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Fuzzy Optimization And Multi Criteria Decision Making In Digital Marketing
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Book Synopsis Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing by : Kumar, Anil
Download or read book Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing written by Kumar, Anil and published by IGI Global. This book was released on 2015-10-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher
Book Synopsis Multi-Criteria Decision Analysis in Management by : Behl, Abhishek
Download or read book Multi-Criteria Decision Analysis in Management written by Behl, Abhishek and published by IGI Global. This book was released on 2020-02-01 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multi-criteria decision making (MCDM) has been extensively used in diverse disciplines, with a variety of MCDM techniques used to solve complex problems. A primary challenge faced by research scholars is to decode these techniques using detailed step-by-step analysis with case studies and data sets. The scope of such work would help decision makers to understand the process of using MCDM techniques appropriately to solve complex issues without making mistakes. Multi-Criteria Decision Analysis in Management provides innovative insights into the rationale behind using MCDM techniques to solve decision-making problems and provides comprehensive discussions on these techniques from their inception, development, and growth to their advancements and applications. The content within this publication examines hybrid multicriteria models, value theory, and data envelopment. Ideal for researchers, management professionals, students, operations scholars, and academicians, this scholarly work supports and enhances the decision-making process.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Advanced Fuzzy Logic Approaches in Engineering Science by : Ram, Mangey
Download or read book Advanced Fuzzy Logic Approaches in Engineering Science written by Ram, Mangey and published by IGI Global. This book was released on 2018-09-14 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuzzy logic techniques have had extraordinary growth in various engineering systems. The developments in engineering sciences have caused apprehension in modern years due to high-tech industrial processes with ever-increasing levels of complexity. Advanced Fuzzy Logic Approaches in Engineering Science provides innovative insights into a comprehensive range of soft fuzzy logic techniques applied in various fields of engineering problems like fuzzy sets theory, adaptive neuro fuzzy inference system, and hybrid fuzzy logic genetic algorithms belief networks in industrial and engineering settings. The content within this publication represents the work of particle swarms, fuzzy computing, and rough sets. It is a vital reference source for engineers, research scientists, academicians, and graduate-level students seeking coverage on topics centered on the applications of fuzzy logic in high-tech industrial processes.
Book Synopsis E-Manufacturing and E-Service Strategies in Contemporary Organizations by : Gwangwava, Norman
Download or read book E-Manufacturing and E-Service Strategies in Contemporary Organizations written by Gwangwava, Norman and published by IGI Global. This book was released on 2018-04-06 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it also increases the overall success of businesses. E-Manufacturing and E-Service Strategies in Contemporary Organizations is a critical scholarly resource that explores the advances in cloud-based solutions in the service and manufacturing realms of corporations and promotes communication between customers and service providers and manufacturers. Featuring coverage on a wide range of topics including smart manufacturing, internet banking, database system adoption, this book is geared towards researchers, professionals, managers, and academicians seeking current and relevant research on the improvement of cloud-based systems for manufacturing and service.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466698411 Total Pages :2478 pages Book Rating :4.4/5 (666 download)
Book Synopsis Big Data: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Big Data: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-04-20 with total page 2478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has presented an exponential growth in the amount of data available to individuals looking to draw conclusions based on given or collected information across industries. Challenges associated with the analysis, security, sharing, storage, and visualization of large and complex data sets continue to plague data scientists and analysts alike as traditional data processing applications struggle to adequately manage big data. Big Data: Concepts, Methodologies, Tools, and Applications is a multi-volume compendium of research-based perspectives and solutions within the realm of large-scale and complex data sets. Taking a multidisciplinary approach, this publication presents exhaustive coverage of crucial topics in the field of big data including diverse applications, storage solutions, analysis techniques, and methods for searching and transferring large data sets, in addition to security issues. Emphasizing essential research in the field of data science, this publication is an ideal reference source for data analysts, IT professionals, researchers, and academics.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522551883 Total Pages :1723 pages Book Rating :4.5/5 (225 download)
Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis 14th International Conference on Theory and Application of Fuzzy Systems and Soft Computing – ICAFS-2020 by : Rafik A. Aliev
Download or read book 14th International Conference on Theory and Application of Fuzzy Systems and Soft Computing – ICAFS-2020 written by Rafik A. Aliev and published by Springer Nature. This book was released on 2021-01-04 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 14th International Conference on Applications of Fuzzy Systems, Soft Computing, and Artificial Intelligence Tools, ICAFS-2020, held in Budva, Montenegro, on August 27–28, 2020. It includes contributions from diverse areas of fuzzy systems, soft computing, AI tools such as uncertain computation, decision making under imperfect information, deep learning and others. The topics of the papers include theory and application of soft computing, neuro-fuzzy technology, intelligent control, deep learning–machine learning, fuzzy logic in data analytics, evolutionary computing, fuzzy logic and artificial intelligence in engineering, social sciences, business, economics, material sciences and others.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522556443 Total Pages :2351 pages Book Rating :4.5/5 (225 download)
Book Synopsis Intelligent Systems: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Intelligent Systems: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-06-04 with total page 2351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.
