Marketing Management In Asia

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Marketing Management in Asia

Author : Stanley J. Paliwoda
Publisher : Routledge
ISBN 13 : 0415523176
Total Pages : 204 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Marketing Management in Asia by : Stanley J. Paliwoda

Download or read book Marketing Management in Asia written by Stanley J. Paliwoda and published by Routledge. This book was released on 2012 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Strategic Marketing Management in Asia

Author : Syed Saad Andaleeb
Publisher : Emerald Group Publishing
ISBN 13 : 1786357453
Total Pages : 589 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb

Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Ethical and Social Marketing in Asia

Author : Bang Nguyen
Publisher : Chandos Publishing
ISBN 13 : 0081001045
Total Pages : 342 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Ethical and Social Marketing in Asia by : Bang Nguyen

Download or read book Ethical and Social Marketing in Asia written by Bang Nguyen and published by Chandos Publishing. This book was released on 2015-02-16 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on 'clusters'; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. - Explores the nature of ethical and social marketing from an Asian perspective - Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors - Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications - Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness - Includes an interesting mix of theory, research findings and practices

Marketing Management in Asia.

Author : Stanley Paliwoda
Publisher : Routledge
ISBN 13 : 1136303812
Total Pages : 204 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Management in Asia. by : Stanley Paliwoda

Download or read book Marketing Management in Asia. written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Trends in Asia Pacific Business and Management Research

Author : Chris Rowley
Publisher : Routledge
ISBN 13 : 1000547930
Total Pages : 230 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Trends in Asia Pacific Business and Management Research by : Chris Rowley

Download or read book Trends in Asia Pacific Business and Management Research written by Chris Rowley and published by Routledge. This book was released on 2022-03-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on the review of literature on different themes related to business and management in the Asia Pacific context. All seven chapters included in this book explore the past, present and future of business and research. They cover diverse topics in the Asia Pacific context ranging from different ways of thinking to innovation implementation and efficiency, responsible tourism, internal marketing to leadership. This book will be useful for researchers, practitioners and policy makers. The chapters in this book were originally published as a special issue of the Asia Pacific Business Review.

International Business in the New Asia-Pacific

Author : Terry Wu
Publisher : Springer Nature
ISBN 13 : 3030876217
Total Pages : 350 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis International Business in the New Asia-Pacific by : Terry Wu

Download or read book International Business in the New Asia-Pacific written by Terry Wu and published by Springer Nature. This book was released on 2022-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike. This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.— Hussain G. Rammal, University of Technology Sydney, Australia This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. —Hongxin Zhao, Saint Louis University, USA

Asian Brand Strategy

Author : M. Roll
Publisher : Springer
ISBN 13 : 0230513069
Total Pages : 273 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Asian Brand Strategy by : M. Roll

Download or read book Asian Brand Strategy written by M. Roll and published by Springer. This book was released on 2005-10-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Doing Business in Asia

Author : Gabriele Suder
Publisher : SAGE
ISBN 13 : 1529736404
Total Pages : 312 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Doing Business in Asia by : Gabriele Suder

Download or read book Doing Business in Asia written by Gabriele Suder and published by SAGE. This book was released on 2020-10-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.

Management Practices in Asia

Author : Christiane Prange
Publisher : Springer Nature
ISBN 13 : 3030196623
Total Pages : 267 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Management Practices in Asia by : Christiane Prange

Download or read book Management Practices in Asia written by Christiane Prange and published by Springer Nature. This book was released on 2019-08-20 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries – between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf. This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company’s development has grown tremendously, calling for new solutions.

Consumer Behavior in Asia

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 131794836X
Total Pages : 131 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Consumer Behavior in Asia by : Erdener Kaynak

Download or read book Consumer Behavior in Asia written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-23 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

How Asia Advertises

Author : Jim Aitchison
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis How Asia Advertises by : Jim Aitchison

Download or read book How Asia Advertises written by Jim Aitchison and published by . This book was released on 2002-06-06 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results

Contemporary International Business in the Asia-Pacific Region

Author : Alain Verbeke
Publisher : Cambridge University Press
ISBN 13 : 110862068X
Total Pages : 531 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Contemporary International Business in the Asia-Pacific Region by : Alain Verbeke

Download or read book Contemporary International Business in the Asia-Pacific Region written by Alain Verbeke and published by Cambridge University Press. This book was released on 2019-04-02 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.

Rethinking Marketing

Author : Philip Kotler
Publisher : FT Press
ISBN 13 : 0133410196
Total Pages : 276 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Rethinking Marketing by : Philip Kotler

Download or read book Rethinking Marketing written by Philip Kotler and published by FT Press. This book was released on 2012-12-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813201983
Total Pages : 303 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers by : Philip Kotler

Download or read book Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

Global Strategies for Emerging Asia

Author : Anil K. Gupta
Publisher : John Wiley & Sons
ISBN 13 : 1118282353
Total Pages : 352 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Global Strategies for Emerging Asia by : Anil K. Gupta

Download or read book Global Strategies for Emerging Asia written by Anil K. Gupta and published by John Wiley & Sons. This book was released on 2012-05-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia. Explores how to develop a strategy to benefit from new patterns of 21st century trade Explains how companies can fight and win against low-cost competition from Asian companies Shows how to transfer homegrown management practices to Asia Reveals how to safeguard the company's intellectual property in China Brings to light how to leverage India as a platform to revitalize the company's innovation capabilities A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality—that of Asia as the world's emerging center of gravity.

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813275480
Total Pages : 345 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers by : Philip Kotler

Download or read book Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2019-03-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Asian Brand Strategy (Revised and Updated)

Author : M. Roll
Publisher : Springer
ISBN 13 : 113735917X
Total Pages : 356 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll

Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.