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Media In Your Life The An Introduction To Mass Communication Books A La Carte Edition
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Book Synopsis The Media in Your Life: An Introduction to Mass Communication, Books a la Carte Plus Mymasscommlab by : Jean Folkerts
Download or read book The Media in Your Life: An Introduction to Mass Communication, Books a la Carte Plus Mymasscommlab written by Jean Folkerts and published by Allyn & Bacon. This book was released on 2007-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books à la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version — allowing students to take only what they need to class. As an added bonus, each Books à la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books à la Carte Plus titles cost less than a used textbook! The Media in Your Lifeexplores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. InThe Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Lifeguides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.
Book Synopsis Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition by : Jean Folkerts
Download or read book Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition written by Jean Folkerts and published by Allyn & Bacon. This book was released on 2004-08-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format -- allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.
Book Synopsis The Media in Your Life by : Jean Folkerts
Download or read book The Media in Your Life written by Jean Folkerts and published by Allyn & Bacon. This book was released on 2001 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. For anyone interested in gaining knowledge of the media.
Book Synopsis The Media in Your Life by : Jean Folkerts
Download or read book The Media in Your Life written by Jean Folkerts and published by . This book was released on 2007-06-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books a la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version - allowing students to take only what they need to class. As an added bonus, each Books a la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books a la Carte Plus titles cost less than a used textbook! "The Media in Your Life "explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In "The Media in Your Life," the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. "The Media in Your Life" guides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.
Book Synopsis The Media in Your Life: An Introduction to Mass Communication, 3/e by : Jean Folkerts
Download or read book The Media in Your Life: An Introduction to Mass Communication, 3/e written by Jean Folkerts and published by Pearson Education India. This book was released on 2006 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The media in your life by : Jean Folkerts
Download or read book The media in your life written by Jean Folkerts and published by . This book was released on 2009 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media in Your Life explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In The Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Life guides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.
Book Synopsis The Media in Your Life by : Jean Folkerts
Download or read book The Media in Your Life written by Jean Folkerts and published by Pearson. This book was released on 2009-01-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: MyCommunicationLab is an interactive online solution for Communication courses. This site gives you access to a wealth of resources all geared to meet individual learning needs. MyCommunicationLab combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This access code gives you access to all of MyCommunicationLab's grade-boosting resources. Access code also includes a complete E-Book of Folkerts/Lacy/Larabee , Media in Your Life, The: An Introduction to Mass Communication, 4/e.
Book Synopsis The Media in Your Life by : Jean Folkerts
Download or read book The Media in Your Life written by Jean Folkerts and published by Prentice Hall. This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Media in Your Life by : Jean Folkerts
Download or read book The Media in Your Life written by Jean Folkerts and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Media of Mass Communication by : John Vivian
Download or read book The Media of Mass Communication written by John Vivian and published by Pearson. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students. NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook. The Media of Mass Communication, Twelfth Edition is also available via Revel(tm), an interactive learning environment that enables students to read, practice, and study in one continuous experience. You can also purchase a loose-leaf print reference to complement Revel The Media of Mass Communication . This is optional.
Book Synopsis Converging Media, an Introduction to Mass Communication, Books a la Carte Edition by : John Pavlik
Download or read book Converging Media, an Introduction to Mass Communication, Books a la Carte Edition written by John Pavlik and published by Allyn & Bacon. This book was released on 2004-08-13 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. While other Introduction to Mass Communication textbooks on the market cover digital technologies, they do so within the framework of traditional media forms. Pavlik and McIntosh assert that the new technologies have had a no less profound effect on mass media than the printing press did in its day. As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. The book does not contend that all media products, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital. This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format -- allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.
Book Synopsis Mass Communication by : Ralph E. Hanson
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2020-12-03 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package.
Download or read book Media Today written by Joseph Turow and published by Taylor & Francis. This book was released on 2011-09-22 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.
Book Synopsis The Media of Mass Communication by : John Vivian
Download or read book The Media of Mass Communication written by John Vivian and published by Prentice Hall. This book was released on 2012-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Books á la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalize their book by incorporating their own notes and taking only the portion of the book they need to class - all at a fraction of the bound book price. Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Book Synopsis Media of Mass Communication, The, Books a la Carte Edition by : John Vivian
Download or read book Media of Mass Communication, The, Books a la Carte Edition written by John Vivian and published by Allyn & Bacon. This book was released on 2009-08-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media & Culture by : Richard Campbell
Download or read book Media & Culture written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-01-08 with total page 1907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time—including the proliferation of fake news, the #metoo movement, the use and abuse of social media platforms, consumer privacy, and the role media plays in our democracy. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry,and ethical considerations, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, throughout each chapter. This is an exciting and tumultuous time in the media. Developing an understanding of mass communication and becoming a critical consumer of the media is vitally important, especially now as the media are under siege and the lines between fact and fiction are being continuously blurred. Media & Culture reaches students where they are and puts the media industries into perspective historically and culturally, helping them to become more informed citizens who use critical thinking and media literacy skills in their daily lives, even as they are bombarded by information, in a variety of ways and via a variety of media. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media; augmented reality gaming around the world; the effect of international box office revenue on decisions made by the domestic film industry; newspaper and television consumption around the globe; China’s dominant media corporations; new bias around the globe; and international media research; and ethical considerations such as the coverage of recent mass shootings; #MeToo and the fight against sexual harassment across the media industries; gender problems in digital gaming; breaking through Hollywood’s race barrier; contemporary politics reviving interest in classic novels; and public relations and "alternative facts".
Download or read book Media Today written by Joseph Turow and published by Routledge. This book was released on 2013-10-15 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
