Mercantile Credits And Collections Classic Reprint

Author : Edward Hall Gardner
Publisher :
ISBN 13 : 9781330521502
Total Pages : 488 pages
Book Rating : 4.5/5 (215 download)

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Download or read book New Collection Methods written by Edward Hall Gardner and published by . This book was released on 2015-06-30 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from New Collection Methods: A Systematic Treatment of the Place of Collections in Marketing, Including Constructive Credits, Psychology of Collections, Procedure and System for Collection Departments, and the Principle of Resale What President Wilson has termed "the conservation of facilities" applies with special emphasis to mercantile credits and collections. To weather the storm of war, business must increase its efficiency and prevent waste. The object of this book is to show the best methods of making collections, and the principles underlying them. The "sales point of view" is the point of view of the modem credit or collection man. He realizes that his function is constructive, and that he has a part to play in the marketing plan of his house. This function is set forth in Chapters III, IV, and VII, "the Place of Collections in the Marketing Plan," "The Principles of Resale," and "Selling and Reselling Credit." The interesting work of some of the foremost business houses of the country in building the retailer into a better credit risk is told in Chapters XXVII and XXVIII on constructive credits. The psychology of the delinquent customer has been analyzed, and the various appeals to pride, good-will, etc., have been illustrated by extracts from the entire range of interviews and correspondence in use in modern houses. The procedure of collections is fully treated and illustrated, as well as the office system for a collection department. The intention has been to make the book of service not only to the credit and collection departments, but to other departments and executives. Chapter XIV, "Co-operation with the Sales Department," in addition to those above cited illustrates this purpose. Nine-tenths of business, including credits and collections, is done by mail. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.