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Author : Alison Croggon
Publisher : Candlewick Press
ISBN 13 : 0763694436
Total Pages : 513 pages
Book Rating : 4.7/5 (636 download)
Download or read book The Naming written by Alison Croggon and published by Candlewick Press. This book was released on 2017-06-13 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: "First published as The gift by Penguin Books Australia, 2002"--Title page verso.
Author : Brad Flowers
Publisher : Entrepreneur Press
ISBN 13 : 1613084234
Total Pages : 152 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Author : Michael Ohl
Publisher : MIT Press
ISBN 13 : 0262537036
Total Pages : 312 pages
Book Rating : 4.2/5 (625 download)
Download or read book The Art of Naming written by Michael Ohl and published by MIT Press. This book was released on 2019-02-26 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tyrannosaurus rex to Heteropoda davidbowie: scientific naming as a joyful and creative act. Tyrannosaurus rex. Homo sapiens. Heteropoda davidbowie. Behind each act of scientific naming is a story. In this entertaining and illuminating book, Michael Ohl considers scientific naming as a joyful and creative act. There are about 1.8 million discovered and named plant and animal species, and millions more still to be discovered. Naming is the necessary next step after discovery; it is through the naming of species that we perceive and understand nature. Ohl explains the process, with examples, anecdotes, and a wildly varied cast of characters. He describes the rules for scientific naming; the vernacular isn't adequate. These rules—in standard binomial nomenclature, the generic name followed by specific name—go back to Linnaeus; but they are open to idiosyncrasy and individual expression. A lizard is designated Barbaturex morrisoni (in honor of the Doors' Jim Morrison, the Lizard King); a member of the horsefly family Scaptia beyonceae. Ohl, a specialist in “winged things that sting,” confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels. Scientific names have also been deployed by scientists to insult other scientists, to make political statements, and as expressions of romantic love: “I shall name this beetle after my beloved wife.” The Art of Naming takes us on a surprising and fascinating journey, in the footsteps of the discoverers of species and the authors of names, into the nooks and crannies and drawers and cabinets of museums, and through the natural world of named and not-yet-named species.
Author : Victor S. Navasky
Publisher : Open Road Media
ISBN 13 : 1480436216
Total Pages : 805 pages
Book Rating : 4.4/5 (84 download)
Download or read book Naming Names written by Victor S. Navasky and published by Open Road Media. This book was released on 2013-10-01 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the National Book Award: The definitive history of Joe McCarthy, the Hollywood blacklist, and HUAC explores the events behind the hit film Trumbo. Drawing on interviews with over one hundred and fifty people who were called to testify before the House Un-American Activities Committee—including Elia Kazan, Ring Lardner Jr., and Arthur Miller—award-winning author Victor S. Navasky reveals how and why the blacklists were so effective and delves into the tragic and far-reaching consequences of Joseph McCarthy’s witch hunts. A compassionate, insightful, and even-handed examination of one of our country’s darkest hours, Naming Names is at once a morality play and a fascinating window onto a searing moment in American cultural and political history.
Author : Rob Meyerson
Publisher : Business Expert Press
ISBN 13 : 1637421567
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author : Loren Graham
Publisher : Harvard University Press
ISBN 13 : 0674032934
Total Pages : 252 pages
Book Rating : 4.6/5 (74 download)
Download or read book Naming Infinity written by Loren Graham and published by Harvard University Press. This book was released on 2009-03-31 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1913, Russian imperial marines stormed an Orthodox monastery at Mt. Athos, Greece, to haul off monks engaged in a dangerously heretical practice known as Name Worshipping. Exiled to remote Russian outposts, the monks and their mystical movement went underground. Ultimately, they came across Russian intellectuals who embraced Name Worshipping—and who would achieve one of the biggest mathematical breakthroughs of the twentieth century, going beyond recent French achievements. Loren Graham and Jean-Michel Kantor take us on an exciting mathematical mystery tour as they unravel a bizarre tale of political struggles, psychological crises, sexual complexities, and ethical dilemmas. At the core of this book is the contest between French and Russian mathematicians who sought new answers to one of the oldest puzzles in math: the nature of infinity. The French school chased rationalist solutions. The Russian mathematicians, notably Dmitri Egorov and Nikolai Luzin—who founded the famous Moscow School of Mathematics—were inspired by mystical insights attained during Name Worshipping. Their religious practice appears to have opened to them visions into the infinite—and led to the founding of descriptive set theory. The men and women of the leading French and Russian mathematical schools are central characters in this absorbing tale that could not be told until now. Naming Infinity is a poignant human interest story that raises provocative questions about science and religion, intuition and creativity.
