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Mass Communication In India 4th Edition
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Book Synopsis Mass Communication in India, Fifth Edition by : Keval J. Kumar
Download or read book Mass Communication in India, Fifth Edition written by Keval J. Kumar and published by Jaico Publishing House. This book was released on 2020-12-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.
Book Synopsis Mass Communication in India by : Keval J. Kumar
Download or read book Mass Communication in India written by Keval J. Kumar and published by . This book was released on 1989 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mass Communication by : Tyler Miller
Download or read book Mass Communication written by Tyler Miller and published by Scientific e-Resources. This book was released on 2019-04-09 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication has taken deep roots in the world. Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. It influences almost all the aspects of human life viz. medical, education, culture, tradition and fashion etc. Like all other subjects mass communication also is worthy of research so that it can develop in a more understandable form. This book presents an epistemological view of levels of analysis. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. A comparative analysis is also made as where required. The author is hopeful that this book will be very useful to those who have a flair of learning more about the mass communication.
Book Synopsis Mass Communication and Journalism in India by : Mr. D.S. Mehta
Download or read book Mass Communication and Journalism in India written by Mr. D.S. Mehta and published by Allied Publishers. This book was released on 1979-09-06 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to making a comprehensive survey of journalism, other mass media, and public relations in India, Mehta discusses such issues as freedom of the press, press laws, and developments in the international regulation of the media. His book is also a bibliography and a sourcebook of information on advertising codes; accreditation rules for media representatives and other information on Indian media and journalism.
Book Synopsis Mass Commnunication and Journalism by : Gail Robinson
Download or read book Mass Commnunication and Journalism written by Gail Robinson and published by Scientific e-Resources. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of mass communication is often associated with the practical applications of journalism (Print media), television and radio broadcasting, film, public relations, or advertising. With the diversification of media options, the study of communication has extended to include social media and new media, which have stronger feedback models than traditional media sources. While the field of mass communication is continually evolving, the following four fields are generally considered the major areas of study within mass communication. They exist in different forms and configurations at different schools or universities, but are (in some form) practiced at most institutions that study mass communication Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. The presented book has been written in view of tremendous changes being marked in almost each and every spheres of life in 21st century ad the role of media has also made a significant change. Its changing role and its perception are being deliberately marked. The book carries out comprehensive analysis of above mentioned facts.
Book Synopsis Introduction to Journalism and Mass Communication by : Finlay Webb
Download or read book Introduction to Journalism and Mass Communication written by Finlay Webb and published by Scientific e-Resources. This book was released on 2018-11-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass communication is an inter-disciplined domain. It can't understand as stand alone subject, because it deals with society and culture at one hand and technology at the other. Thus this book was needed that could give a comprehensive explanation of terms, concepts, theories and principles at one place. In recent times mass media has grown as a widespread industry which is working all over the world. Here in this book it is the sincere effort of the author to put the matter and facts, myths and realities all in a lucid manner. This book is designed keeping in view the average reader and beginners as well. This book will quench the thirst of knowledge in this field and it is the sincere hope of the author. If it proves to be of little value to the readers, all efforts and hardships of the author will amply be awarded. This book is created for the needs of students relating to the area of journalism and mass communication. As social contexts and milieus undergo changes and get increasingly complex, journalism too undergoes transformations, and gets ever more crucial to the running of a society. In such a scenario, it becomes imperative that one considers the import journalism carries, and how the issues and problems in it are central to how we perceive the world.
Book Synopsis Handbook of Journalism and Mass Communication by : Vir Bala Aggarwal
Download or read book Handbook of Journalism and Mass Communication written by Vir Bala Aggarwal and published by Concept Publishing Company. This book was released on 2001 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Indian context.
Book Synopsis The International Encyclopedia of Media Effects, 4 Volume Set by : Patrick Rössler
Download or read book The International Encyclopedia of Media Effects, 4 Volume Set written by Patrick Rössler and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.
Book Synopsis Basic Concept of Journalism by : Branden Salas
Download or read book Basic Concept of Journalism written by Branden Salas and published by Scientific e-Resources. This book was released on 2018-10-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism is a form of communication, but it's distinct from other forms. It is unique because it's a one-way message, or story, from the journalist to the audience. It's most unique because the message isn't the journalist's personal story or subjective thoughts. Instead, the journalist acts as a conduit, narrating an objective story about something that happened or is happening, based on his or her observations and discoveries. Journalism can be distinguished from other activities and products by certain identifiable characteristics and practices. These elements not only separate journalism from other forms of communication, they are what make it indispensable to democratic societies. History reveals that the more democratic a society, the more news and information it tends to have. Journalism means writing for newspapers or magazines. It is the communication of information through writing in periodicals and newspapers. The people have an inborn desire to know what's novel or new. This curiosity is satisfied by the journalists through their writing in the newspapers and journals on current affairs and news. This book provides a lively and authoritative introduction to journalism in all its forms. The focus of the book is to show how journalists do their job, not only by explaining the process but also by hearing from those who do it on a daily basis. The book is a product of communication revolution and changing mass communication perspectives.
