Trends And Innovations In Marketing Information Systems

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Trends and Innovations in Marketing Information Systems

Author : Tsiakis, Theodosios
Publisher : IGI Global
ISBN 13 : 1466684607
Total Pages : 455 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Trends and Innovations in Marketing Information Systems by : Tsiakis, Theodosios

Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios and published by IGI Global. This book was released on 2015-10-21 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Trends and Innovations in Marketing Information Systems

Author :
Publisher :
ISBN 13 : 9781466684614
Total Pages : 0 pages
Book Rating : 4.6/5 (846 download)

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Book Synopsis Trends and Innovations in Marketing Information Systems by :

Download or read book Trends and Innovations in Marketing Information Systems written by and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance"--

New Trends in Business Information Systems and Technology

Author : Rolf Dornberger
Publisher : Springer Nature
ISBN 13 : 3030483320
Total Pages : 323 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis New Trends in Business Information Systems and Technology by : Rolf Dornberger

Download or read book New Trends in Business Information Systems and Technology written by Rolf Dornberger and published by Springer Nature. This book was released on 2020-07-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features new technologies that stimulate and enable new business opportunities; and “Digital Business Transformation,” comprising business and management concepts that employ specific technological solutions for their practical implementation. Combining new insights from research, teaching and management, including digital transformation, e-business, knowledge representation, human-computer interaction, and business optimization, the book highlights the breadth of research as well as its meaningful and relevant transfer into practice. It is intended for academics seeking inspiration, as well as for leaders wanting to tap the potential of the latest trends to take society and their business to the next level.

Trends and Innovations in Information Systems and Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 3030456919
Total Pages : 854 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Trends and Innovations in Information Systems and Technologies by : Álvaro Rocha

Download or read book Trends and Innovations in Information Systems and Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2020-06-07 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020. WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern information systems and technologies. The main topics covered are A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.

Business Information Systems and Technology 4.0

Author : Rolf Dornberger
Publisher : Springer
ISBN 13 : 3319743228
Total Pages : 288 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Business Information Systems and Technology 4.0 by : Rolf Dornberger

Download or read book Business Information Systems and Technology 4.0 written by Rolf Dornberger and published by Springer. This book was released on 2018-03-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching and management activities comprising digital transformation, e-business, the representation of knowledge, human–computer interaction and business optimization. The trends discussed include artificial intelligence, virtual reality, robotics, blockchain, and many more. Professors and researchers who conduct research and teach at the interface between academia and business present the latest advances in their field. The book adopts the philosophy of applied sciences and combines both rigorous research and practical applications. As such, it addresses the needs of both professors and researchers, who are constantly seeking inspiration, and of managers seeking to tap the potential of the latest trends to take their business to the next level. Readers will find answers to pressing questions that arise in their daily work.

Contemporary Trends in Innovative Marketing Strategies

Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Contemporary Trends in Innovative Marketing Strategies by : Barbosa, Belem

Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Encyclopedia of Information Science and Technology, Fourth Edition

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522522565
Total Pages : 8104 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Encyclopedia of Information Science and Technology, Fourth Edition by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Encyclopedia of Information Science and Technology, Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

AI for Marketing and Product Innovation

Author : A. K. Pradeep
Publisher : John Wiley & Sons
ISBN 13 : 1119484065
Total Pages : 272 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Creating Marketing Magic and Innovative Future Marketing Trends

Author : Maximilian Stieler
Publisher : Springer
ISBN 13 : 3319455966
Total Pages : 1510 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Managing Marketing Information (RLE Marketing)

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317645359
Total Pages : 238 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Managing Marketing Information (RLE Marketing) by : Nigel Piercy

Download or read book Managing Marketing Information (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING

Author : Grzegorz Mazurek
Publisher : Poltext
ISBN 13 : 838943766X
Total Pages : 388 pages
Book Rating : 4.3/5 (894 download)

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Book Synopsis THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING by : Grzegorz Mazurek

Download or read book THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING written by Grzegorz Mazurek and published by Poltext. This book was released on 2016-08-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.

Handbook of Research on Applied AI for International Business and Marketing Applications

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1799850781
Total Pages : 702 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Applied AI for International Business and Marketing Applications by : Christiansen, Bryan

Download or read book Handbook of Research on Applied AI for International Business and Marketing Applications written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Trends and Innovations in Information Systems and Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 3030456889
Total Pages : 821 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Trends and Innovations in Information Systems and Technologies by : Álvaro Rocha

Download or read book Trends and Innovations in Information Systems and Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2020-05-18 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020. WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern information systems and technologies. The main topics covered are A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.

Web Data Mining and the Development of Knowledge-Based Decision Support Systems

Author : Sreedhar, G.
Publisher : IGI Global
ISBN 13 : 1522518789
Total Pages : 409 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Web Data Mining and the Development of Knowledge-Based Decision Support Systems by : Sreedhar, G.

Download or read book Web Data Mining and the Development of Knowledge-Based Decision Support Systems written by Sreedhar, G. and published by IGI Global. This book was released on 2016-12-21 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Websites are a central part of today’s business world; however, with the vast amount of information that constantly changes and the frequency of required updates, this can come at a high cost to modern businesses. Web Data Mining and the Development of Knowledge-Based Decision Support Systems is a key reference source on decision support systems in view of end user accessibility and identifies methods for extraction and analysis of useful information from web documents. Featuring extensive coverage across a range of relevant perspectives and topics, such as semantic web, machine learning, and expert systems, this book is ideally designed for web developers, internet users, online application developers, researchers, and faculty.

Web Usage Mining Techniques and Applications Across Industries

Author : Kumar, A.V. Senthil
Publisher : IGI Global
ISBN 13 : 1522506144
Total Pages : 424 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Web Usage Mining Techniques and Applications Across Industries by : Kumar, A.V. Senthil

Download or read book Web Usage Mining Techniques and Applications Across Industries written by Kumar, A.V. Senthil and published by IGI Global. This book was released on 2016-08-12 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.

Intelligent Systems: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522556443
Total Pages : 2351 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Intelligent Systems: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Intelligent Systems: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-06-04 with total page 2351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Author : Rozenes, Shai
Publisher : IGI Global
ISBN 13 : 1522520856
Total Pages : 507 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by : Rozenes, Shai

Download or read book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.