Book Synopsis 11th International Conference on Theory and Application of Soft Computing, Computing with Words and Perceptions and Artificial Intelligence - ICSCCW-2021 by : Rafik A. Aliev
Download or read book 11th International Conference on Theory and Application of Soft Computing, Computing with Words and Perceptions and Artificial Intelligence - ICSCCW-2021 written by Rafik A. Aliev and published by Springer Nature. This book was released on 2022-01-04 with total page 803 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 11th Conference on Theory and Applications of Soft Computing, Computing with Words and Perceptions and Artificial Intelligence, ICSCCW-2021, held in Antalya, Turkey, on August 23–24, 2021. The general scope of the book covers uncertain computation, decision making under imperfect information, neuro-fuzzy approaches, natural language processing, and other areas. The topics of the papers include theory and application of soft computing, computing with words, image processing with soft computing, intelligent control, machine learning, fuzzy logic in data mining, soft computing in business, economics, engineering, material sciences, biomedical engineering, and health care. This book is a useful guide for academics, practitioners, and graduates in fields of soft computing and computing with words. It allows for increasing of interest in development and applying of these paradigms in various real-life fields.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522526005 Total Pages :1555 pages Book Rating :4.5/5 (225 download)
Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1555 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Book Synopsis Insights, Innovation, and Analytics for Optimal Customer Engagement by : Nagaraj, Samala
Download or read book Insights, Innovation, and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1806 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Resource Efficiency, Sustainability, and Globalization by : Manoranjan Mishra
Download or read book Resource Efficiency, Sustainability, and Globalization written by Manoranjan Mishra and published by CRC Press. This book was released on 2021-12-23 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The EU is a major trade partner with India, and economic linkages continue to deepen. India and the EU have increased their political interactions and are crucial partners in promoting sustainable development. Recent trends in India-EU relations show that New Delhi and Brussels are keen to expand their partnership in multiple areas, including sustainable development and natural resources management. This volume takes a unique approach to exploring the efficient management of resources in the era of resource depletion due to climate changes and business expansion, in conjunction with considering the multiple dimensions of India-European Union cooperation. It analyzes regional and global trends in the process of globalization and sustainable development, particularly in the context of natural resource management and resource efficiency. It offers a variety of perspectives through useful and current information in this field, providing a concise and holistic understanding of the issues and challenges faced when exploiting natural resources for sustainable and efficient resource utilization.
Book Synopsis Competitive Social Media Marketing Strategies by : Ozuem, Wilson
Download or read book Competitive Social Media Marketing Strategies written by Ozuem, Wilson and published by IGI Global. This book was released on 2016-02-02 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
Book Synopsis Global Marketing Strategies for the Promotion of Luxury Goods by : Mosca, Fabrizio
Download or read book Global Marketing Strategies for the Promotion of Luxury Goods written by Mosca, Fabrizio and published by IGI Global. This book was released on 2016-03-31 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Book Synopsis Global Perspectives on Contemporary Marketing Education by : Smith, Brent
Download or read book Global Perspectives on Contemporary Marketing Education written by Smith, Brent and published by IGI Global. This book was released on 2016-03-17 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.
