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Author : John Vivian
Publisher : Allyn & Bacon
ISBN 13 : 9780205772261
Total Pages : pages
Book Rating : 4.7/5 (722 download)
Download or read book Media of Mass Communication, The, Books a la Carte Edition written by John Vivian and published by Allyn & Bacon. This book was released on 2009-08-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Vivian
Publisher : Prentice Hall
ISBN 13 : 9780205244546
Total Pages : 504 pages
Book Rating : 4.2/5 (445 download)
Download or read book The Media of Mass Communication written by John Vivian and published by Prentice Hall. This book was released on 2012-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Books á la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalize their book by incorporating their own notes and taking only the portion of the book they need to class - all at a fraction of the bound book price. Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author : John Vivian
Publisher : Pearson
ISBN 13 : 9780133931211
Total Pages : 0 pages
Book Rating : 4.9/5 (312 download)
Download or read book The Media of Mass Communication written by John Vivian and published by Pearson. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students. NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook. The Media of Mass Communication, Twelfth Edition is also available via Revel(tm), an interactive learning environment that enables students to read, practice, and study in one continuous experience. You can also purchase a loose-leaf print reference to complement Revel The Media of Mass Communication . This is optional.
Author : John Vivian
Publisher : Pearson Educacion
ISBN 13 : 9780205876457
Total Pages : 504 pages
Book Rating : 4.8/5 (764 download)
Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author : Jean Folkerts
Publisher : Allyn & Bacon
ISBN 13 : 9780205449361
Total Pages : 512 pages
Book Rating : 4.4/5 (493 download)
Download or read book Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition written by Jean Folkerts and published by Allyn & Bacon. This book was released on 2004-08-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format -- allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.
Author : John Vivian
Publisher :
ISBN 13 : 9780205291069
Total Pages : 548 pages
Book Rating : 4.2/5 (91 download)
Download or read book The Media of Mass Communication written by John Vivian and published by . This book was released on 1999 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Charles Sterin
Publisher : Routledge
ISBN 13 : 1315311798
Total Pages : 1071 pages
Book Rating : 4.3/5 (153 download)
Download or read book Mass Media Revolution written by J. Charles Sterin and published by Routledge. This book was released on 2017-11-22 with total page 1071 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.
Author : John Vivian
Publisher : Allyn & Bacon
ISBN 13 : 9780205798735
Total Pages : 0 pages
Book Rating : 4.7/5 (987 download)
Download or read book Media of Mass Communication written by John Vivian and published by Allyn & Bacon. This book was released on 2010-03-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools. This Package Contains: MyCommunicationLab with E-Book Student Access Code Card and Media of Mass Communication, The, Books a la Carte Edition
Author : Jean Folkerts
Publisher : Allyn & Bacon
ISBN 13 : 9780205572021
Total Pages : pages
Book Rating : 4.5/5 (72 download)
Download or read book The Media in Your Life: An Introduction to Mass Communication, Books a la Carte Plus Mymasscommlab written by Jean Folkerts and published by Allyn & Bacon. This book was released on 2007-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books à la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version — allowing students to take only what they need to class. As an added bonus, each Books à la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books à la Carte Plus titles cost less than a used textbook! The Media in Your Lifeexplores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. InThe Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Lifeguides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.
Author : John Vivian
Publisher : Allyn & Bacon
ISBN 13 : 9780205645039
Total Pages : pages
Book Rating : 4.6/5 (45 download)
Download or read book Media of Mass Communication + Mycommunicationlab + E-book Student Access written by John Vivian and published by Allyn & Bacon. This book was released on 2008-02-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Rosenberry
Publisher : Routledge
ISBN 13 : 1000453588
Total Pages : 310 pages
Book Rating : 4.0/5 (4 download)
Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Author : Robert S. Fortner
Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1008 pages
Book Rating : 4.1/5 (187 download)
Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase
Author : John Vivian
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.0/5 ( download)
Download or read book The Media of Mass Communication written by John Vivian and published by Allyn & Bacon. This book was released on 2006 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This up-to-date, reader-friendly presentation of the mass media helps instructors " use the media to teach the media" and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. This updated edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, and culture. The coverage of media literacy, an underlying theme since the first edition, has been enhanced with a new feature. The three-part organization--the media, media messages, and media issues--has been strengthened by the addition of a totally new chapter on entertainment to balance the coverage of other types of media messages. New and Notable Features Updated content includes: coverage of the 2004 presidential election; recent changes in the national radio scene; new newspaper products; the emergence of blogging; and the gangsta lit genre. New chapter-opening vignettes now include Rupert Murdoch, Howard Stern, and, Jerry Bruckheimer. A new chapter, " Entertainment, " in the Mass Messages section, explains how entertainment is an integral part of today's mass messages conveyed through all the mass media A new feature, " Sharpening Your Media Skills, " provides critical thinking questions to encourage students to analyze media issues to help broaden their understanding of media literacy The text and photo program has been thoroughly updated with the latest examples and information on media trends, challenges, concepts, personalities, and issues. Praise for "The Media of MassCommunication" " This is one of the best mass communication text books ever published. I am impressed by the focus on history, comprehensive coverage of key terms, models, issues and trends. And I also enjoy the visual dimension of this textbook. It is readable for students who don't enjoy reading!" "Reed Markham, Salt Lake Community College" " This text's biggest strength continues to be its culture-orientated approach to mass media. The writing is clear and lively. The many short features boxes work well with students. The visual images are current... even the pedagogy is excellent." "Linda J. Lumsden, Western Kentucky University" " Vivian's "Media of Mass Communication" is a solid textbook. It is current, thorough, accurate and well-written. It covers the essential topics in a readable style... .I have used Vivian in the past and will continue to do so in the future." "Timothy Boudreau, Central Michigan University"
Author : John Vivian
Publisher : Pearson Higher Ed
ISBN 13 : 020589772X
Total Pages : 541 pages
Book Rating : 4.2/5 (58 download)
Download or read book Media of Mass Communication, Study Edition written by John Vivian and published by Pearson Higher Ed. This book was released on 2013-06-26 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a new 10th edition, Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.
Author :
Publisher :
ISBN 13 : 9780205250103
Total Pages : pages
Book Rating : 4.2/5 (51 download)
Download or read book Media of Mass Communication. 11th Ed written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : John Vivian
Publisher : Pearson
ISBN 13 : 9780135571989
Total Pages : pages
Book Rating : 4.5/5 (719 download)
Download or read book The Media of Mass Communication [rental Edition] written by John Vivian and published by Pearson. This book was released on 2019-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Irving Fang
Publisher : Taylor & Francis
ISBN 13 : 113604681X
Total Pages : 348 pages
Book Rating : 4.1/5 (36 download)
Download or read book A History of Mass Communication written by Irving Fang and published by Taylor & Francis. This book was released on 1997-02-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway. In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another. A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.
