Marketing Hits Strategies To Amplify Your Music Business

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Marketing Hits: Strategies to Amplify Your Music Business

Author : Jake Shaw
Publisher : Omega Publishers
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 (22 download)

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Book Synopsis Marketing Hits: Strategies to Amplify Your Music Business by : Jake Shaw

Download or read book Marketing Hits: Strategies to Amplify Your Music Business written by Jake Shaw and published by Omega Publishers. This book was released on 2024-04-06 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a definitive guide to navigating the intricacies of music marketing in today's digital landscape. Written for musicians, music business owners, and aspiring entrepreneurs, this book offers a comprehensive roadmap to success in the competitive world of music marketing. From establishing a strong brand identity to leveraging digital platforms, collaborating with influencers, harnessing the power of data analytics, and monetizing music, each chapter is packed with actionable insights, practical strategies, and real-world examples to help readers achieve their marketing goals. Whether you're an independent artist looking to build a loyal fan base, a record label executive seeking to promote new releases, or a music entrepreneur aiming to launch a successful business, This book provides the tools and knowledge you need to thrive in today's fast-paced music industry. With a focus on creativity, innovation, and strategic thinking, this book empowers readers to amplify their brand, expand their reach, and maximize their impact in the world of music marketing. If you're ready to take your music career or business to the next level, "Marketing Hits: Strategies to Amplify Your Music Business" is your ultimate guide to success in the dynamic and ever-evolving world of music marketing.

Music Marketing

Author : Mike King
Publisher : Hal Leonard Corporation
ISBN 13 : 1458429474
Total Pages : 178 pages
Book Rating : 4.4/5 (584 download)

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Book Synopsis Music Marketing by : Mike King

Download or read book Music Marketing written by Mike King and published by Hal Leonard Corporation. This book was released on 2009-08-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Music Marketing for the DIY Musician

Author : Bobby Borg
Publisher : Rowman & Littlefield
ISBN 13 : 1538182513
Total Pages : 597 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2024-05-07 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.

This Business of Global Music Marketing

Author : Tad Lathrop
Publisher : Billboard Books
ISBN 13 : 0307830128
Total Pages : 300 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis This Business of Global Music Marketing by : Tad Lathrop

Download or read book This Business of Global Music Marketing written by Tad Lathrop and published by Billboard Books. This book was released on 2013-04-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

Music is Your Business

Author : Christopher Knab
Publisher : Christopher Knab
ISBN 13 : 0974342033
Total Pages : 281 pages
Book Rating : 4.9/5 (743 download)

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Book Synopsis Music is Your Business by : Christopher Knab

Download or read book Music is Your Business written by Christopher Knab and published by Christopher Knab. This book was released on 2007 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.

Guerrilla Music Marketing Online

Author : Bob Baker
Publisher : Bob Baker
ISBN 13 : 9780971483873
Total Pages : 180 pages
Book Rating : 4.4/5 (838 download)

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Book Synopsis Guerrilla Music Marketing Online by : Bob Baker

Download or read book Guerrilla Music Marketing Online written by Bob Baker and published by Bob Baker. This book was released on 2011-04 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.

Music Business Marketing

Author : James Bruce
Publisher : James Bruce
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (245 download)

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Book Synopsis Music Business Marketing by : James Bruce

Download or read book Music Business Marketing written by James Bruce and published by James Bruce. This book was released on 2024-03-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: My new book provides a comprehensive guide to developing effective marketing strategies. I have included the 3 P's of marketing: product, placement, promotion, and much more. In today's world, marketing seems to be everywhere we go and everything we do, from watching TV to checking your emails to walking down the street, marketing messages are inescapable. That's because marketing is a hugely important activity - it can make the difference between success and failure for a business. Marketing is about understanding customers, as well as developing and providing goods and services that they want. Marketing can help to provide customers with what they want, keep the company ahead of the competitors, and make a profit. Customers have a choice. Products must be what the customers want. All these subjects are covered in the book and more. The importance of marketing in the overall success of a business or organization is significant. Marketing is a tool used by companies to create value for consumers and to build strong customer relationships to capture value in return. When a company has a new product, the best way to let customers know about the item is to advertise; this shows the importance of marketing. The primary aim of marketing is to get to and influence the end customer and to help drive revenue into the company. The more marketing strategies are used, the more the business will grow, and it will allow more and more customers to recognize the brand. As a brand grows in popularity, there is a chance the business can become a household name which is the goal for many companies. The main key to marketing is to create a strategy and implement it correctly. And opportunity is at its maximum when the company finds the right customer with the right needs. Every company can improve; the main thing is to find the best strategy that suits the company. Marketing generates a strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies create value for customers and build strong customer relationships to capture value from customers in return. Another of many subject details in my book is the overall goal of marketing is to identify and satisfy the needs of consumers.

