Talk Triggers

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Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537279
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Triggers

Author : Marshall Goldsmith
Publisher : Crown Currency
ISBN 13 : 080414124X
Total Pages : 274 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Triggers by : Marshall Goldsmith

Download or read book Triggers written by Marshall Goldsmith and published by Crown Currency. This book was released on 2015-05-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author and world-renowned executive coach Marshall Goldsmith examines the environmental and psychological triggers that can derail us at work and in life. Do you ever find that you are not the patient, compassionate problem solver you believe yourself to be? Are you surprised at how irritated or flustered the normally unflappable you becomes in the presence of a specific colleague at work? Have you ever felt your temper accelerate from zero to sixty when another driver cuts you off in traffic? Our reactions don’t occur in a vacuum. They are usually the result of unappreciated triggers in our environment—the people and situations that lure us into behaving in a manner diametrically opposed to the colleague, partner, parent, or friend we imagine ourselves to be. These triggers are constant and relentless and omnipresent. So often the environment seems to be outside our control. Even if that is true, as Goldsmith points out, we have a choice in how we respond. In Triggers, his most powerful and insightful book yet, Goldsmith shows how we can overcome the trigger points in our lives, and enact meaningful and lasting change. Goldsmith offers a simple “magic bullet” solution in the form of daily self-monitoring, hinging around what he calls “active” questions. These are questions that measure our effort, not our results. There’s a difference between achieving and trying; we can’t always achieve a desired result, but anyone can try. In the course of Triggers, Goldsmith details the six “engaging questions” that can help us take responsibility for our efforts to improve and help us recognize when we fall short. Filled with revealing and illuminating stories from his work with some of the most successful chief executives and power brokers in the business world, Goldsmith offers a personal playbook on how to achieve change in our lives, make it stick, and become the person we want to be.

Youtility

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Contagious

Author : Jonah Berger
Publisher : Simon and Schuster
ISBN 13 : 1451686587
Total Pages : 256 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Contagious by : Jonah Berger

Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,

Triggers

Author : David Richo
Publisher : Shambhala Publications
ISBN 13 : 0834842580
Total Pages : 201 pages
Book Rating : 4.8/5 (348 download)

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Book Synopsis Triggers by : David Richo

Download or read book Triggers written by David Richo and published by Shambhala Publications. This book was released on 2019-12-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of The Happiness Trap offers a self-help guide full of creative tools for managing triggers and trauma responses—so you can find peace in painful moments and lasting emotional well-being. Psychotherapist David Richo examines the science of triggers and our reactions of fear, anger, and sadness. He helps us understand why our bodies respond before our minds have a chance to make sense of a situation. By looking deeply at the roots of what provokes us—the words, actions, and even sensory elements like smell—we find opportunities to understand the origins of our triggers and train our bodies to remain calm in the face of painful memories. The book offers in-the-moment exercises on how to process difficult emotions and physical manifestations in order to to cultivate the inner resources necessary to deal with recurring memories of trauma. When we are triggered, Richo writes, “we are being bullied by our own unfinished business.” Explore what your body’s knee-jerk reactions can teach you. Triggers: How We Can Stop Reacting and Start Healing acts as a guide to your body's powerful responses, helping you to remain calm under pressure and discover the key to emotional healing.

Fascinate

Author : Sally Hogshead
Publisher : Harper Collins
ISBN 13 : 0061966169
Total Pages : 291 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Fascinate by : Sally Hogshead

Download or read book Fascinate written by Sally Hogshead and published by Harper Collins. This book was released on 2010-01-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Summary of Talk Triggers – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Talk Triggers – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Talk Triggers – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-29 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Talk Triggers – The Complete Guide to Creating Customers with Word of Mouth presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Talk Triggers brings to our attention a fact that is so self-evident that it is frequently disregarded: word-of-mouth recommendations are the single most effective method for attracting new customers. The key is to craft carefully considered talking points that differentiate you from the other candidates and skillfully manoeuvre the conversation in your direction to achieve this. In just a few moments, you'll be able to figure out how to do this. Talk Triggers summary includes the key points and important takeaways from the book Talk Triggers by Jay Baer and Daniel Lemin. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Tiny Habits

Author : B. J. Fogg
Publisher : Eamon Dolan Books
ISBN 13 : 0358003326
Total Pages : 317 pages
Book Rating : 4.3/5 (58 download)

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Book Synopsis Tiny Habits by : B. J. Fogg

Download or read book Tiny Habits written by B. J. Fogg and published by Eamon Dolan Books. This book was released on 2019 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve.