Book Synopsis Print Media and Broadcast Journalism by : Cameron Keith
Download or read book Print Media and Broadcast Journalism written by Cameron Keith and published by Scientific e-Resources. This book was released on 2018-06-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast Journalism is increasingly attracting young men and women who take up the subject for intensive study in schools of journalism in the universities and in institutions of mass communication. In fact media are concerned with various forms into which the message is placed, written and oral, as used for transmitting messages. This book presents a vivid account of the art of mass media and journalism. Certainly this will prove an ideal handbook for learners, aspirants and working journalists. Modem mass media & journalism has reached the state of electronic age. All latest developments are categorically described in this book. Today, media-related programmers, departments, schools, and colleges go by such names as journalism, journalism and mass communication, mass media, media studies, communications, communication and mass media, and a variety of other names. The book is written in a simple style and makes it easy for both the fresh entrant and the practitioner of the craft to understand what the author propounds. It covers all aspects of newswriting for the broadcast media and emphasises the need to understand the point of the audience.
Book Synopsis McQuail′s Mass Communication Theory by : Denis McQuail
Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Book Synopsis Environmental Activism and Global Media by : Pardeep Singh
Download or read book Environmental Activism and Global Media written by Pardeep Singh and published by Springer Nature. This book was released on with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media and Gender equality by : Mark Bonner
Download or read book Media and Gender equality written by Mark Bonner and published by Scientific e-Resources. This book was released on 2019-02-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and gender refers to the relationship between media and gender, and how representations of the different genders created for and by mass media. Media can range from newspapers, magazines, comic strips, novels, CDs and music videos. These representations can influence the general public's perception of the different genders. It is important to continue exploring interactions of media and gender to dismiss personal choices, but to see the larger context, and potential consequences for ourselves and others. Advertisements and pictures in magazines carry significant messages about cultural norms and values, but also norms of gendered relations for both men and women. Gender Equality' is much debated issue in almost all the countries of the world. It is more relevant in the context of developing countries where maltreatment and exploitation of women has been tradition which goes on unabated. This book, in two parts, encompasses vital information on the problem of gender equality and allied issues. Based on authentic information, gathered from various authoritative sources and supported by facts and figures, this has become a veritable mine of information. The book, we feel would prove to be of enormous relevance and immense use for social scientists, social activists social planners and programme executives connected and concerned with the subject."e;
Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Book Synopsis Broadcasting Journalism by : Jacoby Barrera
Download or read book Broadcasting Journalism written by Jacoby Barrera and published by Scientific e-Resources. This book was released on 2019-03-19 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
Book Synopsis Journalism, Reporting, Writing and Editing by : Rowan Kidd
Download or read book Journalism, Reporting, Writing and Editing written by Rowan Kidd and published by Scientific e-Resources. This book was released on 2018-01-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book has been brought into being in view of incessant demand pertaining to the subject Journalism, inherently requires that stories be told in-depth. Many newspapers have cut out long articles even before the Internet. They have followed the example set by television news. They have been hit by the rising price of newsprint, and the renewed emphasis on cost cutting. They are convinced that readers are pressed for time, impatient with detail, and conditioned to ingest the news in pellet-like form. The bulk of broadcast news is reporting in the sense that is used is different rather than journalism. It is epitomized by the two-minute wire service radio bulletin on the hour already a fast disappearing format. In this incisive and well-presented work, the book has synthesized the findings to lay down principles of sound journalism for both those in the industry and the citizens, who rely on the free press as a fundamental element of democracy. First and foremost among these principles is journalism's obligation to the truth. It will immensely benefit students, teachers, mass communicators, theoreticians and practitioners alike. Something usable today, a ready reckoner for years to come and a collector's item for all times. A must read endurable and preservable
Book Synopsis Collective Myths and Decivilizing Processes by : Stefan Kramer
Download or read book Collective Myths and Decivilizing Processes written by Stefan Kramer and published by LIT Verlag Münster. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Collective myths shape and frame contemporary communication processes as well as the collective subconscious. International contributors from the humanities and social sciences focus on interdependencies between collective myths and decivilizing processes in China and the United States, global economics, and recent technological advances. They highlight long-term de-/civilizing processes also for the globally important survival units India and Turkey, and the violently contested border areas of Afghanistan and Pakistan.