Author : Anna Pavord
Publisher : A&C Black
ISBN 13 : 1408820765
Total Pages : 751 pages
Book Rating : 4.4/5 (88 download)
Download or read book The Naming of Names written by Anna Pavord and published by A&C Black. This book was released on 2010-12-15 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries, some of the most brilliant minds in Europe searched for the rules of nature's game. In a world full of plagues and poisons, many medicines were made from plant extracts and there was a practical need to differentiate between one plant and another. Alongside this was an overwhelming desire to make sense of the natural world. Scholars, aided by the artists who painted the first pictures of plants, set out looking, writing and classifying, but 2,000 years were to pass before any rules became clear. Anna Pavord takes us on an exhilarating and fascinating journey through botanical history, travelling from Athens in the third century BC, through Constantinople and Venice, Padua and Pisa to the present day.
Author : Ian Rankin
Publisher : Little, Brown
ISBN 13 : 0316004405
Total Pages : 518 pages
Book Rating : 4.3/5 (16 download)
Download or read book The Naming of the Dead written by Ian Rankin and published by Little, Brown. This book was released on 2007-04-02 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leaders of the free world descend on Scotland for an international conference, and every cop in the country is needed for front-line duty...except one. John Rebus's reputation precedes him, and his bosses don't want him anywhere near Presidents Bush and Putin, which explains why he's manning an abandoned police station when a call comes in. During a preconference dinner at Edinburgh Castle, a delegate has fallen to his death. Accident, suicide, or something altogether more sinister? And is it linked to a grisly find close to the site of the gathering? Are the world's most powerful men at risk from a killer? While the government and secret services attempt to hush the whole thing up, Rebus knows he has only seventy-two hours to find the answers.
Author : Eli Altman
Publisher :
ISBN 13 : 9781734248302
Total Pages : pages
Book Rating : 4.2/5 (483 download)
Download or read book Don't Call It That written by Eli Altman and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T CALL IT THAT is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand.
Author : Mike Carey
Publisher : Orbit
ISBN 13 : 0316478733
Total Pages : 432 pages
Book Rating : 4.3/5 (164 download)
Download or read book The Naming of the Beasts written by Mike Carey and published by Orbit. This book was released on 2018-07-10 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of The Girl With All the Gifts Mike Carey presents the fifth book in his hip supernatural thriller series featuring freelance exorcist Felix Castor. They say the road to Hell is paved with good intentions, but if you ask Castor, he'll tell you there's quite a bit of arrogance and reckless stupidity lining the streets as well. He should know. There's only so many times you can play both sides against the middle and get away with it. Now, the inevitable moment of crisis has arrived and it's left Castor with blood on his hands. Castor drowns his guilt in cheap whiskey, while an innocent woman lies dead and her daughter comatose, his few remaining friends fear for their lives, and there's a demon loose on the streets. But not just any demon---this one rides shotgun on Castor's best friend's soul, and can't be expelled without killing him. Looks like Felix Castor's got some tough choices to make, because expel the demon he must---or all Hell will break loose. Felix Castor series: The Devil You Know Vicious Circle Dead Men's Boots Thicker Than Water The Naming of the Beasts By the same author, writing as M. R. Carey: The Girl With All the Gifts Fellside The Boy on the Bridge
Author : Glenda Millard
Publisher : Macmillan
ISBN 13 : 0374354812
Total Pages : 125 pages
Book Rating : 4.3/5 (743 download)
Download or read book The Naming of Tishkin Silk written by Glenda Millard and published by Macmillan. This book was released on 2009-10-13 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Griffin Silk feels responsible for the absence of his mother and baby sister, but he and his new friend Layla find the perfect way to make everyone feel a little bit better.
Author : Scott Rubin
Publisher : Workman Publishing
ISBN 13 : 164170344X
Total Pages : 417 pages
Book Rating : 4.6/5 (417 download)
Download or read book Naming Your Little Geek written by Scott Rubin and published by Workman Publishing. This book was released on 2020-08-04 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate book of baby names for comic book nerds, sci-fi fans and more—with the meanings and stories behind more than 1,000 names! Having trouble finding a baby name that celebrates your favorite fandom? Whether you want your child’s name to stand out in a crowd or fit in on the playground, Naming Your Little Geek is here to save the day! This ultimate guidebook is complete with every name a geek could want to give their baby—from Anakin and Frodo to Indiana and Clark; and from Gwen and Wanda to Buffy and Xena—plus their meanings, and a list of all the legends who have borne them. Naming Your Little Geek covers everything from comic book superheroes to role-playing game icons, Starfleet officers to sword and sorcery legends with characters who have appeared on film and TV, in novels and comic books, on the tabletop, and beyond. With nearly 1,100 names referencing more than 4,400 characters from over 1,800 unique sources, it's the perfect resource for parents naming a child or anyone looking for a super cool and meaningful new name.