Web Marketing for the Music Business

Author : Thomas William Hutchison
Publisher : Taylor & Francis
ISBN 13 : 0240810449
Total Pages : 294 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis Web Marketing for the Music Business by : Thomas William Hutchison

Download or read book Web Marketing for the Music Business written by Thomas William Hutchison and published by Taylor & Francis. This book was released on 2008 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to market music successfully on the Internet and gain presence, exposure and money!

How to Make It in the Music Business

Author : Ousala Aleem
Publisher :
ISBN 13 : 9781521884942
Total Pages : 102 pages
Book Rating : 4.8/5 (849 download)

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Book Synopsis How to Make It in the Music Business by : Ousala Aleem

Download or read book How to Make It in the Music Business written by Ousala Aleem and published by . This book was released on 2017-07-29 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How To Make Money Marketing Music Online! If You Learn The Secrets In This Book... You WILL SUCCEED In The Music Business! This new music business marketing book is made for artists, singers, songwriters, managers, producers, record labels, students, music fans and anyone who wants to learn how to win in the lucrative music and entertainment business. This book was written by a Grammy Nominated entertainment industry insider who spent over a decade studying & learning the tricks you will need to know, to be successful in the new digital media era. This book will teach you everything you need to know about viral marketing and online promotion, which will help you get more views and propel your brand to the top, in the least amount of time! Learn how to be successful, even with limited funds and resources! With a laptop and the skills taught in this book, you can rise to the top of the music industry, sell millions of records and make millions and millions of dollars!-Music Industry Secrets & Viral Marketing Secrets Revealed-Learn How To Sell Millions of Records, Streams & Digital Downloads-Learn How To Make Millions Selling Your Music Online Independently-Learn How To Use YouTube and Social Media To The Fullest-Everything You Need To Know About How To Go Viral Online-Learn Viral Marketing Secrets From Someone Who Has Actually Gone Viral-Learn Viral Marketing Techniques That Have Worked Over & Over-Learn How I Made An Unknown Artist Famous & Signed To A Major Label In Less Than 3 Years-Learn How To Create a Multi-Million Dollar Major Label Bidding War-Learn How To Win A Grammy Award-Learn From Real Life, Hands On, Experience-Learn How To Get Your Own RIAA Gold & Platinum Plaque-Learn What Pitfalls To Avoid-Learn How To Build A Huge Social Media FollowingThis book will teach you how to successfully start marketing your brand online. This book covers all aspects of being successful in online branding, not just the music business. Various topics are covered such as: Starting an LLC, Getting Your Music in All Digital Music Stores, 360 Record Deals and Contracts, Entertainment Lawyers, Split Sheets, Online Marketing, Advertising and Going Viral, Publishing, Building Successful YouTube Channels and Gaining Millions of Subscribers, Getting Major Record Deals, Starting a Record Label, Publishing Deals, Royalties, PROs, Instagram & Twitter Marketing, How To Properly Use Social Media, The Rise of Streaming and More! Learn how to stay relevant in the New Age Digital Music & Entertainment World by reading this book!

This Business of Music Marketing & Promotion

Author : Tad Lathrop
Publisher :
ISBN 13 : 9780823077298
Total Pages : 308 pages
Book Rating : 4.0/5 (772 download)

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Book Synopsis This Business of Music Marketing & Promotion by : Tad Lathrop

Download or read book This Business of Music Marketing & Promotion written by Tad Lathrop and published by . This book was released on 2003 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The maxim in the music industry has always been “You can’t make it on talent alone,” and withThis Business of Music Marketing & Promotion, you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources. • New edition focuses on the full integration of online sales and promotion into the standard music marketing mix • Expanded coverage of new Internet marketing techniques and opportunities • First edition sold over 30,000 copies

Music Is Your Business

Author : Christopher Knab
Publisher : Fourfront Media and Music
ISBN 13 : 9780974342054
Total Pages : 354 pages
Book Rating : 4.3/5 (42 download)

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Book Synopsis Music Is Your Business by : Christopher Knab

