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Mass Communication In India Fifth Edition
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Book Synopsis Mass Communication in India, Fifth Edition by : Keval J. Kumar
Download or read book Mass Communication in India, Fifth Edition written by Keval J. Kumar and published by Jaico Publishing House. This book was released on 2020-12-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.
Book Synopsis Mass Communication in India by : Keval J. Kumar
Download or read book Mass Communication in India written by Keval J. Kumar and published by . This book was released on 1989 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mcquail`S Mass Communication Theory, 5E by : Denis McQuail
Download or read book Mcquail`S Mass Communication Theory, 5E written by Denis McQuail and published by . This book was released on 2010-05-05 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully revised, the Fifth Edition of this best-selling text provides a comprehensive, non-technical and wide-ranging introduction to various approaches to understanding mass communication. This edition also takes account of recent theory and research in relation to new media, globalisation and topics related to cultural production (such as advertising, fashion and merchandising). The companion website, www.sagepub.co.uk/mcquail5, offers additional material for both lecturers and students.
Book Synopsis Mass Communication and Journalism in India by : Mr. D.S. Mehta
Download or read book Mass Communication and Journalism in India written by Mr. D.S. Mehta and published by Allied Publishers. This book was released on 1979-09-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to making a comprehensive survey of journalism, other mass media, and public relations in India, Mehta discusses such issues as freedom of the press, press laws, and developments in the international regulation of the media. His book is also a bibliography and a sourcebook of information on advertising codes; accreditation rules for media representatives and other information on Indian media and journalism.
Book Synopsis Mass Media and Communications by : Dibyanshu Kumar
Download or read book Mass Media and Communications written by Dibyanshu Kumar and published by K.K. Publications. This book was released on 2021-09-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place vary. In the late 20th Century, mass media could be classified into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as “mass media” has become more prominent. Each mass media has its own content types, its own creative artists and technicians, and its own business models. For example, the Internet includes websites, blogs, podcasts, and various other technologies built on top of the general distribution network. The sixth and seventh media, internet and mobile, are often called collectively as digital media; and the fourth and fifth, radio and TV, as broadcast media. Some argue that video games have developed into a distinct mass form of media. Mass communication was seen by those who owned newspapers, radio and T.V. stations and by cinema producers mostly as an efficient device to reach messages to a very large number of people in a linear fashion. The media users were seen primarily as targets-passive targets for message intake and appropriate action either in voting as desired or buying products advertised or imbibing ideas intended by producers. Magic bullet theory suggests that messages were shot directly into the receiver. It assumes that receivers ate passive and defenseless and take whatever is shot at them. The magic bullet theory also portrays that the media have a direct immediate and powerful effect on those who pay attention to their contents. This book has been intended as a manual for students of this subject. Contents: • Television: The People (Crew) • Television: Past Present and Future • News Paper Organization and Management • Printed Media Industry: Theory and Practice • Media Organizations • Film in India • Participatory Journalism and Weblogs • Weblogs and Journalism
Book Synopsis Handbook of Journalism and Mass Communication by : Vir Bala Aggarwal
Download or read book Handbook of Journalism and Mass Communication written by Vir Bala Aggarwal and published by Concept Publishing Company. This book was released on 2001 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Indian context.
Book Synopsis Handbook Of Journalism And Mass Communication by : Y. K. D'souza
Download or read book Handbook Of Journalism And Mass Communication written by Y. K. D'souza and published by . This book was released on 1997-01-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mass Media Communication by : B.K. Ahuja
Download or read book Mass Media Communication written by B.K. Ahuja and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communication and Mass Communication in India by : John V. Vilanilam
Download or read book Communication and Mass Communication in India written by John V. Vilanilam and published by . This book was released on 2004 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mass Communication In India by : J V Vilanilam
Download or read book Mass Communication In India written by J V Vilanilam and published by SAGE. This book was released on 2005-11-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.
Book Synopsis McQuail′s Mass Communication Theory by : Denis McQuail
Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Author :Compiled & Edited by Research, Reference and Training Division - National Documentation Centre on Mass Communication Publisher :Publications Division Ministry of Information & Broadcasting ISBN 13 :8123023383 Total Pages : pages Book Rating :4.1/5 (23 download)
Book Synopsis Mass Media in India - 2004 by : Compiled & Edited by Research, Reference and Training Division - National Documentation Centre on Mass Communication
Download or read book Mass Media in India - 2004 written by Compiled & Edited by Research, Reference and Training Division - National Documentation Centre on Mass Communication and published by Publications Division Ministry of Information & Broadcasting. This book was released on 2016-12-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides latest trends and developments in mass communication in India. It seeks to cater to the needs of the students of Journalism, Policy-makers, researchers and teachers.
Book Synopsis Mass Communication: Theory And Practice by : Uma Narula
Download or read book Mass Communication: Theory And Practice written by Uma Narula and published by . This book was released on 2001 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Mass Communications: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations.
Book Synopsis Social Sector Communication in India by : Jaishri Jethwaney
Download or read book Social Sector Communication in India written by Jaishri Jethwaney and published by Sage Publications Pvt. Limited. This book was released on 2016-03-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A -first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate-NGO interface vis-à-vis CSR projects.
Book Synopsis Growth and Development of Mass Communication in India by : John V. Vilanilam
Download or read book Growth and Development of Mass Communication in India written by John V. Vilanilam and published by . This book was released on 2003 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fine introduction to the mass communication in india dealing with all major sub-areas like newspapers, television , radio, cinema, advertising and public relations etc.
Book Synopsis Mass Communication in India by : John V. Vilanilam
Download or read book Mass Communication in India written by John V. Vilanilam and published by . This book was released on 2005-01-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mass Communication In India by : James Sundar Murthy
Download or read book Mass Communication In India written by James Sundar Murthy and published by . This book was released on 2001 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
