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Quantum Marketing
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Book Synopsis Quantum Marketing by : Raja Rajamannar
Download or read book Quantum Marketing written by Raja Rajamannar and published by HarperCollins Leadership. This book was released on 2021-02-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Book Synopsis Quantum Steampunk by : Nicole Yunger Halpern
Download or read book Quantum Steampunk written by Nicole Yunger Halpern and published by JHU Press. This book was released on 2022-04-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The science-fiction genre known as steampunk juxtaposes futuristic technologies with Victorian settings. This fantasy is becoming reality at the intersection of two scientific fields-twenty-first-century quantum physics and nineteenth-century thermodynamics, or the study of energy-in a discipline known as quantum steampunk"--
Book Synopsis The Quantum Leap-- in Speed-to-market by : John R. Costanza
Download or read book The Quantum Leap-- in Speed-to-market written by John R. Costanza and published by Irwin Professional Publishing. This book was released on 1996 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Quantum Mechanics of One- and Two-Electron Atoms by : Hans A. Bethe
Download or read book Quantum Mechanics of One- and Two-Electron Atoms written by Hans A. Bethe and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly all of this book is taken from an article prepared for a volume of the Encyclopedia of Physics. This article, in turn, is partly based on Dr. Norbert Rosenzweig's translation of an older article on the same subject, written by one of us (H.A.B.) about 25 years ago for the Geiger-Scheel Handbuch der Physik. To the article written last year we have added some Addenda and Errata. These Addenda and Errata refer back to some of the 79 sections of the main text and contain some misprint corrections, additional references and some notes. The aim of this book is two-fold. First, to act as a reference work on calcu lations pertaining to hydrogen-like and helium-like atoms and their comparison with experiments. However, these calculations involve a vast array of approximation methods, mathematical tricks and physical pictures, which are also useful in the application of quantum mechanics to other fields. In many sections we have given more general discussions of the methods and physical ideas than is necessary for the study of the H- and He-atom alone. We hope that this book will thus at least partly fulfill its second aim, namely to be of some use to graduate students who wish to learn "applied quantum mechanics". A basic knowledge of the principles of quantum mechanics, such as given in the early chapters of Schiff's or Bohm's book, is presupposed.
Book Synopsis Quantum Computing Since Democritus by : Scott Aaronson
Download or read book Quantum Computing Since Democritus written by Scott Aaronson and published by Cambridge University Press. This book was released on 2013-03-14 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Takes students and researchers on a tour through some of the deepest ideas of maths, computer science and physics.
Book Synopsis Mastering Quantum Mechanics by : Barton Zwiebach
Download or read book Mastering Quantum Mechanics written by Barton Zwiebach and published by MIT Press. This book was released on 2022-04-12 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete overview of quantum mechanics, covering essential concepts and results, theoretical foundations, and applications. This undergraduate textbook offers a comprehensive overview of quantum mechanics, beginning with essential concepts and results, proceeding through the theoretical foundations that provide the field’s conceptual framework, and concluding with the tools and applications students will need for advanced studies and for research. Drawn from lectures created for MIT undergraduates and for the popular MITx online course, “Mastering Quantum Mechanics,” the text presents the material in a modern and approachable manner while still including the traditional topics necessary for a well-rounded understanding of the subject. As the book progresses, the treatment gradually increases in difficulty, matching students’ increasingly sophisticated understanding of the material. • Part 1 covers states and probability amplitudes, the Schrödinger equation, energy eigenstates of particles in potentials, the hydrogen atom, and spin one-half particles • Part 2 covers mathematical tools, the pictures of quantum mechanics and the axioms of quantum mechanics, entanglement and tensor products, angular momentum, and identical particles. • Part 3 introduces tools and techniques that help students master the theoretical concepts with a focus on approximation methods. • 236 exercises and 286 end-of-chapter problems • 248 figures
Download or read book Quantum written by Manjit Kumar and published by Icon Books Ltd. This book was released on 2008-10-02 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is about gob-smacking science at the far end of reason ... Take it nice and easy and savour the experience of your mind being blown without recourse to hallucinogens' Nicholas Lezard, Guardian For most people, quantum theory is a byword for mysterious, impenetrable science. And yet for many years it was equally baffling for scientists themselves. In this magisterial book, Manjit Kumar gives a dramatic and superbly-written history of this fundamental scientific revolution, and the divisive debate at its core. Quantum theory looks at the very building blocks of our world, the particles and processes without which it could not exist. Yet for 60 years most physicists believed that quantum theory denied the very existence of reality itself. In this tour de force of science history, Manjit Kumar shows how the golden age of physics ignited the greatest intellectual debate of the twentieth century. Quantum theory is weird. In 1905, Albert Einstein suggested that light was a particle, not a wave, defying a century of experiments. Werner Heisenberg's uncertainty principle and Erwin Schrodinger's famous dead-and-alive cat are similarly strange. As Niels Bohr said, if you weren't shocked by quantum theory, you didn't really understand it. While "Quantum" sets the science in the context of the great upheavals of the modern age, Kumar's centrepiece is the conflict between Einstein and Bohr over the nature of reality and the soul of science. 'Bohr brainwashed a whole generation of physicists into believing that the problem had been solved', lamented the Nobel Prize-winning physicist Murray Gell-Mann. But in "Quantum", Kumar brings Einstein back to the centre of the quantum debate. "Quantum" is the essential read for anyone fascinated by this complex and thrilling story and by the band of brilliant men at its heart.