Download or read book Music Is Your Business written by Christopher Knab and published by Fourfront Media and Music. This book was released on 2013 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Edition! Completely Updated and Expanded This book takes the mystery out of the NEW music business! The music industry has changed dramatically in the last five years. You need the "latest" information on how the music industry is set up, and you need legal information that is current, accurate, and targeted to independent record labels and musicians-whether you're an experienced performer or just starting out. Music industry veteran Christopher Knab's honest, no-nonsense information empowers you to sell, promote, publicize, and perform your music. Learn how to work with industry professionals, prepare a career plan and publicity campaign, connect with your fanbase, grab the attention of distributors, get radio airplay, negotiate offers for live performances, and create a demand for your music with traditional methods and social networking strategies. Entertainment law attorney Bartley F. Day's straight-to-the-point legal chapters include Making Sense of Music Industry Contracts, Recording a Cover Version, Trademarking Band Names, Insider Tips for Hiring a Music Attorney, Filing Copyright Applications, Recording Contract Advances and Royalty Rates, and a new chapter on the controversial 360 Deals now offered by many record labels. This edition is filled with brand new topics like Radio's Reasons Not to Play a Record, and updated favorites like, Ten Reasons Why Musicians Fail (and How Not To), and Con Jobs: Watch Out for the Flim-Flam Man. There's a sample Four Front Music Marketing Plan, a Distributor One-Sheet, a Band Tour and Work Schedule, a Band Bio, and much, much more. At 343 pages, this edition is over 70 pages longer than the 3rd edition. Newly revised, illustrated, and indexed, the 4th edition of "Music Is Your Business" is the essential book for independent musicians and record labels, and is used as a college and university textbook.

Music Business Secrets

Author : Jonathan Bouchard
Publisher :
ISBN 13 : 9781798702987
Total Pages : 132 pages
Book Rating : 4.7/5 (29 download)

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Book Synopsis Music Business Secrets by : Jonathan Bouchard

Download or read book Music Business Secrets written by Jonathan Bouchard and published by . This book was released on 2019-03-04 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music Business Secrets Pocket Book Edition 2019 Tired of not getting feedback on your music from labels & co.? Learn how to change it and start making money from promoting your music (including examples). Over 1.000+ happy musicians can't lie. Get your copy today! About ten years ago, I started my first music promotion campaign while I was playing guitar in a band. What started as a hobby back then became my obsession. I started promoting all sorts of music, from local bands to international pop stars, when I worked as a freelance A&R and music promoter for major and independent record labels. That was where I tested and tried everything out...That was where I learned...And here, in this book...is where I want to share with you what I've learned. What you'll learn inside this ebook could easily be worth $100's and $1.000's of USD to you and your music, if you apply the steps laid out in the ebook. You're going to learn: How to avoid a $10.000 promotion disaster Overview of the music industry today The 6 steps of professional music promotions (most people forget step 1 + 2 and that's why they mostly fail) The exact music sales system you can use to sell your first 1,000 records (even without record label) Examples and a template so you can copy our system And more... This book can help you to sell 1,000's of records and to make a living from your music. You'll also be able to apply the steps to get more gigs if you want. Order your Music Business Secrets book today!

The Self-promoting Musician

Author : Peter Spellman
Publisher : Berklee PressPublications
ISBN 13 : 0876390963
Total Pages : 238 pages
Book Rating : 4.8/5 (763 download)

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Book Synopsis The Self-promoting Musician by : Peter Spellman

Download or read book The Self-promoting Musician written by Peter Spellman and published by Berklee PressPublications. This book was released on 2008 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). This updated second edition will teach you how to take charge of your musical career with crucial do-it-yourself strategies. Filled with empowering resources and tips for self-managed musicians, including: * How to write a business plan, create press kits, sharpen your business chops * Using the Internet to promote your music * How to customize your demos for maximum exposure * Secrets to getting your music played on the radio * 12 things you can do to get the most out of every gig * The most comprehensive musician's resource list on the planet, updated continually online!

Song Launch Checklist

Author : Chris Greenwood
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (84 download)

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Book Synopsis Song Launch Checklist by : Chris Greenwood

Download or read book Song Launch Checklist written by Chris Greenwood and published by Independently Published. This book was released on 2024-02-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling the ultimate roadmap to your musical success, 'Song Launch Checklist' is an essential guide for independent artists navigating the complex world of music business, and online advertising via social media marketing. This book is more than just a checklist; it's a comprehensive strategy to turn your musical aspirations into reality. In this invaluable resource, you'll find detailed, step-by-step guidance on how to effectively market your songs using DIY PR strategies from email, SMS to running Facebook ads. We'll cover the initial planning to post-release tactics, music video promotion, every critical stage of your song's journey is covered. Understand how to invest your time and money wisely, ensuring maximum impact for every track you release. But that's not all - 'Song Launch Checklist' goes beyond the pages. Embedded within are QR codes that provide exclusive access to cutting-edge training resources to increase your Spotify streaming numbers. These digital gateways unlock a wealth of knowledge, with step-by-step tutorials offering visual and interactive learning experiences to complement the book's content. Designed for both emerging talents and experienced musicians, 'Song Launch Checklist' is your go-to guide for mastering the nuances of song release. Discover the secrets to enchanting your audience, boosting your streams and royalties, and cultivating a devoted fan base. Transform each song release into a powerful album launch using tried and tested direct to fan marketing that works for long term success. Dive into 'Song Launch Checklist' and embark on a journey to master the art of music business and marketing. Your most successful song release awaits.

