Masterful Marketing

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Masterful Marketing

Author : Alan Weiss
Publisher : Bloomsbury Publishing
ISBN 13 : 1472994671
Total Pages : 209 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Masterful Marketing by : Alan Weiss

Download or read book Masterful Marketing written by Alan Weiss and published by Bloomsbury Publishing. This book was released on 2022-09-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns. In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy. Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.

Summary of Alan Weiss & Lisa Larter's Masterful Marketing

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Summary of Alan Weiss & Lisa Larter's Masterful Marketing by : Everest Media,

Download or read book Summary of Alan Weiss & Lisa Larter's Masterful Marketing written by Everest Media, and published by Everest Media LLC. This book was released on 2022-09-17T00:00:00Z with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 People can have wants, but they also need things. The greater the need you can create, the more valuable your products and services. The closer the need is to a mere want, the less valuable you are. This concept is so important that I’m going to keep hammering on it as we move forward. This chapter is a vehicle to start getting you thinking about the difference between ‘needs’ and ‘wants’ and how you can better position yourself in your marketplace. -> The more value you create by meeting a need that is close to a mere want, the more valuable your products and services become. #2 People have wants, but they also need things. The more value you create by meeting a need that is close to a mere want, the more valuable your products and services become. #3 People can’t choose you if they don’t know you exist, or if told of you they've never heard of you, or if when you're explained to them, you don’t impress. Prospects need to trust you. #4 People can't choose you if they don't know you exist, or if they've never heard of you, or if when you're explained to them, you don't impress. Prospects need to trust you.

Digital Wealth - The secrets of online entrepreneurship

Author : Richard Mason
Publisher : David De Angelis
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis Digital Wealth - The secrets of online entrepreneurship by : Richard Mason

Download or read book Digital Wealth - The secrets of online entrepreneurship written by Richard Mason and published by David De Angelis. This book was released on 2024-04-13 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Wealth: The Secrets of Online Entrepreneurship - is an authoritative guide that illuminates the path to building a successful empire in the digital realm. Tailored for aspiring entrepreneurs, this book demystifies the journey of turning a passion into a profitable online business. Through a blend of strategic insights, practical advice, and real-world examples, it offers a comprehensive roadmap for navigating the complexities of digital entrepreneurship. In - Digital Wealth: The Secrets of Online Entrepreneurship, readers are guided through the intricate process of establishing, growing, and scaling an online business. The book breaks down the critical components of digital wealth creation, from ideating and launching digital products to harnessing the power of online marketing and sales platforms. It emphasizes the importance of adaptability, continuous learning, and leveraging technology to stay ahead in the competitive digital landscape. With a focus on actionable strategies, the book equips readers with the tools needed to transform their passion into a thriving online enterprise. **9 Strong Points of the Book:** 1. **Blueprint for Success:** Provides a step-by-step guide to creating, launching, and monetizing digital products, offering readers a clear blueprint for success in the online marketplace. 2. **Market Insights:** Delivers deep insights into selecting profitable niches, understanding customer needs, and identifying market gaps, empowering entrepreneurs to make informed decisions. 3. **Digital Product Mastery:** Covers a wide range of digital products, from eBooks and online courses to software and digital art, detailing the processes for creating compelling and marketable digital goods. 4. **Marketing Excellence:** Explores advanced digital marketing strategies, including SEO, social media marketing, and email marketing automation, enabling readers to attract and engage a target audience effectively. 5. **Sales Funnel Science:** Unravels the complexities of building high-converting sales funnels, providing tactics for lead capture, nurturing, and conversion optimization to maximize revenue. 6. **Multi-Platform Selling:** Offers strategies for expanding sales beyond a single platform, discussing the benefits of cross-platform selling on Etsy, Shopify, Gumroad, and other marketplaces. 7. **Automation and Outsourcing:** Highlights the importance of leveraging automation and outsourcing for operational efficiency and growth, allowing entrepreneurs to focus on core business activities. 8. **Customer Retention Techniques:** Emphasizes the significance of customer service and retention, sharing techniques for building loyalty and increasing customer lifetime value. 9. **Adaptation and Innovation:** Stresses the need for continuous adaptation and innovation in response to evolving market trends, equipping readers with strategies for staying competitive and relevant. "Digital Wealth: The Secrets of Online Entrepreneurship" is more than just a book; it's a mentor, guiding aspiring digital entrepreneurs through the journey of online business creation. It's an essential read for anyone looking to capitalize on the opportunities of the digital age and turn their passion into profit.