The Top 10 Distinctions Between Millionaires and the Middle Class

Author : Keith Cameron Smith
Publisher : Ballantine Books
ISBN 13 : 034550240X
Total Pages : 130 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis The Top 10 Distinctions Between Millionaires and the Middle Class by : Keith Cameron Smith

Download or read book The Top 10 Distinctions Between Millionaires and the Middle Class written by Keith Cameron Smith and published by Ballantine Books. This book was released on 2007-08-28 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re ready to take the journey to wealth and personal fulfillment, here’s your ticket. In this life-changing little book, entrepreneur and inspirational speaker Keith Cameron Smith shows you how to think like a millionaire and reap the benefits of a millionaire mindset. The key to moving beyond the middle class and up the economic ladder is mastering ten vital principles, including • Millionaires think long-term. The middle class thinks short-term. Create a clear vision of the life you desire, and focus on it. • Millionaires talk about ideas. The middle class talks about things and other people. Ask some positive “what if” questions every day, and bounce ideas off successful people who will be honest with you. • Millionaires work for profits. The middle class works for wages. Take calculated risks and learn to take advantage of good opportunities. We all want to improve our financial position. In this inspirational and practical guide filled with savvy and sensible advice, Smith upgrades you from coach to first class. So follow these principles, transform your life, and realize your dreams!

Triggered

Author : Donald Trump Jr.
Publisher : Center Street
ISBN 13 : 1546086021
Total Pages : 304 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis Triggered by : Donald Trump Jr.

Download or read book Triggered written by Donald Trump Jr. and published by Center Street. This book was released on 2019-11-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the book that the leftist elites don't want you to read -- Donald Trump, Jr., exposes all the tricks that the left uses to smear conservatives and push them out of the public square, from online "shadow banning" to rampant "political correctness." In Triggered, Donald Trump, Jr. will expose all the tricks that the left uses to smear conservatives and push them out of the public square, from online "shadow banning" to fake accusations of "hate speech." No topic is spared from political correctness. This is the book that the leftist elites don't want you to read! Trump, Jr. will write about the importance of fighting back and standing up for what you believe in. From his childhood summers in Communist Czechoslovakia that began his political thought process, to working on construction sites with his father, to the major achievements of President Trump's administration, Donald Trump, Jr. spares no details and delivers a book that focuses on success and perseverance, and proves offense is the best defense.

Hug Your Haters

Author : Jay Baer
Publisher : Portfolio
ISBN 13 : 1101980672
Total Pages : 240 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Hug Your Haters by : Jay Baer

Download or read book Hug Your Haters written by Jay Baer and published by Portfolio. This book was released on 2016-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a detachable folded poster of "The Hatrix."

Trauma and the Struggle to Open Up: From Avoidance to Recovery and Growth

Author : Robert T. Muller
Publisher : W. W. Norton & Company
ISBN 13 : 0393712273
Total Pages : 224 pages
Book Rating : 4.3/5 (937 download)

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Book Synopsis Trauma and the Struggle to Open Up: From Avoidance to Recovery and Growth by : Robert T. Muller

Download or read book Trauma and the Struggle to Open Up: From Avoidance to Recovery and Growth written by Robert T. Muller and published by W. W. Norton & Company. This book was released on 2018-06-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to navigate the therapeutic relationship with trauma survivors, to help bring recovery and growth. In therapy, we see how relationships are central to many traumatic experiences, but relationships are also critical to trauma recovery. Grounded firmly in attachment and trauma theory, this book shows how to use the psychotherapy relationship, to help clients find self-understanding and healing from trauma. Offering candid, personal guidance, using rich case examples, Dr. Robert T. Muller provides the steps needed to build and maintain a strong therapist-client relationship –one that helps bring recovery and growth. With a host of practical tips and protocols, this book gives therapists a roadmap to effective trauma treatment.

How the World Sees You

Author : Sally Hogshead
Publisher : Harper Collins
ISBN 13 : 0062230700
Total Pages : 414 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis How the World Sees You by : Sally Hogshead

Download or read book How the World Sees You written by Sally Hogshead and published by Harper Collins. This book was released on 2014-07-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Don't Mom Alone

Author : Heather MacFadyen
Publisher : Revell
ISBN 13 : 1493431978
Total Pages : 208 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis Don't Mom Alone by : Heather MacFadyen

Download or read book Don't Mom Alone written by Heather MacFadyen and published by Revell. This book was released on 2021-10-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a good mom isn't about doing everything right to create a set of perfect trophy children--though every mom has felt the pressure to do just that and to do it all on her own. To ask for help feels like defeat. Yet when we try to do it all by our own strength, we end up depleted, lonely, and ineffective. Heather MacFadyen wants you to know that you are not meant to go it alone. Sharing her most vulnerable, hard mom moments, she shows how moms can be empowered by God, supported by others, and connected with their children. With encouragement and insight, she helps you foster the key relationships you need to be the mom you want to be. Whether you work or stay home, whether you have teenagers or babes in arms, you'll find here a compassionate friend who wants the best--not just for your kids but for you.