The Five-Minute Music Marketer

Author : Bob Baker
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781511949545
Total Pages : 0 pages
Book Rating : 4.9/5 (495 download)

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Book Synopsis The Five-Minute Music Marketer by : Bob Baker

Download or read book The Five-Minute Music Marketer written by Bob Baker and published by Createspace Independent Publishing Platform. This book was released on 2015-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop Making Excuses - Start Making Progress with Your Music Career #1 Best Seller in the Music Business category in February 2015! The purpose of this book is to give you a comprehensive list of bite-size marketing activities that can literally be done in five minutes or less. No kidding. Anyone - including YOU - can do this! Of course, you can spend more than five minutes on them if you want to. But if you're pressed for time, you now have at your fingertips a handy selection of simple marketing actions you can take. Use this book as a solution to that age-old complaint, "I don't have time to promote my music." Or as the antidote to the faulty rationale, "I'll focus on marketing when I have more time." Don't get sucked into the "no-time, bad-time" trap! Will five-minute activities really make a difference? Are they even worth doing? For me, the answer is a resounding YES! Engaging in these actions on a daily basis will create momentum. They will help develop new habits that will serve you well. In fact, I bet it won't take long at all before you start to see the benefits. You never know when an email you send, a photo you post online, or some simple step you take will lead to a new fan, live show, or exposure opportunity. But if you take no action and keep putting things off until some mystical time in the future ... the only thing you'll see is stagnation. My promise to you ... If you take consistent action, continue to move forward, and keep chipping away at it, you will see results! But you must do these things on a daily basis. With this book in your collection of marketing tools, there is no excuse to go days or weeks (or months or years) without doing something to make progress with your music career. Read through these lists of five-minute marketing actions. Highlight the ones that resonate with you. And whenever you have five minutes to spare, pick one and act on it! You can get started by taking this one-minute action right now: Scroll up and click the Buy button. Your music and your destiny deserve it! -Bob Here's a quick look at the contents: Section 1: Five-Minute Marketing Steps in the Real World - Fourteen Things You Can Do Locally in Your Home Town - Eighteen Things to Do Before, During and After Your Live Music Performances - Four Things You Can Do to Network and Strengthen Your People Connections - Six Things You Can Do When Songwriting or Recording New Music - Eight Things You Can Do to Get Publicity and Media Exposure - Nine Things You Can Do to Generate More Music Sales - Eight Things You Can Do to Find Inspiration and Get Educated - Eight Things You Can Do to Supercharge Your Planning and Productivity Section 2: Five-Minute Marketing Steps in the Digital and Online Realms - Seven Things You Can Do with Your Music Website - Four Things You Can Do If You Publish a Blog - Eight Things You Can Do to Brainstorm Content Marketing Ideas - Seventeen Things You Can Do with Twitter - Seven Things You Can Do on Your Facebook Fan Page - Eleven Things You Can Do on YouTube - Nine Things You Can Do on iTunes, Amazon and CD Baby - Thirteen More Social Media and Digital Music Action Steps You Can Take Final Thoughts Book excerpt from Guerrilla Music Marketing, Vol 1 Book excerpt from Guerrilla Music Marketing, Vol 2

Record Label Marketing

Author : Clyde Philip Rolston
Publisher : Focal Press
ISBN 13 : 9780415715157
Total Pages : 492 pages
Book Rating : 4.7/5 (151 download)

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Book Synopsis Record Label Marketing by : Clyde Philip Rolston

Download or read book Record Label Marketing written by Clyde Philip Rolston and published by Focal Press. This book was released on 2015-07-01 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you'll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

120 Ways To Market Your Business Hyper Locally

Author : Sue Ellson
Publisher : 120 Ways Publishing
ISBN 13 : 0994287593
Total Pages : 277 pages
Book Rating : 4.9/5 (942 download)

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Book Synopsis 120 Ways To Market Your Business Hyper Locally by : Sue Ellson