Mao in the Boardroom

Author : Gabriel Stricker
Publisher : St. Martin's Griffin
ISBN 13 : 1429981261
Total Pages : 269 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Mao in the Boardroom by : Gabriel Stricker

Download or read book Mao in the Boardroom written by Gabriel Stricker and published by St. Martin's Griffin. This book was released on 2003-06-28 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly

Quantum Marketing

Author : Raja Rajamannar
Publisher : HarperCollins Leadership
ISBN 13 : 1400224039
Total Pages : 241 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Quantum Marketing by : Raja Rajamannar

Download or read book Quantum Marketing written by Raja Rajamannar and published by HarperCollins Leadership. This book was released on 2021-02-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

The Art of War for Small Business

Author : Becky Sheetz-Runkle
Publisher : AMACOM
ISBN 13 : 0814433820
Total Pages : 255 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Art of War for Small Business by : Becky Sheetz-Runkle

Download or read book The Art of War for Small Business written by Becky Sheetz-Runkle and published by AMACOM. This book was released on 2014-06-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Advertising and Selling

Author :
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Advertising and Selling by :

Download or read book Advertising and Selling written by and published by . This book was released on 1921 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Stand and Deliver

Author : Dale Carnegie Training
Publisher : Simon and Schuster
ISBN 13 : 085720677X
Total Pages : 212 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Stand and Deliver by : Dale Carnegie Training

Download or read book Stand and Deliver written by Dale Carnegie Training and published by Simon and Schuster. This book was released on 2011-03-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stand and Delivergives you everything you need to know to become an incredibly poised, polished, masterful communicator. Someone who can hold an audience of 1, 10, or 1000 in the palm of your hand, from the first word you speak to them until the last. You will learn... •How to identify your authentic self so that you project an original and unique style •How to win over any audience in ONE MINUTE •A 5-point checklist that will make stage fright disappear •A powerful tactic for getting your listeners to act the way you want them to (works equally well with colleagues, children...anyone you talk to!) •The renowned "Magic Formula" technique -- a no-fail 3-step process that ensures your listeners not only remember what you say, but make immediate and positive changes based on it •The secrets to handling hostile or potentially embarrassing questions with ease and professionalism Stand and Deliveris packed with tips, strategies, and secrets you can use immediately to begin dramatically improving all of your communications. You'll be surprised and thrilled by how frequently you find yourself reaching into this amazing arsenal of techniques to help you achieve your goals, and what an enormous impact they will have on every facet of your life.

Masterful Coaching

Author : Robert Hargrove
Publisher : John Wiley & Sons
ISBN 13 : 0470443278
Total Pages : 437 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Masterful Coaching by : Robert Hargrove

Download or read book Masterful Coaching written by Robert Hargrove and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the first edition of Masterful Coaching was published, it quickly became the standard resource for anyone who was a coach, considering becoming a coach, or curious about being an extraordinary coach. In this completely revised third edition of his groundbreaking book, Hargrove presents his profound insights into the journey to of becoming a masterful coach along with guiding ideas, tools, and methods.

