Advanced Methodologies And Technologies In Digital Marketing And Entrepreneurship

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Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 152257767X
Total Pages : 818 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Advanced Methodologies and Technologies in Business Operations and Management

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522573631
Total Pages : 1482 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced Methodologies and Technologies in Business Operations and Management by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Advanced Methodologies and Technologies in Business Operations and Management written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-09-14 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses consistently work on new projects, products, and workflows to remain competitive and successful in the modern business environment. To remain zealous, businesses must employ the most effective methods and tools in human resources, project management, and overall business plan execution as competitors work to succeed as well. Advanced Methodologies and Technologies in Business Operations and Management provides emerging research on business tools such as employee engagement, payout policies, and financial investing to promote operational success. While highlighting the challenges facing modern organizations, readers will learn how corporate social responsibility and utilizing artificial intelligence improve a company’s culture and management. This book is an ideal resource for executives and managers, researchers, accountants, and financial investors seeking current research on business operations and management.

Technological Progress, Inequality and Entrepreneurship

Author : Vanessa Ratten
Publisher : Springer Nature
ISBN 13 : 3030262456
Total Pages : 138 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Technological Progress, Inequality and Entrepreneurship by : Vanessa Ratten

Download or read book Technological Progress, Inequality and Entrepreneurship written by Vanessa Ratten and published by Springer Nature. This book was released on 2019-08-29 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there have been considerable technological advances over the past decade, particularly in terms of mobile applications, much remains unknown about their effect on societal progress. This book focuses on how inequality and entrepreneurship are both by-products of technological change. The book provides insights into how society has shifted from consumer division to human centricity, and helps readers gain a better understanding of the positive and negative effects of entrepreneurship.

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Author : Saiz-Alvarez, Jose Manuel
Publisher : IGI Global
ISBN 13 : 1522589406
Total Pages : 438 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by : Saiz-Alvarez, Jose Manuel

Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Converge

Author : Bob W. Lord
Publisher : John Wiley & Sons
ISBN 13 : 1118575520
Total Pages : 256 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Converge by : Bob W. Lord

Download or read book Converge written by Bob W. Lord and published by John Wiley & Sons. This book was released on 2013-04-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that in order to succeed, businesses must combine marketing, technology, and creativity to engage the modern consumer.

Digital Transformation in the Cultural and Creative Industries

Author : Marta Massi
Publisher : Routledge
ISBN 13 : 1000287211
Total Pages : 276 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Digital Transformation in the Cultural and Creative Industries by : Marta Massi

Download or read book Digital Transformation in the Cultural and Creative Industries written by Marta Massi and published by Routledge. This book was released on 2020-12-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.

Information and Communication Technology for Competitive Strategies (ICTCS 2020)

Author : Amit Joshi
Publisher : Springer Nature
ISBN 13 : 9811607397
Total Pages : 1128 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Information and Communication Technology for Competitive Strategies (ICTCS 2020) by : Amit Joshi

Download or read book Information and Communication Technology for Competitive Strategies (ICTCS 2020) written by Amit Joshi and published by Springer Nature. This book was released on 2021-07-26 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the best selected research papers presented at ICTCS 2020: Fifth International Conference on Information and Communication Technology for Competitive Strategies. The conference was held at Jaipur, Rajasthan, India, during 11–12 December 2020. The book covers state-of-the-art as well as emerging topics pertaining to ICT and effective strategies for its implementation for engineering and managerial applications. This book contains papers mainly focused on ICT for computation, algorithms and data analytics, and IT security.

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522569812
Total Pages : 339 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2019-06-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Handbook of Research on Technology Applications for Effective Customer Engagement

Author : Mohd Suki, Norazah
Publisher : IGI Global
ISBN 13 : 179984773X
Total Pages : 391 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Technology Applications for Effective Customer Engagement by : Mohd Suki, Norazah

Download or read book Handbook of Research on Technology Applications for Effective Customer Engagement written by Mohd Suki, Norazah and published by IGI Global. This book was released on 2020-09-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Cases on Digital Strategies and Management Issues in Modern Organizations

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 179981632X
Total Pages : 381 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cases on Digital Strategies and Management Issues in Modern Organizations by : Santos, José Duarte

Download or read book Cases on Digital Strategies and Management Issues in Modern Organizations written by Santos, José Duarte and published by IGI Global. This book was released on 2021-11-19 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.