Download or read book 120 Ways To Market Your Business Hyper Locally written by Sue Ellson and published by 120 Ways Publishing. This book was released on 2016-08-23 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘120 Ways To Market Your Business Hyper Locally - Tried And True Tips And Techniques’ is for: defining your target audience aligning your marketing with your local community building your lifetime and dynamic asset value attracting the right business collaborating effectively and enabling others creating success for you and your team It includes information for: marketers, salespeople and advertisers freelancers, entrepreneurs and business owners advisers, consultants and thought leaders coaches, trainers and mentors community leaders and initiative instigators This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future. Get started and take action now! **Special free bonus offers at https://120ways.com/members Chapter Outline Contents Preface Introduction 1. Our Global Village 1.1 Marketing, Selling And Networking 1.2 Location Attachment And Choice 1.3 Defining Hyper Local Marketing 1.4 The Benefits Of Hyper Local Marketing 2. Personal Context 2.1 Self Evaluation 2.2 Self Management 2.3 Management And Leadership 2.4 Succession Planning And Exit Strategy 2.5 Personal Principles 2.6 Community And Business Congruency 2.7 Business Ethics And Self Regulation 2.8 Staffing And Outsourcing 2.9 Effective Hyper Local Recruitment Techniques 3. Business Context 3.1 Business Choice 3.2 Consumer Choice 3.3 Sustainable Business 3.4 Business Type And Differentiation 3.5 Business Pricing 4. Product And Service First Or Target Audience First? 4.1 Securing Referrals From Existing Clients And Customers 4.2 Other Sources Of Clients And Customers 4.3 Maintaining Clients And Customers 5. Market Analysis 5.1 Site Or Location Setting 5.2 Market Size 5.3 Competitor Analysis 5.4 Online Competitor Analysis 5.5 Collaborator Analysis 6. Location Context 6.1 Fixed Address 6.2 Online Address 6.3 Platform Presence 6.4 Collective Marketplace Address 7. Market Presence 7.1 Business Premises Look And Feel 7.2 Business Website Development 7.3 Personal Authority Website Development 7.4 Real World Marketing And Advertising 7.5 Currency, Recency And Relevancy 8. Online And Digital Marketing 8.1 White Hat Search Engine Optimization (SEO) Techniques 8.2 Search Engine Ranking Factors 8.3 Content Marketing Strategies That Work 8.4 Amplifying The Value And Conversions From Your Content 8.5 Developing Viral Content And Conversions 8.6 Sending The Right Signals 8.7 Sourcing Hyper Local Website Links 8.8 Improving Overall Online Performance 8.9 Website Ranking Threats 9. Paid Marketing 9.1 Search Engine Marketing (SEM) 9.2 Social Media Marketing (SMM) 9.3 Online Advertisements 9.4 Aggregator Websites 9.5 Professional Body, Industry Group And Association Memberships 9.6 Gifts 9.7 Donations 10. Database Marketing 10.1 Email Newsletter Marketing 10.2 Joint Ventures And Strategic Alliances 10.3 Partnerships 10.4 If / Then Scenarios 10.5 Follow Up And Feedback 11. Program Marketing 11.1 Award Programs 11.2 Affiliate Programs 11.3 Formal Recognition Programs 11.4 Rewards Programs 11.5 Surveys, Quizzes And Research Programs 11.6 Accreditation And Certification 12. Public Marketing 12.1 Generating Content 12.2 Reviews 12.3 Recommendations 12.4 Referrals 12.5 Reputation 12.6 Testimonials 12.7 Feedback 12.8 Advocacy 13. Events Marketing 13.1 Free Events 13.2 Hosting Paid Events 13.3 Speaking At Events 13.4 Teaching 13.5 Expos, Trade Fairs And Conferences 13.6 Online Summits, Podcasts And Webinars 14. Media Marketing 14.1 Editorial 14.2 Advertorial 14.3 Publicity And Public Relations 15. Community Marketing 15.1 Networks 15.2 Bartering 15.3 Exchanges 15.4 Local Suppliers 15.5 Location Sharing 15.6 Naming Rights, Sponsorships And Advertising 16. Incentive Marketing 16.1 Competitions 16.2 Gamification Programs 16.3 Loyalty Programs 16.4 Relationship Marketing Programs 16.5 Thank You And Gratefulness Initiatives 17. Future Options Marketing 18. Marketing Measurement 18.1 Digital Asset Value 18.2 Goodwill 18.3 Performance Assessment 18.4 Performance Improvement 18.5 Top 20 Tips And Techniques 19. Full List Of 120 Actions 20. Bonuses Index Author