The Master Marketer

Author : Christopher Ryan
Publisher :
ISBN 13 :
Total Pages : 582 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis The Master Marketer by : Christopher Ryan

Download or read book The Master Marketer written by Christopher Ryan and published by . This book was released on 1993 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Maximize Your Social

Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

The Secrets of Master Marketing

Author : David L. Hancock
Publisher : Morgan James Publishing
ISBN 13 : 9780974613307
Total Pages : 248 pages
Book Rating : 4.6/5 (133 download)

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Book Synopsis The Secrets of Master Marketing by : David L. Hancock

Download or read book The Secrets of Master Marketing written by David L. Hancock and published by Morgan James Publishing. This book was released on 2003 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is packed full of powerful marketing secrets that will help readers enhance their companies' images and increase their business.

Experiential Marketing

Author : Bernd H. Schmitt
Publisher : Simon and Schuster
ISBN 13 : 0743219511
Total Pages : 447 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Experiential Marketing by : Bernd H. Schmitt

Download or read book Experiential Marketing written by Bernd H. Schmitt and published by Simon and Schuster. This book was released on 2000-12-11 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

Improv Is No Joke

Author : Peter A. Margaritis
Publisher : Advantage Media Group
ISBN 13 : 1599325411
Total Pages : 142 pages
Book Rating : 4.5/5 (993 download)

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Book Synopsis Improv Is No Joke by : Peter A. Margaritis

Download or read book Improv Is No Joke written by Peter A. Margaritis and published by Advantage Media Group. This book was released on 2015-04-09 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve your life, where everything’s not made up and the points do matter. Drew Carey’s show Whose Line Is It Anyway? has turned improvisational comedy into a pop culture phenomenon. But improv is more than just laughs—it’s a valuable training tool that will make you a more effective business professional. Inside, you will discover how to: Š Replace negative phrases like “Yes, but...” with successful terms like “Yes, and...” Š Park your agenda and really hear your client out. By listening to understand, you can adapt to their ideas and produce a more positive outcome. Š Grow your client relationships beyond the numbers to build rapport, comfort, and trust. Improv is no Joke is must-read for accountants, bankers, and other financial professionals to sharpen the invaluable leadership and communication skills you need to successfully relate to clients and communicate complex information in a user-friendly way. “Peter is the first CPA speaker who actually made me laugh. Who knew accountants could be funny AND inspiring? Now, if I could just get my taxes to not be a joke!” —Judy Carter, author of The Comedy Bible and The Message of You

Marketing, Sales, & Support

Author : Karl Barksdale
Publisher : South Western Educational Publishing
ISBN 13 : 9780538692915
Total Pages : 370 pages
Book Rating : 4.6/5 (929 download)

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Book Synopsis Marketing, Sales, & Support by : Karl Barksdale

Download or read book Marketing, Sales, & Support written by Karl Barksdale and published by South Western Educational Publishing. This book was released on 2001 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate View is a series of text/simulations that use a live corporate Intranet. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Internet and corporate Intranet as office tools, and work in real and virtual teams. The Corporate View titles can be used in any order, independently or jointly. Corporate View: Orientation is not a prerequisite to the other titles. Corporate View: Marketing, Sales, & Support allows students to engage in realistic, online activities typically performed by entry-level employees in the marketing department of a large corporation. Students evaluate online marketing, consider business-to-business commerce, develop sales and support materials for sales reps, and use skills that sales representatives use in the marketplace. Students also learn the importance of branding, trade names and trademarks, product life cycles, and market data analysis. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Internet and corporate Intranet as office tools, and work in real and virtual teams.

Dental Economics

Author :
Publisher :
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Dental Economics by :

Download or read book Dental Economics written by and published by . This book was released on 2007 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brainwashed

Author : Tom Burrell
Publisher : ReadHowYouWant.com
ISBN 13 : 145875118X
Total Pages : 418 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis Brainwashed by : Tom Burrell

Download or read book Brainwashed written by Tom Burrell and published by ReadHowYouWant.com. This book was released on 2010-06 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black people are not dark-skinned white people, says advertising visionary Tom Burrell. In fact, they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of no way! At this point in history, the idea of black inferiority sh...