Sustainable Digital Economy, Entrepreneurship, and Blockchain Technology role in Industrial-Organizational Psychology

Author : Muddassar Sarfraz
Publisher : Frontiers Media SA
ISBN 13 : 2889767620
Total Pages : 267 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Sustainable Digital Economy, Entrepreneurship, and Blockchain Technology role in Industrial-Organizational Psychology by : Muddassar Sarfraz

Download or read book Sustainable Digital Economy, Entrepreneurship, and Blockchain Technology role in Industrial-Organizational Psychology written by Muddassar Sarfraz and published by Frontiers Media SA. This book was released on 2022-08-11 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Financial Management and Risk Analysis Strategies for Business Sustainability

Author : Enríquez-Díaz, Joaquín
Publisher : IGI Global
ISBN 13 : 1799876365
Total Pages : 320 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Financial Management and Risk Analysis Strategies for Business Sustainability by : Enríquez-Díaz, Joaquín

Download or read book Financial Management and Risk Analysis Strategies for Business Sustainability written by Enríquez-Díaz, Joaquín and published by IGI Global. This book was released on 2021-04-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In light of the Sustainable Development Goals, sustainability is a factor to consider for understanding the changes that are coming in the business world and in different areas of management. Companies must reorient their business objectives towards sustainable and responsible production for the environment and society. In this context of change, it is important to open the debate and obtain more thorough knowledge on how companies should change their leaderships strategies and carry out their financial planning, as well as analyze the risk of their clients and innovative projects that respect the environment. Financial Management and Risk Analysis Strategies for Business Sustainability proposes a series of practical and theoretical perspectives on how the business world has to evolve to adapt to the new situation the world has reached due to undeniable climate change forcing businesses to redefine their productive processes and internal organization. Topics highlighted include financial management procedures, corporate social responsibility, risk analysis, financial literacy, and innovation in sustainability and sustainable development. This book is a useful reference source for managers, executives, engineers, business professionals, financial analysts, researchers, academicians, and students in the areas of management, human resources, accounting and finance, taxation, environmental economics, and some engineering areas.

Handbook of Research on Artificial Intelligence, Innovation and Entrepreneurship

Author : Elias G Carayannis
Publisher : Edward Elgar Publishing
ISBN 13 : 1839106751
Total Pages : 475 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Handbook of Research on Artificial Intelligence, Innovation and Entrepreneurship by : Elias G Carayannis

Download or read book Handbook of Research on Artificial Intelligence, Innovation and Entrepreneurship written by Elias G Carayannis and published by Edward Elgar Publishing. This book was released on 2023-02-14 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Artificial Intelligence, Innovation and Entrepreneurship focuses on theories, policies, practices, and politics of technology innovation and entrepreneurship based on Artificial Intelligence (AI). It examines when, where, how, and why AI triggers, catalyzes, and accelerates the development, exploration, exploitation, and invention feeding into entrepreneurial actions that result in innovation success.

ITJEMAST 11(2) 2020

Author :
Publisher : International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis ITJEMAST 11(2) 2020 by :

Download or read book ITJEMAST 11(2) 2020 written by and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.

Handbook of Research on Narrative Advertising

Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 400 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Strategic Digital Transformation

Author : Alex Fenton
Publisher : Routledge
ISBN 13 : 0429670370
Total Pages : 254 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Strategic Digital Transformation by : Alex Fenton

Download or read book Strategic Digital Transformation written by Alex Fenton and published by Routledge. This book was released on 2019-11-25 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact – yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1522576185
Total Pages : 325 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by : Dos Santos, Manuel Alonso

Download or read book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.