Thanks for the Feedback

Author : Douglas Stone
Publisher : Penguin
ISBN 13 : 0143127136
Total Pages : 370 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Thanks for the Feedback by : Douglas Stone

Download or read book Thanks for the Feedback written by Douglas Stone and published by Penguin. This book was released on 2015-03-31 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the New York Times–bestselling Difficult Conversations take on the toughest topic of all: how we see ourselves Douglas Stone and Sheila Heen have spent the past fifteen years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging, offering a simple framework and powerful tools to help us take on life’s blizzard of offhand comments, annual evaluations, and unsolicited input with curiosity and grace. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice. Thanks for the Feedback is destined to become a classic in the fields of leadership, organizational behavior, and education.

How It Feels to Float

Author : Helena Fox
Publisher : Penguin
ISBN 13 : 052555436X
Total Pages : 401 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis How It Feels to Float by : Helena Fox

Download or read book How It Feels to Float written by Helena Fox and published by Penguin. This book was released on 2020-05-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Profoundly moving . . . Will take your breath away." —Kathleen Glasgow, author of Girl in Pieces "Give this to all your friends immediately . . . It tackles mental health, depression, sexual identity, and anxiety with beauty and empathy." —Cosmopolitan.com A Kirkus Reviews Best Book of the Year A Chicago Public Library Best of the Best of the Year Biz knows how to float, right there on the surface—normal okay regular fine. She has her friends, her mom, the twins. She has Grace. And she has her dad, who shouldn't be here but is. So Biz doesn't tell anyone anything—not about her dark, runaway thoughts, not about kissing Grace or noticing Jasper, the new boy. And not about seeing her dad. Because her dad died when she was seven. But after what happens on the beach, the tethers that hold Biz steady come undone. Her dad disappears and, with him, all comfort. It might be easier, better, sweeter to float all the way away? Or maybe stay a little longer, find her father, bring him back to her. Or maybe—maybe maybe maybe—there's a third way Biz just can't see yet. Debut author Helena Fox tells a story about love, grief, and inter-generational mental illness, exploring the hard and beautiful places loss can take us, and honoring those who hold us tightly when the current wants to tug us out to sea. "I haven't been so dazzled by a YA in ages." —Jandy Nelson, author of I'll Give You the Sun (via SLJ) "Mesmerizing and timely." —Bustle "Nothing short of exquisite." —PopSugar "Immensely satisfying" —Girls' Life * "Lyrical and profoundly affecting." —Kirkus (starred review) * "Masterful...Just beautiful." —Booklist (starred review) * "Intimate...Unexpected." —PW (starred review) * "Fox writes with superb understanding and tenderness." —BCCB (starred review) * "Frank [and] beautifully crafted." —BookPage (starred review) "Deeply moving...A story of hope." —Common Sense Media "This book will explode you into atoms." —Margo Lanagan, author of Tender Morsels "Helena Fox's novel delivers. Read it." —Cath Crowley, author of Words in Deep Blue "This is not a book; it is a work of art." —Kerry Kletter, author of The First Time She Drowned "Perfect...Readers will be deeply moved." —Books+Publishing

Shift!

Author : Craig Elias
Publisher : iUniverse
ISBN 13 : 1450240089
Total Pages : 256 pages
Book Rating : 4.4/5 (52 download)

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Book Synopsis Shift! by : Craig Elias

Download or read book Shift! written by Craig Elias and published by iUniverse. This book was released on 2010-06-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a silver bullet in sales its called timing when you get to highly motivated decision makers at EXACTLY the right time: after they experience a Trigger Event BUT before they call your competition. When you have the right timing the sale almost happens by itself There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale. By luck or sheer numbers youve had timing happen before, not its time to make it happen again, and again, and again. ... simple but profound truths that will help you leverage intent for immediate action and cut down the selling cycle, while creating lasting bonds with customers. Stephen M.R. Covey, author of the New York Times and #1 Wall Street Journal bestseller The Speed of Trust "... an entirely new perspective on things that are hiding in plain sight for all sales professionals. Well done!" Kevin Fancey, Senior Vice President of Sales, Ricoh Canada Inc By combining the power of relationships with timing - what Elias and Shanto call "Trigger Events" - the authors present a powerful sales strategy... Keith Ferrazzi, #1 NYT Bestselling author of Who's Got Your Back and Never Eat Alone Elias and Shanto have brought referrals into the 21st Century, showing you how to capitalize on the key moments that will bring you success in a busy, fast-paced world. This is a must read! Ivan Misner, NY Times Bestselling author and Founder of BNI and the Referral Institute