Maximizing Commerce And Marketing Strategies Through Micro Blogging

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Maximizing Commerce and Marketing Strategies through Micro-Blogging

Author : Burkhalter, Janée N.
Publisher : IGI Global
ISBN 13 : 1466684097
Total Pages : 354 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Maximizing Commerce and Marketing Strategies through Micro-Blogging by : Burkhalter, Janée N.

Download or read book Maximizing Commerce and Marketing Strategies through Micro-Blogging written by Burkhalter, Janée N. and published by IGI Global. This book was released on 2015-05-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Encyclopedia of E-Commerce Development, Implementation, and Management

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466697881
Total Pages : 2375 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Encyclopedia of E-Commerce Development, Implementation, and Management by : Lee, In

Download or read book Encyclopedia of E-Commerce Development, Implementation, and Management written by Lee, In and published by IGI Global. This book was released on 2016-03-31 with total page 2375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

Competitive Social Media Marketing Strategies

Author : Ozuem, Wilson
Publisher : IGI Global
ISBN 13 : 1466697776
Total Pages : 317 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Competitive Social Media Marketing Strategies by : Ozuem, Wilson

Download or read book Competitive Social Media Marketing Strategies written by Ozuem, Wilson and published by IGI Global. This book was released on 2016-02-02 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Global Marketing Strategies for the Promotion of Luxury Goods

Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1466699590
Total Pages : 329 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Global Marketing Strategies for the Promotion of Luxury Goods by : Mosca, Fabrizio

Download or read book Global Marketing Strategies for the Promotion of Luxury Goods written by Mosca, Fabrizio and published by IGI Global. This book was released on 2016-03-31 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Author : Panwar, Upendra Singh
Publisher : IGI Global
ISBN 13 : 1522501444
Total Pages : 492 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by : Panwar, Upendra Singh

Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

Product Innovation through Knowledge Management and Social Media Strategies

Author : Goel, Alok Kumar
Publisher : IGI Global
ISBN 13 : 1466696087
Total Pages : 421 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Product Innovation through Knowledge Management and Social Media Strategies by : Goel, Alok Kumar

Download or read book Product Innovation through Knowledge Management and Social Media Strategies written by Goel, Alok Kumar and published by IGI Global. This book was released on 2015-11-24 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: ###############################################################################################################################################################################################################################################################

Strategic Customer Relationship Management in the Age of Social Media

Author : Khanlari, Amir
Publisher : IGI Global
ISBN 13 : 1466685875
Total Pages : 333 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic Customer Relationship Management in the Age of Social Media by : Khanlari, Amir

Download or read book Strategic Customer Relationship Management in the Age of Social Media written by Khanlari, Amir and published by IGI Global. This book was released on 2015-07-16 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 152257767X
Total Pages : 818 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Trends and Innovations in Marketing Information Systems

Author : Tsiakis, Theodosios
Publisher : IGI Global
ISBN 13 : 1466684607
Total Pages : 455 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Trends and Innovations in Marketing Information Systems by : Tsiakis, Theodosios

Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios and published by IGI Global. This book was released on 2015-10-21 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Author : Kumar, Anil
Publisher : IGI Global
ISBN 13 : 1466688092
Total Pages : 368 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing by : Kumar, Anil

Download or read book Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing written by Kumar, Anil and published by IGI Global. This book was released on 2015-10-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher

Engaging Consumers through Branded Entertainment and Convergent Media

Author : Parreno, Jose Marti
Publisher : IGI Global
ISBN 13 : 1466683430
Total Pages : 354 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Engaging Consumers through Branded Entertainment and Convergent Media by : Parreno, Jose Marti

Download or read book Engaging Consumers through Branded Entertainment and Convergent Media written by Parreno, Jose Marti and published by IGI Global. This book was released on 2015-04-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Global Perspectives on Contemporary Marketing Education

Author : Smith, Brent
Publisher : IGI Global
ISBN 13 : 1466697857
Total Pages : 293 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Global Perspectives on Contemporary Marketing Education by : Smith, Brent

Download or read book Global Perspectives on Contemporary Marketing Education written by Smith, Brent and published by IGI Global. This book was released on 2016-03-17 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Author : Rathore, Sumangla
Publisher : IGI Global
ISBN 13 : 1466694505
Total Pages : 309 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace by : Rathore, Sumangla

Download or read book Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace written by Rathore, Sumangla and published by IGI Global. This book was released on 2015-08-28 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Author : Alcántara-Pilar, Juan Miguel
Publisher : IGI Global
ISBN 13 : 1466682639
Total Pages : 404 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Analyzing the Cultural Diversity of Consumers in the Global Marketplace by : Alcántara-Pilar, Juan Miguel

Download or read book Analyzing the Cultural Diversity of Consumers in the Global Marketplace written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

The Handbook of Managing and Marketing Tourism Experiences

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1786352893
Total Pages : 584 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by :

Download or read book The Handbook of Managing and Marketing Tourism Experiences written by and published by Emerald Group Publishing. This book was released on 2016-11-09 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 1317334698
Total Pages : 894 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2017-04-07 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.