Book Synopsis Summary of Raja Rajamannar's Quantum Marketing by : Milkyway Media
Download or read book Summary of Raja Rajamannar's Quantum Marketing written by Milkyway Media and published by Milkyway Media. This book was released on 2023-11-17 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy now to get the main key ideas from Raja Rajamannar's Quantum Marketing Mastercard CMO Raja Rajamannar traces the history of marketing, from its earliest forms to its future, in Quantum Marketing (2022). He introduces a new marketing paradigm that leverages technology and data to create highly personalized strategies. Rajamannar delves into the ethical implications of data collection and usage, as well as numerous emerging technologies and how they might be harnessed for efficient marketing.
Book Synopsis Quantum Creativity by : Pamela Meyer
Download or read book Quantum Creativity written by Pamela Meyer and published by McGraw Hill Professional. This book was released on 2000-06-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consultant Meyer presents an innovative program for jump-starting creativity in the workplace. She believes we are prevented from being creative by notions of who we are and how we have done things in the past. Pulling from her knowledge of improvisational theater, theories of quantum physics, and the business world, she offers nine principles for reconnecting with creative impulses for a more productive life.
Book Synopsis Understanding Quantum Mechanics by : Roland Omnès
Download or read book Understanding Quantum Mechanics written by Roland Omnès and published by Princeton University Press. This book was released on 2020-12-08 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here Roland Omnès offers a clear, up-to-date guide to the conceptual framework of quantum mechanics. In an area that has provoked much philosophical debate, Omnès has achieved high recognition for his Interpretation of Quantum Mechanics (Princeton 1994), a book for specialists. Now the author has transformed his own theory into a short and readable text that enables beginning students and experienced physicists, mathematicians, and philosophers to form a comprehensive picture of the field while learning about the most recent advances. This new book presents a more streamlined version of the Copenhagen interpretation, showing its logical consistency and completeness. The problem of measurement is a major area of inquiry, with the author surveying its history from Planck to Heisenberg before describing the consistent-histories interpretation. He draws upon the most recent research on the decoherence effect (related to the modern resolution of the famous Schrödinger's cat problem) and an exact formulation of the correspondence between quantum and particle physics (implying a derivation of classical determinism from quantum probabilism). Interpretation is organized with the help of a universal and sound language using so-called consistent histories. As a language and a method, it can now be shown to be free of ambiguity and it makes interpretation much clearer and closer to common sense.
Book Synopsis REPOSITIONING: Marketing in an Era of Competition, Change and Crisis by : Jack Trout
Download or read book REPOSITIONING: Marketing in an Era of Competition, Change and Crisis written by Jack Trout and published by McGraw Hill Professional. This book was released on 2009-10-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares. Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand. Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.
Book Synopsis The Man Who Solved the Market by : Gregory Zuckerman
Download or read book The Man Who Solved the Market written by Gregory Zuckerman and published by Penguin. This book was released on 2019-11-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER Shortlisted for the Financial Times/McKinsey Business Book of the Year Award The unbelievable story of a secretive mathematician who pioneered the era of the algorithm--and made $23 billion doing it. Jim Simons is the greatest money maker in modern financial history. No other investor--Warren Buffett, Peter Lynch, Ray Dalio, Steve Cohen, or George Soros--can touch his record. Since 1988, Renaissance's signature Medallion fund has generated average annual returns of 66 percent. The firm has earned profits of more than $100 billion; Simons is worth twenty-three billion dollars. Drawing on unprecedented access to Simons and dozens of current and former employees, Zuckerman, a veteran Wall Street Journal investigative reporter, tells the gripping story of how a world-class mathematician and former code breaker mastered the market. Simons pioneered a data-driven, algorithmic approach that's sweeping the world. As Renaissance became a market force, its executives began influencing the world beyond finance. Simons became a major figure in scientific research, education, and liberal politics. Senior executive Robert Mercer is more responsible than anyone else for the Trump presidency, placing Steve Bannon in the campaign and funding Trump's victorious 2016 effort. Mercer also impacted the campaign behind Brexit. The Man Who Solved the Market is a portrait of a modern-day Midas who remade markets in his own image, but failed to anticipate how his success would impact his firm and his country. It's also a story of what Simons's revolution means for the rest of us.
