – the book makes Bliss’s approach accessible and approachable. Join the movement to #MakeMomProud by applying this book across your organization. Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach will help your company anticipate both employee and customer needs, extend patience, and show respect at all times.
Download or read book How to Raise a Mom written by Jean Reagan and published by Dragonfly Books. This book was released on 2021-01-05 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the bond between moms and children with this humorous New York Times-bestseller that invites the kids to do the hard work of raising their mom...if just for a day! This humorous new addition to the beloved HOW TO . . . books takes readers through a playful, busy day with Mom. Written in an instructional style, two siblings suggest the best ways to raise a happy, healthy mom—from waking her up in the morning to arranging play dates, to making sure she gets enough exercise, some quiet time, and plenty of veggies! Filled with charming role-reversal humor, creative ideas, and lots of love, How to Raise a Mom is the perfect gift for Mother’s Day—or any day! Praise for the HOW TO . . . series: “A silly take on role reversal.” –Kirkus Reviews Reviews (How to Babysit a Grandma) “Laugh-out-loud funny. . .” –Kirkus Reviews (How to Raise a Mom) “. . . laugh-out-loud scenes and funny hidden details.” –Kirkus Reviews (How to Babysit a Grandpa) “Touches of humor in each of the digitally rendered illustrations.” –Kirkus Reviews (How to Surprise a Dad) The fun doesn't stop! Check out more HOW TO... picture books: How to Babysit a Grandma How to Babysit a Grandpa How to Catch a Santa How to Get Your Teacher Ready How to Raise a Mom How to Surprise a Dad
Download or read book The Story of Mom written by Vanessa Parks and published by Simon and Schuster. This book was released on 2021-04-20 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get to know your mom like never before and help her leave a legacy of thoughts, feelings, and stories of her life, with this journal to discovering who your mom truly is. How well do you know your mom? Do you know the stories that shaped her life? If the answer is no, The Story of Mom is here to help. Now you can preserve your mother’s memories and share her life story with your family in this lovely keepsake journal! Featuring dozens of questions prompting mom to recall and share memories, both big and small, this sentimental mother’s journal allows you to record the highs and lows, laughs, loves, and the wisdom she has learned throughout her life. Whether you are a mom writing down your own remembrances, or a child hoping to encourage your mom to share her stories, this book offers a beautiful way to share the experiences of your family’s life with future generations.
Download or read book Who Not How written by Dan Sullivan and published by Hay House, Inc. This book was released on 2020-10-20 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life. Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)? When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?" This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom. This book will teach you how to make this essential paradigm-shift so you can: • Build a successful business effectively while not killing yourself • Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway • Bypass the typical scarcity and decline of aging and other societal norms • Increase your vision in all areas of life and build teams of WHOs to support you in that vision • Never be limited in your goals and ambitions again • Expand your abundance of wealth, innovation, relationships, and joy • Build a life where everything you do is your choice--how you spend your time, how much money you make, the quality of your relationships, and the type of work you do Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.
Book Synopsis What a Difference a Mom Makes by : Dr. Kevin Leman
Download or read book What a Difference a Mom Makes written by Dr. Kevin Leman and published by Baker Books. This book was released on 2012-09-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every mom wants the best for her son. She wants him to succeed in life, to be a man of character, to find a good woman, to be a great dad. But sometimes boys are hard for moms to understand. Sometimes they're strange, annoying, and downright disgusting! Yet always they need a mother who is engaged and interested in them, because a mom is the most important person in a boy's life. In What a Difference a Mom Makes, New York Times bestselling author Dr. Kevin Leman uses his wit and wisdom to show Mom how to lay the groundwork that will allow her son to grow into a good man. Armed with Dr. Leman's expert advice and insight, Mom will gain an understanding of her boy at every stage, from that very first diaper change to the moment he leaves for college. Dr. Leman shows how to discipline a boy, how to command respect, how to let him fight his own battles, how to understand his sexuality, and how to weather the changes in the mother-son relationship as he grows up. Most of all, Leman shows Mom how to lighten up and have some fun along the way with that boy who will always have her heart.
