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Marketing Strategies And Distribution Channels For Foreign Companies In Japan
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Book Synopsis Marketing Strategies And Distribution Channels For Foreign Companies In Japan by : Erich Batzer
Download or read book Marketing Strategies And Distribution Channels For Foreign Companies In Japan written by Erich Batzer and published by Routledge. This book was released on 2019-03-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Download or read book Leveraging Japan written by George Fields and published by Jossey-Bass. This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Book Synopsis Marketing in Japan by : Ian Melville
Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Book Synopsis Japanese Distribution Channels by : Takeshi Kikuchi
Download or read book Japanese Distribution Channels written by Takeshi Kikuchi and published by Psychology Press. This book was released on 1994 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Japanese Distribution Channels, readers have the work of Japanese marketing scholars who present in-depth and intimate knowledge of distribution in Japan. These scholars have not only closely studied these systems for many years and in numerous cases worked in them, but have also, as consumers, relied on these channels to meet their needs. This combination of scholarship and experience is an ideal synergy that is unmatched in the existing literature on Japanese distribution channels. It stands in stark contrast to other books on Japanese distribution where foreign researchers spend a few weeks or months visiting Japan and then become "instant experts" on Japanese distribution by writing about what they have seen. Although there are many misconceptions about Japanese distribution channels, this first and only guidebook in English on the subject clarifies many of these misconceptions. The authoritative contributors reveal a great depth of insight on many aspects of distribution systems in Japan, including: structure of Japanese distribution channels nature of Japanese markets public policy toward distribution changes in distribution structure environmental effects on distribution intrachannel relationships in Japan business practices in Japan effects on distribution channels from Toys "R" Us trends and problems in Japanese distribution Those who seek an understanding of Japanese distribution channels--international business executives from top to middle management, marketing managers, export managers, government officials, consultants, academics and students--benefit from reading this penetrating analysis. The depth of expertise and insight provided by Japanese research scholars who have studied, worked in, and relied on Japanese distribution channels throughout their lifetimes cannot be found in any other source. Business executives, academics, consultants, government officials, and any serious students of Japanese distribution channels can significantly enhance their knowledge from reading this authoritative book.
Book Synopsis The Ultimate Survival Guide for Business in Japan (couverture souple) by : Philippe Huysveld
Download or read book The Ultimate Survival Guide for Business in Japan (couverture souple) written by Philippe Huysveld and published by Lulu.com. This book was released on 2017-03-04 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection
Download or read book International Economic Review written by and published by . This book was released on 1992 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Japan's Distribution System and Options for Improving U.S. Access by : United States. Congress. House. Committee on Ways and Means
Download or read book Japan's Distribution System and Options for Improving U.S. Access written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1990 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis German and Japanese Business in the Boom Years by : Matthias Kipping
Download or read book German and Japanese Business in the Boom Years written by Matthias Kipping and published by Routledge. This book was released on 2004-07-31 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume examines the American influence on West German and Japanese industry from the 1950s to the 1970s, providing a valuable contribution to the debate on 'Americanization' from a historical and comparative perspective. Individual contributions provide an in-depth analysis of the adoption and modification of management and technological issues from the US in West Germany and Japan at the micro-economic level.
Book Synopsis Japanese Distribution Strategy by : Michael R. Czinkota
Download or read book Japanese Distribution Strategy written by Michael R. Czinkota and published by Cengage Learning. This book was released on 2000 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the complexity of the Japanese distribution system from a variety of perspectives (Japan, the United States and Europe), this text emphasises the business, policy, and research aspects.
Book Synopsis International Marketing. Theory of capturing Japans market by : Patrick Niedenführ
Download or read book International Marketing. Theory of capturing Japans market written by Patrick Niedenführ and published by GRIN Verlag. This book was released on 2014-02-17 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Southern Illinois University Carbondale (College of Business), course: International Marketing, language: English, abstract: Presented here is Carbondale Consulting Crew’s analysis of opening a new market for Arlington Plating Company’s service in the country of Japan. Included in the analysis is a very concise marketing plan, which will assist Arlington Plating Company in making the decision of whether or not they should proceed. In this marketing plan, many factors that could affect the company’s success are reviewed; such as the legal environment of Japan, the cultural and political environment, as well as the economic environment. Along with those factors is the competitive environment. We not only looked at the general competitive environment of other chroming services, but specific competition as well. In general terms, we concluded that Arlington Plating Company’s toughest competition would most likely be Japan’s quickly developing country. The continuous updating of the company’s plating technology will potentially be exhausting and a difficult hurdle to overcome. When speaking in specifics, there are a few other plating and chroming companies that will be competing in unison with our service. Furthermore, Carbondale Consulting Crew went very in-depth when carefully choosing a target market. With Japan being one of the top leaders in car and motorcycle manufacturing, it was decided it would be tactful to target the three leading car manufacturers, as well as the three leading motorcycle manufacturers: Toyota, Nissan, Honda, Yamaha, and Suzuki. Other things to consider were strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses included would be APC’s unique technique and sustainable competitive advantages such as patents (strength) and unawareness of doing business internationally (weakness). Opportunities and threats include the fact that Japan is one of the top vehicle manufacturers in the world (opportunity), and competition (threat). It was decided by the Carbondale Consulting Crew that Arlington Plating Company’s mode of entry would be licensing, due to the fact that contractual agreements are normally the most successful modes for business-to-business industries. Projected profits were hypothesized as well in our analysis. Finally, a plan for promotion, product, price, and physical distribution was implemented.