Download or read book Zero Distance written by Danah Zohar and published by Springer Nature. This book was released on 2022 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When Danah Zohar first published the early ideas of her Quantum Management Theory in the late 1990's, she articulated a new paradigm, inspired by quantum physics, and began a major contribution to our search for a new management theory that can replace outdated Taylorism. Now, in ZERO DISTANCE, the most comprehensive account of her project, she outlines how the theory has been implemented through the revolutionary RenDanHeyi business model of China's Haier Group, and subsequently several other large companies. Zohar's suggestion that the Haier model also offers a new social and political model is thought provoking. This book is a significant addition to our continuing conversation about the best way to manage companies and other human social systems. I recommend it highly." - Gary Hamel, London Business School, Author of Humanocracy This open access book offers a new management meta-theory to replace Taylorism. It presents a new paradigm in management thinking and a new, practical organizational model for implementing it in our personal and working lives, in our companies, in our communities and nations, and in a sustainable global order. It will offer an understanding of why and how "thinking-as-usual" is failing both business and political leaders in these new times, and it will advocate new thinking and new management practices that are so radically new that they turn everything we have taken for granted inside out and upside down. This new management model is called "Quantum Management Theory", because it is rooted in the new paradigm bequeathed to us by quantum physics and its younger sibling, complexity science. Danah Zohar is a physicist, philosopher, and management thought leader. She is a Visiting Professor at Tsinghua University's School of Economics and Management and a Visiting Professor at the China Academy of Art.
Download or read book Quantum Trading written by Fabio Oreste and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cutting-edge guide to quantum trading Original and thought-provoking, Quantum Trading presents a compelling new way to look at technical analysis and will help you use the proven principles of modern physics to forecast financial markets. In it, author Fabio Oreste shows how both the theory of relativity and quantum physics is required to makes sense of price behavior and forecast intermediate and long-term tops and bottoms. He relates his work to that of legendary trader W.D. Gann and reveals how Gann's somewhat esoteric theories are consistent with his applications of Einstein's theory of relativity and quantum theory to price behavior. Applies concepts from modern science to financial market forecasting Shows how to generate support/resistance areas and identify potential market turning points Addresses how non-linear approaches to trading can be used to both understand and forecast market prices While no trading approach is perfect, the techniques found within these pages have enabled the author to achieve a very attractive annual return since 2002. See what his insights can do for you.
Book Synopsis Leading in a Social World by : R. Aaron Templer
Download or read book Leading in a Social World written by R. Aaron Templer and published by Templer Tantrums LLC. This book was released on 2021-09-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of a Nautilus Book Awards Silver Medal in the category of Business & Leadership and one of three Finalists in the Marketing and Public Relations category of the National Indie Excellence Awards! "A terrific companion read to recent bestsellers The Hype Machine (Sinan Aral) and Quantum Marketing (Raja Rajamannar), as well as classics." -Amazon Reviewer Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.
Download or read book Marketing 5.0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-01-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Book Synopsis How the Hippies Saved Physics: Science, Counterculture, and the Quantum Revival by : David Kaiser
Download or read book How the Hippies Saved Physics: Science, Counterculture, and the Quantum Revival written by David Kaiser and published by W. W. Norton & Company. This book was released on 2011-06-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Meticulously researched and unapologetically romantic, How the Hippies Saved Physics makes the history of science fun again." —Science In the 1970s, an eccentric group of physicists in Berkeley, California, banded together to explore the wilder side of science. Dubbing themselves the "Fundamental Fysiks Group," they pursued an audacious, speculative approach to physics, studying quantum entanglement in terms of Eastern mysticism and psychic mind reading. As David Kaiser reveals, these unlikely heroes spun modern physics in a new direction, forcing mainstream physicists to pay attention to the strange but exciting underpinnings of quantum theory.