Download or read book Instant Mom written by Nia Vardalos and published by Harper Collins. This book was released on 2013-04-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Some families are created in different ways but are still, in every way, a family." Writer and star of My Big Fat Greek Wedding, Nia Vardalos firmly believed she was supposed to be a mom, but Mother Nature and modern medicine had put her in a headlock. So she made a choice that shocked friends, family, and even herself: with only fourteen hours' notice, she adopted a preschooler. Instant Mom is Vardalos's poignant and hilarious true chronicle of trying to become a mother while fielding nosy "frenemies" and Hollywood reporters asking, "Any baby news?" With genuine and frank honesty, she describes how she and husband Ian Gomez eventually found their daughter . . . and what happened next. Vardalos explores innovative ways to conquer the challenges all new moms face, from sleep to personal grooming, and learns that whether via biology, relationship, or adoption—motherhood comes in many forms. The book includes laugh-out-loud behind the scenes Hollywood anecdotes, plus an Appendix on how to adopt worldwide. Vardalos will donate proceeds from the book sales to charities. Vardalos candidly shares her instant motherhood story that is relatable for all new moms (and dads!)
Book Synopsis And Now We Have Everything by : Meaghan O'Connell
Download or read book And Now We Have Everything written by Meaghan O'Connell and published by Little, Brown. This book was released on 2018-04-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected as One of the Best Books of the Year by: National Public Radio, Esquire, Bustle, Refinery29, Thrillist, Electric Literature, Powell's, Autostraddle, BookRiot, Women.com "Smart, funny, and true in all the best ways, this book made me ache with recognition." -- Cheryl Strayed A raw, funny, and fiercely honest account of becoming a mother before feeling like a grown up. When Meaghan O'Connell got accidentally pregnant in her twenties and decided to keep the baby, she realized that the book she needed -- a brutally honest, agenda-free reckoning with the emotional and existential impact of motherhood -- didn't exist. So she decided to write it herself. And Now We Have Everything is O'Connell's exploration of the cataclysmic, impossible-to-prepare-for experience of becoming a mother. With her dark humor and hair-trigger B.S. detector, O'Connell addresses the pervasive imposter syndrome that comes with unplanned pregnancy, the fantasies of a "natural" birth experience that erode maternal self-esteem, post-partum body and sex issues, and the fascinating strangeness of stepping into a new, not-yet-comfortable identity. Channeling fears and anxieties that are still taboo and often unspoken, And Now We Have Everything is an unflinchingly frank, funny, and visceral motherhood story for our times, about having a baby and staying, for better or worse, exactly yourself.
Download or read book Mother Hunger written by Kelly McDaniel and published by Hay House, Inc. This book was released on 2021-07-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insatiable need for sex and love. Periods of overeating or starving. A pattern of unstable and painful relationships. Does this sound painfully familiar? Trauma counselor Kelly McDaniel has seen these traits over and over in clients who feel trapped in cycles of harmful behaviors-and are unable to stop. Many of us find ourselves stuck in unhealthy habits simply because we don't see a better way. With Mother Hunger, McDaniel helps women break the cycle of destructive behavior by taking a fresh look at childhood trauma and its lasting impact. In doing so, she destigmatizes the shame that comes with being under-mothered and misdiagnosed. McDaniel offers a healing path with powerful tools that include therapeutic interventions and lifestyle changes in service to healthy relationships. The constant search for mother love can be a lifelong emotional burden, but healing begins with knowing and naming what we are missing. McDaniel is the first clinician to identify Mother Hunger, which demystifies the search for love and provides the compass that each woman needs to end the struggle with achy, lonely emptiness, and come home to herself.