Book Synopsis The 'No-Nonsense' Guide to Doing Business in Japan by : J. Woronoff
Download or read book The 'No-Nonsense' Guide to Doing Business in Japan written by J. Woronoff and published by Springer. This book was released on 2000-11-30 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jon Woronoff - an acknowledged authority in Japanese economy and society - provides insight into crucial aspects of doing business in Japan, and advice on how to succeed in a very difficult market. The book provides insight into crucial aspects of doing business in Japan and advice on how to succeed in a very difficult market. It follows the process from initial contact, to the first visit, to the creation of a fully-fledged operation in Japan. Emphasis is placed on how to break into the distribution system, set up a local company, acquire an existing company, recruit and manage Japanese personnel and co-operate or compete with Japanese companies. There are also tips on how to avoid common traps and pitfalls for the unwary investor.
Book Synopsis The Internationalisation of Retailing by : G. Akehurst
Download or read book The Internationalisation of Retailing written by G. Akehurst and published by Routledge. This book was released on 2013-05-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
Download or read book Japanese Tourists written by K.S. Chon and published by Routledge. This book was released on 2020-12-19 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how to entertain all types of Japanese tourists from student groups to retirees! Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market. Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions, whether the travelers are Japanese ”office ladies” seeking bargains in Hong Kong or a group of senior citizens hoping to see the Northern Lights. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis discusses a full range of issues crucial to attracting Japanese tourism, including: how stage of life affects travel behavior why Japanese people book overseas weddings and group honeymoon tours whether legalized gambling would increase or discourage Japanese tourism in Hawaii how issues of perceived safety affect choice of travel destinations what souvenirs mean in Japanese culture which travel images are most likely to attract Japanese tourists what sources of information Japanese travelers use to help them select destinations Japanese Tourists offers the most up-to-date international studies on the socioeconomic, marketing, and psychological factors affecting Japanese people traveling abroad. This volume is an invaluable resource for travel professionals seeking to break into the tough but lucrative Japanese outbound-tourism market.
Book Synopsis Foreign Competition in Japan by : Robert J Ballon
Download or read book Foreign Competition in Japan written by Robert J Ballon and published by Routledge. This book was released on 2010-11-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese market is an attractive and challenging one. It is essential for foreign companies wanting to establish a growing presence to build operations which are suited to the Japanese. This book focuses on three particular areas: the labour market, the workplace and the market-place. The management of human resources plays an important part in a company’s image in the market. A strong corporate presence is vital to inspire confidence among consumers and the career opportunities and job stability offered by a company reflect its strength. Using case studies and covering topics such as the labour market, corporate organization, decision making and business transactions, this book outlines the way the Japanese organize their companies; it analyzes the approach of foreign firms and stresses the strategies they should adopt to enhance their competitive image. The comprehensive analysis of the Japanese work environment together with its focus on foreign competition will make the book essential reading for all those interested in international business, human resources, marketing and Japanese studies.
Book Synopsis Strategy and Performance of Foreign Companies in Japan by : Sikander Khan
Download or read book Strategy and Performance of Foreign Companies in Japan written by Sikander Khan and published by Praeger. This book was released on 1994 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the competitive nature of the Japanese market, a large number of foreign companies are successful in terms of profits, innovation and reverse technology. In fact, some are so successful that their profit levels in Japan exceed those elsewhere. It is an unfounded myth that the Japanese market is unprofitable for foreign companies. Foreign companies succeed in part by utilizing Japanese CEOs, a high degree of autonomy, and individual creative resources; they fail because of a lack of understanding of the intensity of competition and demanding customers in the Japanese market. A comprehensive, empirical study of a large number of foreign companies doing business in Japan show that the majority of these firms classify themselves as successful. Only six percent were failures. The companies that are successful display an ability to use their own resources to create new technologies and new products and then transfer them back to the parent company. Findings from the study suggest that there are a number of inadequacies in the existing theories of MNEs and FDIs. Practical conclusions are offered to foreign companies who plan to invest in Japan, as well as to foreign and Japanese policymakers who seek to boost FDI in Japan.
Book Synopsis How 62 Foreign Firms Successfully Market Their Products in Japan by : Nihon Bōeki Shinkōkai
Download or read book How 62 Foreign Firms Successfully Market Their Products in Japan written by Nihon Bōeki Shinkōkai and published by . This book was released on 1983 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Japanese Distribution System by : Michael R. Czinkota
Download or read book The Japanese Distribution System written by Michael R. Czinkota and published by Irwin Professional Publishing. This book was released on 1993 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A roadmap of how the Japanese distribution system works and how to successfully market products in Japan.
