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Author :
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Japan written by and published by . This book was released on 1987 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ian Melville
Publisher : Routledge
ISBN 13 : 1136379878
Total Pages : 270 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Author : Kazuo Usui
Publisher : Routledge
ISBN 13 : 1134350740
Total Pages : 277 pages
Book Rating : 4.1/5 (343 download)
Download or read book Marketing and Consumption in Modern Japan written by Kazuo Usui and published by Routledge. This book was released on 2014-03-05 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Author : George Fields
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.F/5 ( download)
Download or read book Leveraging Japan written by George Fields and published by Jossey-Bass. This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Author : Patrick Niedenführ
Publisher : GRIN Verlag
ISBN 13 : 3656595488
Total Pages : 36 pages
Book Rating : 4.6/5 (565 download)
Download or read book International Marketing. Theory of capturing Japans market written by Patrick Niedenführ and published by GRIN Verlag. This book was released on 2014-02-17 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Southern Illinois University Carbondale (College of Business), course: International Marketing, language: English, abstract: Presented here is Carbondale Consulting Crew’s analysis of opening a new market for Arlington Plating Company’s service in the country of Japan. Included in the analysis is a very concise marketing plan, which will assist Arlington Plating Company in making the decision of whether or not they should proceed. In this marketing plan, many factors that could affect the company’s success are reviewed; such as the legal environment of Japan, the cultural and political environment, as well as the economic environment. Along with those factors is the competitive environment. We not only looked at the general competitive environment of other chroming services, but specific competition as well. In general terms, we concluded that Arlington Plating Company’s toughest competition would most likely be Japan’s quickly developing country. The continuous updating of the company’s plating technology will potentially be exhausting and a difficult hurdle to overcome. When speaking in specifics, there are a few other plating and chroming companies that will be competing in unison with our service. Furthermore, Carbondale Consulting Crew went very in-depth when carefully choosing a target market. With Japan being one of the top leaders in car and motorcycle manufacturing, it was decided it would be tactful to target the three leading car manufacturers, as well as the three leading motorcycle manufacturers: Toyota, Nissan, Honda, Yamaha, and Suzuki. Other things to consider were strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses included would be APC’s unique technique and sustainable competitive advantages such as patents (strength) and unawareness of doing business internationally (weakness). Opportunities and threats include the fact that Japan is one of the top vehicle manufacturers in the world (opportunity), and competition (threat). It was decided by the Carbondale Consulting Crew that Arlington Plating Company’s mode of entry would be licensing, due to the fact that contractual agreements are normally the most successful modes for business-to-business industries. Projected profits were hypothesized as well in our analysis. Finally, a plan for promotion, product, price, and physical distribution was implemented.
Author : Dentsū
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Opportunities in Japan written by Dentsū and published by . This book was released on 1978 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erich Batzer
Publisher : Routledge
ISBN 13 : 0429714149
Total Pages : 268 pages
Book Rating : 4.4/5 (297 download)
Download or read book Marketing Strategies And Distribution Channels For Foreign Companies In Japan written by Erich Batzer and published by Routledge. This book was released on 2019-03-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Author : Paul Herbig
Publisher : Praeger
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing Japanese Style written by Paul Herbig and published by Praeger. This book was released on 1995 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
Author : Gunter A. Pauli
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.3/5 (512 download)
Download or read book International Marketing written by Gunter A. Pauli and published by . This book was released on 1983 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Y. Yoshino
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (966 download)
Download or read book The Japanese marketing system written by Michael Y. Yoshino and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johny K. Johansson
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.F/5 ( download)
Download or read book Relentless written by Johny K. Johansson and published by . This book was released on 1996 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors make the analogy with Zen practice, rather than rational analysis.
Author : Herbert Glazer
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 (512 download)
Download or read book Japan's Marketing Structure written by Herbert Glazer and published by . This book was released on 1970 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen Hardacre
Publisher : Univ of California Press
ISBN 13 : 0520922042
Total Pages : 335 pages
Book Rating : 4.5/5 (29 download)
Download or read book Marketing the Menacing Fetus in Japan written by Helen Hardacre and published by Univ of California Press. This book was released on 2023-09-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helen Hardacre provides new insights into the spiritual and cultural dimensions of abortion debates around the world in this careful examination of mizuko kuyo—a Japanese religious ritual for aborted fetuses. Popularized during the 1970s, when religious entrepreneurs published frightening accounts of fetal wrath and spirit attacks, mizuko kuyo offers ritual atonement for women who, sometimes decades previously, chose to have abortions. As she explores the complex issues that surround this practice, Hardacre takes into account the history of Japanese attitudes toward abortion, the development of abortion rituals, the marketing of religion, and the nature of power relations in intercourse, contraception, and abortion. Although abortion in Japan is accepted and legal and was commonly used as birth control in the early postwar period, entrepreneurs used images from fetal photography to mount a surprisingly successful tabloid campaign to promote mizuko kuyo. Enthusiastically adopted by some religionists as an economic strategy, it was soundly rejected by others on doctrinal, humanistic, and feminist grounds. In four field studies in different parts of the country, Helen Hardacre observed contemporary examples of mizuko kuyo as it is practiced in Buddhism, Shinto, and the new religions. She also analyzed historical texts and contemporary personal accounts of abortion by women and their male partners and conducted interviews with practitioners to explore how a commercialized ritual form like mizuko kuyo can be marketed through popular culture and manipulated by the same forces at work in the selling of any commodity. Her conclusions reflect upon the deep current of misogyny and sexism running through these rites and through feto-centric discourse in general.
Author : Herbert Glazer
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 (512 download)
Download or read book International Marketing in Japan written by Herbert Glazer and published by . This book was released on 1970 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ory Bartal
Publisher : Dartmouth
ISBN 13 : 9781611686531
Total Pages : 0 pages
Book Rating : 4.6/5 (865 download)
Download or read book Postmodern Advertising in Japan written by Ory Bartal and published by Dartmouth. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major study of postmodern developments in Japanese advertising and art
Author : Nick Johnston
Publisher : Alexandra Press
ISBN 13 : 9780957328259
Total Pages : 156 pages
Book Rating : 4.3/5 (282 download)
Download or read book Winning Over the Japanese Consumer written by Nick Johnston and published by Alexandra Press. This book was released on 2014-02-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: To build a successful business in Japan, you must understand the Japanese consumer. Nick Johnston's "Winning over the Japanese Consumer" tells you everything you need to know to ensure your brand succeeds in Japan. Based on interviews with CEOs and industry leaders and including real-life case studies, this book gives examples of how to establish your products in the world's second largest and arguably most challenging consumer market. Also drawing upon the author's own business success stories as well as insights from marketing experts, this book will teach you how to make your brand a household name in Japan. You will learn: - how to present your brand story successfully, - how to satisfy the world's most demanding consumers, - how to hire people who will lead your business to success, - how to operate within the Japanese distribution network, - how to develop pricing strategies for the Japanese market, - how to develop a unique advertising campaign, - how breaking the rules can be to your advantage - sometimes, - about partnerships that work and why (and how a Japanese partner is no longer essential for success), - who's who of Japanese wholesale and retail outlets, and - how to build your business around current and future demographic trends in Japan. "Winning over the Japanese Consumer" is an essential resource for country managers, entrepreneurs, marketeers, investors, and anyone involved in building a business in Japan.
Author : Brian Moeran
Publisher : Routledge
ISBN 13 : 1136795405
Total Pages : 335 pages
Book Rating : 4.1/5 (367 download)
Download or read book A Japanese Advertising Agency written by Brian Moeran and published by Routledge. This book was released on 2013-09-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