Download or read book Hacking Growth written by Sean Ellis and published by Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Book Synopsis Crying in H Mart by : Michelle Zauner
Download or read book Crying in H Mart written by Michelle Zauner and published by Vintage. This book was released on 2021-04-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • From the indie rock sensation known as Japanese Breakfast, an unforgettable memoir about family, food, grief, love, and growing up Korean American—“in losing her mother and cooking to bring her back to life, Zauner became herself” (NPR). • CELEBRATING OVER ONE YEAR ON THE NEW YORK TIMES BESTSELLER LIST In this exquisite story of family, food, grief, and endurance, Michelle Zauner proves herself far more than a dazzling singer, songwriter, and guitarist. With humor and heart, she tells of growing up one of the few Asian American kids at her school in Eugene, Oregon; of struggling with her mother's particular, high expectations of her; of a painful adolescence; of treasured months spent in her grandmother's tiny apartment in Seoul, where she and her mother would bond, late at night, over heaping plates of food. As she grew up, moving to the East Coast for college, finding work in the restaurant industry, and performing gigs with her fledgling band--and meeting the man who would become her husband--her Koreanness began to feel ever more distant, even as she found the life she wanted to live. It was her mother's diagnosis of terminal cancer, when Michelle was twenty-five, that forced a reckoning with her identity and brought her to reclaim the gifts of taste, language, and history her mother had given her. Vivacious and plainspoken, lyrical and honest, Zauner's voice is as radiantly alive on the page as it is onstage. Rich with intimate anecdotes that will resonate widely, and complete with family photos, Crying in H Mart is a book to cherish, share, and reread.
Book Synopsis The Workshop Survival Guide by : Rob Fitzpatrick
Download or read book The Workshop Survival Guide written by Rob Fitzpatrick and published by . This book was released on 2019-06-05 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Need to run a workshop? Your attendees are trusting you with their time and attention. What are you giving them in return? Most workshops don't work. They fail to deliver real results and they fail to keep the audience energetic and engaged. They're stressful to run and painful to attend. Designing and running a brilliant workshop is easier than you think. It's not about flashy showmanship or natural charisma. Instead, it's about following a set of clear, simple rules for structuring and arranging the day. Discover and use key design principles such as: Naturally refresh and maintain the audience's attention and energy by alternating the "teaching format" (e.g. lecture, small group discussion, hands-on practice) every 20 minutes and making strategic use of good breaks Dramatically improve your educational impact by choosing an exercise which is properly matched to the type of knowledge/skill/wisdom currently being taught Save dozens of hours by beginning your design process with a simple "skeleton" of Learning Outcomes and timings rather than jumping straight into slides and materials Finish on time, every time, by intentionally designing flexible "schedule springs" into your session, allowing you to seamlessly adjust to delays and bad luck, and to ensure that everyone learns what they came for without running late The first half of the book covers everything you'll need to know about designing and refining the session itself. With a good design in hand, teaching a brilliant workshop goes from arduous to nearly automatic. The second half of the book shifts from ahead-of-time design to day-of facilitation. Learn the essential facilitation needed to solve unexpected problems and run a smooth, stress-free workshop: Reliable tools and tactics for crowd control, recovering attention, and shifting between tasks (without feeling like you're fighting against your audience) Clear guidance for picking the best room setup, and also improving a "bad" room to make the most of it Spotting and problem-solving the six major types of "difficult" attentees who are being either accidentally or intentionally disruptive (including the most common issue of bringing a hostile expert onto your side) Checklists and reminders of what to bring, what to do, and when to do it, in order to ensure that nothing gets forgotten, overlooked, or lost At no point in the book will we ask you to "put on a big smile" or "project confidence". That's fluffy BS which doesn't work. Instead, we'll give you clear, concrete tools for managing a crowd and seamlessly guiding everyone to an effective outcome. Why we're the right authors to help you succeed Over the last 15 years, we've designed and run a huge number of successful workshops (and a few major flops) covering every type of audience: executives, undergrads, MBAs, disadvantaged youths, busy professionals, and more. We've designed everything from 20-minute teasers to 3-month intensives, in locations ranging from Costa Rica and Qatar to London and Berlin. We've taught for companies like HP and Deloitte and for universities like Oxford and NYU. We've built workshops for every price point, from free upskilling (paid for by the state or employer) through to $4000-per-seat premium events. We've taught casual sessions, with beer in hand and flip-flop on foot, through to formal, posh affairs with glitzy venues and high-end catering. In every case, no matter where it was located or who it was for, the process outlined in these pages worked. Perhaps most importantly, we can teach you how to do this. We've trained up teachers from scratch who are now billing upwards of $5000 per day and getting invited back to teach again and again. This stuff isn't complicated. You can learn it!