Author : David Rosenthal
Publisher : Simon and Schuster
ISBN 13 : 1440509204
Total Pages : 256 pages
Book Rating : 4.4/5 (45 download)
Download or read book The Penis Name Book written by David Rosenthal and published by Simon and Schuster. This book was released on 2010-11-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boy, oh, boy, it's a difficult decision when it comes to naming a guy's manhood. Does one go respectable with Peter O'Toole? Or hip with the Big Lebowski? Or choose one with a little more flavor, like Charleston Chew? With so many possibilities, it could really drive a person nuts! Lucky for those looking to nail down the perfect name for their (partner's) favorite body part, there's this book. It's a long, hard process coming up with an original name for a man's member, so this book doesn't beat around the bush. It pulls together 500 options, sizes them up, and helps you get down to business and choose the perfect fit. At the end of the naming process, you will think your choice is a stroke of genius--and be relieved you're not just calling it Harry or Dick.
Author : Sue Annis Hammond
Publisher : Thin Book Publishing
ISBN 13 : 9780966537352
Total Pages : 110 pages
Book Rating : 4.5/5 (373 download)
Download or read book The Thin Book of Naming Elephants written by Sue Annis Hammond and published by Thin Book Publishing. This book was released on 2004 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Provided Annotation There's an elephant in the room that everyone knows about but no one is acknowledging. The elephant is implicit and undiscussable and lurks in every organization. Everyone talks around the elephant and thinks that everyone else knows about the elephant. However, until the elephant's presence is made explicit, the level of dialogue and therefore the quality of decision-making is limited. Sound familiar? Using NASA's tragic accidents and Enron's bankruptcy as examples of the price of not having open, constructive dialogue, The Thin Book of Naming Elephants shows how great companies create an environment that encourages and listens to input from all levels of the organization.
Author : John Wright
Publisher : Bloomsbury Publishing
ISBN 13 : 1408820358
Total Pages : 303 pages
Book Rating : 4.4/5 (88 download)
Download or read book The Naming of the Shrew written by John Wright and published by Bloomsbury Publishing. This book was released on 2014-11-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin names – frequently unpronounceable, all too often wrong and always a tiny puzzle to unravel – have been annoying the layman since they first became formalised as scientific terms in the eighteenth century. Why on earth has the entirely land-loving Eastern Mole been named Scalopus aquaticus, or the Oxford Ragwort been called Senecio squalidus – 'dirty old man'? What were naturalists thinking when they called a beetle Agra katewinsletae, a genus of fish Batman, and a Trilobite Han solo? Why is zoology replete with names such as Chloris chloris chloris (the greenfinch), and Gorilla gorilla gorilla (a species of, well gorilla)? The Naming of the Shrew will unveil these mysteries, exploring the history, celebrating their poetic nature and revealing how naturalists sometimes get things so terribly wrong. With wonderfully witty style and captivating narrative, this book will make you see Latin names in a whole new light.
Author : Susan D. Artof
Publisher : Center Press (Westlake Village, CA)
ISBN 13 : 9780962688829
Total Pages : 148 pages
Book Rating : 4.6/5 (888 download)
Download or read book Boat Naming Made Simple written by Susan D. Artof and published by Center Press (Westlake Village, CA). This book was released on 1993 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just like a child's name, there is a story behind every name on a boat's transom or bow. BOAT NAMING MADE SIMPLE by Susan D. Artof organizes 1000s of these names into a humorous & entertaining volume. Chapters include stories surrounding ships of legend, naming categories such as astrological names, names of sex, lives & vices, food names, funny names, romantic names & evil names. The author feels that boat naming goes beyond the arrangement of letters, to become an identity that follows both the boat & its skipper for as long as the vessel floats. What makes BOAT NAMING MADE SIMPLE unique is the historical review of boating including stories behind famous vessels like BEAGLE, ARGO, BOUNTY, DISCOVERY, & the SANTA MARIA. The author has researched sea lore & readers will learn about the stories of DAVY JONES, NEPTUNE, ATLANTIS & POSEIDON. In addition, the book examines contemporary stories behind the AMERICA'S CUP as well as the ill fated 1979 FASTNET RACE. There is so much more packed into this little book than just names, & it is a welcome addition to one's library to be read again & again. This is the first of many BOATING MADE SIMPLE SERIES books produced by THE CENTER PRESS, ISBN 0-9626888-2-7 $10.95 paperback/144 pgs. 5 3/8" x 8 3/8". Distributed by Login Publishers Consortium, Ingrams, Bookpeople or other fine distributors. Or call THE CENTER PRESS (818) 879-0854, FAX (818) 879-0806.
Author : Jane Yolen
Publisher : Penguin
ISBN 13 : 0399242503
Total Pages : 34 pages
Book Rating : 4.3/5 (992 download)
Download or read book Naming Liberty written by Jane Yolen and published by Penguin. This book was released on 2008 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: In parallel stories, a Ukrainian Jewish family prepares to emigrate to the United States in the late 1800s, and Frédéric Auguste Bartholdi designs, raises funds for, and builds the Statue of Liberty in honor of the U.S. centennial.
